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How To Rank your Site in Google

• We are all after the same thing: to rank highly in the Google organic search results in an effort to enjoy the so-

called “free” traffic that would flow from that.

• That said, Google doesn’t make it easy on us, coming up with a search algorithm comprising more than 200

factors for ranking your pages. Wrapping your brain around all of these can be a full-time job, and there’s no

guarantee they won’t change it tomorrow!

• Still, we all want it, and need to know how to best optimise our pages for it. To that end, here’s 15 of the

200+ ranking factors you should try and implement on your site.

• Make sure your primary keyword is in the title tag – Google looks hard at this to discover your page is targeting.

• Lengthen your content – Studies are revealing that the top pages for any major keyword are in the 1000-1500 word count range.

• Faster page loading – The quicker your page loads the better. In today’s internet people just won’t wait on you.

15 Google Ranking Factors

• Primary keyword in your page URL – Another factor for helping determine relevance and page intent.

• Use visual content – Everyone is nuts about anything visual: videos, infographics, images, memes and more. Google ranks these highly, partially because they are so often shared.

• Be sure to link to authority sites – Having outbound links on your pages to authoritative sites, especially in your market, will help your own site reputation.

• Cultivate domain Trust – Google is high on ranking sites that are trusted. Developing Trustrank should be a high priority.

• Have clear Terms of service and Privacy Policies – A clear ranking factor, Google would like to see that you are concerned about these things.

• Links in the body of your text – Links in the body text count for more, and are very useful for site navigation in a relevant context.

• Build a natural link profile – Make sure you try and get links form reputable and relevant sources, and avoid buying links.

• Social signals – We live in a social world, and if your site is not being talked about or otherwise shared on social media, it’s a sign that no one really cares, and thus neither will Google!

• Make it relevant! – Google loves to see relevance in all its forms on your site, from content to backlinks.

• Too many ads – Cram in the ads, especially on your home page above the fold, and expect that you’ll be relegated to the outer limits of the search results.

• The age of your domain – Realise that older domains that have been around awhile are given more trust by Google.

• Post fresh content regularly – The Googlebot is fond of finding new content they can rank. Feed it regularly.

For more information about optimising your website to rank better in google.

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