CMS and BeyondJoin the most trusted online community for CMS, DXP, and related technologies – and reach new audiences across the globe.

MEDIA KIT 2021

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Founded in 2008 by Mike Johnston, CMS Critic is the leading source for unbiased and timely news, reviews, and guidance about Content Management Systems (CMS), Digital Experience Platforms (DXP), and related digital and cloud technologies. Our dedicated

industry experts help provide readers across the globe with quality content that clarifies, simplifies, and elevates the conversation about CMS and beyond.

ABOUT US

To build a positive, diverse, respectful, and engaging community of like-minded voices from across the CMS, DXP, and related technology fields – and together, share our expertise, inform markets, and help shape the future of digital experiences.

www.cmscritic.com

Our Vision

READ OUR COMMUNITY GUIDELINES >

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The First Stop for Motivated CMS Buyers

• Largest percentage of members and readers in North America, Europe, and Asia

• Visitors are researching CMS, DXP, and other related ecosystems technologies (design/prototyping tools, marketing automation, CRM, ERP and more)

• Mix of influencers and purchase decision-makers

• Industry experts from multiple regions serve as our “Critics” and provide meaningful, topical content on a regular basis.

Since 2008, CMS Critic has been a trusted resource for guiding and informing the CMS purchase decision for companies around the world.

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Credible Industry Sponsors

SOME OF THE BRANDS THAT HAVE ADVERTISED WITH US:

For over a decade, cmscritic.com has been a go-to destination for qualified CMS buyers and users. Promote your

brand to a growing community of website readers with dynamic advertising

packages – and stay top of mind as they build their digital experience stack.

Reach New Audiences

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HOW WE HELP YOU

CMS Critic is truly a community of experts. By sharing your own thought leadership, you can help shape the

conversation across our platforms, from web to social to events. Bring your voice and authority to a sponsored,

guest, or coveted “Critic” post.

PROMOTE YOUR BRAND SHARE YOUR EXPERTISE

CMS Critic offers multiple options and channels for marketing your CMS, DXP,

or related products to a focused audience. Influence and convert interest

with email blasts, white papers, webinars, featured listings, social posts,

and even annual analyst briefings.

EXPAND YOUR MARKETING

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Promote Your Brand

Advertise on the new cmscritic.com

Launched in 2021, the newly designed CMS Critic website puts your brand front and center with a variety of advertising packages, including:

• Banners in multiple formats and positions

• Profile pages featuring custom brand imagery, links, and more

• Custom packages upon request

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Promote Your Brand

Banner Advertising

The new CMS Critic website offers a variety of merchandising options for sponsors, including display banners in strategic, highly-visible regions.

• Sponsored Product: positioned prominently on the homepage

• Featured Banner: appears in the header across the website

• Banner Campaign: multiple banners sizes shown throughout the website

• Site Takeover: exclusive banner positioning with custom creative

Banners can be either static or animated GIFs. Advertisers can supply their own display materials or engage our studio services to design custom banners.

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Expand Your Marketing

Reach across channels

Market your products, services, and special offers to CMS Critic readers through a broad range of content-driven channels, including:

• Webinars: reach our audience of motived buyers by engaging in a 1-hour live interactive webinar, moderated by one of our CMS experts

• White papers: researched and authored by unbiased experts and syndicated through CMS Critic marketing channels

• Content add-on packages: get featured listings, monthly sponsored posts, an annual analyst briefing, and social media posts

www.cmscritic.com

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Share Your Expertise

Project your thought leadership

CMS Critic is designed for expert content contributors. Choose what you want to publish and get peer reviews from our team. Opportunities include:

• Sponsored Posts: targeted thought leadership posts by one of our staff of CMS Critics on a selected topic

• Guest Posts: featuring one free post per month for CMS Experts Group members

• CMS Critic posts: an exclusive, invitation-only opportunity reserved for leading experts in the CMS and DXP fields. Critics receive a dedicated page and do not require editorial peer reviews before posting.

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Since 2012, the annual CMS Critic Awards have celebrated excellence across the CMS community – providing a fair opportunity for all vendors in the market to be honored for their innovation and service. This includes both Critic’s Choice (juried by our editors) and People’s Choice, where readers vote for top nominated platforms in a variety of categories such as Best Cloud CMS, Best DXP, Best Headless CMS, and more.

The event creates significant attention and participation, which elevates awareness for CMS, DXP, and your brand.

™CMS Critic AwardsHONORING THE BEST IN CMS

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2021 Advertising ProgramsPackage Details

Sponsored Review • An exclusive, in-depth review of your product or platform by our CMS Critic team• Includes a fully-authored article by one of our experts

Sponsored Product• Featured homepage banner• Dedicated profile page with related articles

Featured Banner • Featured banner in the website header• Link to designated URL

Banner Campaign • Multiple banner sizes shown across website• Link to designated URL

Sponsored Posts • Thought leadership posts by a CMS Critic on selected topic• Includes 3 posts

Targeted Remarketing • Target CMS Critic audiences across the web with remarketing display

Site Takeover• Exclusive banner positioning on homepage and across website• Custom creative with branded background

Custom Webinar• 1-hour live webinar moderated by a CMS Critic (with recording)• Includes 1 month promotion on CMS Critic channels

12Discounts: 20% for 12-month terms. For additional volume or bundle discounts, contact matt@cmscritic.com All package details and prices subject to change without notice

©2021 CMS Critic. All rights reserved.

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