PCP Annual Report 2015(24-05-16).cdr - Pakistan Centre for

increasing effectiveness of philanthropy Annual Report 2015

PCP reserves all rights of ownership of this document.

Published in May 2016

Directors Report 06

PCP Board Committees (2015 2018) 07

Directors' Report 2015 12

Company Profile

Our Vision 22

Our Mission 24

Our Goals 28

Our Vision, Mission and Goals

Research 36

Corporate Philanthropy Report: 2013 and

A Synthesis Report on Corporate

Philanthropy: 2000-14 46

Research Portfolio

PCP Making a Mark with Mobilink 74

Fundraising Toolkit For Csos' An Initiative

136By PCP

Philanthropy Support Services

Certification 74

Reviewing Evaluation Standards 136

Certification of INGOs and Evaluation of LSOs

Performance Evaluation of INGOs

Certification-A Criteria for Grants by Donors

CSOs' Certification

Directory of PCP Certified Organisations

Communications and Partnerships 06

Communications and Partnership Strategy 07

Mapping of Civil Society Organizations 12

Communications and Partnerships

Emerging Societies – Emerging Philanthropies

Pcnc Manila, Phili ppines

Corporate Philanthropy Awards: 2015 46

Board Meetings, Picture Gallery, Our People,

Statements 37

Financial Statements

Attendance Record 22

Picture Gallery 24

Our People 28

Our Partners

Our Partners

contents

company profile

annual report 2015||06

board of directorsMr. Zaffar A. Khan, S.I.Chairperson, PCP Board of DirectorsEx-Chairman, Engro Chemical, Ex-Chairman, KSE, Ex-Chairman, PIA

Mr. Mueen Afzal, H.I.Former Secretary General, Finance & Economic Affairs, Government of Pakistan

Syed Hyder AliManaging Director and CEO, Packages Limited, Lahore

Mr. Arif HabibPresident, Arif Habib Securities Limited

Dr. Attiya InayatullahFormer Federal Minister for Women Development, Special Education, Social Welfare and Population Welfare

Dr. S. Sohail H. NaqviVice Chancellor, Lahore University of Management Sciences

Dr. Sania Nishtar, S.I., FRCS, Ph.DPresident, Heartfile

Mr. Ahsan M. SaleemChief Executive, Crescent Steel & Allied Products

Mr. Omar Yaqoob SheikhChairman/Managing Director, Shell Pakistan Ltd.

Mr. Badaruddin F. VellaniChairman-National Committee, Aga Khan Foundation (Pakistan)

Mr. Arshad ZuberiChief Executive and Editor, Daily Business Recorder

Mr. Sohail G. KhojaMember National Council, Aga Khan Foundation Pakistan

Mr. Abdul Wajid RanaMember, Federal Public Service Commission

Mr. Iqbal WaljiMember National Council, Agha Khan Foundation Pakistan

Mr. Osman WaheedPresident, Ferozsons Laboratories Ltd

The Centre is led by Ms. Shazia Maqsood Amjad, Executive Director PCP

|Annual Report 2015 | 7

pcp board committees (2015 – 2018)Program Development and Research Committee Ÿ Dr. Attiya Inayatullah (Chairperson)Ÿ Dr. Sania NishtarŸ Dr. Sohail H. NaqviŸ Mr. Omar Yaqoob SheikhŸ Mr. Osman Waheed

Budget, Finance and Investment Committee Ÿ Mr. Zaffar A. Khan (Chairperson)Ÿ Mr. Badaruddin VellaniŸ Mr. Arif HabibŸ Mr. Arshad ZuberiŸ Mr. Sohail G. Khoja

Audit Committee Ÿ Mr. Omar Yaqoob Sheikh (Chairperson)Ÿ Mr. Iqbal WaljiŸ Mr. Abdul Wajid RanaŸ Syed Hyder AliŸ Mr. Sohail G. Khoja

Certification Committee Ÿ Mr. Mueen Afzal (Chairperson) Ÿ Dr. Attiya InayatullahŸ Dr. Sohail H. NaqviŸ Dr. Sania NishtarŸ Mr. Abdul Wajid Rana

H.R and Governance Committee Ÿ Mr. Zaffar A. Khan (Chairperson)Ÿ Mr. Mueen AfzalŸ Mr. Ahsan M. SaleemŸ Mr. Badaruddin VellaniŸ Mr. Iqbal Walji

Resource Development and Communication Strategy Committee Ÿ Mr. Ahsan M. Saleem (Chairperson)Ÿ Mr. Arshad ZuberiŸ Mr. Arif HabibŸ Mr. Osman WaheedŸ Syed Haider Ali

ED, is ex-officio member of all Board Committees

their voluntary contribution of time, creative ideas and

technical know-how in strengthening PCP's certification

initiatives.

PCP has continued its focus on research in philanthropy

through its effort to build a data base on the culture and

quantum of giving which is work in progress. This in turn

strengthens the focus on its main objective of enhancing

knowledge and awareness about various dimensions of

philanthropic giving for advancing social development in

the country. An important contribution during the year

has been the launch and dissemination of synthesis

report on Corporate Philanthropy in Pakistan covering

the period 2000 to 2014. The findings of the report have

revealed that philanthropic donations by Public Listed

Companies (PLCs) increased from a mere PKR 0.2

billion in the year 2000 to PKR 5.6 billion in the year

2014 with a cumulative amount of PKR 34.5 billion over

these years. The share of top giving 25 companies was

83 percent of total donations in 2014. This finding

reinforces the fact that there is immense potential of

philanthropic giving by the business sector in Pakistan

which needs to be further enhanced to bring in the non-

giving partners in the private sector.

PCP also completed the study on Individual Indigenous

philanthropy in Sindh highlighting that the volume of

individual giving was PKR 67.9 billion in 2014. The

Government of Sindh is planning to launch the Sind

Report later this year. A similar research study on a

national level covering all the provinces is underway. This

study, though behind schedule, is expected to be

completed and launched towards the latter part of

2016. This study will add appreciably to the knowledge

base of philanthropy in Pakistan.

Given the fact that the direction of research on giving

behaviour is changing around the globe and there is

greater emphasis and focus on institutional giving—be it

at community, individual/household or corporate level -

PCP endeavours to undertake research initiatives to

promote institutional giving to fit in well with its vision of

strengthening partnerships between three sectors of

society (Corporate, NGOs and Government) as well as

global development priorities. PCP has continued its

efforts to deepen its linkages with academia and other

institutions including universities at national and

international levels, thereby having future prospects of

leading its research initiatives towards developing

mechanisms for promoting institutional giving for social

development.

annual report 2015|8

Directors' Report 2015

annual report 2015|

On behalf of the Board of Directors of Pakistan Centre

for Philanthropy (PCP), I am pleased to present our

report on the progress made during the year ended

December 31, 2015.

The recent initiatives of the state to tackle challenges of

adverse security situation and implementing the National

Action Plan has resulted in changes to the regulatory

environment for the non-profit sector in Pakistan. In this

regard, PCP certification has been recognized as an

important tool for verifying the programme credibility of

International Non-Profit Organisations (INGOs) through

certification. Therefore, the year 2015 experienced an

expansion in PCP's scope of work. The certification

framework was found to be robust and all-inclusive for

all tiers of the non-profit sector ranging from local

support organizations (LSOs) to national level NGOs as

well as INGOs and Universities.

PCP's certification program adds immense value in

fostering an enabling environment for philanthropy and

donor funded social development by improving trust and

credibility among stakeholders and by lending

transparency to the not for profit sector. Therefore, the

year 2015 has been very successful and important for

PCP in terms of not only increasing the number of

certified organizations from 347 in 2014 to 383 in 2015,

but also in accepting the challenge of evaluating and

certifying the INGOs, and alongside undertaking

pioneering work in evaluation of Local Support

Organizations (LSOs) where 70 plus were evaluated

across Gilgit, Baltistan and Chitral with support from

Aga Khan Rural Support Programme (AKRSP). The

coverage of LSOs working at grass root level presents

good prospects of developing partnerships to promote

community philanthropy in Pakistan and aligns well with

the recent global agenda of attaining Sustainable

Development Goals (SDGs).

The approach and initiative of covering the whole range

of non-profit sector from largest to the smallest level of

functioning has also brought forth some challenges,

which pertain to managing the enhanced workload and

dealing with diverse set of organizations working across

the country. Despite the emerging challenges of

changed environment and enhanced scope of work,

PCP has exhibited strong performance in meeting its

targets of evaluating non-profit sector in areas of internal

governance, financial management, and

project/program delivery against rigorous international

standards and best practices. The Board is particularly

grateful to PCP's independent Certification Panel for

There have also been encouraging developments in the

Philanthropy Support Services (PSS) unit during the year

2015. PCP established a partnership with Mobilink to

set up state of the art computer labs in schools across

Pakistan. These labs were established in schools

managed by PCP certified CSOs. PCP also entered into

a strategic partnership with The Foundation Centre (FC)

based in Washington DC to strengthen the social sector

by advancing knowledge on philanthropy. PCP also

extended its technical facilitation services to Pakistan

Reading Project funded by USAID and undertook a

detailed analysis of Public Private Partnership (PPP)

policies in education. Later, training sessions on PPP

were also conducted to build the capacity of

government officials in the education sector covering six

regions of Pakistan.

Another achievement of PCP during the year is the

setting up of a Communications and Partnerships unit

with the purpose of improving visibility and networking of

PCP and to establish new partnerships. This unit

developed the first-ever communication strategy and

started reaching out to stakeholders including NGOs,

INGOs, intergovernmental organizations, academia and

corporate sector organizations. A bi-annual newsletter

“Philanthropy Matters” is the first initiative of this team to

inform stakeholders and the public on recent

happenings and views surrounding philanthropy in

Pakistan.

PCP has also undertaken initiatives for up-gradation of

information technology where the certification

applications of CSOs from next year will be received

online and the website has also been updated to

become more user-friendly and interactive.

As for financial aspects during the year, PCP generated

an income of Rs. 76.1 million which is 10 percent higher

than the previous year. This increased amount was

generated largely from enhanced certification activity.

The expenditure, on the other hand, was Rs. 69.8

million representing an increase of 7 percent over the

previous year. This increase is mainly attributable to staff

salary and increased program activity. At the close of the

year, PCP generated a surplus after tax deduction of Rs.

5 million. The outlook for 2016 from a financial

perspective is encouraging mainly due to the upsurge in

the expected certification fee receipts coming from

certifying INGOs and LSOs alongside the usual stream

of NGOs. Owing to the increase in certification targets,

the programme expenses are expected to double as

against the amount budgeted for 2015. Nonetheless,

PCP is expected to generate enough income to budget

most of its activities reducing the funding gap to Rs. 1.1

| 9Annual Report 2015

million in the coming year as compared to Rs. 10.5 m in

2015.

The Board of Directors on the recommendation of the

Audit Committee has recommended the appointment of

KPMG Taseer Hadi & Co., Chartered Accountants, as

external auditors of PCP for Year ending 31 December

2016.

PCP has also moved to new office premises, which has

more space to cater for the increase in staff, envisaged

under the upcoming project activities.

During 2015, the Board met every quarter and provided

guidance and direction to PCP's programmatic and

policy initiatives. The Board decided to maintain its

strength of 15 members and we are pleased to

welcome Mr. Iqbal Walji, Mr Sohail Khoja and Mr Abdul

Wajid Rana on the Board of PCP and are confident that

PCP will benefit immensely from their rich experience.

Mr. Saeed Qureshi and Dr. Shams-Kassim Lakha, were

the outgoing directors of PCP. Their contribution as

founding directors to PCP's progress and development

is immense and duly appreciated. Mr. Zaffar A. Khan

was elected as the new Chairperson in April 2015.

PCP's designated Committees met multiple times

throughout the year as and when required and provided

guidance and support on various elements of work

being undertaken at PCP.

From a programmatic perspective, the next year 2016

will be a year of both opportunities and challenges. Our

goal for the year includes further expansion in

certification, strengthening its processes and controls,

and partnering for advancing social development in the

country. PCP also plans to adopt best practices and

focus on improving certification and research quality,

while simultaneously investing in people to improve time

efficiency and customer services for our clients and

stakeholders.

In conclusion, the Board wishes to appreciate and

acknowledge the contributions made by PCP's

management and employees towards the success and

achievements for the year 2015. The Board also

expresses their gratitude for the support received from

Federal and Provincial Governments and all other

stakeholders notably the Civil Society Sector of Pakistan

and Corporate and International donors of PCP.

Zaffar A. Khan, S.I.

Chairman, Board of Directors

annual report 2015|10 annual report 2015|

our vision, mission and goals

Our Vision

The three sectors of society-business, civil society and the government work in a

strengthened partnership for social development in Pakistan.

Our Mission

To increase the volume and effectiveness of indigenous philanthropy for social development

in Pakistan

Our Goals

Ÿ Creating a policy, legal and fiscal environment that enables giving for development and

promotes the growth and development of citizen organizations.

Ÿ Facilitating linkages between corporate philanthropists, citizen organizations and

government for increased social investment.

Ÿ Enhancing citizen organizations' capabilities as reliable and effective implementing

partners of grant makers through a certification system.

Ÿ Assisting philanthropists (corporations, foundations, Diaspora communities) in increasing

the volume and impact of their giving.

Ÿ Raising broad societal understanding of philanthropy through research.

12 annual report 2015|

research portfoliocreating knowledge and driving decisions

Conducting evidence-based research on various

dimensions of philanthropy is a priority programme

area of the Pakistan Centre for Philanthropy. The core

objective of our research programme is to generate a

knowledge bank on giving patterns of individuals,

corporates and the foundations in the form of cash,

in-kind, and time-volunteering that could indeed

become potential source for enhancing social

investments in the country. Sharing and disseminating

information on philanthropy through effective

communication channels is also an integral part of our

mandate which has great utility for all stakeholders

including the government, non-government and

private sectors and development practitioners to plan

and organize social investment for civic benefit in

Pakistan.

research

Survey of corporate philanthropy in Pakistan has been

a feature publication of PCP from the early years of its

establishment. It is generally accepted around the

globe that corporations wield a great power in terms of

human, technological and financial resources, they can

marvel in their contribution towards social development

with increased commitment to corporate social

responsibility (CSR) initiatives. Being cognizant of the

immense donations made by the corporate sector,

PCP each year conducts a survey of Corporate

Philanthropy in Pakistan and documents the volume,

trends and patterns of giving by Public Listed

Companies (PLCs) under their CSR programmes.

15 years of corporate philanthropy in pakistan

corporate philanthropy reports

During the year, two Corporate Philanthropy survey

reports have been completed—one for the year 2013

and the other as synthesis report for the period 2000-

2014 to capture trends and patterns over the past

decade and a half. The 2013 report reveals that total

corporate giving by 269 PLCs amounts to PKR 4.8

billion pointing towards huge potential of donations in

the corporate sector.

The synthesis report: 2000-20014, based on corporate

surveys of last 15 years, estimates the trends and

patterns in philanthropic contribution by Public Listed

Companies (PLCs) to enhance public awareness about

the volume and effectiveness of giving and suggest

ways to harness this potential in a meaningful manner.

The findings of the synthesis report reveal that the

amount of corporate giving is PKR 5.9 billion in 2014

with cumulative total donations amounting to PKR 34.5

billion during 2000-2014, and the top ranked 25

companies share 83% of total donations in 2014. The

report also brings to light many issues surrounding

philanthropic giving in the business sector and

recommends that involvement of the business

community should be enhanced for more effective

giving with an impact assessment of their giving

programmes. The report further highlights the

opportunities to promote good practices among non-

giving companies and identifies constraints and

challenges faced in increasing the volume and

effectiveness of corporate philanthropy in Pakistan. The

ranking of PLCs for the last ten years in terms of their

giving also reveals its enormous potential and capacity

for advancing socio-economic progress in the country.


Annual Report 2015 |39

corporate philanthropy awards: 2015 To recognize the philanthropic contributions of the

corporate sector, PCP launched these two reports on

Corporate Philanthropy in Pakistan on November 9th,

2015 in Karachi. At this event, the top ten giving

companies were given Corporate Philanthropy Awards

for their outstanding endeavours and financial

contribution towards common good. Prof. Ahsan

Iqbal, Federal Minister for Planning, Development and

Reforms, was the chief guest at the occasion who

presented the awards to the selected top giving

companies. Prof. Ahsan Iqbal, in his speech lauded

the efforts and initiatives of PCP in raising awareness

about value and effectiveness of philanthropy and the

benefits it is bringing to various sections of society. He

also assured that he would lobby for inclusion of

philanthropists in the category of the highest civil

awards being conferred by the President of Pakistan

each year on Pakistan Day celebration. The Minister

contended that Pakistanis have inherited spirit of

philanthropy and they do spend hundreds of billions of

rupees every year for various social causes, but most

of this remains undocumented. He emphasized on

strengthening institutional framework for harnessing

the spirit of philanthropy practiced by individuals,

especially in education and health sectors. He then

stated that corporate sector has two kinds of capital--

financial capital and management capital:

management capital is needed for development/up-

gradation of social sector faculties in the public sector.

“Corporate sector should also do philanthropy by

donating top managers for improving social sector

and should assist the government in providing advice

and resources through their management leaders and

skills in private sector”. By acknowledging the leading

role of private sector in the national economy, Prof.

Ahsan Iqbal said that most of the public sector

organisations had lost their capacity over the period of

nondemocratic rule. He sought cooperation from the

private sector to help build the capacity of these

entities. He concluded by saying: “Please, become

the agents of change”.

Study on the State of LSOs in Gilgit, Baltistan and Chitral

Civil society plays pivotal role in shaping and

implementing the participatory approaches of

development which are vital for promoting democratic

norms in societies. The limited capacity of government

to invest in social development programs due to

scarce resources in developing economies has led to

the emergence of NGOs/INGOs/VO/LSOs over the

years which complement role of the state in

implementing various development programmes with

assistance from donor agencies and various other

sources of funding. In this context, PCP certification

unit recently evaluated some local support

organizations (LSOs) in Northern Areas of Pakistan

which provides an opportunity to analyze the data

collected to assess the performance of the evaluated

LSOs.

The study on LSOs’ assessment is funded by the Aga

Khan Rural Support Program (AKRSP) which works

closely with a number of LSOs in Gilgit, Baltistan and

Chitral to empower communities by organizing,

training and providing access to resources. In total,

PCP certification team evaluated 40 LSOs in the three

regions of which 30 LSOs are working in Gilgit, and

Baltistan and 10 in Chitral. Based on the data

collected on 51 evaluation parameters, the PCP

research team has prepared a report that analyzes the

performance of 40 LSOs in terms of governance,

management, program efficiency and sustainability.

The finalized report will be launched in later part of the

year to disseminate to share its salient findings and

seek views on further strengthening of organizations

working at grass root level in the community.

| 15Annual Report 2015


philanthropy supports servicesfacilitating philanthropists and implementer

pcp making a mark with mobilinkMobilink has successfully completed its nationwide

'ICT Enhancement Programme' in partnership with

Pakistan Center for Philanthropy (PCP). Under the

program, Mobilink has set up six state of the art ICT

labs in its partner schools to ensure that youth from

marginalized communities are equipped to thrive in

the fast evolving digital economy.

This initiative, launched five months ago, resulted in

Mobilink and PCP join hands to identify schools in

need of ICT labs. PCP was made responsible to

ensure that the recipients of this support are serving

marginalized social classes. PCP's involvement also

made the process transparent and impartial. The

program will now reach out to almost 3500 deserving

students of primary and secondary schools operating

in rural and peri-urban areas every six month. The

schools who have received these ICT labs are Nasra

School– Karachi; Govt. Girls High School - Bagh AJK;

ZunairaMallah School Hyderabad; Read Foundation

Higher Secondary School – Gilgit; Government Girls

High School – Quetta; and HDF Model School -

Mardan. Mr. Omar Manzur, Head of Corporate

Communications - Mobilink, during the inauguration

ceremony, said the telco continues to ensure all

objectives set under its 'Make Your Mark' initiative are

carried forth on a continuous basis with proper

planning. PCP Executive Director, Shazia Maqsood

Amjad was of the view, “Corporations today are more

involved in social and economic development around

the world and Mobilink is right there amongst the

most philanthropic companies owning to the work

they have been doing for the past decade or more in

Pakistan.”

fundraising toolkit for csos' - an initiative by pcpCivil society is widely recognised as an important

contributor to the development process of a country

and is considered as the third sector of service

provision for the masses at community level. In this

sector, organisations with efficient fundraising

capabilities have better sustainability prospects than

those constrained by limited funds. Therefore, funding

opportunities are crucial for the survival and

functioning of civil society organisations (CSOs). It has

been estimated that there are around 45,000 CSOs in

Pakistan. However, there are only a few such

organisations that manage to survive over the course

of years. A major reason for this is the fact that the

fund-raising capabilities of CSOs are limited, hence

they largely depend on international donor funding in

order to sustain their work. As a result, winning

projects from national and international donors has

become highly competitive, leaving lesser room for

small or new CSOs to be able to survive. Therefore,

alternate means of funding opportunities need to be

identified and progressed upon. The immediate

solutions to these growing concerns may be for these

CSOs to organise themselves as a consortium to have

a stronger voice and as a support structure, or to

make use of the fund-raising toolkit to build their

capacity to tap available resources individually.

Pakistan is, generally, considered as a giving nation. It

ranks 61 out of 135 countries on the World Giving

Index 2014. According to this Index, Pakistan ranks

amongst the top ten countries in terms of the number

of people that give. Faith-based giving is the most

popular form of giving in Pakistan. According to the

Zakat and Ushr department, the annual Zakat

collected in Punjab alone quantified $40 million, while

personal charity in Punjab equated up to $12 billion.

Traditionally, giving in Pakistan has looked for

individuals and not organisations. People prefer giving

to those they already know than to organisations

because of lack of trust and accountability. Giving to

individuals is a short-lived and convenient method,

while giving to organisations quantifies a more

sustainable method for the civil society. Therefore,

increasing the fundraising capabilities of CSOs would

help them tap into national giving at large, which

would enhance their chances of survival and

sustainability in the long run.


resource mobilisation challenges and opportunities for civil society

organisations in pakistan

Being a developing country, Pakistan largely depends

on donor funding for development, especially the civil

society sector. With a growing economy and changing

development landscape of the country, there is need

to work for increased sustainability and a

strengthened civil society. For this purpose,

international donors may quantify a significant source

of funding for our country, but the most sustainable

means is to equip local CSOs with the most effective

fundraising techniques. Further, it is important to

recognise that accountable fundraising confers

credibility and rigorous success on CSOs striving to

effectively serve the civil society. Accountable

fundraising exhibits transparency which ensures

donors of the efficacy of their donations.

It is imperative to note here that fundraising, in its

essence, involves collecting and raising money from

individuals, foundations, social enterprises,

Governments (local, national and international) as well

as organisations. There are many high net-worth

individuals rigorously engaged in various philanthropic

activities along with several corporate organisations

having strong Corporate Social Responsibility (CSR)

objectives in Pakistan. A recent research study

conducted by Pakistan Centre for Philanthropy (PCP)

shows that a total of $57 million was given by public

listed companies for social development initiatives in

different regions, while the total Individual Indigenous

Philanthropy in Sindh alone equated to $ 0.68 billion in

2013. Despite these figures, it is largely observed that

the trend of giving poses less towards CSOs. Instead,

individuals as well as corporates prefer giving through

their own channels. A significant reason drawn in this

regard is the incapacity of CSOs to exhibit

accountable fundraising and its utilisation where their

activities and agendas may be proficiently transparent.

Further study needs to be conducted to mainstream

or institutionalise philanthropy for CSOs and enhance

their capacity for grant seeking and building trust

amongst grant-givers.

evolution of fundraising

Fundraising across the globe has traditionally been

practiced by door-to-door efforts in raising money for

specific causes; be it to help someone in need or to

respond to a natural calamity affecting many. Over the

years, the scope of fundraising has increased; it now

also encom-passes global calls as new forms of

fundraising including online fundraising methods.

Methods of fundraising have principally evolved over

the passage of time. There are new methods like

crowdfunding- a form of alternative finance, whereby a

project is funded by raising monetary contributions

from a large number of people, typically via the

internet. Other than that, various organisations like

Shaukat Khanum Memorial Cancer Hospital and

Research Centre in Pakistan also offer SMS-based

giving platform, where a donation may simply be

made in response to a text message.

Breakthrough of the internet has primarily

revolutionized the concept of fundraising, as it has not

only simplified generating funds nationally, but has

also enabled international platforms for giving. Global

Giving and Give India are examples of such

international and national crowd-funding platforms

connecting nonprofits, donors and companies across

the globe. Such platforms have made it possible for

local organisations to access funding, tools, training

and support they require to effectively work for

strengthened civil societies. Fundraising is also not a

new phenomenon in Pakistan. The country has a

strong culture of charitable giving, demonstrating

rigorous generosity of the ordinary people as well as of

institutional giving by the corporate sector and family

foundations. Despite the fact that half of the total

population lives under poverty line, Pakistan ranks 61

out of 135 countries on the World Giving Index 2014,

indicating the continuing generosity of its people in the

face of widespread poverty.

|19Annual Report 2015

the toolkit – in the makingPCP is now in the process of setting up a fundraising

toolkit to compliment the Certification work with the

aim of strengthening CSOs knowledge and

fundraising confidence, thereby establishing long term

sustainable civil societies. However, to ensure its

ongoing success, PCP will continue playing its key

role in the short, medium and long term planning,

resource management, delivery, mentoring as well as

M&E.

Supported by AKDN, PCP recruited an international

fundraising consultant for a period of 3 months which

helped PCP team in the needs assessment through

consultations with 30 NGOs of varying sizes and

expertise in Islamabad, Lahore and Karachi. The

consultations provided PCP with the opportunities to

understand the present challenges, successes and

toolkits used by the sector. The meetings and the

three interactive workshops in the three cities have

also established how PCP could further support the

sector and influence the way fundraisers operate as a

community.


csos' certificationsetting standards in non-profit sector

certificationPCP is the first and only certification agency

authorised by Federal Board of Revenue, Government

of Pakistan to undertake performance evaluation of

non-profit organisations in Pakistan. PCP's

certification programme is aimed at fostering an

enabling environment for philanthropy and thereby

supporting social development. PCP's certification

programme promotes best practices across not for

profit sector and is a kind of credibility index signifying

seal of good housekeeping. Moreover, it also aims at

minimizing the trust deficit between non-profit

organisations, donors and the government. The

Federal Board of Revenue (FBR) recognizes

certification as a basis for grant of various tax benefits.

Certification is entirely a voluntary process involving a

detailed, thorough and objective evaluation against set

standards aimed at promoting best practices among

non-profit sector in areas of internal governance,

financial management and programme delivery. In

addition to these, it also helps to bridge the

information and credibility gap between grant makers

and grant recipients, build CSOs' capacity to meet

international standards of governance, transparency

and accountability and last but not the least, build a

credible pool of CSOs that are reliable and effective

development partners.

reviewing evaluation standards Certification process encompasses evaluation of

CSOs in areas of internal governance, financial

management and programme delivery against

objective standards based on international best

practices. PCP's certification programme was

developed after thorough deliberations with

stakeholders and review of different certification

models as being practised in Asia, America and other

regions of the world. On account of changes in

regulatory environment governing non-profit

organisations both within and outside Pakistan as well

as to bring its certification standards in conformity with

recent developments in not-for-profit sector, PCP

undertakes periodic review of its certification

standards. Presently, review of PCP Certification

standards is in process in consultation with

stakeholders involving civil society organisations,

government and experts. The Federal Board of

Revenue has constituted a technical committee for

reviewing PCP's certification standards. Review

process is expected to be completed and concluded

by May, 2016.

certification of ingos and evaluation of lsosPresently, PCP's certification programme caters to

entire pyramid of civil society organisations in Pakistan

starting from Local Support Organisations (LSOs) at

the bottom to the local civil society organisations in

the middle and to international NGOs at the top.

These three tiers of civil society organisations are

different in terms of maturity of their systems and

structures with Local support organisations, being the

smallest and least mature and INGOs being at the

highest level of maturity. Considering the gap in level

of maturity among these organisations, PCP

evaluation tool takes into account their peculiar

characteristics and distinct features relevant only for

that particular tier. PCP has therefore developed

customized tools for each of these three tier

organisations.

PCP initiated performance evaluation of INGOs after

the Government of Pakistan introduced a new policy

for regulating International Non-Governmental

Organizations (INGOs) working in Pakistan in October,

2015. In addition to other requirements, INGOs were

required to seek approval of Commissioner Inland

Revenue under section 2(36) of Income Tax

Ordinance, 2001 and for that matter get their

performance evaluated for achieving their aims and

objectives from an independent certification agency

which is approved by the Government of Pakistan.

Since January 2016, PCP has also started

performance evaluation of INGOs working in Pakistan.

All required documents pertaining to application

procedure, guidelines and FAQs are available on

PCP's website. www.pcp.org.pk.


Considering the quality and utility of PCP's

performance evaluation, various donors tend to

accord preference while making grants to non-profit

organisations. PCP's certification model acts as a due

diligence process and helps to identify credible

partners. Give2Asia is one such organisation which

regards PCP's performance evaluations as an

important credibility assessment tool for making a

decision about grants to local non-profit organisations.

Currently, there are 12 Pakistani CSOs receiving

grants through G2A.

certification-a criteria for grants by donors:

give2 asia (G2A)

PCP publishes a periodic directory of certified

organisations which is circulated widely among all key

stakeholders. The aim is to disseminate and promote

the good work being done by CSOs that has lead to

building synergies and partnerships ultimately

contributing towards social development in Pakistan.

Moreover, record of certified organisations is

continuously updated on PCP's website.

directory of pcp certified organisations



communications and partnerships

civil society organization sustainability index

(csosi) study: 2014 PCP was awarded a contract by the Management

Systems International to conduct the Civil Society

Organizations Sustainability Index (CSOSI) in Pakistan

for the year 2014. The Index measures CSO

sustainability based on seven dimensions: legal

environment; organizational capacity; financial viability;

advocacy; service provision; infrastructure and public

image. Each of the seven dimensions is rated along a

seven-point scale, with 1 indicating a very advanced

CSO sector and 7 indicating a fragile, unsustainable

sector with a low-level of development. The

assignment given to PCP included planning for the

2014 exercise, identifying and apprising panel

members about the objectives of the exercise,

organizing panel meeting and scoring process for the

2014 report, doing the desk review and preparing the

report. Based on a given criteria, PCP identified a

group of 14 representatives from civil society to serve

as panel experts. These members were then

contacted and their consent was sought to serve as

panel members. They were informed that the goal of

the Index is to track and compare progress in the

sector, increasing the ability of local entities to

undertake self-assessment and analysis. The panel

meeting held on July 30th, 2015 was attended by

Executive Director, PCP and Edward Gonzalez, Acting

Director, Office of Stabilization and Governance,

USAID. Khalid Saleem, Governance Adviser, Office of

Stabilization and Governance, USAID Pakistan was

also present on the occasion. After inputs from the

editorial committee, report has been finalized and is

ready for dissemination. PCP will be launching the

report in the coming months. After successfully

completing the study for the year 2014, PCP is now

conducting the study for the year 2015 as well.

communications and partnerships strategyThis unit has developed the first-ever communication

and partnership strategy of PCP. The purpose of

PCP's communication and partnership strategy is to

provide an overall framework for managing and

coordinating the wide variety of communication tools

that will directly or indirectly advance and strengthen

organized philanthropy in Pakistan. Its main objective

is to promote philanthropy among individuals,

businesses, groups, organizations, corporations, both

inside and outside Pakistan. Linked with this objective

is the promotion of various PCP initiatives and

services which have been developed to bridge the

information, credibility, effectiveness and facilitation

gaps that stop people from giving or decrease the

impact of indigenous and diaspora philanthropy. As

per the strategy, PCP would be focusing on the

achievement of following outcomes; Philanthropy has

been placed on the national agenda as a sustainable

mechanism towards poverty alleviation; Stakeholders

are aware of PCP's role in enhancing effectiveness of

philanthropy across Pakistan; PCP has become a

bridge between grant makers and grant seekers.

mapping of civil society organizations Civil Society Organizations includes registered and

unregistered organizations including coalitions, trade

unions, labor unions, professional associations, faith-

based organizations, cultural associations, community

based organizations, social welfare organizations, not-

for-profit health providers, non-for-profit schools,

philanthropic foundations, and voluntary

organizations. It is estimated that there are

approximately 100,000 NGOs operating in Pakistan.

However, the exact numbers of NGOs in Pakistan are

unknown because official registration records are not

routinely updated or many of them are not actively

operating. PCP has accepted the challenge of

developing a database of NGOs working at various

levels and scale across Pakistan. It has so far

collected lists of organization registered with social

welfare department in Punjab and has started verifying

their operational status and contact details.


Additionally, certain intermediary organizations have

also shared lists of their partner NGOs which have

been included in the data being developed and

maintained by PCP. As of now, PCP has been able to

collect basic information on more than 4,000

organizations.

emerging societies – emerging philanthropies PCP Executive Director, Shazia Maqsood Amjad

participated in The “Emerging Societies – Emerging

Philanthropies” International Forum-- a unique

invitation-only event, which brought together leading

philanthropy practitioners from Brazil, China, India,

Mexico, Russia, Turkey, Ukraine, and the South East

Asian, African and Arab regions. The overall goal of

the forum is to stimulate mutual learning and debate

among philanthropists and foundation practitioners, as

well as to provide a platform for future cooperation

and peer exchange. The forum hosted the founders

and directors of philanthropic foundations and

institutions, as well as major philanthropists. The

number of participants was limited to a total 100

people, with a maximum of 8-10 participants from

each country or region. The forum provided

opportunities for informal gatherings and interactive

discussions among participants. Over the course of

two days, debate on themes such as: how social

change is understood and could be achieved in

emerging societies; where relations between

governments and philanthropists could lead; how

challenge of sustaining philanthropy beyond first

generations of donors are met in different giving

cultures and how philanthropic values are

communicated in different societies.

pcnc manila, philippines PCP has always been enthusiastic to learn from

successful programs of other countries and share its

experiences with other organizations. With this

objective, a 6 member delegation led by Ms. Shazia

Maqsood Amjad, Executive Director, PCP and Mr.

Amjad Tiwana, Chief (Income Tax Policy), Federal

Board of Revenue visited Philippine Council for NGO

Certification (PCNC) in Manila. During the visit,

members met with the government bodies, Bureau of

Internal Review and Securities Exchange Commission,

Philippines. A number of NGOs registered with and

certified by PCNC were also visited.



board meetingspicture galleryour peopleour partners


S #

Name Total Att ended

Leave Granted

1

Mr. Zaffar A. Khan

4

4

0

2

Mr. Mueen Afzal

4

4

0

3

Syed Hyder Ali

4

1

3

4

Mr. Arif Habib

4

0

4

5

Dr. Attiya Inayatullah

4

3

1

6

Mr. Sohail G. Khoja

4

3

1

7

Dr. Sohail H. Naqvi

4

3

1

8

Dr. Sania Nishtar

4

1

3

9

Mr. Abdu l Wajid Rana

4

2

2

10

Mr. Omar Yaqoob Sheikh

4

0

4

11

Mr. Badaruddin F. Vellani

4

4

0

12

Mr. Osman Waheed

4

1

3

13 Mr. Ahsan M. Saleem 4 3 1

14 Mr. Iqbal Walji 4 3 1

15 Mr. Arshad Zuberi 4 2 2

attendance recordboard of directors meeting(54th to 57th meeting)


picture gallery



Mr. Javed IqbalSecretary to Executive Director

Mr. Abdul Malik Nazir AlviFinance Officer

Mr. Rashid ImtiazProgramme Manager

Mr. Maaz Ul BariProgramme Officer

Mr. Raheel AwanJunior Programme Officer

Ms. Ayesha Qamar Junior Programme Officer

Mr. Syed M. KamranJunior Programme Officer

Mr. Bilal RasulConsultant

Mr. Hassan AamirConsultant

Ms. Falak RajaFinancial Analyst

Mr. Fareed AghaFinancial Analyst

Ms. Sana Ejaz KhanCoordinator

Syed Ali Jafri Senior Programme Officer

Ms. Ummarah JavedProgramme Officer

Mr. Farhan ShamimProgramme Officer

Ms. Anam AtiqJunior Programme Officer (IT)

Mr. Sajjad HaiderJunior Programme Officer (MR)

Mr. Faisal AliField Evaluation Officer

Mr. Muhammad Kamran TouqirJPO Contract

Mr. Sheraz AhmedFinancial Analyst

Mr. Athar AslamFinancial Analyst

Ms. Zoya ShabbirDy. CoordinatorResearch Programme

research programme

Dr. Naushin Mahmood Senior Programme Manager

Mr. Muhammad AliProgramme Officer

Mr. Muhammad AshrafSenior Programme Officer

Mr. M. Ali Masood JadoonJunior Programme Officer

Ms. Munaal TanveerResearch Associate

Ms. Shazia Maqsood AmjadExecutive Director

Ms. Rabia JameelManager Finance & Company Secretary

finance

Mr. Rashid RafiqSenior Officer Finance

certification programme

our people

philanthropy support services programme

Mr. M. Mansoor SarwarSenior Programme Officer

human resources & administration

Mr. Muhammad Noman Awan

Head of HR/Administration

Ms. Shagufta Mariam

Front Desk officer / Receptionist

communications & partnerships

Mr. Ahmad Nadeem

Manager Communications & Partnerships

Ms. Rabia Shahid Ahmed

Research Assistant

Mr. Zahid Hussain

IT Assistant

Our Partners

Contributors: Abdullah Foundation; Arif Habib

Corporation Limited; Asiatic Group of Companies;

AJANEE Tours; Babar Ali Foundation; Crescent Steel

& Allied Products; Dawood Hercules Chemicals Ltd.;

DESCON; EFU General Insurance Ltd.; Engro

Corporation Limited; Shell Pakistan Limited; The

Fancy Foundation; Gam Corporation; Gul Ahmed

Textiles; Highnoon Laboratories; ICI Pakistan;

International Industries; Javed Omer Vohra &

Company; Karam Ceramics; Lucky Cement; Younus

Brothers; Malik Auto & Agriculture Industries; Merck

Marker; Mumtaz Bakhtawar Memorial Trust Hospital;

Muslim Commercial Bank; World Call Telecom;

GlaxoSmithKline; Soneri Bank; Packages Limited;

Pakistan Cables; Rupali Polyester; Telebiz Television

Business Production; Mahvash & Jahangir Siddiqui

Foundation; Mr. Shaukat Tarin; Panjwani Trust and

Foundation; New Jubilee Insurance; Pak Arab

Fertilizers; Pakistan Petroleum Limited; JAAG

Broadcasting Systems Private Limited; Silk Bank;

Sapphire Group; Standard Chartered Bank; Govt. of

Pakistan.

Government: Federal Board of Revenue; Economics

Affairs Division; Ministry of Finance; Provincial Social

Welfare Departments; Provincial Department of

Education, Sindh; Planning Commission; Provincial

P&D, SECP

Networking: ActionAid; Allavida; Asia Pacific

Philanthropy Consortium; AUSAID; Centre for

Philanthropy; Charities Aid Foundation; CIVICUS;

Credibility Alliance, India; CSRC; FAO; Happy Hearts

Foundation (Petra Nemcov's); Give2Asia;

GlobalGiving; Global Philanthropy Forum; One World

Trust's Council for NGO Certification; PILDAT;

UNAIDS;WINGS Network; World Bank; World

Population Fund; WWF; National Devolution Trust for

Citizen's Empowerment; FPAP; Insaan Foundation;

NCHD; PTC; World Congress of Muslim

Philanthropists, International Centre for Non-profit Law

(ICNL), LUMS, PPAF

Media: Aaj TV APR Business Recorder; CNBC;

Farhan Bokhari; FM 100; Geo News; The Nation;

Nawa-e-waqt; PTV Global; PBC;

Donors: International Organization for Migration (IOM);

UKaid – Ilm Ideas through DAI; Foundation Open

Society Institute (FOSI); Community Development

Program, Govt. of Sindh; AKF(P) / AKDN; Asian

Development Bank; ONEUN-Program on

Environment; The World Bank; Social Welfare

Department, Govt. of the Punjab; UNDP; AKRSP;

ESRA / USAID; European Commission; Government

of Pakistan, PRP - USAID


financial statements






|41 Annual Report 2015






















Des

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Pakistan Centre for Philanthropy(PCP)31 Mauve Area, RDF Centre

G-9/1, IslamabadTel: +92 51 2286531-32

Fax: +92 51 2286537www.pcp.org.pk

Documents

PCP Annual Report 2015(24-05-16).cdr - Pakistan Centre for