A STUDY ON IMPACT OF COVID-19 ON ONLINE SHOPPING

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DOI: http://ijmer.in.doi./2021/10.10.35

ISSN:2277-7881; IMPACT FACTOR :7.816(2021); IC VALUE:5.16; ISI VALUE:2.286 Peer Reviewed and Refereed Journal: VOLUME:10, ISSUE:10(2), October: 2021

Online Copy of Article Publication Available: www.ijmer.in Digital certificate of publication: http://ijmer.in/pdf/e-Certificate%20of%20Publication-IJMER.pdf

Scopus Review ID: A2B96D3ACF3FEA2A Article Received: 4th October

Publication Date:30th October 2021

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A STUDY ON IMPACT OF COVID-19 ON ONLINE SHOPPING IN BENGALURU CITY

1Dr.H.D. Nandisha and 2Madhu G S 1&2Department of Commerce

PG Centre Ramanagaram Bangalore University Karnataka, India

ABSTRACT

The main objective of the study is to inspect the Corona virus is shoving the people to do online shopping and continue doing online shopping when this COVID-19 over. The data for this paper has been collected by the questionnaire and 100 respondents. This paper overall is knowing whether Corona virus is triggering people to do online shopping or they are still managing to purchase products physically. Investigation has brought on the conclusion that people are doing more online shopping during the Corona virus.

Keywords: Corona Virus, Online Shopping. INRTODUCTION ONLINESHOPPING

Online shopping is a form of e-commerce which permits consumers to directly buy goods or services from a retailer over the internet using web portals. Consumers find a product of interest by visiting the websites of their trailer directly or by searching among best alternative vendors. As of 2020, Customers can shop online using a range of different computers and devices including desktop computers, laptops and smart phones.

An online shop evokes the physical analogy of buying products or services at a regular “bricks -and -mortar” retailer or

shopping center; the process is called business –to consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another business, this process is called business-to-business (B2B) online Shopping. A typically online store enables the customers to pursuing the firm’s scope of products identification and prices online stores usually enable customers to use search factors to find the models. Online customers must have entrance to the internet and a valid technique of payment in order to complete transactions, such as a credit card, an Interact-enabled debit card, or a service such as PayPal. For physical products (e.g., paperback books or clothes), thee-trailer usually sends the file to the Customer over the internet. The biggest of these online retailing corporations are Amazon.com’s and eBay. STATEMENT OF THE PROBLEM

The present study would try to find out the impact of covid–19 on online shopping. Online shopping is a fashionable way of shopping for customers. But nowadays the world is facing one of the worst disasters in the history. As the world is the devastating situation and countries have been put under lockdown, restrictions have been imposed on going out of homes, arranging crowded events, going in markets, almost every business has been close down in the world in the wake of corona virus and people are stress to stay in homes. Hence people cannot go in markets for buying products, so this is probably pushing people to do online shopping. This research intends to investigate if Corona virus is pushing people do online shopping and it is also focused in this study to know if the people will continue doing Shopping online with the same rate as they are doing now when the markets are closed and they are also strictly barred from going In markets.

REVIEW OF LITERATURE

❖ Bindia Daroch, Gitika Nagrath and Ashutosh Gupta (2021): This research Paper speaks about the consumer behavior towards online shopping which further examines various factors limiting consumer for online shopping behavior. This Research paper ascertains the problems that consumers face during their shopping through online stores.

❖ Dr. Malathi Gottumukkala, Dr. K. Naga Sundari (2020): Their research Findings the consumer buying behavior towards online purchase. This study is conducted through online survey. The convenience sampling technique was used and data collected from 102 consumers and data collected by questionnaire with 5-point Likert Scale was used.

❖ M. Vidya, P. Selvamani (2019): This paper speaks about the consumer Behavior towards online shopping. With the product related dimensions. The data was analyzed using SPSS and tools like chi-Square, ANOVA and correlation were applying. The results indicate the online shoppers are satisfied with all the product and services.

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❖ Pushpak Singhal (2018): The study is observed in nature and cross-sectional research design was applied and the primary data was collected through a questionnaire. A sample size of 200 respondents was taken who are at present living in Kolkata. This study examines the various factors that affected the online shopping behavior of the consumer by using buyer black box model which is like out mind processing various Stimuli receives and helping in it coming to a conclusion.

SCOPE OF THE PRESENT STUDY Scope of the study is general terms means the extent to which it is possible to cover the subject this study attempts to cover

almost all Business 2 Business (B2B), Business 2 Consumers (B2C) to factors impact of covid-19 on online shopping in Bengaluru City.

OBJECTIVE OF THE PRESENT STUDY To study on impact of covid-19 on online shopping. To identify the factors influencing online shoppers. To evaluate online shopping behavior of consumers. RESEARCH DESIGN Research methodology

The research methodology of the present study which Include Sample design, sources of data collection that had been adopted.

Sources of Data

❖ Primary data: The data was collected directly from the Respondents with the help of structured questionnaire for the first time and which are original in nature.

❖ Secondary data: These are those data which are obtained in directly from sources such as books, journals, articles, newspapers and websites of online service etc.

❖ Sampling size The sample size for this study will be limited to 100. Tolls for data collection:

Structured Questionnaire

Well–Structured questionnaire are used to collect primary data directly from respondents.

Data analysis Tabulation and classification of data

The data which are collected through questionnaire tabulated and classified for better interpretation and easy to analyze. Graphs, diagrams and Percentage

The classified data are represented graphically with the help of diagrams and percentages.

Limitations of the study The study conducts only in one geographic area...Bengaluru city. Sample size is small. The results of the project based on questionnaire.

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PRPFILE OF THE RESPONDENTS The Table -1 shows the demographic factors of respondents.

Profile Variables

Particular No. of respondents

Percentage

Gender

Male 34 34% Female 66 66% Transgender 0 0%

Age

15-20 6 6% 21-30 85 85% 31-40 8 8% 41-50 0 0% Above50 1 1%

Qualification

SSLC 3 3% PUC 10 10% Graduation 36 36% Post Graduation 44 44% Professional 3 3% Others 4 4%

Occupation

Students 64 64% Professionals 1 1% Self Employed 11 11% Salaried 14 14% Others 10 10%

Marital status

Married 30 30% Unmarried 70 70%

Monthly Income Upto10000 68 68% 10000-20000 24 24% 20000-30000 6 6% 30000-40000 2 2% Above40000 0 0%

(Source: Primary Data)

The demographic factors of respondents’ shoes 66% of females, the age of 21 to 30 respondents as occupied 85%, there are 70% unmarried respondents, 44% of the respondents are based on post -graduate, 64% of the respondents are students.

Table: 2 would you purchase products and services online?

Particulars No. Of Respondents Percentage

Yes 88 88% No 12 12% Total 100 100%

(Source: Primary data)

The more 88% of the respondents are purchase products and services online, 12% of the respondents are not buying products and services through online.

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Table: 3 Mention main reasons for the online shopping. Particulars No. of Respondents Percentage

Standard 20 20% Less price 17 17% Good Quality 18 18% Design 4 4% Fast delivery 9 9% More options 32 32% Total 100 100%


The more 32% of the respondents are preferred for more options, 20% of the respondents are preferred for standard, 18% of the respondents are preferred good quality, 17% of the respondents are preferred for fewer prices, 9% of the respondents are preferred for fast delivery and 4% of the respondents are preferred for design for the online shopping.

Table: 4 in a month how many times would you shop online Particulars No. Of Respondents Percentage

Once 64 64% Twice 20 20% Thrice 8 8% More than thrice 8 8% Total 100 100%


The more 64% of the respondents are one time shop in a month, 20% of the respondents are two-time shop in a month, and 8% of the respondents are three and more than three-time shop online in a month.

Table: 5 Respondents are usually preferred for most type of payment system.


Credit card 7 7% Debit card 27 27% Cash on delivery 55 55% Net banking 4 4% UPI 7 7% Total 100 100%


The more 55% of the respondents are most preferred cash on delivery, 27% of the respondents are preferred for debit card, 7% of the respondents are most preferred for credit card and UPI and 4% of the respondents are most preferred for net banking of payment system.

Table: 6 Respondents are safe and secure while shopping online.


Yes 75 75% No 25 25% Total 100 100%

(Source: Primary data) The more 75% of the respondents are safe and secure and 25% of the respondents are not safe and secure while shopping

online.

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Table: 7 online shopping protect the customer’s payment securities system. Particulars No. Of Respondents Percentage Strongly agree 29 29% Agree 52 52% Strongly disagree 5 5% Disagree 14 14% Total 100 100%


The more 52% of the respondents are agreed, 29% of the respondents are strongly agreed, 14% of the respondents are disagreed and 5% of the respondents are strongly disagreed the online shopping protects the payment system securities.

Table: 8 Respondents are buying more products online than physically during Corona virus.

Particulars No. Of Respondents Percentage Yes 54 54% No 24 24% Maybe 22 22% Total 100 100%


The more 54% of the respondents are buying more products, 24% of the respondents are not buying the products online physically during Corona virus and 22% of the respondents are maybe purchase online than physically during Corona virus.

Table: 9 online shopping is comfortable comparing to physical shopping duringCOVID-19. Particulars No. Of Respondents Percentage

Yes 64 64% No 13 13% Maybe 23 23% Total 100 100%


The more 64% of the respondents are comfortable comparing to physical shopping during COVID-19, 23% of the respondents are maybe comfortable and 13% of the respondents are not comfortable comparing to physical shopping during COVID-19.

Table: 10 the respondents are purchase products more during the COVID-19 times. Particulars No. Of Respondents Percentage

Medicines 20 20% Food and beverages 14 14% Electronics 15 15% Others 51 51% Total 100 100%


The more 51% of the respondents are purchase other products, 20% of the respondents are purchase medicines, 15% of the respondents are purchase electronics and 14% of the respondents are more purchase food and beverages during the COVID-19.

Table: 11 Corona viruses out breaks affected to respondents online shopping. Particulars No. Of Respondents Percentage

Shopped for the first time 37 37%

Increased online shopping 30 30%

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Decreased/Stopped online shopping 7 7%

No effect 26 26% Total 100 100%


The more 37% of the respondents are shopped for the first time, 30% of the respondents are increased online shopping, 26% of the respondents are not affected the online shopping and 7% of the respondents are decreased/stopped online shopping.

Table: 12 At this point in the outbreak, how do respondents most often shop online.


Websites on PCs 24 24% Apps on Mobility devices 24 24%

Websites on Mobile device 19 19%

Don’t shop online 1 1% Other 32 32% Total 100 100%

(Source: primary data)

The more 32% of the respondents are most often shop online other websites, 24% of the respondents are shop websites on PCs and apps on mobility devices and another one respondent are don’t shop online. CONCLUSION

Online shopping is a one of the great aspects of the internet today. By choosing to shop online consumers able to enjoy many benefits, some of which are self–explanatory, others that are not so apparent. Online shopping is a multi–billion business and is constantly growing. Many Indian favor this kind of shopping because of ease. For shoppers who work for lengthy hours, it would be hard to visit a store during the standards trade hours. Online retails allow orders.

The conclusion for this survey has been made that people are doing more online shopping during corona virus as 54% peoples

responded that they are buying more products online during Corona virus and 24% of the respondents that they are not buying products online during Corona virus. FINDINGS The majority of the respondents are purchase products and services through online. The majority of the respondents are preferred for more options. More number of respondents is one time shop in a month. The number respondents are most preferred for cash on delivery of the payment system. The more number of respondents are safe and secure while online shopping. The highest of the respondents are buying more products online than physically during Corona virus. The majority of the respondents are purchase other products during the COVID-19time.

REFERENCE Bindia Daroch, Gitika Nagrath and Ashutosh Gupta – “A study on factors limiting online shopping behaviour of consumers”.

Rajagiri Management Journal. Published by Emerald publishing limited. Vol. 15 1, 2021 pp. 39-52. Dr. Malathi Gottumukkala, Dr. K. Naga Sundari – “Consumer Buying Behaviour towards Online Purchase”. International

Journal of Research. Vol, NO 8(2020). M.Vidya, P.Selvamani – “Consumer Behaviour Towards Online Shopping – an Analysis with Product Dimensions”.

International Journal of Innovative Technology and Exploring Engineering. ISSN: 2278-3075 Volume – 8 Issues – 125, October 2019. Pushpak Singhal – “A Study on Consumer Behaviour towards Online Shopping In Kolkata”. IOSR Journal of Business and Management (IOSR – JBM) e-ISSN: 2278–487X, p-ISSN: 2319-7668 pp 91-102

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A STUDY ON IMPACT OF COVID-19 ON ONLINE SHOPPING