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Patrick Neeman, Director of Product Design, Apptio @usabilitycounts | www.usabilitycounts.com What is User Experience? A Quick Primer.

What is User Experience, A Primer - U of Washington

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A quick overview of what User Experience is and typical resources you would use to build a website. Also a few recommendations of what books to read.

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Page 1: What is User Experience, A Primer - U of Washington

Patrick Neeman, Director of Product Design, Apptio @usabilitycounts | www.usabilitycounts.com

What is User Experience? A Quick Primer.

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@usabilitycounts

Who’s Patrick Neeman?• Almost 20 years of UX and Web Experience • Is close to a true unicorn • Runs a blog, UsabilityCounts.com

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@usabilitycounts

What is User Experience?

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@usabilitycounts

What my friends think I create

What my mom thinks I create

What society thinks I create

What management thinks I create

What I thinkI create

What I really create

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@usabilitycounts

UIis not

UX

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@usabilitycounts

“When I grow up, I want to be a UX Designer.”Lion Tamer,

Print Designer, Web Designer, Creative Director, Program Manager, Product Manager, and

Director of Development

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@usabilitycounts

The Competencies of User ExperienceUser Experience UX How the user thinks and feels

Information Architecture IA How the overall system is organized

User Interface Design UI How the screen is organized

Interaction Design IxD How the user and device act and react

Visual Design VxD How the system looks

Information Design ID How the information on a screen is organized

Data Visualization DataViz How data is visually represented

Content Strategy CS How the content reads

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@usabilitycounts

What is the UX Process?

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@usabilitycounts

UX Boils Down To…

Who is the user? What is their goal? Where are they?

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@usabilitycounts

What’s UX Resource That I Need?

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@usabilitycounts

It’s all about needs• Is it big or little? • Is there little or a lot of

interaction? • Does it require a lot of

graphics?

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@usabilitycounts

Web Designer!I need to design a 20 page website

with only a little bit of content.

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@usabilitycounts

Information Architect or Content Strategist!

I need to design a large website in Wordpress or Drupal with a lot of information that has to be searchable.

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@usabilitycounts

Interaction Designer!I need to design a mobile or web application

with a registration process.

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@usabilitycounts

User Researcher!I want to know how to analyze site trafficto understand user’s needs and context.

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@usabilitycounts

But What If I Don’tHave All Those People?

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@usabilitycounts

UX For Lean Startups A Project Guide To UX Design

Recommended Books

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@usabilitycounts

We’re All UX