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PC Phone Tablet
5,2%
8,5%
9,9%
10,6%
32,8%
0% 10% 20% 30% 40%
News
E-com
Search
Social
Video
2,8%
2,9%
6,2%
17,4%
39,7%
0% 20% 40% 60%
News
Gaming
Web…
IM
Video
3,2%
6,4%
9,3%
21,2%
29,1%
0% 20% 40%
News
Browser
APP
Video
IM
Data Source: iUserTracker & mUserTracker Monthly Top 5 Time Spent Applications Sep 2015
“Good Old Days” 3 Golden Principals
For Online Video U V
“Hele Era”
Introducing New
Metrics User Loyalty
A.R.P.U Time Spent
VV CONTENT
Content
Revenue User
Hardware: Mobile, Video Devices
Medium: Text, Picture, Video, Audio
Distribution: VOD and Live
Streaming
Advertising,
E-Com,
Gaming,
Fans,
Investment and
Financing
Audience,
Content Providers
Three Power Circles Surrounding
Content Distribution
Content
Generation
Service Team
P/UGC
Channel
Audience
Two Key Formulas for P/UGC Contributors
IP Drama Game
Comic Literature
Movie Music
Web-
Based ……
What is an IP?
Music
Movie
Web-based Content
Games
Literature
Drama
How to Monetize?
Online/Offline Derivatives
Fans Economy
Merchandise
100,000 With over 1,000 Fans
10,000 Monthly Revenue
Over 10,000 RMB
100 Assessment at
100 Mil. RMB +
“Hurricane” “10,000” Rookie