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UX Stories to tell in the Dark

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  • 1. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley

2. #UXintheDark | @manage_Kelley 3. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester 4. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester 5. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester 6. #UXintheDark | @manage_Kelley 7. #UXintheDark | @manage_Kelley 8. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley 9. #UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest 10. #UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest 11. Whats your story? #UXintheDark | @manage_Kelley 12. Lost in the Woods #UXintheDark | @manage_Kelley 13. #UXintheDark | @manage_Kelley Image by Joshua Mayer 14. #UXintheDark | @manage_Kelley Newegg.com website 15. #UXintheDark | @manage_Kelley 16. #UXintheDark | @manage_Kelley StackExchange website 17. #UXintheDark | @manage_Kelley Photo by Dennis Wilkinson 18. #UXintheDark | @manage_Kelley 19. #UXintheDark | @manage_Kelley 20. #UXintheDark | @manage_Kelley Image by Jonnie Andersen 21. Lost in the Woods #UXintheDark | @manage_Kelley 22. Ghosts #UXintheDark | @manage_Kelley 23. #UXintheDark | @manage_Kelley "Battle Chess" Via Wikipedia 24. https://www.youtube.com/watch?v=HSxUCrIjUIc&feature=youtu.be #UXintheDark | @manage_Kelley 25. #UXintheDark | @manage_Kelley Photo by Scott Smith 26. #UXintheDark | @manage_Kelley Image by Brainstuck 27. #UXintheDark | @manage_Kelley Photo by Kat N.L.M 28. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley 29. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 30. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 31. Ghosts #UXintheDark | @manage_Kelley 32. Stalkers #UXintheDark | @manage_Kelley 33. One Target employee I spoke to provided a hypothetical example. Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. Theres, say, an 87 percent chance that shes pregnant and that her delivery date is sometime in late August. How Companies Learn Your Secrets Charles Duhigg NYTimes.com #UXintheDark | @manage_Kelley How Companies Learn Your Secrets Charles Duhigg NYTimes.com 34. #UXintheDark | @manage_Kelley 35. #UXintheDark | @manage_Kelley 36. #UXintheDark | @manage_Kelley 37. #UXintheDark | @manage_Kelley 38. Stalkers #UXintheDark | @manage_Kelley 39. Doppelgangers #UXintheDark | @manage_Kelley 40. #UXintheDark | @manage_Kelley 41. #UXintheDark | @manage_Kelley 42. #UXintheDark | @manage_Kelley 43. #UXintheDark | @manage_Kelley 44. #UXintheDark | @manage_Kelley 45. #UXintheDark | @manage_Kelley 46. #UXintheDark | @manage_Kelley 47. WE LOOK NOTHING ALIKE #UXintheDark | @manage_Kelley Image by BurgersZoo 48. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 49. Services like Twitter and Pownce (and there are others, too) are highly viral and benefit from the network effect. People want to join the service that all of their friends already use, and so each new user adds value to the network as a whole. By that measure, Twitter is far ahead of Pownce. #UXintheDark | @manage_Kelley Kevin v. Evan TechCrunch - Michael Arrington (@arrington) 50. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media 51. Doppelgangers #UXintheDark | @manage_Kelley 52. Bloody Mary #UXintheDark | @manage_Kelley 53. Bloody Mary #UXintheDark | @manage_Kelley 54. #UXintheDark | @manage_Kelley 55. #UXintheDark | @manage_Kelley 56. Bloody Mary #UXintheDark | @manage_Kelley 57. 3-Fingered Willy #UXintheDark | @manage_Kelley 58. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media 59. This is far far worse than email. (New email always shows up at the top of my inbox, where Google Wave can bring me new stuff deep down at the bottom of my inbox). Its far far worse than Twitter (where new stuff ALWAYS shows up at top). Its even far worse than FriendFeed, which my friends always said was too noisy. At least there when you write a comment on an item it pops to the top of the page. And, worse, when I look at my Google Wave page I see dozens of people all typing to me in real time. I dont know where to look and keeping up with this real time noise is less like email, which is like tennis (hit one ball at a time) and more like dodging a machine gun of tennis balls. Much more mentally challenging. #UXintheDark | @manage_Kelley GOOGLE WAVE CRASHES ON BEACH OF OVERHYPE - Robert Scoble 60. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 61. #UXintheDark | @manage_Kelley 62. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 63. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 64. How Do You Turn On The #@!&% Air? You'd think a $105,000 luxury car like the new Mercedes S550, with its highly tuned suspension, seat massagers, and ultraquiet cabin, would be a joy to drive. And it is, in every way except one. Mercedes had to go and copy BMW's complex, cumbersome iDrive system, the Windows-like interface that drivers must navigate merely to play a CD or cool down the interior. Toggling from the stereo screen to the climate menu to get the AC running requires a series of twists and clicks of the controls, not to mention keeping at least one eye on the screen. Whatever happened to the button with the snowflake on it? #UXintheDark | @manage_Kelley - David Welch, Bloomberg Business Week 65. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media 66. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media 67. 3-Fingered Willy #UXintheDark | @manage_Kelley 68. Lone Survivor #UXintheDark | @manage_Kelley 69. #UXintheDark | @manage_Kelley Photo from wikipedia 70. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media 71. #UXintheDark | @manage_Kelley Image from UTest 72. #UXintheDark | @manage_Kelley Image from UTest 73. Lone Survivor #UXintheDark | @manage_Kelley 74. All that was left #UXintheDark | @manage_Kelley 75. #UXintheDark | @manage_Kelley Image by chuddlesworth 76. #UXintheDark | @manage_Kelley Image by Bart 77. #UXintheDark | @manage_Kelley Photo by Davies + Starr 78. #UXintheDark | @manage_Kelley 79. #UXintheDark | @manage_Kelley 80. All that was left #UXintheDark | @manage_Kelley 81. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley 82. #UXintheDark | @manage_Kelley 83. #UXintheDark | @manage_Kelley 84. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley 85. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley 86. #UXintheDark | @manage_Kelley Image by newsclip 87. #UXintheDark | @manage_Kelley Image by nina-boesch 88. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley Recommended Reading Why We Fail by Victor Lombardi UX Story Tellers edited by Edited by Jan Jursa, Stephen Kver and Jutta Grnewald Credits Campfire Slide Background Photos by Chris Zielecki and Andreas Kberle Fonts KG Ten thousand reasons and Trebuchet Continue telling your story at UXintheDark.tumbler.com or tweet #UXintheDark