FORD MOTOR COMPANY

PREPARED BY: NUR AZILA BINTI ABD HALIM 2011445076

HISTORY

• Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan. • Founded by Henry Ford and incorporated on

June 16, 1903. • Henry Ford was born July 30, 1863.• June 16, 1903 Henry Ford and eleven business

associates entered the business as The Ford Motor Company with only $28000 of starting capital.

Ford Model A (1903–1904)

FORD MOTOR COMPANY OVERVIEW

• 175,000 employees and 65 plants worldwide.• The company’s core and affiliated automotive brands include

Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo

Ford Motor Office and Plant Locations

Ford Motor Company Mission

Ford Motor Company Vision:• to become the world’s leading consumer

company for automotive products and services.

Ford Motor Strategy:• Ford Motor Company believes that customer is

their first priority and they do the right thing for their customers, their people, their environment and their society.

VEHICLES PRODUCED BY FORD MOTOR CAR

Ford Motor Crossover & SUVs

Ford Motor Trucks

Ford Motor Hybrid

Ford Commercial Trucks

FORD MOTOR COMPANY PERFORMANCE• UK Best Selling Car in April 2013

CAR NO OF SELLING

Ford Fiesta 8083

Vauxhall Corsa 6064

Ford Focus 5944

Volkswagen Golf 5283

US Automobile Manufacturer Market Share

FORD MOTOR PORTER FIVE FORCES ANALYSIS

FORCES DETAIL

Power of Supplier Medium

Mass production- high volume

Low/no switching costs

Power of Buyer Medium

Available substitutes

Price sensitivity is common for Ford (no price sensitivity for BMW, high end brands)

Low volume; cars are investments; people don’t usually buy multiples

Barriers to Entry

High

Difficulty entering into established industry

Currently numerous options for automobile customers

Availability of Substitutes

High

Plenty of options in the car industry

Dependent on price performance

Dependent on customer loyalty

Rivalry High

Differentiation between competitors

Hybrid market growing

Brand identity and equity

SWOT ANALYSISSTRENGTHS

• Strong position in US market• ECOnetic initiative• Sound financial performance• ‘One Ford’ approach

WEAKNESSES

• Poor environmental record• High cost structure• Unprofitable Europe operations

OPPORTUNITIES

• Positive attitude towards “green” vehicles

• Increasing fuel prices• New emission standards

THREATS

• Decreasing fuel prices• Rising raw material prices• Intense competition• Fluctuating exchange rates

CONCLUSION

• Ford Motor Company is a very successful company even though they are going through some hard times during the operation.• Ford Motor Company always continues with

products innovation and always come out with new ideas to suit with customer’s demands and needs. • Ford Motor Company is making sales record by

selling cars and trucks designed around for fuel efficiency and also price competitive.