Which Color Ensures More Success for your Brand?@JimMacLeod

Think about your favorite products. What color comes to mind when you think of them? Now, what color comes to mind when you think of their competition? There’s a pretty good chance that

you’ve envisioned red and blue for the two companies.

Over the years I’ve noticed one major trend across many different industries: the two leaders usually “own” either red or blue as their

primary corporate color.

Cola Wars

Coca-Cola: 17.6% / Pepsi: 8.8%Market Share

World Series Championships

Boston Red Sox: 8 / New York Yankees: 27Wins

Presidential Elections

Republicans: 18 / Democrats: 15Wins

Big Box Chains

Target: $72.6 / Wal-Mart: $482.2Revenue in Billions

Comic Books

Marvel: 36.78% / DC Comics 32.47%Market Share

Budweiser

Budweiser: 1,978.5 / Bud Light: 4,866.9Liters Sold in Millions

Cable Providers

Comcast: 22.6M / Time Warner Cable: 11.2MVideo Subscribers

Cable News Networks

CNN: 535,000 / FOX News: 1,720,000Prime Time Viewers

Full Time Staff

Online Video

YouTube: 7 billion / Facebook: 4 billionDaily Video Views

Or ...

follow the lead of the most successful company in history and go with white.

Republicans/Democratshttps://en.wikipedia.org/wiki/List_of_Presidents_of_the_United_States_by_political_affiliation

Coke/Pepsihttp://adage.com/article/cmo-strategy/pepsi-passes-diet-coke-market-share/297790/

Marvel/DChttp://www.comichron.com/monthlycomicssales/2014.html

Bud/Bud Lighthttp://qz.com/420295/americans-claim-to-love-craft-beer-but-they-actually-buy-bud-light/

Comcast/TWChttps://en.wikipedia.org/wiki/Attempted_purchase_of_Time_Warner_Cable_by_Comcast

CNN/FOXhttp://www.huffingtonpost.com/2015/04/01/cable-news-ratings-q1-2015-cnn-msnbc_n_6984866.html

Fire/Policehttp://nfpatoday.blog.nfpa.org/2013/10/new-report-on-the-number-of-firefighters-and-fire-departments-in-the-us.html, https://en.wikipedia.org/wiki/Law_enforcement_in_the_United_States

Facebook/YouTubehttp://www.forbes.com/sites/edmundingham/2015/04/28/4-billion-vs-7-billion-can-facebook-overtake-youtube-as-no-1-for-video-views-and-advertisers/

Applehttp://www.forbes.com/sites/benzingainsights/2012/08/21/apple-now-most-valuable-company-in-history/ @JimMacLeod

JimMacLeod.com