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Jay Spanton@spanty
RESEARCH ON A SHOE STRING
no time and no moneydesign by... self, committee, imitation
no time and no moneydesign by... self, committee, imitation
8 quick ‘free’ techniques
no time and no moneydesign by... self, committee, imitation
8 quick ‘free’ techniques
pitchesdomain knowledge
no time and no moneydesign by... self, committee, imitation
8 quick ‘free’ techniques
pitchesdomain knowledge
not newnot finished
forum or any public digital space
one hour at least
what categories, what topics are busy, what’s not
no excuse!
customers language, pain points, features, behaviour
#1FORUM
Phone a friend
use your contacts, but not just anyone
some role in the thing your customer does
what did they do?
“tell me more about that”
language, pain points, process, others in process, behaviour
#2 PHONE A FRIEND
Start broad moving to narrow
build a list
compare clients language and focus with customers
language, frequency, seasonality, how customers are buying
#3 GOOGLE
ADWORDS
buy, buy, buy....
stuff really matters now
explores whole experience: content, packaging, assurance
#4 BE THE CUSTOMER
buy, buy, buy....
stuff really matters now
explores whole experience: content, packaging, assurance
bias beware
#4 BE THE CUSTOMER
*draft* journey map
get away from the screen / the device
time, place, download speed, connections, others involved#5 DRAW
THE CONTEXT
*draft* journey map
get away from the screen / the device
time, place, download speed, connections, others involved
make nice & validate
#5 DRAW THE
CONTEXT
5 - 50 cards
contacts, client..
group, label...talk
customers language, categories, problems, domain knowledge
#6 CARD SORT
trial screen capture software
get someone to do the thing
10-15 mins
customers language, pain points, features, behaviour
#7 TEN MINUTE
TEST
any public space, but waiting best
‘design research’
laptop
combine
customers language, pain points, features, behaviour
#8 GUERILLA
TEST
#3 GOOGLE
ADWORDS
#1FORUM
#2 PHONE A FRIEND
#4 BE THE CUSTOMER
#5 DRAW THE
CONTEXT
#6 CARD SORT
#7 TEN MINUTE
TEST
#8 GUERILLA
TEST
Any more?
