How to Apply Design Thinking to Enable Innovation in Your Workplace

September 23, 2015

Manisha PhadkeDesign Strategist I Trainer I Educator

Problem solvingAgile

Lean

Waterfall

DesignThinking

Approaches to Problem solving

Business Thinking

Pro

blem

Sol

utio

n

Pro

blem

Und

erst

and

Abductive reasoning

Inductive/Deductive reasoning

Idea

tepr

otot

ype

Design Thinking

Wicked Problems

beyond either/ or

Fuzzy product offerings

Getting to futuristic solutions

Win win for all stake holders

Sustainable, scalability product

User tested

Workplaces are clusters of skills and behaviors that are responsible for a certain task

Alterbehaviors

Workplaces are clusters of skills and behaviors that are responsible for a certain task

Everyone can think creatively

Everyone can alter mindsets

DESIGNTHINKING

What?

Why?

How?

DESIGNTHINKING

empathetic, intuitive and exploratory process

human-centered design

holistic perspective

Convergent & Divergent thinking

is an iterative process that leads to successful  Futuristic Solutions

Co-creation with users

collaborative, solution-oriented approach 

Divergent Convergent Divergen

tConvergent

DESIGNTHINKING Process

DESIGNTHINKING Process

DESIGNTHINKING Process

What is What if What vows what works

Design thinking beginners

Empathy research

Mindset Tools Frameworks

Abstract Concrete

Empathy research

Mindset Tools Frameworks

Abstract Concrete

• Childlike curiosity

• Understand by getting into their shoes

• Observe –don’t judge

• Ask the question ‘why’

Empathy research

Mindset Tools Frameworks

Abstract Concrete

• A day in the life of ..

• Video graphy

• Empathy interviews

• Ethnography

Empathy research

Mindset Tools Frameworks

Abstract Concrete

• Empathy maps

• Personas

• 2x2 matrixs

• Laddering up/down, hierarchy of needs

• Understand the time dimension – Journey map

Empathy framework

say

do

think

feel

Empathy framework

say

do

think

feel

Define the problem statement

• Is open ended

• Is always a action verb, no noun

• Setting a goal without stating the methods

• Refrain from too much Abstraction

Brainstorm

Mindset Structure pointers

• Should be structured and facilitated by experts

• Calm , open

• Synthesize

• Agile to spring from

• Focus through all intellect and experiences

• Non judgmental

Brainstorm

• Consists of four parts

• Understanding the problem statement

• Warming up

• Brainstorming

• Grouping of ideas

Mindset Structure pointers

• Should be structured and facilitated by experts

Brainstorm

Mindset Structure pointers

• Should be structured and facilitated by experts

• Go for many• Build on other’s ideas• Encourage wild ideas• Be visual• Headline• Defer judgment

Brainstorm

Grouping

• Deliverable

• Cluster ideas

• Segregate unrealistic ones for a later date

• Select those that can be prototyped as appropriate solutions to the problem defined

Practicing Design thinking

• To create a habit, one needs to consistent

• Successful idea cannot be the only ones rewarded

• Performance appraisals should be linked to learning from failures and pivoting

• Job Profiles should have cross functional tolerances

Design thinking enablers

Design thinking continued

• Failing early and economically

• Low fidelity prototyping

• Iteration with User feedback

• Hand’s on experience of Design Thinking

Design thinking opportunity

• 3 day workshop in Mumbai on 9-11 October 2015

Until Next Time..Stay connected…

Manisha PhadkeDesign Strategist I Trainer I Educator