Mind your Mind - Dementia Australia

Program

• Mind your Mind – a brief overview

• Evidence based research – what does it show?

• The National Strategy

• Panel – unique contributions from across the nation

• Questions and Comments from the audience

Mind your Mind®

Seven Signposts

Mind your Brain

Mind your Body

Mind your Diet

Mind your Health Checks

Mind your Social Life

Mind your Habits

Mind your Head

5WWW.VU.EDU.AU

Jocelyn Angus Ph.D - Victoria University

Jane Sims Ph.D - Monash University

Susan Feldman Ph.D – Monash University

Harriet Radermacher Ph.D – Monash University

DEMENTIA RISK REDUCTION

STRATEGIESAN EVIDENCE-BASED

APPROACH2007 ALZHEIMER’S AUSTRALIA CONFERENCE

6

Victoria University acknowledges the input, support and funding from Alzheimer's Australia (VIC) for this Project.

Further reading:Angus, J., Sims, J., Feldman, S. & Radermacher, H. 2007. Can other key national health priority areas inform community-based intervention strategies to reduce the risk of dementia? A review of the evidence. For publication.Angus, J., Sims, J., Radermacher, H. & Feldman, S. 2007. The effectiveness of social marketing in community awareness of public health issues: Implications for dementia-risk reduction. For publication.For further information : [email protected]

DEMENTIA

RISKREDUCTION

Acknowledgements

7

• A limited but accelerating body of research supports a range of lifestyle strategies aimed at lowering the community’s dementia risk

• Very limited empirical evidence concerning dementia community intervention strategies

• Increasing demand for awareness and knowledge of dementia across the community

COMMUNITY EDUCATION DEMENTIA

RISKREDUCTION

Background to Project

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• Identify national health priority areas that have high effectiveness in preventative community intervention strategies

• Explore key determinants & options that have the highest utility for dementia risk reduction strategies in the Australian community

• To identify the importance of social marketing & the mass media for dementia risk reduction strategies


RISKREDUCTION

Aims

9

Extensive and systematic search of:

• Electronic databases and published sources

• Websites of key organizations

• Reference lists of existing reviews and RCT’ s

In addition:

• Interviews with representatives from major peak body organisations

• The search strategy was devised and refined in conjunction with an expert advisory group


RISKREDUCTION

Research Methods

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• Cardiovascular risk factors

• Diabetes prevention

• Screening for cancers


RISKREDUCTION

National Health Priority Community Intervention Strategies Targeted for Dementia Risk Reduction

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• Most cases of dementia have a common vascular pathology

• Intervention strategies directed towards vascular risk factors could make a significant impact on delaying the onset of ‘mixed state’ dementia syndromes

• Strategies categorizing the risk factors of dementia according to upstream, midstream and downstream variables may provide a useful framework


RISKREDUCTION

Heart Promotion Strategies Can Inform Dementia Risk

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Current evidence in diabetes intervention strategies suggests the need to ‘centre’ community participation at multiple levels directed towards:

• Risk reduction and/or • The advantages of early diagnosis


RISKREDUCTION

Diabetes Interventions Can Inform Dementia Risk

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• Research evidence related to improving screening rates to reduce the risk of cancer is likely to offer greater insight for dementia risk reduction

• Valid and cost efficient methods to screen people for risk factors associated with cognitive impairment is an important first step towards effective risk reduction of dementia

• Screening for early stage dementia has important implications for the identification of existing risk factors such as diabetes that may delay the progress of dementia


RISKREDUCTION

Cancer Interventions Can Inform Dementia Risk

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Targeting:

• Overweight children, young people and adults to reduce weight and risk of high blood pressure. Middle aged men and older people with existing hypertension.

• Those with high fat diets, low intake of vegetable and omega-3 fats or with high serum cholesterol and low HDL cholesterol levels

• Type II diabetics and those at high risk

• Possibly those at risk of depression - young men, older men, new mothers, carers and those with existing depression


RISKREDUCTION

A life course approach to community education

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• The role of Collaborative Partnerships

• Community Development and Engagement

• Health Promotion Settings


RISKREDUCTION

Key contextual determinants for effective Community Education Programs

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• ‘Piggy back’ onto existing health promotion programs • Identify the most important risk factors & develop a focused dementia risk reduction

program• Focus on particular ‘at risk’ population group and identify the dementia risk reduction

strategy.


RISKREDUCTION

Options for Dementia Risk Reduction Strategies

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The key message is:

• target specific communities and settings with appropriate and tailored message

• provide repeated, sustained exposure to maximise their impact


RISKREDUCTION

The importance of Social Marketing

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• Leading outlet for informing the public about health issues• Positive impact on the uptake of health services and healthy behaviours• Significant impact when complemented by other collateral efforts to reduce

barriers to behaviour change• Needs to be of sufficient duration, reach and quality to compete successfully with

other paid advertising and product-induced behaviour change


RISKREDUCTION

The role of the Mass Media

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• Transferability of findings to dementia risk reduction remains to be empirically tested

• Evidence would suggest that dementia risk reduction interventions are required at an individual, community and population levels


RISKREDUCTION

Conclusion

20WWW.VU.EDU.AU

Jocelyn Angus Ph.D - Victoria University

Jane Sims Ph.D - Monash University

Susan Feldman Ph.D – Monash University

Harriet Radermacher Ph.D – Monash University

DEMENTIA RISK REDUCTION

STRATEGIESAN EVIDENCE-BASED

APPROACH2007 ALZHEIMER’S AUSTRALIA CONFERENCE

21

Mind your Mind®

National Strategy

• Print Media

• Marketing Collateral

• Filler Ads

• Community Service Announcements

Mind your Mind®

Marketing collateral

Mind your Mind®


Mind your Mind®


Mind your Mind®

Filler ads

Mind your Mind®

Mind your Mind®

Mind your Mind®

Panel discussion and

brain teasers next

Brain teaser time

What does this represent?

BeltHitting

Answer: “Hitting below the belt”

Panel Presentations

•Queensland – Shana Day

•South Australia – Marie Alford

•Tasmania – Allison Bligh

•Western Australia – Claire Sherwood

•Victoria – David Oliver

Alzheimer’s Australia (Qld)

Mind Your Mind

Queensland

Alzheimer’s Australia (Qld)

The newest state member of the National Alzheimer’s

Australia network

“Memory Road Show”Alzheimer’s Australia (Qld)

Mind Your Mind Memory & AgeingIntro to Dementia

Go the maroons

Mind your Mind®

South Australia

Marie AlfordTeam Leader Services

Alzheimer’s Australia SA Inc

“Make medicine your

food, and food your

medicine,”Hippocrates


How to capture their

attention


Food


Mind your Brain

Mind your Body

Mind your Social Life


Cooking Shows


Where to from here for

Alzheimer’s SA?


Thank you

Thanks to

Sarah Hennessy Mead – CIO

And AASA Community Programs Team for

delivering these messages to the public


Minding the Community

Mind in Tasmania

Penny Clifford - Launceston Office

Allison Bligh - Hobart Office

Mind your Mind VanThis is Hobart’s Mind your Mind resource van.

The van can be used when we go to rural & remote areas to give people an overall experience of what services are available at Alzheimers Australia, Tas.

The van has books, videos, dvd’s, a selection of sensory stimulation items, help sheets & services guides plus many more interesting items

to view.

Where do we go ?

There are over 35 community houses in Tasmania & 25

houses have participated in the Mind your Mind program.

We travel all over Tasmania from the very top at Flinders Island

to the very bottom at Dover and all the areas in between.

Our audience group is usually 65+ and they are all very interested in

hearing the information. Many wish that they had access to this

information when they looked after their mother or fathers.

The areas in which we are delivering the

program are the high unemployment, low

socioeconomic areas.

Who are the people in our

neighbourhood?

Photo’s supplied by Tasmanian Association of Community Houses.

WomenWomenWomenWomen’’’’s s s s KaradiKaradiKaradiKaradi Aboriginal CorporationAboriginal CorporationAboriginal CorporationAboriginal Corporation

ChigwellChigwellChigwellChigwell Community Community Community Community

HouseHouseHouseHouse

BURP @ BridgewaterBURP @ BridgewaterBURP @ BridgewaterBURP @ Bridgewater

UlverstoneUlverstoneUlverstoneUlverstone Community HouseCommunity HouseCommunity HouseCommunity House

WestwindsWestwindsWestwindsWestwinds

Community HouseCommunity HouseCommunity HouseCommunity House

RokebyRokebyRokebyRokeby Community HouseCommunity HouseCommunity HouseCommunity House

West West West West MoonahMoonahMoonahMoonah Community HouseCommunity HouseCommunity HouseCommunity House

FingalFingalFingalFingal Valley Valley Valley Valley NeighbourhoodNeighbourhoodNeighbourhoodNeighbourhood HouseHouseHouseHouse

Dorset Community Dorset Community Dorset Community Dorset Community


How many people have we

informed?

As of the 25th May 2007 we have been able to deliver the

program to

752 Tasmania people!

Who are the people in our

neighbourhood?

Photo’s supplied by Tasmanian Association of Community Houses.

WomenWomenWomenWomen’’’’s s s s KaradiKaradiKaradiKaradi Aboriginal CorporationAboriginal CorporationAboriginal CorporationAboriginal Corporation

ChigwellChigwellChigwellChigwell Community Community Community Community


BURP @ BridgewaterBURP @ BridgewaterBURP @ BridgewaterBURP @ Bridgewater

UlverstoneUlverstoneUlverstoneUlverstone Community HouseCommunity HouseCommunity HouseCommunity House

WestwindsWestwindsWestwindsWestwinds

Community HouseCommunity HouseCommunity HouseCommunity House

RokebyRokebyRokebyRokeby Community HouseCommunity HouseCommunity HouseCommunity House

West West West West MoonahMoonahMoonahMoonah Community HouseCommunity HouseCommunity HouseCommunity House

FingalFingalFingalFingal Valley Valley Valley Valley NeighbourhoodNeighbourhoodNeighbourhoodNeighbourhood HouseHouseHouseHouse

Dorset Community Dorset Community Dorset Community Dorset Community


What has the response been?

Some of the responses…

� Great informative session.

� We wish we had known about this before.

� Very useful for me.

� Interactive session.

� I enjoyed it greatly.

� Content very relevant.

� Good to know that some of my memory loss is normal.

� Enjoyed talking to others in an open & friendly environment about this subject.

Thank you.

WESTERN AUSTRALIA

Strategic Framework (Phase 3 - Corporate)

Mind your Mind - Victoria

Community Education

Program PromotionShopping Centre & Conference

Kit

Program Promotion

Significant Events

MIND your DIET

Thursday September 28th

MIND your HEALTH CHECKS

Monday October 2nd

?

MIND your BODY

Wednesday October 4th

Significant Events – MIF&GS

March – April 2007

BRAINTEASERS

C CO O

U UN

T TR R

Y Y

EXAMPLE

RR O A D

AD

R E A D I N G

WEARLONG

LEAST

THE SAND

Count every " F" in the following text:

FINISHED FILES ARE THE RE SULT OF YEARS OF SCIENTI FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS...

ANSWERS:

• Cross roads

• Reading between the lines

• Long underwear

• Last but not least

• Head in the sand

• There are 6 “f’s” in this statement!!

THANK YOU

Documents

Mind your Mind - Dementia Australia