UX DESIGN FOR LONG-TERM RESULTS

VAGGELIS REKKAS

USER EXPERIENCE (UX)

TECHNOLOGY

BUSINESS GOALSUSER NEEDS

DESIGN

UX

IT’S ALL ABOUT CUSTOMER EXPERIENCE1

PEOPLE DON’T BUY PRODUCTS. THEY BUY BETTER VERSIONS OF THEMSELVES

Potential Customer Your Product Super-powered, Happy Customer

THIS IS WHAT YOUR BUSINESS MAKES

NOT THIS

+ =

FIRST IMPRESSIONS MATTER

CLOSING EXPERIENCES DEFINE LOYALTY

DESIGN FOR THE WHOLE EXPERIENCE

Safe, Welcoming Vibes No Hassle, No Pain

2CHANGING PERCEPTIONS WITH DESIGN

ATHENS. JULY. 40o

How can we avoid an electricity network breakdown?

FRAMING EFFECTS SMALL CHANGES IN MESSAGING

DRAMATICALLY INFLUENCE USERS’ ACTIONS

SOCIAL NORMS 72% of your neighbours set their thermostat to 26o

LOSS AVERSION You lost 19€ last month due to your thermostat settings

TRUST / AUTHORITY The Dept. of Energy recommends setting thermostats to 26o

BENEFITS Gain points when your increase your thermostat and save energy

EASE Reduce your bill up to 15% with one simple action: Increase your thermostat’s temperature

PERSONALISATION Based on your home characteristics, we recommend setting your thermostat to 26o

3 FUNCTIONAL BEAUTY

SIMPLICITY KEEP JUST THE MEANINGFUL

EMOTION GO BEYOND FUNCTIONAL; GIVE AN EMOTIONAL BENEFIT

Safe, Welcoming Vibes Feel like an Artist

VAGGELIS REKKAS Co-founder, Head of UX

www.trebbble.co