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this is a product
Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand.
Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about a product, service or organization.”
– Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too
Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence
#4. You stopped thinking about yourself as a person years ago. Now you're a "brand".
—Top Ten Signs You Might Be A “Weblebrity”
Start-Up Business: Guy Kawasaki
Technology: Robert Scoble
Photo: http://flickr.com/photos/thomashawk/431198284/
Marketing: Seth GodinPhoto: http://flickr.com/photos/zoomar/2159635379/
The 5 B’s of Building Brand U.0
Be Ubiquitous: Create multiple streams of “you”
Be Social: Effectively manage your “social systems”
Be Interesting: Write, photograph, share, give
Photo: http://flickr.com/photos/bowbrick/1806355200/
Be Remarkable: Do something worthy of a remark
Photo: http://flickr.com/photos/thethi/2335251416/
Be Yourself: Let your personality shine through
Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
Be Yourself: let your personality shine through
“Just like the gold rush, this is going to end…what are you waiting for?”— Gary Vaynerchuk
Photo: http://www.flickr.com/photos/briansolis/2685816202/