Chapter 4What is produced and why?

Topic: the market and marketing

General objectives:

The need to understand why firms aim to satisfy their consumers needs.Specific objectives:

Explain the meaning of a market and marketing; Explain how businesses identify and meet the needs of

their consumers; List the objectives of marketing; How the market is divided into objectives by product,

region, purpose, price; Distinguish between market orientation and product

orientation.

(Level of activities done in class maximum 12 minutes)

Evolution of a market

Many businesses produced goods and services that were available for barter or sale. Trade had developed to the extent that money was regarded as a means of payment. This made trade much easier.

What is bartering? The exchange of one good with approximately or equal value as the other, this exchange takes place

in a place called a market.

What is a market: easily explained as a place where sellers and buyers meet with the aim to exchange goods to make a profit (well for the seller anyway.)

Keywords sentences:

1. Have a need2. Your able to buy it3. Consumer is willing to spend the money4. Consumer is allowed to

Many people including mangers see marketing as sales or advertising. However these are only a part of marketing. A definition of marketing is seen in the box below.

Marketing consist of management task and decisions directed at successfully meeting, identifying ways in offering goods to consumers general society to satisfy their needs.

In its simplest form, the marketing process entails the transfer of a product or services from one person to another.

Marketing opportunities can be identified and measured only if the marketing environment is scanned or monitored on a continuous basis. This done by means of marketing research

Listen to audio...

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class exercise

What is the difference between a market and marketing?In your opinion does bartering still takes place? Motivate your answer?

Marketing research methodology

Marketing research is the systematic gathering, analysis, and interpretation of information on all types of marketing problems by utilising scientific methods to facilitate information.

One of the most common methods is the survey method.

With the survey method a questionnaire is used and questions are put in respondents either personally or telephonically through the mail.

This is one of the ways in which a business can use to obtain information on new opportunities and existing ideas in the market

that need improvement.

Within the marketing mix we research all that needs to be done for a business to produce satisfying goods for its consumers.

There is great advantage to marketing:

1. Maximisation of profit2. Need satisfaction within the resources and abilities of the

enterprise3. Ensuring the well being of society in the long run4. The gap between producer and consumer is lessened

As mentioned before a market consist of consumers and this is quite a large amount of people and this is why the total market in a country can be subdivided into consumers, industrialist, resellers and government markets.

Types of markets

Consumer markets: consists of individuals or household products for consumption.

Industrial markets: people, groups, or businesses purchasing materials and or products to be used in production.

Resellers: such as wholesalers and retailers a variety of products to be resold.

Government markets: consists of state institutions that provide services to the public.

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.class exercise (oral communication)

What are the four, types of markets?

Requirements for meaningful market segmentation

‘’’’’’’’’’’’’’

summaryThere is a difference between a market and marketing. Marketing is a tool used by sellers to promote and increase profits in a market. They do this through market research finding new ideas and opportunities in the market.

AssignmentWe have learned how to derive a business

plan from the previous chapter time to put it to test.

Required:1) Find an opportunity in the market (product idea)2) Derive a business a business plan3) Describe in detail how your business will introduce your product to the world

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Assessment Rubric for ICT integrated Lesson Plan Student Name/s and Ndapandula Shikongo- 201507880Number/s……………………………………………..Assessment Area Mark

obtainedUse of curriculum materials 5

o Topic is extracted from the appropriate syllabuso Learning objectives and competencies are aligned with the

topic

23

Design of Lesson activities 15o Learning activities are accurately linked to learning

objectives and basic competencieso Teacher activities show a facilitative roleo Learner activities show collaborative and hands-on approacho Learning activities differ in degree of difficulty(cater for

different levels)

5253

Integration of ICT in lesson 25o Appropriate ICT materials and resources(hardware and

software) includedo Alternative backup options includedo ICT applications are used to prepare the learning/teaching

materialso ICT applications and equipment are used to deliver the

lessono Learners are required to make use of ICT applications to

carry out learning activitieso Appropriate assistive technology is used for learners with

special needso Time is effectively managed in line with ICT use within lesson

plano Relevant ICT standards (National Professional Standard/s)

included

52354

222

Assessment and Evaluation of the Lesson(Indication for part two) 5o Assessment task/s are determined in relation to learning

objectiveso Assessment activities require learners to utilize ICT

applications

23

TOTAL 50%

APPENDIX 1

Technology-infused Lesson Plan template

Teacher Information:

First and Surname/sStudent number/s

Ndapandula Ndangi Shikongo201507880

Date 16 March 2016

Main Subject Business studies

Cross-curricular Subjects Entrepreneurship

Grade and/or class Grade 11-12

Syllabus theme(s) / topic(s) / skill(s)

Theme: What is produced and why?

Topic: the market and marketing

Skills: The need to understand why firms aim to satisfy their consumers needs.

Lesson description What lengths will the firm take to produce goods that satisfy their consumers?

Pre-requisite skills & knowledge

The need to understand why firms aim to satisfy their consumers needs.

ICT literacy skills required To operate a computer linked to the projector.

Learning Objectives

Explain the meaning of a market and marketing; Explain how businesses identify and meet the

needs of their consumers; List the objectives of marketing; How the market is divided into objectives by

product, region, purpose, price; Distinguish between market orientation and

product orientation.

National Professional Standard/s

Teaching competencePlanning competence

Approximate time Triple periods

Materials and Resources (teaching and learning aids)Technology hardware Computer, projector

Technology software Microsoft office word document

Internet web sites ...

Printed material Notes (secondary source)

Audio/Visual material Audio...

Alternative backup options

Paper written notes, book: introduction to business managementBy Cronje Du Toit Motlatla, 5th edition.

Other (including supplies for learners) textbooks

Procedures (add rows as needed)

Teacher Activity Learner Activity Grouping

g

Activity Type & Time

Working in groups will allow me to give attention and understanding to a number of students at a time.

Class exercises (written)Class exercise(orally)One on one with the teacher.

Group workClass activity 12minClass activity10min

Through slides there is a provided activity which will allow me to see my students mind set.

Understanding goes better across when working with groups.

Accommodations for Differentiated Instruction (including adaptive/assistive technology and modifications of activities)Intellectual challenges

Audio tapesPictures

Auditory challenges Pictures will be very useful in this situation

Class blog- http://specialflower.org

Visual challenges Audio tapes- within the lessonPictures

Physical/motor challenges http://specialflower.org

Emotional challenges Pictures- this will give me one on one time to understand my

student.

Gifted learners http://seniorclassblog.org provide them with exercises tha will test their minds.

Continuous Assessment of Learning (attach copy of assessment tool(s) you will use to evaluate learning outcome) – part two

Briefly describe how learning will be assessed (part two)

Reflection/Evaluation of assignmentNotes on how you experienced the assignment, including suggestions for the future

An in-depth look on what marketing really is with a look into what really go through when researching new idea. How they come up with the ideas- how this ideas are financed with a description in the business plan.

Exercise rubric Assessment

Criteria Poor Good Excellent Marks 5/5

Scores 0-1 2-3 4-5 5/5

Bibliography Not enough content

Meaningful content. Understood with difficulty.

Well structured content

..../

Involvement Not outspokenMinimal involvement.

Partial involvement

Very well spoken

..../

Time More time spend on a task

Average time Less time spend on a task

.../

Assignment rubric

Assessment

Criteria 5-10 11-20 21-30 30/30

Structure Poorly outlined plan

Sequence of plan easy to follow but done with difficulty

Style and focus clearly seen

Opportunity Product already exists-not a new idea

Idea of the product expressed in a unique way, But fully there.

Pleasurable experience found in the market-product

....../

Development

What is the product?

Easy to follow transition of the product, slightly blurred.

Fully achieved product

....../