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Explore Bangladesh
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Explore Bangladesh
Course Code: MSC452
Course Name: E-Commerce Programming
Section Number: 01
Semester: Fall - 2015
Faculty: Syed Mahmudur Rahman, Senior Lecturer, BBS
Report Details: Project Report of MSC 452
Due Date: 22/11/2015
Submission Date: 22/11/2015
Submitted by
Group Number: 04 Group Name: Explore Bangladesh
Student ID Full Name Email Signature
1 12304020 Inzamam Azad [email protected]
2 12304003 MD. Amirul Islam [email protected]
3 12304025 Istiyak Hossain [email protected]
4 12304071 S.M. Rakib Rayhan [email protected]
5 12304051 Rizwan Chowdhury [email protected]
Total Mark Received Mark Signature
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Letter of Transmittal
22nd November, 2015
Syed Mahmudur Rahman
Senior Lecturer,
BRAC Business School
BRAC University.
Subject: Submission of Project Report on Explore Bangladesh, an Online Travel Agency.
Dear Sir,
With this we are submitting our project report which was a requirement for the completion of E-
Commerce Programming (MSC-452) course that we have taken in this semester (Fall 2015). The
title of this group project is ‘Explore Bangladesh’.
Here we attach the group project for your valuable perusal and review.
Sincerely yours,
MD. Amirul Islam 12304003
Inzamam Azad 12304020
Istiyak Hossain 12304025
Rizwan Chowdhury 12304051
S.M Rakib Rayhan 12304071
Explore Bangladesh
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Acknowledgement
At first, all praise to Almighty Allah who enabled us to complete the term paper appropriately. We
are very much thankful to our honorable MSC-452 (E-Commerce Programming) course instructor
Syed Mahmudur Rahman (Senior Lecturer, BRAC Business School) for his valuable time and
guidance to this paper. He also gave us the necessary guideline having the all sort of instructions
written on it through Teaching Services Resources (TSR) of BRAC University and we are thankful
to him for everything he have done for us and helped us with.
Explore Bangladesh
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Contents Introduction ..................................................................................................................................... 7
E-Business Overview ...................................................................................................................... 9
Overview of Our Business .......................................................................................................... 9
Business Model ........................................................................................................................... 9
Operational Model .................................................................................................................... 10
Revenue Model ......................................................................................................................... 12
Website Development ................................................................................................................... 15
Content Management System and Plugin Integration .............................................................. 15
Plugin Integration...................................................................................................................... 16
Used Plugins ............................................................................................................................. 18
Content Management ................................................................................................................ 21
Sajek Valley Tour Packages ................................................................................................. 21
Page: Contact Us ................................................................................................................... 27
Winter Trip to Sundarban ..................................................................................................... 31
Page: My Account (Shop, Cart, Checkout) .......................................................................... 35
Honeymoon Package ............................................................................................................ 38
Page: Places to Visit.............................................................................................................. 42
Adventurous Bandarban Tour Package ................................................................................ 45
Page: About Us ..................................................................................................................... 50
Sylhet Tour Package ............................................................................................................. 53
Page: Home Page .................................................................................................................. 55
Limitation ...................................................................................................................................... 57
Future Plan .................................................................................................................................... 58
Budget ....................................................................................................................................... 59
Budget Description ................................................................................................................... 60
Conclusion .................................................................................................................................... 61
References ..................................................................................................................................... 62
Appendix A-Z ............................................................................................................................... 63
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Tables
Table 1: Meta Title - Sajek Valley Tour: ...................................................................................... 21
Table 2: Meta Description - Sajek Valley Tour ............................................................................ 22
Table 3: Meta Title - Sundarban Tour .......................................................................................... 33
Table 4: Meta Description - Sundarban Tour ............................................................................... 33
Table 5: Meta Title - HoneyMoon Package .................................................................................. 38
Table 6: SKU Elaboration:............................................................................................................ 41
Table 7:SKU Elaboration .............................................................................................................. 49
Table 8: Detailed Budget of Explore Bangladesh ......................................................................... 59
Figures
Figure 1: Operational Model of Explore Bangladesh ................................................................... 11
Figure 2: Revenue Model of Explore Bangladesh ........................................................................ 14
Figure 3: Top 3 Content Management System ............................................................................. 15
Figure 4: WordPress Login Page .................................................................................................. 16
Figure 5: WordPress Dashboard ................................................................................................... 17
Figure 6: WordPress Add Plugin Page ......................................................................................... 17
Figure 7: Social Media Share Buttons Plugin ............................................................................... 20
Figure 8: Meta Title and Description - Sajek Valley Tour ........................................................... 23
Figure 9: Facebook Integration of Sajek Valley Tour Package .................................................... 24
Figure 10: SKU Elaboration - Sajek Valley Tour ......................................................................... 26
Figure 11: Skype Call Option ....................................................................................................... 28
Figure 12: Contact Us Information ............................................................................................... 28
Figure 13: Live Chat Option ......................................................................................................... 28
Figure 14: E-mail Form ................................................................................................................ 29
Figure 15: Meta Title - Contact Us ............................................................................................... 30
Figure 16: Meta Description - Contact Us .................................................................................... 30
Figure 17: Facebook Promotion - Sundarban Tour ...................................................................... 32
Figure 18: Meta Title and Description - Sundarban Tour............................................................. 33
Figure 19: WooCommerce Plugin ................................................................................................ 35
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Figure 20: My Account Drop-down ............................................................................................. 36
Figure 21:bKash for WooCommerce ............................................................................................ 36
Figure 22: My Account - Meta Title & Description ..................................................................... 37
Figure 23: Meta Title & Description – HP ................................................................................... 39
Figure 24: Facebook Promotion - HP ........................................................................................... 40
Figure 25: SiteOrigin Features ...................................................................................................... 42
Figure 26: Places to Visit Page ..................................................................................................... 43
Figure 27: Meta Title - Places to Visit .......................................................................................... 44
Figure 28: Meta Description - Places to Visit ............................................................................... 44
Figure 29:Meta Title of Adventurous Bandarban Tour Package .................................................. 45
Figure 30:Meta Description of Adventurous Bandarban Tour Package ....................................... 46
Figure 31:Meta Title and Meta Description of Adventurous Bandarban Tour Package .............. 46
Figure 32: Facebook Promotion of Adventurous Bandarban Tour Package ................................ 48
Figure 33: Core Value of Explore Bangladesh ............................................................................. 50
Figure 34:Mission of Explore Bangladesh ................................................................................... 51
Figure 35:Vision of Explore Bangladesh ...................................................................................... 51
Figure 36: Meta Title and Description of About Us page ............................................................ 52
Figure 37: Meta Title and Description of Sylhet Tour ................................................................. 53
Figure 38: Meta Title & Description of Home Page ..................................................................... 56
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Introduction
Bangladesh is a land of natural beauties and its majestic appeals. It is blessed with numerous
natural, historical resources, places and environment. Moreover, our country is highly enrich with
tour and adventure loving people. Our motive is to create a deep connection between these tour
loving people and their preferred places of visit within our country. Explore Bangladesh aims to
provide suitable tour packages (both automated and customized) to its potential clients in a very
ease of way. We are ensuring the efficient time table manners and pleasant tourism activities in
very economical prices. In Explore Bangladesh, we are covering heritage and historical places of
Chittagong, Cox’s Bazar, Khulna and Sylhet. This particular web page is aiming to function as
travel guide, customized package system where clients can design their own package only be some
easy clicks, and better solid transportation systems according to the preferred criteria’s of
customers. Explore Bangladesh would be the first traveling web based e-commerce system that
highlights and offer Package customization system within the domestic region of our country.
The Packages, we are offering:
Tour package.(both group and family)
Honeymoon package.
Winter trip package.
Customized holiday packages.
Weekend trip in Bandaraban, Sajek Valley etc.( short trip)
In the very beginning, Explore Bangladesh will highlight its action through online booking
system for it customer whom wants to travel and want to book their packages from home. Later
on we will describe the business model and its operations of explore Bangladesh in our term
paper. It will also emphasis about the revenue model where it justifies about the outcome. Then
the process and procedure of web design, development and also the suitable Meta with
improvised search engine optimization process are covered. We will also mention about the
plugin, widget and themes used to sharpen the explore Bangladesh. Moreover, we will discuss
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about some curtain limitation of this business. Finally, we will share about the future of our
business and potentiality within the emerging market.
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E-Business Overview
E-commerce is creating a new scope for all business sectors. It is becoming very much popular all
over the world, as people wants to get updated with the new era. Bangladesh is also a place where
the use of E-commerce is spreading like a virus and people are also adapting with it. Now a day,
it is essential for all business to focus more on E-commerce. So, there is a huge possibility that
Bangladesh will also go for all kind of E-business within a short period of time as it is making our
life easy.
Overview of Our Business
We are group of five members who worked for this project to develop an online tour package
business in Bangladesh .Our website name is “www.explorebd.com”. Before introducing this
business we try to find out the opportunities and viability of this business. At first, we found that
in our country most of the people find difficulties to plan and manage the tour. Again people face
challenges in managing bus ticket, hotel reservation, safety, before going to a tour. So, observing
those difficulties and problem of the people we try to come up with a solution of providing tour
packages in online. Those tour packages are designed in such a way so that the travelers do need
to think or worry about their tour. Because; we are proving transportation, accommodation, guide
and other attractive facilities in our tour packages.
As we are going to start a business named Explore Bangladesh, first ever online based travel
agency, we need to develop an effective business model and revenue models. In below we are
going to talk about business and revenue models which will help us to improve our e-commerce
business and get advantage in this internet based competitive world.
Business Model
A business model helps to gain competitive advantage and it helps a business to do all operational
works in a proper way. Without having a proper business model it will be almost impossible for
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any organization to complete any business related task. For our online based travel agency we have
come up with a business model which will help us to complete our tasks in an effective way
(Chaffey, 2009). The things we follow in our business model are described in below-
Value Proposition: In our website we will offer tour packages at a reasonable price range
within Bangladesh. There will be different tour packages according to the consumer’s
choice, convenience and we will also offer cost reduction based on their demand. We will
also focus on customizing our offer based on the deal with the consumers. In customization
we will also focus on how to improve our website and increase our sales. Thus, we have to
focus on convenience and choice and cost reduction part to make it more successful.
Market or audience: We will follow business to consumer or B2C in our business. Here,
we will directly deal with our consumers without any intermediaries.
Competitive environment: In this business sector, we have to face both direct and
indirect competitors. Our direct competitors will be other travel agencies. Moreover,
indirect competitors will be different hotels and resorts as they also offer different tour
packages in their website.
Virtual Communities: By using social networks we will create B2C communities to let
people know about our tour packages so that it boosts our business.
Operational Model
To operate a business successfully, it is very important to create an effective operational model.
As we are staring our business in tourism sector, it is an essential part of our organization. We built
the operational model by dividing the whole organization into different segmentation so that each
department can do their own operation effectively. There will be six departments in our company
which are-
Web Maintenance Department
Sales Department
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Accounts Department
Customer Service Department
Agents
Partners
Figure 1: Operational Model of Explore Bangladesh
Web Maintenance Department: This department plays one of the most crucial roles of
an online business. As our business is online based, it is mandatory for us to have an
expert web maintenance department. The main job of this department is to maintain our
website at a daily basis. Moreover, they will update any information related to our
packages if any changes occur. They will also make a record of our customer’s database
and provide it to other department if needed.
Sales Department: There will be a sales department in our business. They will maintain
all works related to sales like order taking, order confirmation, checking available tour
package stocks etc.
Operational model
Of
Explore Bangladesh
Web Maintenance
Department
Accounts
Department
Sales
Department
Partners
Agents
Customer Service
Department
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Accounts Department: The main task of this department is to do all transactional
activity which happens after the sales. They will collect the money from our customers
using three different ways. Those are- Cash on delivery, bKash, Check payment
Customer Service Department: This department will handle all types of customer
related issues. For instance, contact with the customers via phone and email, solving
customer’s problems regarding order process and other issues. Moreover, they will take
complains from the customers and will provide them appropriate solutions of those
problems.
Agents: Though we are online based travel agency, we need to have some people who
will work to complete all the outdoor activities. In our business, we will have some
agents who will help the customers physically. They will pick them up from the airport or
bus station and bring them to the hotel and also take them in different places to visit as a
tourist guide.
Partners: In our business, partners are those whom will help us to facilitate our
business program in a proper way. Our main partners are different hotels from different
location, transportation providers. We make deal with our partners in such a way so that
both parties get benefitted.
Revenue Model
In this part, we will talk about how we can use revenue model for generating income. However,
we need to talk about the revenue model first. Revenue model is mainly those processes which
will describe different techniques for generation of income. Now they are described in below.
Direct Product Sales of Product or Services: We can sale our tour packages directly via
our website and thus we can generate income by this way.
Advertising: In our website other companies or organizations can give advertisement for
their promotion and from that we can earn money. It can also be considered as an income
source.
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CPM Display Advertising on Site: CPM stands for cost per thousand. In this process we
will charge fees from the advertising companies according to the number of times their
advertisement are shown in our site (Chaffey, 2009).
CPC Advertising on Site: CPC stands for cost per click. We will not charge any fee for
the number of time their advertisements are displayed in our site. Here, we will generate
our income depending on the clicks customers make in the advertisement of different
advertising companies.
Commission Based Sales: One major source of earning revenue in our business is
commission based sales. We get this commission mainly from our partners depending on
the deals. Also, we get commission from the advertising company based on their sales.
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Figure 2: Revenue Model of Explore Bangladesh
Revenue Model
Of
Explore Bangladesh
Commission Based
Sales
CPC Advertising
on Site
CPM Display
Advertising on Site
Direct Product
Sales of Product or
Services
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Website Development
Content Management System and Plugin Integration
Basically, a Content Management System (CMS) is an open source software that makes building
and maintaining websites faster and easier. The way Content management systems works is it
actually stores the actual contents like pages, post and media files in a database and the system
later can automatically pull the content out and show it on the appropriate pages based on rules
users set up in advance. But a CMS does not do everything for website; designing, creating
contents, maintaining are the job of the owner of the website. Owner can do it all by himself or
herself or they can assign someone else to do those for them (Quinn & Gardner, 2010).
There are thousands of Content Management Software and among them, hundreds are providing
us the facility for free. A study done back in 2013 showed that WordPress was on the top of the
list in 2013 because it was used by 50.07% of all websites that used a CMS to develop and maintain
the website; also, there was Drupal that hold the second position by having 17.07% of the industry
and 3rd position was taken by Joomla by helping 6.44% websites of the industry. Along with these
CMS, there were vBullitem and ExpressionEngine was there in Top 5 CMS of 2013 (Quinn M. ,
2013). The list of the Top 10 CMS of 2013 is given in the appendix section of this paper.
Figure 3: Top 3 Content Management System
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Plugin Integration
In terms of computing, Plug-in is a module or a software that can be added to a system to give
extra features or functions (Appendix 3). The best part of using WordPress is using plugin to get
a lot of works done with just a few simple clicks and those plugins speed up our works and helps
us to do things a lot faster and gives us chances to change almost everything within the website.
To get those benefits of getting extra features or functions and get our works done with a few
clicks, we also used few plug-ins. Now, we’re going to show how we have added those plug-in in
our Content Management Software (CMS) in such a way so that any amateur can do it too by
simply following the process we’ve given here.
At first, we have login to our CMS using ‘/wp-admin’ extension after the name of the website and
the screen given below appears.
Figure 4: WordPress Login Page
From this page, we have to log-in using own login ID and Password and ‘Dashboard’ page appears
after successfully logging-in to the back-end of the website. Here’s where we build our website.
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Figure 5: WordPress Dashboard
From the left panel of the dashboard page, we have place the mouse pointer on the Plugin button
and a new menu appears. From the new menu, we have to click on ‘Add New’ to install plugins.
From the newly loaded page, we have to search for plugin that we need by writing the name of the
plugin in the search box and press ‘Enter’. If the desired plugin is found, we have click now on
‘Install Now’ right beside the plugin’s name.
Figure 6: WordPress Add Plugin Page
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The ‘Install Plugin’ button redirect us to a new page where it shows that the plugin in installed and
if we want to activate it or not. So, we have click on the ‘Activate Plugin’ button and we are finally
done with adding new plugin to our website.
This is how we have installed plugins we needed to build our website and got our works done
using those plugin.
Used Plugins
Now we are going discuss some of the plug-ins we have used to build our website and get a lot of
our works done with just a few simple clicks.
bKash for WooCommerce: For any kind of e-commerce website, payment methods are
important. In third world countries like Bangladesh, PayPal doesn’t support for payment
and so do some other like Payza. In Bangladesh, the most used payment method for any
kind of transection is bKash. This is why a plugin developer name Tareq Hasan developed
a plugin for WooCommerce that allow customers to pay using bKash. We have used this
plugin in the Checkout page where customers finally pay for the product and proceed to
checkout.
LiveSupporti: Customer service is always important no matter what type of business it is.
For online businesses, we have to give service though online, over phone or e-mail. All of
these is not enough for customers. This is why we need a plugin that will allow our CRMs
to give real-time service using chat-box. LiveSupporti gives us this facility to serve our
customers directly using Live Chat facility. All we need to use this is just an account in the
LiveSupporti website and from there we can decide what color, what type of box and stuffs
we want for our website. This plugin appears in every page of our website.
Page Builder by SiteOrigin: This plugin has used in different pages of our website. Page
Builder by SiteOrigin plugin adds a lot of features and functions to work with. Pages like
About Us, Places to Visit are edited using this plugin that helped us to beautifully decorate
our page without writing a single line of code.
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Title Remover & Spacer: These two are two small plugins where Title Remover enables
us to remove from any particular page we want, and Spacer enables us to add space or gap
of certain amount of pixels in any page wherever we need it.
WP Meta SEO: Optimizing a website for search engines is the most important for getting
organic views and making our website available in the front page of the search results of
Google, Yahoo, Bing search is important. WP Meta SEO plugin enables us of writing meta
title and description for different pages, products of our website. While making a page, it
is down there to immediately add meta title and description. Or else, we can directly go to
WP Meta SEO > Content from the dashboard to write all of the meta title and description
for all of the pages in one single page.
WooCommerce Plugin: WooCommerce is basically a free and powerful WordPress E-
commerce plugin with a huge catalog of commercial themes and extensions that have all
the tools that might need to get the shop running. With the help of WooCommerce plugin,
one can sell both physical and digital goods in all shapes and sizes, offer product variations,
multiple configurations, and instant download to shoppers, and even sell affiliate goods
from online marketplaces. Again, with premium extensions, one can offer bookings,
memberships, and recurring subscriptions through WooCommerce plugin
(http://www.woothemes.com/plugins, n.d.). For, developing a transactional website in
WordPress WooCommerce plugin is one of the efficient and productive plugin among all
the plugin in WordPress .This plugin is very convenient and easy to maintain.
So, for our online travel business Explore Bangladesh we installed this plugin in WordPress.
Because we are selling different tour packages through our website and by installing this plugin
it is more convenient for us to offer tour packages to our customers. This plugin helps our
website to build a transactional E-commerce site for our business.
WooCommerce Social Media Share Buttons plugin: The WooCommerce Social Media
Share Buttons plugin allows visitors to easily share their products on popular social media
platforms. With the addition of a short code a customer can use it to add social media share
buttons in posts, pages, products, events, widget etc. The Social media share buttons
provide Facebook, Twitter, Google plus, LinkedIn and Email link on website to share the
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products. So, for our travel business we also install this plugin so that customer can share
their tour packages to social media site.
The Constant Contact Signup Form Plugin and Contact Form 7 Plugin: Constant
Contact Signup and Contact form 07 is the plugin that are intstalled in WordPress to create
E-mail form for the customers.Our business Explore Bangladesh online travel agency uses
this plugin in our contact us page to create Email form for the customers.
Neat Skype Status plugin: Neat Skype Status plugin is istalled in WordPress to provide
a options for the customers for Skype Call .So,for our business we also install this plugin
because nowadys most of the customers expect Skype Call options in contact page to create
a efficient communication with the company.
Figure 7: Social Media Share Buttons Plugin
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Content Management
Sajek Valley Tour Packages
Name: Inzamam Azad ID: 12304020
Link: http://www.f15g4.msc452.com/?product=package-03
Facebook Page link: https://www.facebook.com/ExploreBdesh/posts/972767132781145
Product SKU Code: EBD-SVT101
Meta Title: The title tag of a webpage is one of the most important tags which should provide an
accurate and concise description of pages content (Fishkin, 2012). It should be placed within the
<head> tag of the HTML document which tells the users and search engines about the topic of a
particular page (Google Search Engine Optimization Starter Guide, 2010).So the Meta title of a
page should have a title of what is the product about. Thus, it is necessary for a website to let
know the search engine within a little words about their business and products in title tag so that it
can show the website to the people when they are searching for its, it is very important for each
and every page of website to maintain a proper meta title and description so that it is in first sight
when any people are searching in Google and other SEO. For our business we also conduct a
research on Google form on what people typically search in about online travel agency of
Bangladesh. As our business is online tour package and my product is about a tour package in
Sajek Valley so Meta title of this product should have product name and also business name. So,
when people search about Sajek Valley tour package than they will find it at first sight on search
engine.
Meta title of Sajek Valley Tour Package: <meta name="title" content=" Attractive Sajek
Valley group tour and travel Package Bangladesh " />
Table 1: Meta Title - Sajek Valley Tour:
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Meta Description:
Meta description is the summary of a page’s content which tells Google and other users about the
webpage in a brief (Fishkin, 2012).The keywords or phrases used in the tag are not used for ranking
of the site but it is used as a primary source for the snippet of the webpage. Google bolds the
important keywords in the description of the page with black color font in the search result which
helps a user to know easily whether the desired searched things is present in that webpage or not.
Without proper Meta description people will not find any interest to click on the website to have a
look. Because there are many people go to the website by seeing the Meta description of that
website. So it is important to maintain an efficient Meta description for each webpage. As my
product is Sajek Valley tour Package so in Meta description there should be a little details about
Sajek Valley like its location and about its natural beauty. Again in Meta description there should
be a short description about our business name, price and facilities. So that when people search
about Sajek tour package than they will find a little description about the Sajek location and also
know about our business and facilities which can help us to expand our business.
Table 2: Meta Description - Sajek Valley Tour
Meta description of Sajek Valley Tour: <meta name="description" content="Enjoy natural
beauty of Sajek Valley Khagrachori by Explore Bangladesh travel, tour and tourism agency with
attractive price and facilities in Bangladesh" />
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Body Text of Product: As our product is Sajek Valley tour Package so we develop our body text
of product related to product. There are reasons behind choosing this place for tour package. The
main reason behind choosing this place is that it is one of the famous tourist places in Bangladesh
in recent times. Again, this place is surrounded by cloud and high hill which enhance its natural
beauty to the travelers. Moreover, there are different resort, cave and temple on Sajek Valley which
is located on Khagrasori. So, this place is one of the perfect places to offer tour packages for the
travelers. Because in our country people face a lot of difficulties to manage a tour program in any
tourist place. The difficulties people face are hustle to manage bus ticket, accommodation and so
on. The main difficulties travelers face in our country is finding the proper sight of any tourist spot
like in Sajek there are different tourist spot like Alutitala Cave, Pankhaya Buddist temple etc.
which is difficult to find without proper guidance of tourist guide. Again, there is also an issue of
safety and security among people before traveling in each and every tourist spot. So, before
planning our package we try to find out those difficulties and their solution. Thus, we designed our
tour package to remove hustle and ensure a safe and planned tour to the travelers in Sajek Valley,
Khagrasori.
Sajek Valley tour packages is basically targeting to a group of five to seven nature loving people
who really want to explore natural beauty of Bangladesh. This package is more appropriate for
students and other people who want to enjoy their tour without any hustle but in affordable price.
This tour is preferable for a particular friend circle those who wants go without facing any kind of
difficulties.
Figure 8: Meta Title and Description - Sajek Valley Tour
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In this package we will provide transportation, accommodation, tourist guide and other facilities
at only 8650 taka per person and this is a special tour package for a group of people.
We will provide different kind of facilities to the travelers in this tour package like all sight visit
with reserve vehicle, all food during the tour by hotel management, A/C Hotel Accommodation at
Giri Thebar at Rangamati and Non A/C hotel accommodation at Runmoy Resort at Sajek. There
is also an overall plan of tour on the package like at first day the travelers move to Dhaka to
Khagrachori. Second day, the travelers will travel Alu tila cave, Pankhaya Buddhist temple and
stay at night Giri Theber. At day three travelers will enjoy Sajek. Lastly fourth day they will return
to Dhaka. This is the overall plan of the whole package provided by our company Explore
Bangladesh.
Our company not only confined selling this tour package in website we also offer this tour package
in Facebook page of Explore Bangladesh. Because now a day’s social media like Facebook is a
great tool to promote and offer products and services. As we all know lots of people show and
follow post on Facebook rather than visiting the website. So, it can be a great advantage for us to
offer this package to our customer through our Facebook page.
.
Figure 9: Facebook Integration of Sajek Valley Tour Package
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SKU Code: SKU stands for Stock Keeping Unit which is an individual item, such as a product or
a service that is offered for sale. The item is represented by a unique code specific to the company
that sells the item. The SKU is unique to each product and variations within a product range. The
main benefit of using a SKU code is that businesses can take much more accurate inventories
(Gandy, 2013)
So, the serial number of SKU helps a manufacturer of a product to add their intended products in
future. A SKU usually includes the following details such as the manufacturer, product description,
material, size, color, packaging, some even include details about the warranty (Gandy, 2013) .
So,the SKU code of our Sajek Valley tour package is EBD-SVT101.The details Product SKU
code of Sajek Valley tour packages is given below:
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Figure 10: SKU Elaboration - Sajek Valley Tour
The total stock of this package is 30.So,there are thirty available package for sale to the
customers.Only thirty lucky peron will able to grap this attractive tour package.
EBD EBD stands for our business name
Explore Bangladesh
SVT
101
SVT stands for Sajek Valley Tour
package
There are certain reasons behind
choosing Product Code 101.Because all
the tour package of Chittagong region in
our business is starting with 100 codes
and Sajek is in Khagrachori which is
under Chittagong region so, it is the first
and number 01 tour packages under
Chittagong region that we are offering
currently. Thus the product SKU code
for Sajek is 101.
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Page: Contact Us
Page Link: http://www.f15g4.msc452.com/?page_id=52
Contact us page is one of the most important page of any website.Because most of the consumers
go through that webpage to contact with consumer care and authority.In addition, most of the
customers provide their valuable feedback, suggestions and openion through the help of contact
us page.In contact us page of a business there are a certain number of customer care,options of
email,skype call, live chat and other important information so that customers can easily
communicate with the authority of a business.Moreover,contact us page of a website can create a
bridge between the customers and the company.
There are certain criteria to build the contact us page efficient and effective.At first,we need to
make sure all email addresses are links.Because it is a very simple thing to make an email address
into a clickable link that will launch email program. of a business . If you are worried about people
harvesting your email address, then don’t list it at all, and it is better to use forms. If anyone only
include email links,than they are forcing someone to launch an email program to contact
electronically. If someone is using a public computer, or prefers to access their email using a web-
based program, they are stuck.So,using a form allows an email to come without relying on the
viewer’s email client (http://www.visiblelogic.com/blog, n.d.)
Again it is better to include interactive maps in contact page . If any business have a retail operation
or other business that has in person traffic make sure that include a map from Google or other
source that people can immediately customize to get directions from where they are to your
location (http://www.visiblelogic.com/blog, n.d.).
So, for our online tour package business Explore Bangladesh we try to develop our contact us page
in such a way so that it is very easy for the clients to contact with us.In our contact us page we
include cell number of our customer service,provide a form to mail us, Skype phone call option
and live chat option.
At first,contact number is very important for clients to contact with us.Again, most of the customer
prefer to communicate via social networking site like Skype,Live chat etc.So,considering the
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convenience and expectation of customer we provide the options of Skype phone call and Live
chat options.
.
Figure 12: Contact Us Information
Figure 11: Skype Call Option
Figure 13: Live Chat Option
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Figure 14: E-mail Form
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Installed Plugin:
Constant Contact Signup and Contact form 07 is the plugin that we use in our contact us page to
create Email form for the customers The Constant Contact Signup Form Plugin is downloaded
from ContactUs.com.
For providing live chat facilities to the customer we use LiveSupporti plugin.This plugin allows
to add live support chat on a WordPress website.
Again,we use Neat Skype Status plugin to provide Skype phone call facilities to the
customers.This plugin helps to add multiple skype buttons and accounts in widget that can be used
to present the team members.In addition,it can design a website in better way and helps to
customize skype button widget style.The main benefit of using this plugin is that the company will
never miss a contact as there are many buttons in one. Moreovdr, Skype Button also changes
automatically to display status for skype contact who is found online. This is useful if there are
multiple people that visitors can contact. (https://wordpress.org/plugins, n.d.).
Title and Meta Description:
Lastly, in contact us page we also uploaded a video about how to place order from our website so
that it is easy and convenient for the consumer to place a order from our website.
Figure 15: Meta Title - Contact Us
Figure 16: Meta Description - Contact Us
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Winter Trip to Sundarban
Package Name: Winter Trip to Sundarban
Product SKU: EBD-WTS201
Designed and Developed by MD. Amirul Islam (12304003)
Package Duration: 4 Nights 3 Days
Package Link: http://bit.ly/1I1QpSg
Facebook Promotion Link: http://on.fb.me/1MZkI8n
Body Text of Product
There are different places to visit/travel in Bangladesh and among those, the only place people are
less excited or does not wish to visit is Sundarban. The reason behind it is, this place is not that
attractive for those who travel to please their eyes. But this package is specially designed for the
adventurous travelers of Bangladesh who do not like stay at one place pass days just by seeing the
natural beauty. So, for adventurous travelers, we have designed the package in such a way that
each and every day we have something to do starting from hiking in the forest area to see wildlife
with their own eyes to night-out and enjoying Bar.B.Q dinner on tourist boat and so on, so that
adventurous travelers do not get bored at all while traveling with Explore Bangladesh.
This package is designed for 4 Days and 3 Nights just to make sure our travelers can visit the
places we think is important to show them that will please them and their eyes. On the day of
arrival (Day 2), our travelers will be taken to our tourist boats and start immediately the cruising
towards the Sundarban. As this package is for the adventurous travelers, so we are taking them for
hiking in the forest at late afternoon and give them a chance to see the wildlife and the forest as
well. This is not all, we will accommodate on the tourist boat for the night the same day on Kotka
river. Plan for the Day 3 starts with roaming on the country boat through small creeks and canals
so that they can look at the natural beauty of Sundarban and watch the animal life in their own
territory from the closest possible place. After the breakfast, the cruising will head towards the
wildlife sanctuary and walk near forest office. Same the second night, the third night as well will
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end with Bar.B.Q dinner on the tourist boat and night out on Kochikhali river. On the Day 4, our
tourist boat will leave in search of Royal Bengal Tiger and other animals through canals and creeks.
At noon, the boat will leave KochiKhali for Mongla. There will an AC Bus booked for our travelers
to take them back to their destination. This is how the whole package ends.
We are promoting our package through our Facebook fan page which is given below. We have
shared our package link on that post so that interested travelers can directly go to the package page
and go through the offers we have made for them and evaluate and purchase if they want.
Figure 17: Facebook Promotion - Sundarban Tour
Meta Title
Adventurous travelers always likes hiking hill tracts, traveling through forest, enjoy wildlife, travel
on boats, night-out and so on. So, keeping the interest in our head, we have designed this ‘Winter
Tour to Sundarban’ package where we have tried to give the what they want most from us. Keeping
these in mind, we have developed the Meta Title that is given below:
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Table: Meta Title for Winter Tour to Sundarban:
<meta name="title" content="Adventurous Winter Tour in Sundarban, Khulna" />
Table 3: Meta Title - Sundarban Tour
Meta Description
Based on adventurous travelers demands we have designed a package where there is no wastage
of time and every day they have something to do, some places to visit and even enjoy the night
time with BBQ dinner and pass the night on river over tourist boat. While developing a meta
description for this package, we looked more upon the keywords we got from Google AdWords
and a small research we have done on what people write to search for travel packages and travel
agency online using Google Form which is Appendix 1 and the result is also given in Appendix 2
of this paper. We have tried to insert the word we have got most in the survey and the words we
have got in Google AdWords. The meta description is given below:
Meta Description for Winter Tour to Sundarban:
<meta name="description" content="Exciting blood worming Winter tour in Sundarban. It is
an affordable package at a cheap price tag to travel in group and get best tourism experience
ever." />
Table 4: Meta Description - Sundarban Tour
The screenshot of Meta Title and Meta Description is given below:
Figure 18: Meta Title and Description - Sundarban Tour
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Product SKU (Stock Keeping Unit)
We have decided to set email notification where the subject of the email notification will be the
SKU code of the product that is ordered by our customers. The reason why we decided to do that
is so our customer relationship managers can get to know what is the product ordered by our
customers without even opening the email. This will allow our CRMs to prepare things that are
needed to process an order for an specific place. For example, the SKU Code for this Winter Tour
to Sundarban package is EBD-WTS201 which will appear on the subject of the e-mail received
by our CRMs. So, after the seeing just the SKU, our CRMs can make call to Khulna just to make
sure the necessary sits are available or not, transportations are available or not and stuffs. The code
we have chosen for this package is EBD-WTS201 and why we have chosen this is described below.
EBD: here EBD in the SKU Code stands for the name of our company Explore
Bangladesh (BD).
WTS: in the SKU Code, WTS is the shortened version of Winter Tour to Sundarban
which is our package name.
201: we have chosen different numbers for different locations. So, we decided to go
with 200 series for places inside Khulna region and 201 is because the first place people
want to visit in Khulna is Sundarban.
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Page: My Account (Shop, Cart, Checkout)
Explore Bangladesh is an e-Commerce website and this is why My Account page is so important
for our website. The reason why this page is important because this page stores the personal
information of our beloved customers that later we use to deliver product or communicate with
them. To add My Account page, a plugin named WooCommerce is needed and once the plugin
WooCommerce is installed, this My Account page automatically adds in along with some other
pages like and Shop, Cart, Checkout and some default payment gateway services built-in Checkout
page.
For Adding these pages mentioned above, the plugin we installed is WooCommerce, world’s most
used plugin to power e-commerce websites that powers as many as 30% of world’s all online stores
(WooCommerce - A Free eCommerce Toolkit for WordPress, n.d.).
Figure 19: WooCommerce Plugin
To install this plugin, after logging in to the back-end of the website, placed mouse pointer on
Plugin menu in the left panel and clicked on Add New from the drop down menu and searched for
the WooCommerce plugin; finally installed and activated the website. Though all of the pages
(Shop, Cart, Checkout) were not as it is right now in the website. All of the pages were showing
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individually in the navigation bar and some of the pages were not even showing. So, we had to
create a menu and then change the order of the pages as we like to see them in the Navigation bar
of the website from Appearance section of back-end’s left panel.
Figure 20: My Account Drop-down
Shop and Cart pages are automated and that’s why it was not big of a deal to change how it should
look; all we did was change the page’s Templet to Full Width so that no sidebars show in the pages.
The most important thing we had to do was in the checkout page where our customers will pay.
So, in Bangladesh, it’s not possible to place order using PayPal and using VISA, Master, Nexus
Cards is not easier for all, so we tried the most used payment method now-a-days, bKash. So, for
adding bKash as payment method, we had to install another plugin which is WooCommerce
bKash.
Figure 21:bKash for WooCommerce
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Once the installation and activation process is done, bKash button for payment automatically
added in the payment method section of the checkout page. This is how the My Account
section/pages are done.
Here goes the meta title and meta description for My Account page
Figure 22: My Account - Meta Title & Description
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Honeymoon Package
Name: Istiyak Hossain Student ID: 12304025
Product Link: http://www.f15g4.msc452.com/?product=honeymoon-package#
Facebook Page Link: https://www.facebook.com/ExploreBdesh/posts/972767132781145
Product SKU Code: EBD-HP103
Meta Title:
Honeymoon is always a special event for every newly married couple. We designed our package
in such a way so that honeymoon becomes a memorable event of their life. So, in our Meta title
we try to focus on that special event of a person’s life and we will try to fulfill their dream of
honeymoon through Honeymoon Package.
Meta title of Honeymoon Package: <meta name="title" content="Honeymoon Package - Make
Your Special Event Memorable" />
Table 5: Meta Title - HoneyMoon Package
Meta Description:
Meta description of our Honeymoon Package includes explanation of meta title. In meta title of
this package we try to focus on special event of a person life which can be honeymoon through
our Honeymoon Package. So, in meta description we try to focus some keywords like duration,
price, moments, place etc. So, when people search about honeymoon package than our
Honeymoon package will appear earlier in search engine.
Meta description of Honeymoon Package: <meta name="description" content="Week Long
Package, Cheap Ticketing, Travel Coxs Bazar at an affordable Rate, attractive package for
couple, Explore beauty of Bangladesh, Memorable moments" />
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Figure 23: Meta Title & Description – HP
Body: We have designed our package in a way so that every newly married couple can enjoy their
best moment of their life. We will try to ensure that our customers can spend a wonderful time and
feel special towards them. In this package, we include Dhaka-Cox’s Bazar-Dhaka “Novo Air” air
ticket to the couple for their hustle free journey. We choose Novo Air because it is one of the best
and comfortable air bus for domestic travels. It will take approximately 45-50 minutes to reach
Cox’s Bazar. We will pick our guest from the airport by our own transport to Mermaid Beach
Resort which is located Himchori. They will be welcomed in the beach resort with the local fresh
coconut water and some snacks.
We will provide a luxurious villa to the couple for their accommodation. This villa will be named
after the bride’s name so that it makes feel special within themselves. There will be Wi-Fi
connection in the whole villa. In front of the villa there will be a rocking cradle and a small garden
for the natural feelings. In this resort, our guest can enjoy their beautiful time as the resort authority
gives utmost priority to the privacy. For their any kind of service, they have to just press the bell
and designated people will be there.
They can enjoy buffet breakfast in the mermaid restaurant as a part of this tour package. We will
also provide a candle light dinner and a honeymoon cake to make their moments more special.
There will be fireworks at night in the beach to enhance the beauty of the night. Besides, we will
also offer special discount for BBQ. In this resort, there are private beach amenities for the guest
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where they can spend a wonderful time. In the beach, they can also enjoy “Kayak ride”. If our
guests want to capture their moments, there will be personal photographers on behalf of Mermaid
beach resort authority.
This overall tour package is for 3 nights and 4 days and the price of this package is 50,000 Tk. But
we are offering this package at only 45, 989tk by giving discount. Basically, we are targeting this
package for the higher class people as it is little bit expensive among all of our packages.
Honeymoon is such an event for which people wants to spend high amount of money to make it
memorable in their life. So, upper middle and middle class people can also avail this offer.
We are offering this package in our website .Also we have a Facebook page for our business
“Explore Bangladesh” so we are using this tool to promote and offer our packages. Because, in
recent times Facebook and other social media is a great tool to promote any kind of product. In
our country the posts of Facebook page get more response and feedback rather than website. In
addition, now a day’s most of the people follow Facebook page more than website in their daily
life.
Figure 24: Facebook Promotion - HP
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Product SKU Code: The product SKU code of our Honeymoon package is EBD-HP103.The
details Product SKU code of Honeymoon packages is given below:
EBD
EBD stands for business name Explore Bangladesh
HP
HP is a short form of Honeymoon Package
103
Product code 100 represent all packages of
Chittagong region
In terms of distance Cox’s Bazar places after
Khagrasori (101) and Bandarban (102).
So, Location of Honeymoon package is at
Mermaid Beach Resort which is in Cox’s Bazar.
So, according to distance from Chittagong this
product code SKU 103.
Table 6: SKU Elaboration:
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Page: Places to Visit
Page Link: http://www.f15g4.msc452.com/?page_id=46e
As we are online travel agency, so we need to maintain a depth relationship between attractive
tourist spot of our country. Because whenever people visit our website, they will definitely want
to know about the beautiful tourist places. So, in this page we try to give a precise idea about those
places at a glance.
Here, we cover five most attractive places of our country. Those places are-
1) Sylhet,
2) Chittagong,
3) Bandarban,
4) Cox’s Bazar,
5) Sundarban
People can choose their tour packages by seeing those place overview in our website. We provided
a short description of each places and adjusted a link to know more about those places. Besides,
we also provided the link of purchasing the products in all the pages of “Places to visit page” so
that people can easily find out and choose their desire tour packages conveniently.
Figure 25: SiteOrigin Features
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Installed Plugin: We installed SiteOrigin Widgets Bundle plugin in this page to develop the
content.We basically use SiteOrigin features from this widget.SiteOrigin features actually displays
a block of features with icons. The SiteOrigin Features widget gives an easy way to add features
of product, company or services offers to Page Builder pages or other widgetized areas
(https://siteorigin.com/widgets-bundle, n.d.).
Figure 26: Places to Visit Page
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Meta Title and Description:
Figure 28: Meta Description - Places to Visit
Figure 27: Meta Title - Places to Visit
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Adventurous Bandarban Tour Package
Name: S.M. Rakib Rayhan ID: 12304071
Link: http://www.f15g4.msc452.com/?product=package-02
Facebook Page Link: https://goo.gl/GpnolL
Product SKU Code: EBD-ABT102
Meta Title:
Meta title is an important part of a website as it helps to find your site in Google and other search
engines. So, it is a must work for all to develop a good Meta Title which will be helpful to rank
your site in the top list of any search results. Moreover, using mostly searched key words related
to a product in a Meta Title is essential because it helps to rank your site higher. Now, as we have
to build a Meta Title for our product we have conducted a survey to find out the mostly searched
key words. We also tried to use those key words in our Meta Title in an effective way. We are an
online travel agency and we have to build different Meta Title for our product and pages so that
people find us in the top list of any search engine. Here, we will talk about how we developed the
Meta Title of one of our product named “Adventurous Bandarban Tour Package”. In order to
develop the Meta Title of this product we took help from our survey and developed it accordingly.
So, seeing our Meta Title people will get idea about our product and package as well. As, it is
important to write about the name of our package in our Meta Title and also give people idea about
our package we have mixed both of them in a most effective way in our Meta Title. For this product
“Adventurous Bandarban Tour Package” our Meta Title is-
Figure 29:Meta Title of Adventurous Bandarban Tour Package
So, our Meta Title is “Adventurous Bandarban Tour package for group at a cheap price”. From
this Meta Title people will get idea about our package and we tried to use mostly searched words
in it, like tour, cheap, package etc.
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Meta Description:
Meta Description is also an important part as some people sees it to have an idea about the page
and also this part helps to rank any page higher as the searched key words are shown at a bold
letter in the Meta description in any search engine. So, for developing the Meta Description of our
product we included some key words in it which we have found from our survey and we also tried
to give an idea about our package and mentioned the name of our online travel agency in it. We
have done it so that people can have a proper idea from our Meta description. For this product
“Adventurous Bandarban Tour Package” our Meta Description is-
Figure 30:Meta Description of Adventurous Bandarban Tour Package
So, our Meta description is “Bandarban is a perfect place for thrill and adventure. So, Explore
Bangladesh will provide opportunity for groups to tour at a cheap price in Bandarban”. From here
people can get idea that we are providing a thrilling and pleasant package at a very cheap price.
Figure 31:Meta Title and Meta Description of Adventurous Bandarban Tour Package
Body Text of Product:
In order to develop the body text of our product we tried to make the most likeable package for all
group of people. As, in this body part we will only talk about how we developed the “Adventurous
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Bandarban Tour Package” and other related information. First of all, we make this online package
in order to give people a hustle free tour experience without thinking about any hotel and ticket
booking problems. As, Bandarban is a most beautiful tourist area people always want to go there
however, some people do not know where to go and what to do. So, in our product description of
“Adventurous Bandarban Tour Package” we provided the short and full description of our
package. In the full product description we have talked about the facilities we will provide and
where our customers can visit. Our package is mainly for 5-7 people of a group. This package is
mostly preferable for the students as it is really at a cheap price. We will provide bus ticket and
they will have to travel via NON AC Bus (Shyamoli) and the journey will start from Kolabagan,
Dhaka at 10:00 pm. After reaching to Bandarban our guest will check in the hotel and rest for a
few moments and then they will start their tour. One of our tour guides will be always with them
and in the first day they will see Nilachol, Meghla and Golden Temple. Second day they will visit
Nilgiri, Chimbuk Hill and Shoilo Propat. We will provide them breakfast, lunch and dinner
facilities as well. We will also provide transportation facilities in Bandarban. So, it will be a very
much affordable and hustle free tour package for all tour loving people, mostly for those who love
to tour in a group. Our package will cost TK 6,899 for one person and we will only provide this
package for 5-7 people who like to buy this package in a group.
Moreover, we will not only do our business via our website we will also use Facebook as a medium
to get more people. We have a Facebook page named Explore Bangladesh where we also published
details about this package and it will work as an advantage which will provide extra benefit to our
business. In our Facebook page below this package there is a link which is provided so that people
can see our website and can have more detailed idea about our package. It will also help us let our
page get known to more people as Facebook is a very famous social media for online
communication.
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Figure 32: Facebook Promotion of Adventurous Bandarban Tour Package
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SKU Code:
The product SKU code of “Adventurous Bandarban Tour Package” is EBD-ABT102. The product
SKU code of this product is given with description in below.
EBD EBD means Explore Bangladesh
ABT Adventurous Bandarban Tour
102 All packages of Chittagong
region start with product code
100 and this is the second
package.
As the distance between
Chittagong and Bandarban is
close we decided to select product
code 102.
Table 7:SKU Elaboration
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Page: About Us
Page Link: http://www.f15g4.msc452.com/?page_id=54
About us Page is one of the vital pages for any business or organization.Because in about us page
most of the organization describe about themselves to the customer.So, consumers can know and
learn a lot of things about the organization by visiting about us page of any organization.In this
page basically a company describe about their history,origin,operations,mission,vission,goal and
overall objectives.
So, we also have a particular about us page for our online tour package business.In this page we
try to give information about our misssion,vission,goals and objectives to the customers.It is a a
great way to tell customer about ourselves.
Basically, in about us page most of the company try to explain all the things like
history,origin,goal,mission etc in one paragraph which is realy complex for the viewers to
understand.Because people often get lost by reading all the information in one paragraph.So, to
mitigate this problem we divided our about us page in three different segment.They are about our
business core value, mission and vision.
In first segment of about us page we try to focus on our core service ad core value of business to
the customer so that they n get a little bit idea about our business.
Figure 33: Core value of Explore Bangladesh
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In second segment of about us page we try to give emphasis on our mission, goals and objective.
In this part we try to tell the customer about our services that we are currently offering and
providing to the customer
Lastly we try to focus on our long term vision of business to our intended customer through our
about us page.
.
Figure 34:Mission of Explore Bangladesh
Figure 35:Vision of Explore Bangladesh
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Installed Plugin: We actually use SiteOrigin Widgets and from that widgets we add SiteOrigin
Features in this page to develop the content of the page.
Meta Title and Description:
Figure 36: Meta Title and Description of About Us page
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Sylhet Tour Package
Name: Rizwan Chowdhury ID:12304051
Product Link: http://www.f15g4.msc452.com/?product=sylhet-tour
Facebook Page Link: https://www.facebook.com/ExploreBdesh/posts/972767132781145
Product SKU Code: EBD-STP301
Meta Title: Sylhet is one of the most famous historical and heritage oriented place of our
country. In this Meta title it is specially shown of the package which is create for touring in
Sylhet. The title is more precise and content oriented that shows a transparent idea about first
seen info about the package.
Meta description: Meta description is the broad information contain about Meta title. It shows
the description of Sylhet tour package and its operations. More specifically Meta description
emphasizes about the places, price, transportation facilities, possible scheduling. The tour
selection is an easy basis term towards the user functions.
Figure 37: Meta Title and Description of Sylhet Tour
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Body:
We have include very precise information about the Sylhet tour package. Firstly, this package is
designed for 2 night and 3 days. It includes about 2 person at least for the package conformation.
Moreover, the package includes Dhaka-Sylhet- Dhaka A/c bus ticket to provide high way
transportation.
Then one night accommodation in slandered room at Sylhet. It also includes the inter city
transportation facilities to pay visit within the City places. The bus stoppages are also cover
according to the taste. Also one day vehicle facilitation about the site seeing private car that will
cover the location of Madhabkunda, tea stall, tea garden, Srimangal etc. we have also add some
referral images toward our clients so that they can have a better outlook about the exciting places
of Sylhet. Also Add cart option buttons are there, so that clients can easy add the package whenever
they want. Finally it provides a review option where the potential clients can post their reviews. In
addition the daily breakfast and 24 hours services of local office are set well in the packages.
Product SKU Code: The SKU code of Sylhet tour is EBD-STP301, detail of code is described
below:
EBD
STP
301
EBD stands for
business name
Explore Bangladesh
Product code 300
describes all the
packages included in
Sylhet area.
STP is a short form of
Sylhet tour Package
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Page: Home Page
Page Link: http://www.f15g4.msc452.com/
The home is considered as the most informative part of the page. It tell the overall content of the
page and its possible operations. We have designed our home page base on the core contents of
our tourism based business. The templates are described into six major contents. These contents
are described below:
What we offer: This is what we offer segment, we have highlighted about the offering we are
established for our travelers. It tells about numerous packages offered with the various places. It
mostly ensure about facilities about the packages.
Our Key features: These segment, highlights about the key objectives that designed for showing
up the motto of Explore Bangladesh. The key features are strongly supportive to the package
system.
Journey Hustle free: Its ensure a very ease and less hustle oriented about journeys are initiated. It
show the less hustle journey within an effective timing manners.
Travel Chittagong: These place highlights about the places that will be covered within Chittagong
tour.
Travel Sylhet: It also says the cover areas of Sylhet within the touring process and facilities..
About Sundarban: These show the forest visit and the suitable packaging process that will provide
more thrill and excitement to the adventurous people.
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Figure 38: Meta Title & Description of Home Page
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Limitation
Throughout the web development process we have come across with some various limitation of
our e-business, explore Bangladesh. This limitations may result concerning for the further
initiation of the e-business. The possible limitations are:
For financial budgeting for purchasing domain name that will have own word press web
link.
For Working in word press we had to work with limited themes, plugin and widget. It is
very complex to develop within few instrument.
Less adaptation in customer or users perception motives.
Security measures regarding copy, duplicity, and hacking.
Privacy issues like information and content stealing, customer information etc.
Market penetration regarding market concerns.
Efficient expansion of operation about business in geographic and demographic content.
Transportation indulges in third party distribution system.
Infected technological constraints about emerging Target market.
Dynamic competitiveness of other similar business.
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Future Plan
It is very important to think about what will happen in future in any business. Without having a
proper future plan, growth of any business can be hampered. So, we have come up with a future
plan in order to estimate the possible things which we may need to improve the expansion of our
business. Here we will describe our business future plan-
Overall Business Protection: As this sector is growing fast so we need a strong business
protection for our own betterment. We have to keep in mind that other new coming companies can
use our brand name or other important content and start their own. So, we need to be concerned
about overall business protection and for that we will have to take some preventive steps like-
Copyright, Trademark.
Copyright: According to copyright law 2000 (modified in 2005) we will apply to
Bangladesh Copyright Office for copyrighting our brand name and logo in order to protect
our business from any kind of fraudulent.
Trademark: Trademark is very important part for an organization to run a business.
Without out is no one can run their business by their own name. According to Trademark
Act 2009, we will apply for our trademark to Department of Patents, Designs, Trademark
(DPDT)
Product or Service Expansion: Right now, we are providing very few products or service
packages because we do not have that much logistics and financial support. So, in future we are
planning to expand our business by creating more tour packages in different attractive locations.
Promotional Activities: As we are new in the market, still now a small portion of people get to
know about our service. To let people know about our business, we have to give more emphasis
on promotional activities. For that, we can use TV media, Billboard, Print media as a tool to
promote our business.
Security: Security plays a vital role for the protection of any kind of business. As we have online
based business, we must think about all kind of security issue regarding our business. We will
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focus more on this part because customer information is always very sensitive issue and do not
want to compromise with this matter.
Budget
We have come up with a future budget for our company so that we can assume our expenses and
make plan accordingly.
Budget for the First 1 year
Serial Description Quantity Rate Total
1 Domain (1 year) 1 1,500 1,500
2 Hosting (1 year) 1 1,800 1,800
3 Computer (Dell) 5 35,000 1,75,000
4 Broadband Internet (6Mbps,
KS Network, per month)
1 2,000 24,000
5 Office Rent (per month) 1 20,000 2,40,000
6 Employee Salary 5 12,000
(average)
7,20,000
7 Office Equipment and
Decoration
1 2,00,000 2,00,000
8 Mobile bill (4 piece), per
month
4 1,600 19,200
9 Office Maintenance
(per month)
1 2,000 24,000
10 Promotion (per month) 20,000 2,40,000
11 Contingency Plan
(BackBlaze)
20,000
Total 16,65,500/-
Table 8: Detailed Budget of Explore Bangladesh
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Budget Description
First of all, we need to pay yearly 1,500tk for Domain name and 1,800tk for Hosting. Then, we
will buy computers for our office which will cost us total 1, 75,000tk; also we need Broadband
internet connection for that we have to spend 24,000tk per year. Moreover, we have to spend total
4, 83,200tk for office rent, office equipment, decoration, office maintenance and mobile bill. As
we have to hire office employees, we need to pay yearly 7, 20,000tk salary. Furthermore, we will
also have an amount of budget for promotional activities and contingency plan which will cost
respectively 2, 40,000tk and 20,000tk. In our contingency plan, we choose BackBlaze to secure
our information so that if any disaster occurs we can recover our data. Though it will increase our
cost a little bit but it ensures safety. So, overall our total budget will be 16, 65,500tk per year.
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Conclusion
Explore Bangladesh is the first user customized based traveling website that is focused to meet the
need of tourism lover peoples. This business projects initiates to make an easy move or guiding
process that helps to decide best packages for their desire tour. Creating tourism based service
page was very challenging. But all of above, our group played a very efficient and hand on hand
role to make these possible. We have installed relevant plugins and widget to provide user friendly
and understandable webpage to bag packers. We have enrich our search engine by proper Meta
title and Meta description so that it can provide an easy access to our clients. We are successfully
made the test drive of our website as business but it needs develop a vast way for future functions.
Moreover, the limitations we have sought can be also mitigated in the affluent process and effective
investments are made.
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References
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http://www.ecommercefulfilment.com/company/blog/whats-sku-how-introduce-your-
products-digital-world
Google Search Engine Optimization Starter Guide. (2010). Retrieved from
www.google.com/.../docs/search-engine-optimization-starter-guide.pdf
http://www.visiblelogic.com/blog. (n.d.). Retrieved from http://www.visiblelogic.com/:
http://www.visiblelogic.com/blog/2011/07/8-tips-for-better-a-better-contact-us-page-on-
your-web-site/
http://www.woothemes.com/plugins. (n.d.). Retrieved from http://www.woothemes.com:
http://www.woothemes.com/plugins/
https://siteorigin.com/widgets-bundle. (n.d.). Retrieved from https://siteorigin.com:
https://siteorigin.com/widgets-bundle/features-widget-documentation/
https://wordpress.org/plugins. (n.d.). Retrieved from https://wordpress.org:
https://wordpress.org/plugins/neat-skype-status/
Quinn, L., & Gardner, H. (2010). What Is an Open Source Content Management System?
Comparing Open Source Content Management System, 8-9.
Quinn, M. (2013, July 30). Most Popular Content Management System of 2013. Retrieved from
Yellow Bridge: http://visual.ly/most-popular-content-management-systems-2013
WooCommerce - A Free eCommerce Toolkit for WordPress. (n.d.). Retrieved from
WooCommerce: http://www.woothemes.com/woocommerce/
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Appendix A-Z
Appendix 1
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Appendix 2
Appendix 3
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Appendix 4
Appendix 5
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Appendix 6
