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Table of ContentsIntroduction...................................................4
Task: 1 being able to apply the main principles affecting the
legal relationship between business organizations and their
consumers......................................................5
Task 1.1: Application of legal rules on implied terms relating
to the sale of goods and supply of services...................5
Task: 1.2 analyses and the advice to Mr. Adam on the statutory
provisions on the transfer of property and possession.........6
Task: 1.3 evaluations of the statutory provisions on buyer’s
and seller’s remedies in sale of goods contracts..............7
Task: 1.4 applications of the product liability statutory
provisions for faulty goods...................................8
Task: 2 being able to apply the legal rules on consumer credit
agreements and agency..........................................9
Task: 2.1 Differentiation between types of credit agreements
which Claire could use to obtain the new car..................9
Task: 2.2 Analyses of the rules on termination rights and
default notices for Claire to be informed in case she
subsequently has trouble paying the debts as required in the
contract.....................................................10
Task: 2.3 Analysis of the general features of Agency and
differentiate between the different types of agent...........10
3
Task: 2.4 Evaluation of the rights and duties of an agent to
assist Claire understand her position once she becomes an
Estate Agent.................................................11
Task: 3 Understanding of the legal rules relating to monopolies,
mergers and anticompetitive practices.........................12
Task: 3.1 outlining of monopolies and anti-competitive practice
legislation in the UK........................................12
Task: 3.2 explanation of the role of the Competition Commission
within the context of monopolies and anti-competitive practices
and the UK Office of Fair Trading............................12
Task: 3.3 Dominant positions within the EU common market.....13
Task: 3.4 consideration of the application of EU exemptions to
potentially anti-competitive practices.......................13
Task: 4 knowing of the key provisions relating to intellectual
property rights...............................................14
Task: 4.1 Identifying of differing forms of intellectual
property.....................................................14
Task: 4.2 Outlining of the principles relating to the
protection of inventions through patent rights and their
infringement in a given business scenario....................15
Task: 4.3 Discussion of the principles relating to copyright
protection and their infringement in a given business scenario
.............................................................15
4
Task: 4.4 Compare and contrast the protection of trademarks and
business names...............................................16
Conclusion....................................................17
References....................................................18
5
IntroductionWith the development of industrial sector the area of business
has been increased. To maintain the business every country needs
formulating of rules, such as sale of goods and transfer of
property Act. In performing the business rule some time one has
to depend upon implied terms. The seller and buyer enjoy some
remedies. They also have liability one upon another.
To continue business someone is to take credit. The credit may be
divided into secured and unsecured credit. The buyer mostly tries
to depend upon unsecured credit. Performing the credit agreement
they are to depend upon agency. Agency is a relationship of trust
and care to another person. Agent performs different types of
liability to principal, another agent and to third party.
This is the era of competition. Everywhere competition is
available. The companies are divided into two categories, namely;
monopoly and competitive company. UK formed some Acts regulating
competition among the companies.
To regulate the business sector another important element is
intellectual property. Intellectual property contains copyright,
trademark, patent etc.
6
Task: 1 being able to apply the main principles
affecting the legal relationship between business
organizations and their consumersIn order to run the business properly it is mandatory to follow
certain rules regarding the legal relationship between business
organizations and their consumers. The main principles which will
affect the legal relationship between business organizations and
their consumers.
Task 1.1: Application of legal rules on implied terms
relating to the sale of goods and supply of services
There are some specific legal rules on implied terms and
condition relating to the sale of goods and supply of service
which was mentioned in the sale of goods act in 1974. The legal
implied rules and condition relating to sale of goods and service
are given below:
As to title:
7
Seller must have the right to sale
Buyer have the absolute possession of the goods and warranty
Sale goods must be free from any kinds of encumbrances from
third party (R.S.P.E.I.1974, Cap. S-1, s.14.)
As to description:
The goods must be correspondent with the description
If the sale is based on sample it also must be comply with
the product description(1974, Cap. S-1, s.15)
As to quality:
In case of specified quality of goods seller will be
responsible not to providing the specified quality goods
If buyer examine it before purchase it’s the buyer
responsibility
The warrant of product quality is given based on usage of
the product (R.S.P.E.I.1974, Cap. S-1, s.16)
As to fit for purpose:
Must be capable of carrying and reasonably fit for the
purpose
In case of specified article under trade name there will be
no implied condition as to fit for purpose (R.S.P.E.I.1974,
Cap. S-1, s.16)
Exclusion clues:
8
The implied rules and condition which are described above will
not effective in the following situation:
In case of tear and fire wear
Accidental damage or misuse of the product
Intention of the seller and buyer
Implication of implied terms and condition in Mr. Adam case
As per the implied terms relating as to tile, description,
quality, fitness there was no fault from the part of the seller.
TV explodes because of low quality and as per quality implied
condition the liability is Mr. Adam because “If the buyer buys
the goods with examining the quality, there is no liability of
the seller in case of low quality”.
Task: 1.2 analyses and the advice to Mr. Adam on the
statutory provisions on the transfer of property and
possession
Transfer of property and possession means the transfer of the
ownership of the goods along with substantial loss to the buyer.
The transfer of property and possession determination is
important for risk factor for example that will bear the risk
when the goods are in transit.
Determination of ownership as per section 18 of the sale of goods
acts 1974:
9
No property will be transferred in case of unascertained
goods until the goods are ascertained
In case of ascertained goods property will be transferred
depending on the party’s intention
In case of unconditional contract property of goods passes
as the contract is made
In case of specific sale of goods property of goods
transferred when is is deliverable state and there of buyer
has been noticed
In case of future goods property is transferred when the
goods are delivered to the intended user.
Implication of statutory provisions on the transfer of property
and possession
As per the act provisions on the transfer of property and
possession state that the TV set is the ascertained goods. That’s
why its property and liability are transferred to Mr. Adam
Task: 1.3 evaluations of the statutory provisions on buyer’s
and seller’s remedies in sale of goods contracts
There are a lot of remedies in sale of goods contracts regarding
buyers and sellers. Subject to section 45(1) of the Act provides
that the seller of goods is deemed to be an unpaid seller when
the whole of the price has not been paid, or tendered, or when a
bill of exchange, or other negotiable instrument has been
received (Michael Burgan 2007, J).
Remedies of unpaid seller as against goods:10
The unpaid seller of the goods in possession thereof is
entitled to retain possession, until payment or tender of
the price.
When the buyer of the goods becomes insolvent and the goods
are in transit to the buyer, the seller can resume
possession of the goods from the carrier.
Who has retained possession of the goods in exercise of
rights of lien, or who has retained possession in exercise
of right of stoppage in transit, can resale the goods.
Remedies of buyer:
Where the seller wrongfully neglects , or refuses to deliver
the goods to the buyer, the buyer may sue the seller for
damages.
Where there is a breach of contract for the sale of specific
goods to the seller, the buyer may file a suit for specific
performance of contract.
Where there is a breach of condition, the buyer may
repudiate the contract. He may also claim damages
Where there is a breach of warranty, the buyer may sue for
damages.
Task: 1.4 applications of the product liability statutory
provisions for faulty goods
Product liability is the responsibility of any or all others
parties including chain manufacturer of any goods compensated for
damage caused by that goods which is provided for sale.
11
Product liability may cause in the following situation
Design defects Manufacturing defects Marketing defects Negligence Strict liability Breach of warranty of fitness
If the damage is caused by the above reason the liability and
responsibility goes to the manufacturers and suppliers.
According to consumer protection act 1987, defective product must
be indemnified. The following options can be exercised by the
buyer of the product depending on situation:
Return back the defective goods Repaired or replaced the defective goods
Application of statutory provisions for faulty goods in Mr. Adam
case:
According to the consumers protection act the liability goes to
Mr. Adam as the reason for exploding TV set is low quality and
this liability is borne by implied quality terms and condition.
12
Task: 2 being able to apply the legal rules on
consumer credit agreements and agencyThe term agency plays an important role in business sector. So,
the researcher will try to apply legal rules on consumer credit
agreements and agency.
Task: 2.1 Differentiation between types of credit agreements
which Claire could use to obtain the new car
Credit agreement is a common phenomenon in recent times for
solving financial difficulties.. Generally there are five types
of credit agreement which are discussed below:
Credit card: A processes in which creditworthy person get the
access to have loan and used to pay for product.
Bank loan: Taking loan from bank with interest and it is secured
loan.
Overdrafts: It is the approval of bank to its loyal customer to
withdraw money excess its savings with relatively low interest
rate.
Higher purchase and personal loan: It is the mechanism to buy
product in credit and once the payment is made the purchaser will
be the owner.
Conditional sale: Conditional sale is another approach of credit
agreement in which product is purchased from seller in credit
with condition.13
Applicable types of credit agreement to obtain the new car by
Mrs. Claire case
According to the case Ms. Claire is a credit worthy person. She
is worried to lose her job because of bleak economic situation in
the country but she has the opportunity of becoming an estate
agent. According to my credit agreement analysis the best fitted
credit agreement to buy the car is to take overdraft loan from
bank.
Task: 2.2 Analyses of the rules on termination rights and
default notices for Claire to be informed in case she
subsequently has trouble paying the debts as required in the
contract
Defaulter is the customer who fails to repay the loan within the
specified time period (Hahn, 2010). If the borrower fails to
repay the loan the lender has the right to claim the loan in a
systematic way. The customer credit regulation act 1974 which is
amended in 1983 and 1994 protect the consumer right. According to
Section 87(1) lender sends legal notice for the loan recovery to
the borrower. Section 89,90,92,99,100 includes recovery time,
terminate and liability to repay this loans
Default notice: The creditor may send you a default notice giving
you 14 days from the date you receive it to pay arrears (Mossoff,
A. 2001).The default notice must contain the following necessary
materials. Those are such as below-
14
Termination rights: The debtor may give written notice to the
creditor at any time before the end of the agreement. Once the
agreement has ended, you have to return the car maintaining
reasonable condition.
Applicable rules on termination rights and default notices in
Claire case
In that case it is not clearly stated that Ms. Claire pay the
loan properly or terminate the loan agreement or default to pay
the loan. For those reason applicable rules on termination rights
and default notice in Ms. Claire case depends on occurrence of
loan agreement.
Task: 2.3 Analysis of the general features of Agency and
differentiate between the different types of agent
Agency is the contractual relationship between agents and third
party and any person who is age of majority according to the law
with sound mind can be an agent.
There are different types of agent which are discussed below:
Estate agent: A person or business who done the job of selling,
renting and managing property. For example: Mr. Brown sells a
house on behalf of the owner Mr. Robert. Here Mr. Brown is an
estate agent.
Factors agent: Factors agent is an agent who sells the goods in
his or her name and receives commission. It is very much common
in textile, shoe, furniture, hardware and others industry. For
15
example: Mr. Sanjay sells crude oil on behalf of Mr. Robinson in
exchange of commission. Here Mr. Sanjay is a factors agent.
Stock brokers: A regulated professional person who sells and buys
stocks on behalf of his or her principal. For example: Mr. Jim
buys stocks on behalf of Mr. Kim. In that case Mr. Jim is a stock
broker.
Auctioneers: A regulated body who done the job of selling and
buying of goods or service by bidding and the highest bidder get
the goods or service. For example: Mr. Deb bids a house of Mr.
Nandi for selling purpose and according to the auction sell the
house. Here Mr. Deb is an auctioneers agent.
Commercial agents: Commercial agent is the agent who plays as an
intermediary between two trading parties. For example: Mr. Jacob
and Mr. Noreen want to make a business deal but they have lack of
communication and Mr. Jefferson play as an intermediary to sign
up the deal. In that case Mr. Jefferson is a commercial agent.
Directors: Directors are the agent of the company & partners and
they try to ensure the interest of the company. For example: Mr.
Smith is a director of Maxwell Company.
Banks: Banks play as agent of his/her customers and clients. They
receive valuable property and keep it in a safe place. For that
reason every bank has locker service. For example: The standard
chartered PLC store valuable documents of Mr. Sujit Borma. Here
Standard Chartered PLC is a bank agent of Mr. Sujit Borma.
16
Task: 2.4 Evaluation of the rights and duties of an agent to
assist Claire understand her position once she becomes an
Estate Agent
Analysis of the rights and duties of an agent to assist Claire
understand her position once she becomes an Estate Agent is
discussed below:
Rights and Duties of estate agent are given below:
Buy, sell, and lease the property or business to the
eligible party
Negotiating the price and different terms and condition
Collect price, rent from the party
control the principles, influential capability, and perfect
care and destroy the desire of personal gains
17
Task: 3 Understanding of the legal rules relating to
monopolies, mergers and anticompetitive practicesIn the era of competition, the companies are in the field of
competition. To control the competition UK has regulated some
rules on anti-competition. Let’s know the practice of
monopolistic and competitive companies. This part is analyzed on
the basis of British Telecom Company and Dixons Carphone.
Task: 3.1 outlining of monopolies and anti-competitive
practice legislation in the UK
Monopoly: When a market is dominated by a single company or a
group of company is called monopoly market. In the present
context of business there is a few case of pure monopoly market.
In the UK the British telecom is enjoying monopoly market in the
telephone cabling market in the UK.
Mergers: Merger is the combination of two companies to control
the market or enjoying the economics of scale. In the UK there
are many successful business mergers. Among them Dixons Carphone
is well renowned mergers in recent time. They amalgamate in 2014
and their turnover increases more.
Anticompetitive practice: Anti-competitive practice is the system
to reduce the competition by means of dumping, refusal to deal,
exclusive dealing, dividing territories, limit pricing, tying,
price fixing, resale price maintenance and religious doctrine.
18
Legal rules relating to monopolies, mergers and anticompetitive
practices: For controlling monopoly and mergers in the UK there
is a competition act. In the UK there is a legislation
regarding monopolies, mergers and anti-monopolies and it ensures
fair trading instead of monopolies. According to the competition
act of 1998, a company must 25 or more relevant market and
minimum turnover is £10 million .If anti-competitive suspension
is confirmed they have the two option as to stop the practice or
refer to MMC for justifying the fact whether it is public
interest or anti-competitive.
Task: 3.2 explanation of the role of the Competition
Commission within the context of monopolies and anti-
competitive practices and the UK Office of Fair Trading
In 1949 monopolies commission was formed and in 1998 the
competition commission was formed to regulate monopoly & mergers.
The role of the Competition Commission within the context of
monopolies and anti-competitive practices and the UK Office of
Fair Trading are given below:
Market share determination of new firm
Control local monopolies
Measuring economy of scale in an industry
Encouraging research & development in the market portfolio
In 2012 enterprise act was passed amended in 2013. It assists
anti-competitive. As monopoly business destroys economic
19
competition and decrease public interest as consumer have no
choice the best one.
Task: 3.3 Dominant positions within the EU common market
According to the article 82 of the European Union Treaty states,
any abuse by one more undertakings of a dominant position within
the common market or in a substantial part of it shall be
prohibited as incompatible with the common market in so far as it
may affect trade between member states. According to article 82
in law it has identified some features that are: Article 82 that
defined the abuse the dominant position which becomes on the some
way- slight or not directly. Preventive produce, client gets the
technical benefits. In the various situations all states get the
equivalent transactions, reception the complementary requirement.
Task: 3.4 consideration of the application of EU exemptions
to potentially anti-competitive practices
The application of EU exemptions to potentially anti-competitive
practices is related with that fact which is given below:
Security, economy, variety of the supply for the customer and for
ensuring the common state interest needs fully and strictly apply
the competitive act 1998 and also the enterprise act.
According to article 81 of the monopoly and mergers commission
act 1999 defined that to prohibit monopoly and give emphasis on
ensuring the security of the members states that means this
section strongly prevent monopoly. And article 86 discourages to
20
hold dominant position in the trade of member state (Farah,
2014).
According to article 89 ensuring security is encouraged and
strongly restrict the illegitimate competition. Finally it can be
said co-operation between the customers may be sufficient to off-
set any anti-competitive effects.
Task:
21
4 knowing of the key provisions relating to
intellectual property rights In this century, the term intellectual property has emerged as a
new area of creative activities and invention. Intellectual
property includes copyright, patent, trademark, design etc. let’s
discuss the mentioned matters below.
Task: 4.1 Identifying of differing forms of intellectual
property
Intellectual property refers to creations of the intellect for
which a monopoly is assigned to designated owners by law. The
term includes copyright, patents and industrial design rights,
trademarks, trade dress. All these contain music, literature, and
other artistic works, discoveries and inventions etc (Michael
Burgan 2007, J).
Let’s know different types of intellectual property in details.
Patents: it is a form of right granted by the government to
an inventor, giving the owner the right to exclude others
from making, using, selling etc.
Copyright: it gives the creator of original work exclusive
rights to it, usually for a limited time. It may be applied
to wide range of creative, intellectual, or artistic works
Industrial design right: it protects the visual design of
objects that are not purely utilitarian. It consists of the
22
creation of a shape, configurations or composition of
pattern or color
Plant varieties: are the rights to commercially use a new
variety of a plant. The variety must be novel, distinct.
Trademarks: it is a sign by which it is recognized. It’s a
design or expression which distinguishes products of
services of a particular trader from similar products
Trade secrets: it’s a formula, practice, process, design,
instrument, pattern, or compilation of information which is
not generally known or reasonably ascertainable.
Task: 4.2 Outlining of the principles relating to the
protection of inventions through patent rights and their
infringement in a given business scenario
The UK government recognizes any intellectual property and takes
necessary action to protect the intellectual property (Kerber,
2009). Their initiative is divided into two types. Namely:
Utility patents: utility patents are abstract in nature andrelated with the books, article, and research paper and soon. Utility patent is considered the most usefulintellectual property because that is the pure creation ofmind
Designed patent: Designed patent concentrate in nature.Electronic device like mobile, laptop and so on.
However both types of property are considered as property
because of having practical utility in the specific field. It
23
is presumed that protection of intellectual property
encourages the new invention. Because when can be benefitted
from his invention then he would be more interested in
creation of something new useful thing.
Assume two scenarios:
1st one is, Mr. Brown wrote a book on mercantile law.
2nd one is, Mr. Robert invented equipment which is essential in
medical sector.
According to law Mr. Brown work is protected by copyright and
Mr. Robert work is protected by patent. If anyone infringes
these rules Mr. Brown and Mr. Robert will indemnify.
Task: 4.3 Discussion of the principles relating to copyright
protection and their infringement in a given business
scenario
The intellectual property right is automatic in nature which
creates at the very first day of its creation (Gerley, 2002).
Person who breach the principle of copyright are subject to
following infringement:
Indemnify the actual damage to the copy right holder According to law indemnify amount is between $200 to
$150,000 for each work infringed Bear all legal expense if incurred Destroy the illegal work
Assume a scenario: 1st one is, Mr. Brown wrote a book on
mercantile law. Mr. Osama copies some part of this book without24
the permission of Mr. Brown and included his book to sell in the
market.
In this scenario Mr. Osama breach the copy right act. For this
reason Mr. Brown faces lose. According to infringement punishment
Mr. Osama will be punished as per law given before and Mr. Brown
will be indemnified for his lose.
Task: 4.4 Compare and contrast the protection of trademarks
and business names
Trademark is the symbol, logos and slogans of company or products
which is identifiable to others company or products. It also
refers to brand name and protects the brand name. On the other
hand business is related with the company name which is an
important factor. Both of this is used to show the company good
will. Anyone can identify the product of a specific company by
using trademark or business name. In general it is not mandatory
to register business with trademark but in statutory law it is
mandatory to register with the trademark. Registration of
trademark and business name is beneficial for the company.
Without registration of trademark and business Name Company will
not be able to get remedy in case of breach of trademark and
business name. . Previously it was a common picture to use the
business name to identify the company’s product. But recently
trademark is use to identify the company’s product. Moreover any
company uses identical trademark or business name. Finally it can
25
be said that though there is difference between business name and
trademark both of this indicates company’s goodwill.
26
ConclusionThis is the era of industrialization. Industrial sectors plays
very important role in the arena of business. Sale of goods is an
important material. Transfer of goods refers to business. To
control the business of the country the UK govt. formulated some
laws like Sale of goods and transfer of property Act (Simon,
Strokes 2001).
To continue the business sometimes the buyer takes credit from
any credit card, or master cards. Credit may be classified into
two classes, namely; secured credit and unsecured credit.
The companies perform activities are of two kinds monopolistic
companies and competitive companies. In this era of competition,
the UK govt. made regulation controlling the competition.
Now one of the most famous activities is intellectual property.
It contains copyright, trademark, patent, business mark etc.
27
References1. Sale of goods and supply of service Act, 1980
2. P Richards,( 2006), Law of contract 7th edition London,
Pearsons
3. Sale and supply of Goods to Consumers Regulations 2002
4. O & Dodd, A, (2003) "Shogun: A Principled Decision"
(153 NLJ 1898
5. Sullivan, Arthur, Steven M. Sheffrin(2003), Economics:
Principles in action
6. Ingham, G(2004), The Nature of Money. Polity Press p.p 12-19
7. S. (2009). Consumer Credit Fundamentals (2nd ed.). Palgrave
Macmillan
8. Michael Burgan 2007, J. Pierpont Morgan: Industrialist and
Financier
9. Competition Act 1998
10. TPP at the NABE, Paul Krugman Blog, Retrieved 2015-06-
18, in a direct sense, protecting intellectual property
means creating a monopoly
11. Brad, Sherman; Lionel Bently(1999), The making of
modern intellectual property law; the Britiish experience
12. Mossoff, A. (2001) Rethinking the development of
process; 'Hastings Law Journal, Vol. 52, p. 1255,
13. WIPO Intellectual Property Handbook: Policy, law and
use. Chapter 2 Fields of intellectual property protection
WIPO 2008
28
14. Peter K, Yu (2007), Intellectual Property and
information Wealth; copyright and related rights. Greenwood
publishing group. P. 346
15. Simon, Strokes (2001). Art and copyright. Hart
Publishing pp. 48-49
16. www.competition-commission.org.uk - Competition
Commission
17. www.patent.gov.uk - The UK Patent Office
18. Law of International Trade, Sellman (4th edition) 2003
(Old Bailey Press)
29