Who is Langston?

who is…langston

richardson ?

agenda overviewwho is langston?— the 411

insights— enabling staff— strategies in leadership— creativity of customer loyalty

the evidence— logitech— cisco quad— other goodies

one last thing…

langstonrichardson

is shorteris larger

in stature.in ideas.in creativity.in insights.in communication.

langstonrichardson

loves people.interaction.brand experience.design thinking.applying creativity.business results.

langstonrichardson

has worked with Frank Miller.delivered four children.delivered many projects.

in other words…

a creative director

evidence

results begin with…

evidence

ultimate ears

evidence: ultimate ears

The redesigned ultimate ears web sitebrings the brand’s energy and passion ofmusic to the digital experience. Newly created products for personal wi-fi audio as well as tapping into the feeling of musicanyone can enjoy.


the challenege

How can ultimate ears leverage its leader status as a high-end brand to uplift the entire personal audio category?

our strategy

By refreshing branding, building and deploying an ongoingmarketing tactics that touches all aspects of the ultimate ears’ target consumer’s media consumption habits, we created an entirenew line of products that connected to people in a positive way.


the results

consumers from testing concepts through real world interaction responded favorably to the newer, bolder brand expression

social media outreached helped target consumer build strongaffinity to the brand; strong metrics show a sustained engagementof over 150% of pre-campaign levels.

the site design’s combination of blog, product discovery and ecommerce helped drive purchase.


cisco quad

evidence

evidence: cisco quad

Cisco Quad serves as a single, all-purpose communication tool for large organizations. Data, voice, video and social networking live together in the same application in order to simplify corporate communication, increase productivity and broaden collaboration.

assignment:Design an immersive experience to showcasefull rich experience beyond what’s currentlyavailable on the platform.


the challenege

How can Cisco foster collaboration and connect people across the enterprise with familiar social networking tools?

our strategy

By building and deploying a UX product design and underlying technology create a communication ecosystem and user experience that foster productive interaction anywhere and anytime.


the results

delivered product design, development and UX services necessary to provide Cisco Quad users with a total user experience that spans both business and social networking paradigms tying online meetings, voice mails and social networking together in a single, meaningful product.

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more evidence

GENERAL MODEL

SettingsOverview

Libraries

View Setting

APP X

ChangeSetting

Change App X Setting

DIALOG APP X SETTINGS

View App X Setting

Change App X Setting

HOME SETTINGS

APP

QUICK SETTINGS

APP QUICK SETTINGS

ONE WAY

BI-DIRECTIONAL SCREEN / CONTEXT TASK / ACTION

FUNCTIONAL SPECIAL CASE

Settings

Display

Noti cations

Sounds

Silent Mode O

Airplane Mode O

Wi-Fi Oncoffee house wifi >

My Account

Bluetooth O

Battery Saver O

Data Saver OJake KnarRe: rickrilled, yoNever gonna give you up loramipsumlnea la gromen se montr.

Linse BornuUmparte la serto trento ul senroBlarse ser forme monte untrante se prolo gtronte nota umparte la horte sen.

Mike MoreRe: rickrilled, yoNever gonna give you up loramipsumma la gromen se montget more.

Holmes SimphUmparte la serto trento ul senroBlarse ser forme monte untrante se lgelomtronte nota umparte la horte sen pronse.

3. Settings ApplicationSettings App launches

Quick Settings are immediately accessible along with the rest of settings.

QUICK SETTINGS & SETTINGS APP ENTRY/EXIT

SettingsOverview

The Settings App (and Quick Settings) is accessed via the status bar and exited via the Up, Back, or Home Button.

Jake KnarRe: rickrilled, yoNever gonna give you up loramipsumlnea la gromen se montr.

Linse BornuUmparte la serto trento ul senroBlarse ser forme monte untrante se prolo gtronte nota umparte la horte sen.

Mike MoreRe: rickrilled, yoNever gonna give you up loramipsumma la gromen se montget more.

Holmes SimphUmparte la serto trento ul senroBlarse ser forme monte untrante se lgelomtronte nota umparte la horte sen pronse.

1. Home

2. Status ExposedTap anywhere on the status bar to launch the Settings App.

Tap Status Area

10:25 AM APEXTAP

Libraries Cloud AppsApps + Content shortcuts

Recents

Amazon Home

Amazon Confidential

one last thing…

thank you