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Saelan Twerdy
Rematerializing the Labouring Body: Carey Young, Kelly Mark, KlaraLiden
As Helen Molesworth wrote in the catalogue for her
groundbreaking 2003 exhibition Work Ethic, “[a]fter World War II, the
basis of the United States economy shifted from manufacturing to
service, transforming traditional definitions of labor. As the
conditions of labor changed for the vast majority of the American
populace, so too did it change for artists.”1 Molesworth argues that
the 1960s turn towards deskilled, immaterial practices reflected a
larger shift in the forms and meaning of work in the developed world:
as manufacturing and the production of material goods moved overseas,
so too were artisanal and craft-based forms of artistic labour
eclipsed by forms drawn from the new worlds of corporate bureaucracy
and the service economy, with the artist increasingly functioning as
a manager or a clerk producing experiences, documents, or activities
in place of traditional artistic objects.
For many artists and thinkers of the 1960s, the
dematerialization of the art object was seen as a way to sidestep the
1 Helen Molesworth, “Work Ethic,” in Work Ethic, ed. Helen Molesworth (Baltimore: Baltimore Museum of Art, 2003), 18.
2
authority and elitism of market and the museum, to democratize art
and experiment with liberating fusions of art and life; by embracing
a generic notion of art beyond medium or materiality, alienated
“work” could become non-alienated “art work.” As the post-Fordist
economy has developed, however, it has become quite clear that non-
material things like experiences can indeed be commodified – in fact,
the commodification of everyday life, leisure, and social relations
has become the motor of the new economy while museums have likewise
taken on new roles as sites of experience and purveyors of services.
The fusion of art, life, work, and leisure proposed by artists
associated with various 1960s avant-gardes has thus been realized in
a distinctly less utopian register.
This paper argues that the persistent focus on the immateriality
of both contemporary economic relations and neo-conceptual art forms
often obscures the very material consequences of the postmodern
regime of work on the physical and emotional well-being and embodied
experience of its subjects. Looking at the work of three artists –
Carey Young, Kelly Mark, and Klara Liden, this paper shows how a
focus on the labouring body can re-materialize some of contemporary
art's concrete imbrications in global capitalism. At the same time,
3
this paper connects these recent practises to early assertions of the
significance of art-as-labour – in particular, Mierle Laderman
Ukeles' “maintenance art” and the activities of the Art Workers
Coalition (1969-71) – in order to show that the rise of conceptual
art not only paralleled a broad shift in the organization of work,
but that the privileging of intellectual labour, in the art world as
in the workplace, has disproportionate consequences for women.
II. Art, Work, and (Im)materiality
Mierle Laderman Ukeles' “Maintenence Art Manifesto” of 1969
opens with a meditation on the Death Instinct and the Life Instinct;
the former she aligns with the avant-garde, the latter with
“maintenance”. The former gets the glamour of progress, dynamism, and
individual creativity while the latter is responsible for maintaining
the creativity of others (“after the revolution, who's going to pick
up the garbage on Monday morning?”).2 These duties, Ukeles notes, are
not fun: they are a “drag”. Moreover, this division of labour is
2 Mierle Laderman Ukeles, “Maintenance Art Manifesto: Proposal for an Exhibition, 'CARE'” in Conceptual Art: A Critical Anthology, eds. Alexander Alberro and Blake Stimson(Cambridge, Mass: MIT Press, 1999), 122-25.
4
gendered and classed: maintenance work earns “lousy status” and
minimum wages. Housewives receive no pay at all. Drawing attention to
a contradiction in the rhetoric of “Conceptual & Process art,” Ukeles
aimed to garner greater legitimacy and status for her own labours as
a domestic worker, mother, and a woman artist, but also to reorient
the priorities of radical art. She wrote, “Conceptual & Process art,
especially, claim pure development and change, yet employ almost
purely maintenance processes.” The implication being that, if
conceptual strategies were indeed geared towards processes rather than
objects, towards intersubjective communication and expression not
mediated by commodities or markets, then it was incumbent upon
conceptual artists to attend to how art activities could participate
in “renewing, supporting, and preserving” life and its necessities.
As Shannon Jackson writes, “Maintenance is a structure that exposed
the disavowed durational activity behind a static object as well as
the materialist activity that supported 'dematerialized' creativity,
a realization that called the bluff of the art experimentation of the
era.”3
The Art Workers Coalition (AWC), founded in 1969 in New York
3 Jackson, title, 88. [second and following citations should include brief title here and following]
5
City and counting Lucy Lippard, Carl Andre, Robert Morris, and Hans
Haacke among its members, was dedicated to agitating for improvement
and change with regard to exactly these supporting infrastructures of
the art establishment. In order to do so, the AWC crucially attempted
to redefine artists as workers. Along with Ukeles, their efforts
constituted one of the principal inquiries into the material bases of
labour in the arts at precisely the moment that the forms of artistic
labour were undergoing significant renovation. As Julia Bryan-Wilson
has written in Art Workers, her study of the AWC, “[t]he status of
artistic work was called into question by the practitioners of
minimalism, process art, feminist criticism, and conceptualism. Their
forms of making (and not making) both highlighted and undermined
conventional artistic labour.”4
The AWC was a short-lived phenomenon, however. “By the end of
1971,” Lucy Lippard wrote, “the AWC had died quietly of exhaustion,
backlash, internal divisions...and neglect by the women, who had
turned to our own interests.”5 Nevertheless, as Julia Bryan-Wilson
notes, the AWC members' almost exclusive focus, in their actual 4 Julia Bryan-Wilson, Art Workers: Radical Practice in the Vietnam War Era (Berkeley and Los
Angeles: University of California Press, 2009), 4.5 Lucy Lippard, Get the Message?: A Decade of Art for Social Change (New York: E.P. Dutton,
1984), 24.
6
activities, on changing museum practices, did bear fruit: the
development of artists' rights contracts and the institution of
museum free days are owed largely to AWC agitation.6 Moreover, the
adoption of art worker as a label validated the inclusion of artists,
critics, curators, and museum workers under a broad umbrella of
shared interests and contributed towards the foundation of unions for
museum staff. As Andrea Fraser has pointed out, however, the
revelation of the need for unionizing within the art world also
reflected the emergent trend towards the professionalization of art.7
Central to this process of professionalization was the dramatic
proliferation of university art programs and the rise of
credentialization in the period. The figure of the educated, MFA-
bearing artist contributed to the growing perception of art as
primarily intellectual work, and of course the highly philosophical
character of the work and writing produced by the first generation of
conceptual artists attests to their immersion in philosophy and
theory, a condition which was novel at the time but has become
general in the intervening decades. In the context of the move
6 Bryan-Wilson, 26.7 Andrea Fraser, “What's Intangible, Transistory, Mediating, Participatory, and
Rendered in the Public Sphere, Part II,” in Museum Highlights: the Writings of Andrea Fraser, ed. Alexander Alberro (Cambridge, Mass.: MIT Press, 2005), 73.
7
towards post-industrialization in late-sixties, early-seventies
America, the artist presents a paradigmatic example of the
displacement of the labouring body and the elevation of immaterial
work.
In Luc Boltanski and Eve Chiapello's monumental study, The New
Spirit of Capitalism, first published in French in 1999, the two
sociologists present a series of case studies that detail the
emergence of what have come to be called neoliberal economic
practices. To put it in very broad strokes, they argue that, from the
1970s onwards, capitalist relations in the West abandoned or
outsourced hierarchical Fordist structures of work in favour of
network-based organization that ostensibly promoted individual
initiative, autonomy, and creativity. Crucially, the post-Fordist
ideology of labour mobilized the rhetoric of “aesthetic critique”
inherent to the experimental art and culture of the sixties, to
unforeseen ends. As a cure for the alienation of factory labour, new
management gurus touted “flexibility,” freedom, and self-realization
in the workplace. However, along with the decline of assembly-line
production in the first world, the rise of flexibility also
constituted an alibi for the dismantling of the welfare state, the
8
privatization of social services, the deregulation of financial
markets, and an attack on what was presented as the stifling
bureaucracy of organized union labour. The cost of freedom and
individualism in the workplace, then, was a dramatic reduction in
material and psychological security.8
The artists that I will be considering for the remainder of this
paper all draw on traditions of conceptual art that question the
object status of the art work and often involve ephemeral, immaterial
components. Crucially, however, these artists are also in dialogue
with traditions of performance, process, and body art in ways that
explicitly or implicitly engage with the relationship between art,
labour, and the body. Harking back to the maintenance art of Mierle
Laderman Ukeles and the Art Worker's Coalition's efforts to address
inequities in the infrastructures of art, I believe that the work of
these artists can offer productive examples of critical embodiment.
By focusing on the labouring body, such art can re-materialize some
of the negative consequences of the postmodern regime of work and
draw attention to the importance of the material support structures
8 This is of course a very schematic and reductive summary of a deep and rigorous work. See Luc Boltanki and Eve Chiapello, The New Spirit of Capitalism, trans. Gregory Elliott (New York and London: Verso, 2005).
9
that sustain life and make art possible. As Shannon Jackson writes,
“[t]o emphasize the infrastructural politics of performance...is to
join performance's routinized discourse of disruption and de-
materialization to one that also emphasizes sustenance, coordination,
and re-materialization.”9
III. Carey Young: Corporate Entity
Carey Young is a London-based artist whose work inhabits and
explores the operations of corporate and legal culture using
techniques drawn from the history of conceptual art and institutional
critique. In particular, she applies conceptual art's focus on
dematerialization and language to “perform” different aspects of
corporate conduct, either in performances that she enacts herself or
outsources to others. On-camera or in photos, Young always appears
in sharply-tailored suits with cropped hair, a key aspect of her
“merged identity as both artist and business person” that signals the
ambiguity of her work.10 Examples include Positive Buzz (2001), a
9 Shannon Jackson, Social Work: Performing Art, Supporting Publics (London: Routledge, 2011), 29. My focus on maintenance and support in this paper owes a great deal to Jackson's book.
10 Peter Suchin, “Carey Young” Frieze no.64, (January-February 2002):http://www.frieze.com/issue/review/carey_young/
10
selection of peppy wall-texts like ‘Aha!’,‘Good point’ and ‘Seems
like a winner!’ or I Am a Revolutionary (2001), a video in which the
artist stands in an empty office space repeatedly trying to deliver
the titular phrase with adequate gusto while guided by a business-
skills training consultant
While her performances often project a sense of absurdity, they
also seem to suggest that art is as much of a confidence game as
finance, based on personal charisma and blind faith in the value-
bearing power of arbitrary signs and procedures. This is particularly
clear in her Disclaimer series (2004), a set of three documents
prepared with the help of an intellectual property lawyer that each
respectively disavow (at length and in impeccable legalese) that they
are art, that the viewer is guaranteed access to them, and that the
work has any value. While referencing Robert Morris' 1963 “Statement
of Aesthetic Withdrawal,” these pieces suggest that the work of the
artist is not to make things, but to convince or persuade the viewer
of the artist's own worth, possibly against strong evidence to the
contrary. The implication is that contemporary business, obsessed as
it is with branding and marketing, works the same way: not so much
delivering goods as creating feelings.
11
The delegation of affective labour is the primary concern of
Young's various telephonic works, begun with Nothing Ventured in 2001
and continued with The Representative in 2005 and Speech Acts in 2009. In
the first two of these, essentially similar in form, Young hired a
call-centre worker who would be accessible via telephone from the
gallery space, where viewers could take a seat in domestic furniture
and speak with her. Starting from a generic script, visitors were
able to converse freely with the operative, who offered a “portrait”
of her life and experiences, giving a view into the identity and
individuality that is usually suppressed in such interactions. In one
sense, these pieces offer a détournement of a kind of transaction that
is typically alienating for both the worker and the customer, but the
effectiveness of the ameliorative gesture is questionable. The call-
centre worker is still being paid to provide information and a
pleasant “customer experience” for gallery-goers. For the more
ambitious Speech Acts (Fig. 1), Young installed five telephones at an
office-style conference table, with varying interfaces ranging from
live call agents to call waiting, pre-recorded scripts, and automated
menus.
What interests me in all of these telephonic works is the
12
importation of a paradigmatic form of immaterial and affective labour
into the museum environment. Call-centres are a ubiquitous form of
unskilled, globalized labour, often poorly paid and located in “non-
places,” office blocks set within inaccessible suburban [or urban?]
sprawl and lacking any direct connection to the corporation that has
contracted their services. Such workers are employed in order to
smooth out the flow of information and capital, to troubleshoot for
hapless consumers, dispensing information and a positive attitude –
though as everyone knows, navigating the recursive, bureaucratic
labyrinth of a call centre tends to be a Kafkaesque nightmare of
inefficiency, dead ends, and frayed nerves.
Young's transposition of call-centre work into an art context,
however, seems like less of a critique of exploitation and alienation
than an illustration of the harmonization of business and art with
regard to their most “contemporary” tendencies. Even when her own
body is the most present in her work, the frame of corporate
containment seems inescapable. Her Body Techniques (Fig. 2) series is the
most telling in this regard. Produced for the Sharjah Biennial in
2007, this photographic series depicts the artist, business-suited as
always, performing canonical works of body and performance art alone
13
in the futuristic or post-apocalyptic landscape around Dubai. In the
background loom half-constructed corporate headquarters, luxury
hotels, and McMansions, a hyperreal spectacle intended to service
local tycoons and visiting Western executives. The photos show Young
re-performing Bruce Nauman's Dance or Exercise on the Perimeter of a Square,
Valie Export's Lean In, Richard Long's A Line in Ireland, and crucially,
Mierle Laderman Ukeles' Hartford Wash (among other works) while dwarfed
by empty monoliths.
[new para] The material fact of her presence seems invalidated
by the unreality of the setting. The idea of caring for or
“maintaining” an unfinished and unpopulated concrete construction
site, as Young seems to be doing here, courts absurdity – these
spaces neither require nor lend any support to human bodies. The
implication here is that, whatever these works might have meant in
their original context, asserting the fragile, aestheticized body
against the deterritorialized site of global capital is futile. Young
has already been remade in the image of the corporate world, but
these bleak vistas have no place for her in them. If there is a
critique here, it is against the sheer inhumanity of corporately-
coded space, its hostility to human needs and its evacuation of
14
meaning from work. Young's gestures could possibly be seen as heroic
(or pathetic) resistance, but if so, she offers little hope of
success.
IV. Kelly Mark: Hardly Working
“I tend to show up late. I usually leave early. I take long breaks. I have issues with authority. Idon't follow instructions. I don't work well with others. I drink on the job. I complain a lot, but
I'm alwaysworking...”11
A considerably less depressing take on the artist's body at work
can be found in the oeuvre of Canadian Kelly Mark. Mark's unique
brand of conceptualism unites its traditionally dry formalism and no-
nonsense preoccupation with documentation and instructions with a wry
sense of humour and a punk-inflected blue-collar ethos. A neon
sculpture she made (or rather, had someone make for her) in 2009
called Working Hard, Hardly Working encapsulates her signature attitude.
Another work, Smoke Break (2004, Fig. 3), was a durational
performance in front of Saskatoon City Hall that comprised eight
hours of chain smoking with two fifteen minute breaks and one hour
for lunch...in which she didn't smoke. This reversal of “break time”
11 “Kelly Mark: Staff,” web. Accessed April 18, 2013.http://www.kellymark.com/StaffSecurity1.html
15
and “work time” reflects her concern with time generally. For her,
work is time spent working, regardless of the activity – again, not
unlike Bruce Nauman's famous statement that whatever an artist does
in the studio is art.
While Mark clearly objects to having her time administered by
anyone but herself, she nevertheless rejects the pose of the
constantly-mobile, infinitely flexible, global-conceptual artist.
Instead, she comes across as stubborn, workaday regionalist – though
the fact that she's known and shown widely in Canada and not
elsewhere is more likely a matter of oversight and coincidence than
design. What sets her apart most decidedly are the elements of her
practice that focus on wage labour. In and Out, an ongoing performance
that she's been doing since 1997 and plans to continue “to the age of
65 or until I die” consists of her punching in or out of an old-
fashioned steel time clock every time she enters or exists her
studio.12 Of course, she tends not to keep nine-to-five hours but the
identification with industrial work is striking. The fact that the
piece has been acquired by a collector who pays her every year for
her hours logged renders her studio a kind of factory that produces
12 “Kelly Mark: In & Out,” web. Accessed April 18, 2003.http://www.kellymark.com/InAndOut1.html
16
whatever she wants. In a sense, she gets to have it both ways – she
sets her own hours like any precarious knowledge worker, but her
contract never expires. She has the guaranteed income and stability
that used to be provided by a union, but she's acquired this
privilege through a strategic use of conceptual nomination. By
positioning herself as a wage slave, she has, ironically, managed to
get herself an old-fashioned patron.
A similar project, begun in 2008 and repeated at various venues,
is Minimum Wage, in which Mark negotiates a modified contract with
any gallery showing her work. Rather than the usual CARFAC fees, she
asks for minimum wage during the gallery's open hours – which, not
coincidentally, tends to be more than she would have received
otherwise. This arrangement highlights the admittedly well-known fact
that the business of art is a highly speculative endeavour that
involves a great deal of self-exploitation: high risk and no
guaranteed return. By identifying with the lowest-paid workers, Mark
lodges a protest against the art world's complicity in casino
economics. It might be a bit of a stretch to see this as advocacy for
a universal minimum wage, but it certainly offers an opportunity to
reflect on loaded terms like welfare and entitlement. Mark's particular
17
way of conflating art and life invokes the necessity of “making a
living” on one's own terms while also reminding us that, without
workers' solidarity, there wouldn't be any weekends.
V. Klara Liden: Coping Strategies
Klara Liden, the third and final artist that I want to discuss
here, is rarely talked about in terms of work. Rather, her
installations and video-based performances tend to be framed in terms
of architecture and urban space. It's true that the Berlin-and-New-
York-via-Stockholm artist's work often consists of provisional
shelters in dialogue with the city and the street. One of her early
works, House Inc. (2003) was a scrappy bunker made of found materials,
set up next to Berlin's River Spree and open to passing vagrants. In
Heating for Crows (2007), titled after a Swedish phrase implying a waste
of resources, she installed a narrow corridor in New York's Reena
Spaulings Gallery that led to a small room with a sofa, which was
open to the city and became populated by pigeons. In other instances,
she's displaced the entire contents of her apartment into a gallery
space, or used stolen trashcans as found sculpture. This sense of
vulnerability and exposure that runs through her work, her
18
identification with garbage and refuse, and her squat-inspired ethos
of survival in hostile conditions all combine in her short videos,
which document visceral and usual non-verbal performances of bodily
frustration. In Paralysed (2003, Fig. 4), for example, she strips off
her military jacket on a New York subway car, revealing a pink slip
and shorts, and starts to dance manically. She flips over seats and
hangs from metal poles in an unhinged tantrum while the car's few
other occupants look on, intimidated or bemused. Bodies of Society (2006,
Fig. 5) is even more violent; alone in a bare apartment, she spends
just shy of five minutes destroying a bicycle with repeated blows
from a pipe. In an essay for Artforum, Helen Molesworth drew a
parallel between this work and Pipilotti Rist's considerably more
celebratory Ever is All Over (1997), in which a woman strolls down a
street in slow-motion, blithely smashing car windows with a metal
flower. Molesworth writes:
If Rist's video celebrates the 1990s Riot Grrrl's ascendancy, and can retrospectively be seen as part of the latter's ultimate commodification, then Liden's video heralds the muted, nearly autistic sensibility of the postgender, postcritique artist that may be the mien of ourmoment. The romance of crime (or guitar smashing) is not what is on offer, nor is the fantasy of rage turned to glee; no such redemption is imagined. Rather, the artist at
19
work is imaged as silent, sullen, solitary, and quite possibly self-defeating.13
What interests me is the anhedonia of Liden's work, it's anxious
and significantly androgynous embodiment of precarity and austerity's
material and psychological effects. Being an artist, for Liden, seems
less a matter of creative self-realization than a canny strategy for
survival in a world where work is unavailable or impossible. I want
to argue that unhappiness and failure are political feelings in her work,
in which non-participation in an unacceptable regime aligns with the
difficult but resourceful work of self-maintenance. .
These issues become clearer if we look at one of Liden's lesser-
known works, a video from 2010 called Untitled (Trashcan) (Fig. 6). The
video is a static shot of Liden, from the back, sitting at a desk in
a dull white room. While it has the connotations of an office
setting, we notice that there is a striking lack of the typical
apparatuses of work: no computer, no books, no writing implements or
files. The only objects on the desktop are a phone, a mug, and two
small computer speakers playing k.d. Lang's cover of Neil Young's
“Helpless.” As we watch, Liden reaches once for the mug before
13 Molesworth, Helen. "In memory of static: Helen Molesworth on the art of Klara Liden." Artforum v. 49 no.7 (March 2011), 215.
20
burying her head in her hands. After a moment, she gets up, walks
over to the trashcan next to the desk, and carefully crawls in
headfirst. After a brief pause with her legs sticking out of the bin,
she climbs back out, only to get in again, feet first this time, and
disappears from sight. Just before the video concludes, the k.d. Lang
song ends and is followed by the Rolling Stones' “Gimme Shelter.” We
never see Liden emerge from the trashcan.
A number of critics, Molesworth included, tend to frame Liden's
performances as instances of precocious rebellion or individualized
resistance, but borrowing from my colleague Jess Dorrance, I would
prefer to read a work like Untitled (Trashcan) as an example of what
Judith Halberstam has called the “queer art of failure.”14 As
Dorrance has noted of Liden’s work, “[r]ather than seeing her actions
as contained solely in the realm of the isolated, temporary, and
futile, or her sullenness as exclusively self-defeating, we can
connect her works to a larger body of queer political critique.”15
Liden's passivity, inaction, and refusal to work constitute not
only a personal withdrawal from a situation in which it appeared that
14 See Judith Halberstam, The Queer Art of Failure (Durham, NC: Duke University Press, 2011).
15 Jess Dorrance, “Untitled (Queer Visual Methodologies, Trashcans, and Political Unhappiness),” unpublished manuscript.
21
there was no possibility of “productive” action anyway, but a time-
honoured strategy of strike, slowdown, or occupation. As Halberstam
notes, “[f]ailure is something that queers do and have done
exceptionally well.”16 After all, to succeed means to live up to
capitalist and heteronormative ideas of what success constitutes.
Failure is thus an escape from unacceptable norms and an opportunity
to cultivate a different kind of life. Liden's use of “Gimme Shelter”
implies that, unpleasant as it may seem, occupying a trashcan is
still a better contribution to her maintenance and well-being than
submission to the inscrutable norms of work and gender. In stark
contrast to the effervescent corporate language of Carey Young's
“Positive Buzz,” Liden politicizes her unhappiness in order to
challenge an inhospitable reality.
VI. Conclusion: The Gender of Labour
Reading Liden's resistance as specifically queer also brings out
an important point about Kelly Mark and Carey Young as well: both are
androgynous. While neither seems to foreground gender identity in the
way that Liden does, it is hard to ignore that three artists
16 Halberstam, 3.
22
exploring intersections of the body, labour, and (im)materiality are
all women who don't fit neatly into dominant gender norms. That a
regime of labour governed by flexibility has disproportionate
consequences for women is clear. The resistance that Mierle Laderman
Ukeles encountered while trying to be both a mother and an artist
has, regrettably, not gone out of date. The privatization of social
services has placed an increasing burden on those who do the work of
care and maintenance, and the United States is still the only first-
world country without guaranteed paid maternal leave. The Wages for
Housework movement, which was contemporary with the AWC, did not
succeed in realizing greater status and compensation for domestic
work. On the contrary, more and more work has taken on the same
characteristics as housework: affective, service-based, unpaid or
poorly paid, and performed at odd hours. Under these circumstances,
continuing to wax lyrical about the inherently democratic character
of dematerialized, communicative exchange seems frivolous at best.
While the legacy of conceptual art has certainly not exhausted
all of its emancipatory potential, we must be extremely careful not
to buy into neoliberal and technocratic assurances that
dematerialized networks are making us smarter, more efficient, and
23
more creative. If the conceptual body can offer us anything today, it
is a greater awareness of the very material externalities that our
network society produces.
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