The Voice of the UK Soft Drinks Industry

The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry!

Communicating with the MediaPromoting Sustainablity

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has to offer please call us on +44 (0)207 430 0356 or email [email protected].

Kenya Bottles Up ToAlvaro 40Following the success of its malt-based,non-alcoholic drink, Alvaro, East AfricaBreweries Ltd has opened up a new andunexpected front in the battle for marketshare, reports Denis Gathanju.

Untapped Potential 42The Asia Pacific region continues torecord growth, and now offers opportu-nities for premium and added valuefunctional drinks, reports, Brian Morgan

The Philippines 44The energy drinks sector has stimulatedthe soft drinks market and futureprospects look good, writes RichardCorbett.

New Opportunities 46The installation of new Krones PET linesat Kenya’s biggest Coca-Cola bottler hasadvanced up new possibilities.

Shrink-wrapper 50Co-packer Framptons, install an end ofline system for its new PET line.

Distributing With Fizz 51Upgrade programmes and HMI improve-ments can keep product moving.

Soft Drinks International – April 2010 1ConTEnTS

Europe 4Africa 8 Middle East 10India 12Asia Pacific 14Americas 16Ingredients 20

Juices & Juice Drinks 24Energy & Sports 26Waters & Water Plus Drinks 27Carbonates 28

Packaging 52Environment 54People 57Events 59Bubbling Up 61

Vitafoods Preview 30A look at innovations to be seen at thisyear’s functional ingredient event, to beheld in Geneva next month.

A Drink To Good Health 34DSM’s Quality For Life programme con-tinues to benefit its business and cus-tomers alike.

Beta-glucan Boost 35Following recent EFSA summary scien-tific approval, the case for health benefitsof beta-glucan in beverages is made allthe more convincing, according toOlivier du Chatilier.

Innovative BeverageConcepts 36Natural and healthy beverage solutionsfor adult taste are in ever greaterdemand, says Döhler.

Juicy Solutions 38DSM Food Specialities, showcase a juicyselection of enzymes to meet fruit pro-cessing challenges.

news

regularsComment 2BSDA IFCScience Monitor 23From The Past 60Buyers Guide 62Classified 65

features

The leading English language magazine published in Europe, devoted exclusively to the manufacture, distribution and marketing of soft drinks, fruit juices and bottled water.

www.softdrinksinternational.com

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Soft Drinks International (1997), formerly Soft Drinks Management International (1988),was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British &Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written permission of the publishers. Whilst every effort is made to ensure that the information contained in Soft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent thoseof the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that suchnames are not registered trademarks.

2 Soft Drinks International – April 2010CoMMEnT

Last month saw the publication of reports either side of the Atlantic indicatinghow the soft drinks industry has performed in the US and UK in 2009. We mayspeak the same language and have endured the same recession, but our non-alcoholic drinking habits, it appears, would seem to differ.

In the US, according to data released by the Beverage Marketing Corporation,the market fell 3.1% in 2009 largely due to the weakened economy. In the UK,also suffering from the recession, the market value of sales grew 2% and volume1% , according to the recently published Britvic Soft Drinks 2010 report.

In the UK consumers have responded to difficult economic times by seeking outthe value-for-money buy. Thus, squashes had a good year, as did carbonates andjuice-based drinks. Energy drinks too enjoyed growth whilst bottled water saleswere flat. Above all, consumers remained loyal to brands they have known andloved for generations: Vimto, Irn Bru, Robinsons, R. Whites, Coca-Cola, PepsiCola.

Meanwhile, Beverage Marketing Corporation reports that consumers in the US,although price conscious, are looking for healthier and more functional beverages.Hence ready-to-drink tea and energy drinks both grew in 2009 whilst carbonates ,still the largest category, continued to lose both volume and market share. Bottledwater saw a second year decline in volume. Sports drinks, however, declined bothin the UK and US.

What can be read into this? Should we be concerned that in the UK the industrycould remain in the doldrums with value-for-money, established brands leadinggrowth? Or should the industry be congratulating itself on having weathered theworse of the recession, emerging with a modest growth.

It is a given that cola and carbonates will maintain their category-leading statusfor years to come. These drinks have an unassailable 'share of throat.' But it is alsorecognised that what lays behind the innovation we have seen over the pastdecade or so – think enhanced waters, functional drinks which energise, relax andsustain, the discovery and use of superfruits rich in health-giving antioxidants andherbal teas – is a young, entrepreneurial spirit. Consumers now have arefreshment choice unmatched by previous generations.

As both countries' economies start to pick up, albeit slowly, the challenge forthe industry in the UK is not to lose sight of innovation; to bring new drinks tomarket, but at a price which will attract what is now a very price-aware consumer.

In the vast US industry, despite last year's fall, the worst may be over.“Beverages are likely to be one of the first categories to benefit with a job-ledeconomic recovery because they represent an inexpensive form of pleasure,” saidMichael C. Bellas, Chairman and CEO, Beverage Marketing Corporation.

An inexpensive form of pleasure ... we'll drink to that.

What price growth?

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Soft Drinks International – April 2010

Late BulletinNestlé workers across the UK are being balloted on industri-

al action over an alleged pay freeze. The GMB, one of the tradeunions representing Nestlé workers said Nestlé has rejected aclaim for a 2.5% pay increase for UK workers, insisting that0% would be offered for 2010.

US-based soft drinks group Jones Soda has reported animprovement in net losses for 2009 and said it will continue toseek a buyer for the company. Jones reported a 31% improve-ment in net losses to US$10.5million for the 12 months of2009. For the fourth quarter, net losses widened to $4.5million,from $3.4million in the same period of 2008.

Coca-Cola Great Britain is launching a multi-million poundcampaign for its 5 Alive juice drink. 5 Alive, which has beenon sale in the UK since 1981, has not been backed by TVadvertising for five years. But a rising demand for still andjuice drinks has prompted the company to invest in a TV anddigital campaign for the brand, the company said.

SkyPeople Fruit Juice has reported a jump in full-year netincome driven by sales of higher margin kiwifruit concentrates.For the 12 months of 2009, net income totalled US$15.2mil-lion, a 51.7% increase on 2008. Net sales for the year amount-ed to $59.2million, up 42.3% from 2008.

US soft drinks maker PepsiCo has dropped Tiger Woods asa sponsor for its Gatorade sports drink. A spokesperson forPepsiCo said it “no longer sees a role” for Woods in its market-ing efforts. The company added: “We wish him all the best”.PepsiCo signed a multi-year licensing deal with Tiger Woods in2007.

Danone is to join forces with US firm Chiquita BrandsInternational to market fruit-based drinks for the Europeanmarket. The joint venture will provide a platform for Danone todevelop fruit-based products and extend its potential forgrowth in Europe. The products will be based on Chiquita’sJust Fruit in a Bottle drinks.

US soft drinks maker Coca-Cola Co has appointed its cur-rent president of supply chain and still beverages in NorthAmerica to lead the firm's acquisition of Coca-Cola Enterprisesoperations in the region. Brian Kelley will become President ofNorth America Business Integration.

US soft drinks maker Reed's saw its losses narrow in 2009as a drop in costs offset a slight dip in sales. For the fiscal yearended 31st December Reed’s made losses of US$2.6million, or28 cents per share, compared with losses of $3.8million or 43cents per share, in 2008. Sales dipped slightly to $15.2millionfrom $15.3million in the prior year. Operating expensesdeclined 18%.

Coca-Cola Pacific Group is building a new production facil-ity in Malaysia which it hopes to have operational bySeptember 2011 when the current – extended – bottling agree-ment with Fraser & Neave Holdings expires. TCCC says itplans to invest more than US$300 million in Malaysia over thenext five years. The site is at Nilai, Negeri Sembilan, a rapidlygrowing area within easy reach of Kuala Lumpur, Putrajayaand Kuala Lumpur International Airport. More details in ourMay edition.

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4 Soft Drinks International – April 2010

Europe

InDUSTrY nEWS

Guidelines forresponsible digitalmarketingUNESDA, the Union of European BeveragesAssociations, is introducing guidelines toensure companies and brands act responsi-bly in their digital marketing communications.They extend into the digital sphere thecommitments made by the industry in Janu-ary 2006, to not directly target childrenunder the age of 12 in its advertising on TV,radio, in print or online, and to not offerproducts for sale in primary schools acrossthe EU27.While the original commitments covered

all forms of advertising in principle, avoidingmarketing to children in the 'digisphere'always proved more difficult to self-regulateand monitor in practice. New technologiesand growing marketing experience in thearea have now allowed the industry todefine tangible and verifiable steps to ensurecompliance and to meet UNESDA’s ultimateaim of ensuring control remains with parentsand carers.“These new guidelines recognise that digi-

tal communications on the internet play an

increasingly important role in the marketingmix of our non-alcoholic beverage brands,”commented UNESDA President Luis Bach.“These guidelines apply to all digital market-ing communications, media purchasing inEurope as well as to all brand and corporatesites.”Signatories to the UNESDA commitment

in the area of digital marketing communica-tions will ensure that internet sites, contentand related technologies are designed forvisitors over the age of 12. They will applythe minimum 50% over-12 audience thresh-old to all placements online and will onlyadvertise on third party sites accordingly.They also commit to use independentlyaudited data to confirm that site trafficmeets these criteria and will brief their agen-cies accordingly. This commitment will beindependently verified in collaboration with arepresentative industry body.The new guidelines have been signed by

seven UNESDA corporate members: TheCoca-Cola Company, Coca-Cola Enterprises,Coca-Cola Hellenic, The Gerber Emig GroupLtd, GlaxoSmithKline, Orangina Group andPepsiCo.Stephen Loerke of the World Federation

of Advertisers has welcomed the initiative.“It recognises the importance of ensuringthat self-regulation remains effective and rel-

Production under-way at Europe'sbiggest juice plant TETRA Pak and Zumos Valencianos delMediterraneo SA (Zuvamesa), a consortiumof 57 fresh citrus producers, have begunproduction at one of the biggest and mostmodern not-from-concentrate (NFC) juiceplants in Europe. Located in Puerto de Sagunto, Spain, the

140,000 sq m facility is equipped with TetraPak technology and turnkey processing solu-tions for juice. The plant provides Zuvamesawith an efficient and cost-effective facility forthe manufacture of premium quality juicefor export, boosting the local juice produc-ers’ competitiveness in the internationalmarket. Tetra Pak equipped Zuvamesa’s new

plant with bespoke processing solutions thatinclude units for pasteurisation, aseptic fillingand emptying of 80 stainless steel tanks,cleaning in place, blending and delivering inbulk. Zuvamesa aims to process up to400,000 tonnes of local citrus and produceup to 100 million litres of NFC juice annu-ally in the new multi-million euro facility.“In selecting the processing solutions for

evant for digital marketing communications,”he said. The original commitments, which were

made to the European Commission’s EUPlatform for Action on Diet, Physical Activityand Health, included a pledge to offer a fullvariety of products for sale in secondaryschools, through unbranded vendingmachines, and to offer variety and choice ofproducts in the marketplace.The UNESDA commitments resulted in

the industry being publicly ‘named andpraised’ for its actions by the then EU Com-missioner for Health and Consumer Protec-tion, Markos Kiprianou.“We are committed to self-regulation as a

fast and effective way to demonstrate thatwe are a responsible industry while alsoenabling us to use innovative and effectivecommunications,” concluded Bach. “As withall of our commitments we will review thesedigital guidelines on a regular basis and adaptthem in line with evolution in the market-place.”

our new plant, we had a few essentialrequirements: unsurpassed food safety, thefinest product quality and the highest levelsof efficiency at the lowest operational costand environmental impact,” said José MariaAndueza, Managing Director, Zuvamesa. “The Tetra Pak solutions provide maxi-

mum production availability and optimisa-tion of operational costs, thanks to a highlyautomated process control, which calculatesproduction data in real time. This is exactlywhat we need to boost our competitive-ness in the market,” he said.Tetra Pak’s customised processing solu-

tions balance economic efficiency with eco-

logical performance. Energy consumptionand product losses are reduced thanks tothe improved systems for energy recovery,energy saving in non-production times, auto-mated product return recovery and asepticenergy hibernation.• Tetra Pak has announced net sales of

€8.95 billion in 2009, up 1.2% from 2008 incomparable terms. Packaging Solutionsreached €8.0 billion in net sales in 2009, anincrease of 1.8% over 2008 while sales ofProcessing Solutions, impacted by the diffi-cult environment for capital equipment dur-ing this period, declined 3.8% in comparableterms to €917 million.

Tetra Pak's processing solutions.

Soft Drinks International – April 2010 5EUROPE

Send your news to: [email protected]

Turkish closurepartnershipCLOSURE Systems International (CSI) andIstanbul-based Has Plastik have formed astrategic partnership aimed at acceleratingthe growth of both companies while deliv-ering greater value to global and regionalbeverage bottlers in Turkey and the sur-rounding regions. The partnership bringstogether two world-class suppliers offeringclosures, packaging equipment and technicalservices. The positive benefits will includean expanded geographic footprint for cus-tomers and a greater choice of productsalong with superior customer service.This partnership expands CSI’s presence

in the Europe region to include five manu-facturing plants, multiple sales offices and atechnology R&D centre.“We welcome the opportunity to offer

our customers the high performance clo-sure designs provided by CSI,” stated UnalHaspaylan, Commercial Director of HasPlastik. “The strength of our manufacturingsystems and regional customer relationships

combined with the quality of CSI’s producttechnologies, broad product portfolio, andbottler application exper tise will beextremely beneficial to all stakeholdersinvolved.” The partnership will offer closures from

a manufacturing site located near Istanbul,Turkey, with shipments scheduled to beginduring the first quarter of 2010.

Beverage showcaseTHE important European beverage tradeshow, Brau Beviale 2010, takes place from10th to 12th November in Nuremberg, Ger-many. It will feature some 1,400 exhibitorsrepresenting all facets of the industry fromcommodities/raw materials, technologies, logis-tics through to marketing. Over 40 countriesare represented among the exhibitors, withespecially strong representation from Ger-many, Italy, the UK, Austria, the Netherlands,Switzerland and France. Centre stage of the trade fair will be the

theme-based pavilion Energy & Water. Risingraw material prices, regional regulations and cli-mate protection laws bring both challengesand opportunities. The pavilion – organised byNürnbergMesse in cooperation with the Com-petence Pool Weihenstephan of the TechnicalUniversity of Munich [Technische UniversitätMünchen] – will bring together providers withinnovative solutions for optimising corporateenergy and water management.The PETnology Europe Convention will be

held ahead of the show on the 8th and 9thNovember. Its theme is the value chain ofPET bottle manufacture with a range of talks– from pre-form production to cap solutionsand recycling.

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Soft Drinks International – April 2010 7EUROPE

� From 27th to 28th April 2010 AkademieFresenius and SGS Institut Fresenius will hostthe 2nd International Conference on ‘Healthand Nutrition Claims in Europe’. Experts willmeet in Mainz (near Frankfurt) to discussregulatory aspects, authorisation issues andchallenges for the industry. Guest speakers will talk on the current

state of affairs regarding the positive list andabout recent EFSA opinions providing scien-tific advice on health claims. Clinical trials andevidence-based medicine in the context ofthe authorisation procedure will be on theagenda as well as legal remedies and mis-leading nutrition claims. Industry representa-tives will report on experiences with dataprotection, product innovation, labelling andcommunication. The conference will be heldin English. Details www.akademie-fresenius.de

� The UK's Fairtrade Labelling Organisa-tions International ( FLO) and the Ethical TeaPartnership (ETP) have announced they willwork more closely together to drive greaterpositive impact for tea producers. The EthicalTea Partnership (ETP) works to monitor andimprove the social and environmental condi-tions under which tea is produced and toimprove the lives of tea workers. FLO is anon-profit, multi-stakeholder organisationmade up of 24 member organisationsworldwide. It is responsible for the strategicdirection of Fairtrade, the Fairtrade stan-dards and producer support.

� Supply chain specialist Gist has taken overtemperature controlled distribution operatorG&S International. G&S International based inScotland is a key operator in transport, par-ticularly in the chill and perishables sector,operating in the UK, Holland and Spain. TheG&S operations are viewed as a good strate-gic fit with Gist's already strong presence inthe temperature-controlled distribution sec-tor both in the UK and continental Europe.G&S International employees will transfer toGist. Assets including trucks, IT and ware-housing have been purchased by Gist.

In brief…

food and drink innovation

Campden BRI

Soft drinks and juices:new product developmentseminar

Tuesday 25 May 2010

The soft drinks and fruit juices market is rapidly growing anddeveloping, and is a key area for new product ideas. Smoothies andfruit juice drink mixtures have taken off in recent years and there isplenty of potential for more innovation.

The seminar will coverll Market trendsll Legislation - including flavoursll Colours and sweetenersll Fortificationll Packaging and the environmentll Novel processing technologies

Venue: Campden BRI, Chipping Campden, UK

Visitwww.campden.co.uk/soft-drinks-seminar.htm

or contactCampden BRI training department+44(0)1386 842104 email [email protected]

Business swapgoes aheadDSM Engineering Plastics, a business groupof the Netherlands-based Life Sciences andMaterials Sciences company Royal DSM NV,has signed the contracts with MitsubishiChemical Corporation (MCC) enabling DSMto acquire MCC's Novamid polyamide busi-

ness in exchange for DSM's Xantar polycar-bonate business. The transaction is subject tovarious external approvals. Closing isexpected in Q2 2010.For both companies the businesses they

will add to their portfolios as a result of theintended swap of activities provide a strongstrategic fit. DSM Engineering Plastics will beable to further reinforce its position as oneof the globally leading producers ofpolyamide engineering plastics and expandits position in Japan, an important marketwhere innovation and sustainability are driv-ing growth. A number of key employees ofDSM's polycarbonate business will transferto MCC. A number of employees of MCCwill be seconded to DSM. It is also envis-aged that MCC will establish an R&D unit atthe Chemelot Research and Technologycampus in Geleen (Netherlands).

Seminar addresseskey driversTHE UK-based food research organisation,Campden BRI, is holding a seminar on 25thMay 2010 to discuss the innovative andgrowing soft drinks and fruit juices market. “The seminar will focus on the major

issues that impinge on innovation in this area,including market trends, legislation, coloursand sweeteners, fortification, and packaging,”said Holly Hughes, Event Director.She added: “It is aimed at those involved

in product development and marketingactivities, as well as senior managers whoneed to know the direction this dynamic

market is heading in. There is also anaccompanying exhibition, with a fewremaining places for potential exhibitors.” For further information on the event

contact Daphne Llewellyn Davies,[email protected] Tel:+44(0)1386842040.


Africa

InDUSTrY nEWSGates Foundationhelps set up fruitsupplyMORE than 50,000 small fruit farmers inUganda and Kenya will benefit from a part-nership between the Bill & Melinda GatesFoundation, TechnoServe, The Coca-ColaCompany and bottler Coca-Cola Sabco.Their aim is to boost productivity and dou-ble the farmers’ income by 2014.Mango and passion fruit farmers will sup-

ply fruit for Coca-Cola beverages for thefirst time. Coca-Cola will use the new sup-ply for juices and fruit drinks in east andcentral Africa where demand for still bever-ages has been growing steadily over severalyears.TechnoServe is a US-based non-profit

organisation which specialises in helping peo-ple in the developing world build businessesthat break the cycle of poverty. It is sup-ported by many major corporates, includingseveral in the beverage industry.This partnership is a great example of

sustainability,” said Nathan Kalumbu, Presi-dent of Coca-Cola East and Central Africa.“By partnering with tens of thousands oflocal farmers, we can help increase theirincomes while meeting our needs for locallysourced fruit, benefiting both the communityand our business.” Muhtar Kent, TCCC’sChairman and Chief Executive, said the part-nership was “the type of innovativeapproach needed to foster economicempowerment across the globe”.TechnoServe’s President and Chief Execu-

tive, Bruce McNamer, pointed to other part-nerships TechnoServe had already helped setup in Africa involving a variety of crops.“This investment will drive momentumtoward reducing poverty across Africa byhelping entrepreneurial farmers connect tomarkets and get the support they need.”Sylvia Mathews Burwell from the Bill &

Melinda Gates Foundation said the organisa-tion had committed more than US$1.4 bil-lion overall, focused on Sub-Saharan Africaand South Asia, to strengthen the entireagricultural value chain. “Empowering smallfarmers to increase productivity, improvecrop quality and access reliable markets iscritical to addressing global hunger andpoverty,” she said.

Bottled water buy NILE Breweries, a subsidiary of SABMiller,has purchased the Ugandan mineral waterbottler Rwenzori Beverages. It has beenrenamed Rwenzori Bottling Company andwill operate as an independent business unit,alongside Nile Breweries. The SABMiller group is a major soft

drinks producer in Africa, including its SouthAfrica-based ABI unit which produces Coca-Cola brands. In recent years it has expandedits bottled water operations, includingthrough the purchase of local bottlers, as theAfrican market for safe water grows, along-side the global trend towards healthier bev-erages.Rwenzori produces around 1.2 million

hectolitres annually and is the leading bottledwater supplier in Uganda; it claims to haveup to 80% of the market. It also exports tosouthern Sudan, the Democratic Republic ofthe Congo, Rwanda and Burundi, as well assupplying a Ugandan in-flight food and bev-erage specialist.While dominating the Ugandan market

and enjoying extremely high consumerawareness, Rwenzori had been aware forsome time that it needed to expand pro-duction, improve its product presentationand invest more in marketing if it was tofend off increasingly active competitors.There had been speculation for months

Zogale potentialfor drinksLIKE South Africa’s marula, whose diversetraditional applications led to its internationalpopularity as a liqueur and a soft drink, thezogale – moringa oleifera – is evolving fromtraditional use and small-scale entrepreneur-ial sale as more research is undertaken. Juice from the zogale is claimed to have

health properties, including high calcium, vita-min, potassium and protein content. Zogalejuice is sold on a micro scale in the localmarketplaces of many African countries butas yet has not been taken up by a commer-cial producer.The zogale, often called the Drumstick

Tree from the shape of its pods, delivers somany benefits that it is sometimes called ‘thehelper’ or ‘mothers’ helper’. Almost all partsof the plant are useful. Throughout Africaand Asia it is popular as a vegetable, in soupor combined in dishes. According to folk-lore, it has an extremely large number ofmedical applications, some of which arebeing proven at least in part by ongoingresearch.

Zogale in flower.

This research is being undertaken in sev-eral places, notably by the agriculturaldepartment of Bichi, in Nigeria’s Kano State,which has more than 15,000 plants in itsprogramme. They have found that the seedscan be used as lubricants or as water treat-ment agents. Surplus material can beprocessed as fertiliser.The government of Kano State is keen to

see zogale planted much more widely andhas been encouraging farmers with freeseedlings and information on possible usesfor the crop.For the soft drinks industry, zogale might

have potential as a functional beverageingredient, as a powdered drink or as alighter thirst-quencher.

before the Nile Breweries announcementthat Rwenzori was courting SABMiller as asource of increased capitalisation.The brand’s new owners have made it

clear that they intend Rwenzori to remain atthe top as the Uganda economy continuesto grow. The economy is in good shape andexpected to strengthen further as the oilsector begins delivering an income flow.Competitors in Uganda include Pepsi’s

Peak, Dasani which is produced in Tanzaniaand marketed by Century Bottling, HighlandPure, Shumuk Springs which is looking moreto export, and a number of other localbrands.Rwenzori’s name comes from the Rwen-

zori Mountains, a range on the borderbetween Uganda and the DemocraticRepublic of the Congo. Its highest peaks arepermanently snow-capped.

To discuss advertising opportunities inSoft Drinks International

email:[email protected]

or call +44 (0)1202 842222

Soft Drinks International – April 2010 9AFRICA

DrinkTECH Africa- UK DELEGATION -

We have teamed up with the event organisiers to offer SDI readers a

special package of benefits

If you are interested in eithervisiting or, exhibiting at the

continent’s leading food and beverage event, contact:

[email protected]

� Zayd Abrahams, Coca-Cola South Africa’s head of sparklingbeverages, has described the ‘History of Celebration’ TVC pro-moting the 2010 FIFA World Cup and Coke’s heavy involvementas “not just another television commercial. It is a call to action forthe world to celebrate Africa’s coming of age.” The ad featuresmemorable moments on the football field, including Roger Milla,the Cameroonian striker who scored four goals in the 1990World Cup to take Cameroon into the quarter finals. Milla(whose name was originally the more conventional Miller) was38 at the time. His ‘victory dance’, fortuitously in front of a Coca-Cola sign, became a World Cup vignette and helped Milla bechosen as a Coca-Cola ambassador.

� The Rwanda Government has decided not to proceed withplans to play an active role in setting up a juice concentrate plantin partnership with private interests. With government policiesleaning increasingly heavily towards fostering investment and oth-erwise supporting market liberalisation, as seen in its decision tosell out of the Bralirwa bottling operation, it was decided to leavethe project entirely in private hands. However, the governmentwill continue to give strong encouragement and non-investmentsupport to building and equipping a plant which would help max-imise pick-up of Rwanda’s horticultural crop for value-added pro-cessing.

� Zimbabwe is concerned about a renewed surge of food andbeverage brand piracy, with soft drinks one of the key targets forcounterfeiters. Most of the fraudulent products are unlikely tomeet health and quality requirements, raising worries that thetrend might lead to widespread public health problems. At thesame time, producers such as Schweppes Zimbabwe are alsouneasy about brand perception when consumers find themselvesdrinking an inferior drink. The company has warned the public inadvertisements to check the tamper-proof seal on bottles ofMazoe Orange Crush, one of the country’s best-selling softdrinks, because the pirates are using genuine bottles, refilled,almost certainly under unhygienic conditions.

In brief…


Middle East

InDUSTrY nEWS

Gatorade sponsorshipsPEPSICO's Gatorade sports drink brand hasbeen involved recently in very successfulsponsorships delivering strong brand expo-sure while supporting key sports events. Twoof these events have also generated addi-tional benefits in Gatorade being praised forhelping bring more visitors to Abu Dhabiand Qatar, thereby giving the brand evenwider exposure, including internationalmedia coverage.In the UAE, Gatorade co-sponsored the

2010 Abu Dhabi International Triathlon, adebut event organised by the Abu DhabiTourism Authority and endorsed by Triath-lete magazine.With a prize pool of US$250,000, the

triathlon attracted elite runners from morethan 30 countries, along with many specta-tors. The Tourism Authority was delighted,both in raising the emirate’s profile as a visi-tor destination and at the sponsorship sup-port.“Our sponsors are doing a sterling job,

which is sincerely appreciated,” said Ahmed

new bottling plant IT'S in a precinct where only under-ageworkers are employed and where paymentis by credit token rather than cash. But no-one is complaining about the new Coca-Cola Bottling Plant in Dubai, nor about theLacnor Milk Factory – which also handlesthat brand’s fruit juices – that is just aroundthe corner in the same precinct.That’s because the two establishments are

part of KidZania Dubai, a major new enter-tainment zone for children in the mammothDubai Mall, one of the world’s largest.KidZania is an international brand with a

unique philosophy of offering youngsters asimulated urban environment in which toextend their knowledge and interests whileenjoying themselves; the Dubai zone joinssimilar operations in several other countries,each attuned to local conditions.The KidZania precinct is a veritable city

with an assortment of city establishments –from banks to hospitals, universities tosalons, television stations to musicstudios....plus shops, eating places and softdrinks ‘plants’.The entrance to KidZania Dubai features

an Emirates aircraft and airport-style check-in counters where young customers areprovided with a boarding pass, city map anda cheque for 50 KidZos, the zone’s officialcurrency. The kids put on uniforms to under-

Another milestonefor AujanAUJAN Industries, the booming Middle Eastbeverage and confectionery company, hastaken another step in its much-publicised –and highly successful – growth programme.Kamel Abdallah, who became Executive Vice-Chairman temporarily to marshal the pro-gramme through a crucial period, hashanded over day-to-day management reinsand returned to his former position as aboard member of Aujan Industries and ChiefExecutive of Aujan subisidary, Rani Invest-ments. Now running Aujan Industries under the

titles of President and Chief Executive isKadir Gunduz who has some 21 years ofexperience in the beverages sector, begin-ning in his native Turkey. His most recentrole was as Asia Division Director for Coca-Cola multi-national bottler Sabco, whoseheadquarters is in South Africa. In this posi-tion he was responsible for bottling opera-tions, sales and marketing in four Asiancountries, including seven plants.“As Aujan enters a new and exciting

phase of its development, we are fortunateto have Kadir Gunduz’s experience andproven track record to lead an already suc-cessful and exceptional team,” said SheikhAdel Aujan, Chairman of Aujan Industries.

Hussein, the authority’s Deputy DirectorGeneral. “This is another great example ofthe private and public sectors workingtogether in a one-destination approach,which brings enhanced exposure to thisevent and the emirate as a whole.”“Gatorade is a key ingredient of the ath-

letes’ preparation,” said Rafik El Noumeir,Gulf Marketing Manager for Gatorade.In Qatar, Gatorade signed on as an exclu-

sive supplier to Doha 2010, the 13th WorldIndoor Championships, a major athleticstournament attended by participants fromsome 160 countries.“Hydration plays a critical role in keeping

athletes at the top of their game, as well asenabling active people to keep up with thedemands of their dynamic lifestyles,” saidAntesh Bakshi, Sales Director for ABA Estab-lishment, the local Pepsi brands bottler.While Gatorade was the brand most closelyaligned to the World Indoor Championships,he noted, ABA Establishment was also high-lighting Aquafina and other beverages.

take real tasks, such as cub reporters writingstories for the KidZania Journal, beauticiansgiving customers a makeover, fire-fightersputting out ‘fires’ and chefs cooking deliciousmeals. Payment is in KidZos, which can bespent on drinks, food and a range of othermerchandise.The Coca-Cola and Lacnor (a brand of

the National Food Products Company)establishments are more purveyors of bever-ages rather than ‘employing’ young patronsto bottle their goods.“Emaar Retail, through its entertainment

arm, is focused on bringing extraordinaryentertainment experiences to the regionand KidZania is a perfect fit to our objec-tives of being a front-runner in new initia-tives that excite and appeal to all sections ofsociety,” said Arif Amiri, the group’s Chief

Executive. “KidZania is a great value additionto the Dubai Mall, offering visitors fromaround the world another new attraction,especially appealing to children.”Several other well known brands are evi-

dent throughout KidZania. Dubai Mall alsofeatures the Dubai Aquarium & UnderwaterZoo, the Olympic-sized Dubai Ice Rink, a 22-cinema megaplex and a SEGA indoor themepark, along with a very large number ofretail stores and food and beverage outlets.

Kidzania Town Centre, Dubai Mall.

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Soft Drinks International – April 2010 11MIDDLE EAST

� The Bahrain Government has been inves-tigating the decision by both Coca-Cola andPepsiCo to raise prices in the kingdom,which has also happened elsewhere in theMiddle East this year. As reported earlier, thebig producers have justified their move onthe basis of having absorbed steadily increas-ing production and other costs for a lengthyperiod, to the point where a price adjust-ment became essential to maintain adequateprofitability. Bahrain’s Industry and Com-merce Minister, Dr Hassan Fakhro, has prom-ised that the results of the investigation willbe made public. He stressed that he wasn’ttrying to impose some sort of price controlbut that the ministry wanted to be certainthere was no cartel element or manipulationof a monopoly.

� Almarai, the giant Saudi Arabian juice anddairy group, has implemented the SAP ERPHuman Capital Management system, aimingto increase workplace productivity viaautomation of human resource processes.“The use of a centralised database enablesemployees and management to access up todate, reliable information that supports HRand business-related decisions and increasesefficiency, further enabling our company’sgrowth and development,” said Abdulrah-man Al Turaigi, Almarai’s General ManagerSupport Services.

In brief…

Afghan contractfor concentrateA BRITISH company which specialises inpomegranate juice has ordered concentrateand fresh fruit from the first fruit processingplant in Afghanistan. Pomegreat, which esti-mates its UK market share as being around60% sells around 8 million litres annually.Its Chief Executive, Adam Pritchard,

points out that Afghanistan was oncefamous for its pomegranates before years ofwar cut trade routes and forced the loss oftraditional markets.Pomegreat is helping remedy the situation

by ordering a minimum 500 tons of juiceconcentrate and 500 tons of fresh fruit fromOmaid Bahar, a facility which came into pro-duction late last year. It was built with USAIDsupport.At the opening ceremony Asif Rahimi,

Afghanistan’s Minister of Agriculture, Irrigationand Livestock, observed that “today is notjust the start of a factory, it is the rebirth ofAfghanistan in the global economy.”The factory is set up to process both juice

and fresh fruit. In addition to pomegranate, itis producing apple, melon, apricot and peachconcentrates. “I am proud to have built thisfactory,” said Mustafa Sadiq, owner of OmaidBahar. “The commitment from Pomegreatgives me great hope for the future that I can

PepsiCo Jordanbacks specialneedsSOFT drinks producers globally have a goodreputation for their support of people withspecial needs, including assistance with edu-cational programmes structured to maximiseopportunities in the workplace.PepsiCo Jordan has a policy of employing

special needs workers wherever possibleand furthered this recently by co-sponsoringa conference on employing qualified individ-

nestlé opensTechnoPark facilityAN extensive new production facility hasbeen opened by Nestlé Middle East inDubai’s TechnoPark. Initially this is being usedprimarily for powdered milk but bottledwater will be added later in the year, alongwith repacking of chocolates.“The Middle East region is part of the

Nestlé Group’s Asia, Oceania and AfricaZone, and is considered as a region havingtremendous growth potential,” said YvesManghardt, Chairman and Chief Executive ofNestlé Middle East. “We have invested morethan US$400 million in the Middle East overthe years and our new multi-million dollarmanufacturing facility in TechnoPark isanother testimonial to our deep commit-ment to this region.”Nestlé operates in 13 Middle East coun-

tries, including the GCC countries, Levant,Iran, Iraq and Yemen. “We operate directly –distribution and sales – in all the marketsexcept in Saudi Arabia, Iraq, Yemen and AbuDhabi, where we still operate through salesagents,” said Manghardt.

fulfil the needs of international markets.”Pritchard said that “the Afghan pomegran-

ate is the best in the world, and in 10 yearssourcing pomegranates from many othercountries, I have never previously encoun-tered juice of the quality Omaid Bahar isoffering.”

uals with special needs.The conference, organised by the Rahaf

Foundation, was held under the banner of ‘Itoo can build my country’. One of the foun-dation’s aims is to integrate people with spe-cial needs into society academically, sociallyand professionally. At the job fair held inconjunction with the conference, PepsiCoJordan offered people with special needs thechance to review different employmentvacancies.

Amman in spring.


India

InDUSTrY nEWS

Coca-Cola openstesting lab at PuneTHE Coca-Cola Company has opened ananalytical services centre at Pune in thestate of Maharashtra. Located on thepremises of its bottling plant in Pirangut,the centre was inaugurated by DineshTrivedi, India Junior Minister for Health andFamily Welfare.Built at a cost of Rs 180 million (US$3.9

million), the centre will offer technical andanalytical support to the company's opera-tions in India and 25 other countries inSouth Asia, West Asia, Eastern Europe andsouthern Eurasia.The world-class laboratory is one of six

locations strategically selected by the com-pany for the creation of a global networkof analytical testing facilities. The others arebased in Brussels, Shanghai, Johannesburg,Mexico City and Atlanta.The new centre will test beverages and

water for pesticide residue, volatiles, vita-mins, additives and so on. The companywas earlier outsourcing these servicesthrough third-party arrangements.Inaugurating the laboratory, Dinesh

Trivedi said: “It is a matter of great pleas-ure that The Coca-Cola Company has cho-sen India as a centre to cater to theanalytical service requirements of its prod-uct in South Asia and Eurasian countries. Itis a testimony to the available infrastruc-ture and quality of talent available in India.This centre will ensure that food safetynorms are further strengthened and healthissues are relegated to a thing of the past.I extend my congratulations and bestwishes to the company for focusing onconsumer safety and I wish healthy habitsand healthy life to all.”Speaking on the occasion, Atul Singh,

President & CEO Coca-Cola India, said,“The opening of this world class laboratoryin Pune reiterates our commitment to pro-vide high-quality beverages to our con-sumers in India. The investment alsounderlines our endeavour to lead India intobecoming one of the strategic growth markets for The Coca-Cola Company. Thetechnical capabilities at the new centre will be leveraged extensively across

many countries inSouth Asia andEurasia and willprovide us thenecessary sup-por t to achieveour long termgrowth objectives.

Cloud 9 producerexpandsGOLDWIN Healthcare, manufacturer andmarketer of Cloud 9 energy drinks, islaunching into other categories of softdrinks. An Indian business newspaper hasquoted Jayesh Joshi, Group CEO of Gold-win Health Care, as saying that they areintroducing caffeine-free soft drinks, juices,soda and mineral water.“We will first launch these products in

Mumbai and immediately after, we will gofor a national spread,” Joshi said. “Initially,we will launch juices in apple, mango,orange and lemon flavours. All the juiceswill be 100% natural. Besides, we will launchan aloe vera juice, a special juice forwomen, a first-of-its kind in India,” headded.The company is introducing these new

products as a sub-brand of Cloud 9. Thesoda and soft drinks will launch in 200mland 300ml cans.The company has installed new machin-

ery to produce these new products at its

US $200 millioninvestmentPEPSICO Chairman and CEO Indra Nooyisays that the company will invest US$200million in India for enhancing manufacturing,products and agricultural activities. During aninterview to a news channel, when askedabout details of the company's plannedinvestment in India, Nooyi said, "... investing inproducts, manufacturing plants, agriculture,"

� Coca-Cola India was the Official BeveragePartner at last month's Hero Honda FIHWorld Cup 2010 (Hockey World Cup). Thecompany provided the entire range of bev-erages and water to all teams including theVIP Lounge and the media centre. AtulSingh, President & CEO, said the companywas proud to be associated with the tourna-ment which attracted hockey enthusiastsacross India.

� The organisers of the International Food &Drink Expo have announced that the 2010show will take place from 2nd to 4th Decem-ber at the Pragati Maidan, New Delhi. Thisyear consumer spend on food is estimated toreach US$240million; the food market isworth more than US$182 billion whichaccounts for two thirds of the total Indianretail market. Together with an 8% economicgrowth in 2010, this makes the India food anddrink industry a real market opportunity.Details: www.indiafooddrinkexpo.com.

In brief…

� In partnership with Save the Children, TheCoca-Cola Foundation and Hindustan Coca-Cola Beverages Pvt Ltd, have announced thecompletion of reconstruction work at fiveschools in Araria damaged in the aftermathof the floods of 2008 in Bihar. The initiative isa part of the Project LIFE PLUS pro-gramme – a project conceived by Save theChildren towards providing improved educa-tion facilities and learning material to childrenaffected by the Kosi flood in Bihar in 2008.

� Coca-Cola India has unveiled the latestelement of Coca-Cola's global Open Happi-ness campaign. New advertising features Bol-lywood actor and new Coca-Cola BrandAmbassador Imran Khan. Targeted at youth,the advertisement aims to build an emo-tional connect by bringing to life the silentyet unique interaction of two strangers con-necting over a bottle of Coca-Cola –explained by the tagline 'Coke Khule TohBaat Chale' (Coke Opens Up Possibilities).

Nooyi was quoted as saying that allinvestment will increase the company's foot-print and bring technology from the worldover to enhance agriculture, the country andthe community. She said PepsiCo is a big agricultural com-

pany, be it growing potatoes or citrus inPunjab, Maharashtra, or Madhya Pradesh andthe firm is working to increase yields andprovide sustainable production for farmers.“We are introducing new technology foragriculture like direct seeding in paddycrops,” she added.

27 acre facility located in Pune, where itmanufacturers the energy drink.

Atul Singh, President & CEO Coca-Cola India.

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Asia Pacific

INDUSTRY NEWS

Uni-President setsbig goalTAIWAN-based Uni-President EnterpriseCorp has indicated that it wants to reachannual food and beverage sales of morethan US$10 billion within the next three tofive years. The company is a major supplierof soft drinks, especially tea and juice bever-ages, in the People’s Republic of China, aswell as Taiwan and other Asian countries. It isalso a key player in the huge but highly com-petitive instant noodles sector and is activein other snack categories, as well as dairy.A free trade agreement between mem-

CCA extendsleague sponsorshipRUGBY league in Australia will continue tobe heavily supported by Coca-Cola Amatil,one of the country’s largest soft drinks bot-tlers, which is also building sales in otherbeverage categories. CCA recently signed a three year agree-

ment with the National Rugby League Part-nership (NRL), continuing an associationwhich began in 2003.Powerade, the NRL’s official sports drink,

will be closely aligned to both the rugbyleague code overall and to individual clubs,one feature being that the official seasonmatch ball will feature the Powerade brandfor the first time. “Having our logo on thematch ball of the NRL cements our associ-ation with one of the elite sporting codes in

Japanese awardsfor Tetra PakNINE Tetra Pak plants in eight countrieshave won awards for manufacturing excel-lence from the Japan Institute of Plant Main-tenance. The institute’s Total ProductiveMaintenance awards, recognising productionfacilities which fulfil the requirements of theinstitute’s continuous improvement pro-gramme, began in 1964 and are acceptedglobally as being both prestigious and of highintegrity.Tetra Pak has won 46 of the awards since

it joined the programme in 1999. The latestcrop went to Tetra Pak plants in Foshan andBeijing, China; Lahore, Pakistan; Berlin, Ger-many; Gotemba, Japan; Taipei, Taiwan; Lund,Sweden; Arganda del Rey, Spain; andBudaors, Hungary.

Heli-surfing withred BullAS with most of the edgy sports events spon-sored by Red Bull, recent heli-surf competi-tions in Australia were so visually appealingthat spectators and media responded asenthusiastically as participants. The concept was simple: using standard

boards, those taking part had to race throughthe break and paddle to an off-shore buoy.First to cross the line was winched from thewater aboard a helicopter in Red Bull livery,then flown to a secret spot on the NewSouth Wales south coast to surf and hang-outwith big wave great Ross Clarke-Jones. Clarke-Jones returned to Australia specifically for thecompetition, taking time out between Hawai-ian big wave contests.The four winners in Newcastle, Curl Curl,

Cronulla and North Wollongong were alsoVIP guests at the Quicksilver Pro on Queens-land’s Gold Coast, the first contest on the2010 ASP World Tour. Plans had been forthem to be joined by two winners fromCoolum and Surfers Paradise, Queensland, butunfortunately the weather didn’t co-operateand those events were postponed. Red BullAustralia is arranging another competition“with an alternate ultimate surf prize”

Goals measured for the JIPM awards areimprovement in quality, productivity andservice. “This fits perfectly with Tetra Pak’smanufacturing goals,” said Alejandro Anavi,

Executive Vice-President, Supply Chain Oper-ations. “Improving through Total ProductiveMaintenance allows us to deliver consistentquality and services.”

the country and reinforces the brand’shydration credentials with consumers,” saidWarwick White, Managing Director of CCAAustralia.The NRL support also extends to individ-

ual sponsorships with an expanded numberof individual clubs in New South Wales,Queensland and Canberra. Additionally, theMelbourne Storm club will be supported byCoca-Cola and Mother energy drink. CCAis also linked with the NRL to promotetheir work with remote indigenous commu-nities, designed to foster healthy lifestylechoices. “The NRL is working with us by assigning

players, like North Queensland Cowboysplayer Matt Bowen, to our programme tohelp people engage with this importantmessage,” noted White. Bowen is the faceof the non-branded ‘Choose Water’ pro-gramme being rolled out in the far north ofQueensland and the Northern Territory.

bers of the ASEAN grouping (Association ofSoutheast Asian Nations) and China, whichcame into effect at the beginning of the year,means that Taiwanese food and beveragesuppliers to the mainland will be underincreasing competitive pressure.Company President Lo Chih-hsien said

that Uni-President had developed strategiesto counter this. “Brand management will beour top priority, while manufacture, researchand development, logistics, trade as well asmergers and acquisitions will serve as thefocuses of our business operations.”ASEAN member nations are Brunei

Darussalam, Cambodia, Indonesia, Laos,Malaysia, Myanmar, Philippines, Singapore,Thailand and Vietnam.

Soft Drinks International – April 2010 15ASIA PACIFIC

Town stands firmon banBUNDANOON, a small town in the South-ern Highlands of New South Wales, Aus-tralia, hit world headlines last year when itsresidents voted overwhelmingly to ban com-mercial bottled water. A lot of sceptics thought this was a pub-

licity-driven promotion which wouldn’t befollowed through. The town is no stranger tooffbeat promotions; it uses a Brigadoontheme to highlight its highland games.But Bundanoon has proven the bottled

� From 14th to 26th August, Singapore willhost the world’s first Youth Olympic Games( www.singapore2010.sg) which will inte-grate sporting competition with a cultureand education programme. Other highlightswill include the YOG Carnival, Olympic DayRun, stage performances and a celebrationconcert and party. Coca-Cola has signed onas a major sponsor of the YOG. Like thesummer and winter Olympics, the newevent will be held every four years fromnow on – the 2014 YOG will be in Nanjing,China.

� South Australian juice producer Nippy’s,which also makes dairy beverages and min-eral waters as well as packing fruit, endedrumours that it was taking over the Berri,Riverland, factory being vacated by NationalFoods (as we reported in an earlier issue).Jeff Knispell, the company’s Managing Direc-tor, said the possibility had been consideredas it could have consolidated Nippy’s oper-ations in Adelaide, Waikerie and Moorook,currently with some duplication. However, itwas decided the facility was unsuited to thecompany’s needs.

� Samoa’s South Pacific Water was to thefore at Pasifika 2010, Polynesia’s biggest fes-tival, an event held early every southernautumn in Auckland. Despite the change ofseason, the day was hot and humid, andbottles of the water sold steadily. All pro-ceeds were donated to rebuilding coastalareas in Samoa that were devastated by lastyear’s tsunami. Along with a variety of com-mercial soft drinks, most of the villages –each themed for an individual country inPolynesia, with a performance stage and avariety of retail booths – sold fruit-baseddrinks reflecting popular choices back home.Our Man in the Pacific reports that hisfavourite was a full-of-fruit pineapple andpassion fruit smoothie made six at a time inthe Tongan village.

� A plant is being set up on Fiji’s secondbiggest island, Vanua Levu, to producecoconut water for commercial sale, alongwith virgin coconut oil and other coconutderivatives. The government-initiated facilityis being funded largely by the Food andAgriculture Organisation. The project is alsosupported by the Pacific Community andFiji’s Coconut Industry DevelopmentAuthority.Amcor is investing NZ$40 million in an

expansion of its can-making plant in SouthAuckland, New Zealand. Cans are producedat the Wiri facility for soft drinks, premixRTDs and beer. Amcor says the expansion ispartly a reflection of growing demand inNew Zealand and improving supply toPacific Island soft drink producers and brew-ers – delivery to most of the islands is eas-ier from New Zealand than Australia,currently the main source.

In brief…

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The machines of the ErgoBloc L have been awarded the

enviro seal, by virtue of their minimised media consumption.

water sceptics wrong, having brought theregulation into effect on 26th September lastyear and maintained it since. Under a Bundy-on-Tap scheme, local people and visitors areencouraged to buy branded reusable waterbottles which can be filled at water stationsaround the town and in many of its stores. The scheme’s name is a bit of a joke in its

own right: in Australia, outside the SouthernHighlands, ‘Bundy’ is usually used as anabbreviation for Bundaberg Rum, as in “I’llhave a Bundy and Coke, thanks.” The abbre-viation is never used, however, for the Bund-aberg Brewed Drinks ginger beer and othersoft drinks which are a huge seller through-out Australia.


Americas

INDUSTRY NEWS

Calories slashed inschoolsTHE American Beverage Association(ABA) reports that leading beverage com-panies have delivered on a three-year com-mitment with the Alliance for a HealthierGeneration, a joint initiative of the Ameri-can Heart Association and the William J.Clinton Foundation, to remove full-caloriesoft drinks from schools across the countryand replace them with lower-calorie,smaller-portion beverages. As a result therehas been an 88% reduction in caloriesfrom beverages shipped to schools since2004.The Alliance School Beverage Guidelines

Final Progress Report confirms that theindustry's majors - The Coca-Cola Com-pany, PepsiCo, Dr Pepper Snapple Groupand their systems of local bottling compa-nies that work directly with the schoolpartners - have transformed the beveragelandscape in schools across America. Thereport was prepared by the independentfirm Keybridge Research, LLC, which hasprepared the previous two progressreports.“A critical component of the Alliance's

national effort to end childhood obesityhas been our work with the beverageindustry to reduce the amount of caloriesour kids consume in schools,” said Presi-dent Bill Clinton, founder of the William J.Clinton Foundation, who co-leads theAlliance with Governor ArnoldSchwarzenegger and American Heart Asso-ciation President Clyde Yancy.“We are encouraged by the significant

progress we've made and look forward tocontinuing our work with par ticipatingschools, companies and the American Bev-erage Association to give young people theoptions and opportunities they need tolead healthier lives.”ABA President and CEO Susan Neely

said, “Our beverage companies haveslashed calories in schools as full-caloriesoft drinks have been removed. The bever-ages available to students are now lower-calorie, nutritious, smaller-portion choices.”This Alliance School Beverage Guidelines

Progress Report marks the third and finalassessment of the impact and status of theimplementation of the Guidelines. Underthe voluntary Guidelines, 100% juice, low-fat milk and bottled water are allowed inelementary and middle schools, with theaddition of diet beverages and calorie-capped sports drinks, flavoured waters andteas in high schools. In addition to theremoval of full-calorie soft drinks from allschools, the shift towards more lower-calo-rie, smaller-portion beverages is also con-tributing to the overall reduction in caloriesavailable from beverages in schools.

The Report shows that industry deliv-ered on several important markers:• Calories available from beverages in

schools have been cut dramatically. In fact,88% fewer beverage calories were shippedto schools between 2004, the last compre-hensive data available prior to the agree-ment, and the end of 2009.• Full-calorie soft drinks have been

removed. Shipments of full-calorie softdrinks to schools have declined by 95%during that time.• At the beginning of the 2009-10

school year, 98.8% of schools and schooldistricts measured were aligned to theGuidelines.Since announcing the Guidelines in 2006,

beverage companies have spent thousandsof hours educating and training sales forces,and have invested millions of dollars inretrofitting vending machines, repackagingproducts and reconfiguring production linesand equipment, among other activities.“It was the right thing to do in 2006,

and it continues to be the right thing todo today,” said Sandy Douglas, President ofCoca-Cola North America. “The Coca-Cola system is extraordinarily proud ofwhat we have accomplished and how weare making it easier for schools and par-ents to help young people make balancedchoices.”“The Guidelines are a shining example

of how industry, schools, parents and non-profit organisations can work togethertowards the common goal of reducingchildhood obesity,” Neely said.

nutrition and all-natural to drive growthACCORDING to a new study, Food & Bev-erage Additives, from The Freedonia GroupInc, a Cleveland-based industry marketresearch firm, US demand for food andbeverage additives is forecast to expand3.5% annually to US$8.5 billion in 2014. Growth will be driven by increasing con-

sumer interest in nutritionally-enrichedproducts and all natural foods, which pro-motes demand for high value premium andnatural additives. As consumers are wary offoods with artificial sounding ingredients,processors seeking to create 'clean' ingredi-ent labels are increasingly favouring naturaladditives. Consumer desire for functionalproducts that provide health benefits willsupport demand for additives such as pro-biotics and other nutraceuticals. Flavour products and alternative sweet-

eners will remain the largest product typesin the US food and beverage additive mar-ket. The inclusion of functional additivessuch as probiotics in a widening array offoods and beverages will benefit demand inthis segment, as these nutraceuticals are

often associated with a bitter taste thatmust be masked by flavour additives. Among alternative sweeteners, aspar-

tame will continue to account for thelargest share of demand, due primarily toits widespread usage in the diet carbonatedsoft drink segment. However, more rapidgains will be achieved by sucralose, acesul-fame potassium (ace-K) and certain polyols.Further, trends favouring natural productswill bode well for stevia sweeteners, whichwere approved for use as food additives bythe US Food and Drug Administration inlate 2008.

US FOOD & BEVERAGE ADDITIVE DEMAND (million dollars)

% Annual Growth

Item 2004 2009 2014 2004-2009 2009-2014

Food & Beverage Additive Demand 5720 7180 8540 4.7 3.5

Flavours & Flavour Enhancers 2035 2420 2795 3.5 2.9

Alternative Sweeteners 730 950 1150 5.4 3.9

Texturisers & Fat Replacers 679 885 1065 5.4 3.8

Nutraceuticals 450 655 890 7.8 6.3

Other 1826 2270 2640 4.4 3.1

© 2010 by The Freedonia Group Inc.

Among the various types of food andbeverage additives, nutraceuticals are pro-jected to experience the most rapid gains.Advances will be based on the growingpopularity of functional foods, which con-tain additives that promote health and well-ness. Nutraceuticals will continue to expandtheir presence beyond traditional applica-tions, such as breakfast cereal, milk, bread,yogurt and juice, into a wide variety ofother foods and beverages. Probiotics havefound success in the yogurt segment andwill increasingly be incorporated into a vari-ety of other products, including juices.

Soft Drinks International – April 2010 17AMERICAS

Licensing agreementsfinalisedDR PEPPER Snapple Group Inc has com-pleted the licensing of certain brands to Pep-siCo Inc, following PepsiCo's acquisitions ofThe Pepsi Bottling Group Inc (PBG) and Pep-siAmericas Inc. (PAS).As part of the transaction, DPS received a

one-time cash payment of US$900 millionbefore taxes and other related fees andexpenses. The company used a portion ofthese proceeds to reduce its total debt obliga-tions to US$2.55 billion, in-line with its targetcapital structure of approximately 2.25 timestotal debt to EBITDA after certain adjust-ments.”Having achieved our capital structure tar-

get less than two years after going public, andwith a focus on growing the business organi-cally, we are now committed to returning

Growth slows forsingle-serve fruitdrinkAFTER double-digit gains early in the 1990s,US single-serve fruit beverage volumegrowth has slowed, according to BeverageMarketing Corporation's, recently released2009 edition of its annual market report onthe category. The report, which examinesthe category in the context of the New Agebeverage marketplace, provides in-depth dis-cussion of the leading companies' distribu-tion and marketing strategies and suppliesdata on volume and sales of their brands.Key findings reveal that the market staged

something of a revival with fairly strongannual increases in the late 1990s and early2000s. In 2008, however, the volume of fruitjuices and drinks in sizes ranging from lessthan 12 ounces to 24 ounces declined forthe second consecutive year.The single-serve fruit beverages segment

of the New Age beverage category (consist-ing of alternatives to carbonated soft drinkssuch as ready-to-drink tea, sports beveragesand several others) was characterised byinnovation in the 1990s. Convenient packag-ing, aided by developments in plastic bottles,contributed to its growth. More recently,economic conditions generally as well asconsumer concerns about calories affectedthe marketplace.Meanwhile the interest in health and well-

ness is reflected in the performance of thenutrient-enhanced sub-segment, which sawwholesale dollar sales enlarge by nearly 7%in 2008. Even so, the overall single-serve fruitbeverage segment saw sales dip by 0.2%.(Bottled water in single-serve sizes declinedat the identical rate in 2008.)

Inspiration awardedTHE Pepsi ‘We Inspire’ interactive onlinecommunity that encourages women to sharetheir sources of inspiration has been recog-nised by an NAACP (National Association forthe Advancement of Coloured People)Award for advancing positive multiculturalimages in advertising and media. “We are honoured to receive this recogni-

tion from the NAACP, acknowledging theimportance of Pepsi's 'We Inspire' platform increating a meaningful experience for African-American women,” said Frank Cooper, ChiefConsumer Engagement Officer, PepsiCo Bev-erages Americas.“We have been touched by the outpouring

of experiences, the personal trials and tri-umphs women are sharing in this community.Most important, 'We Inspire' demonstratesthe power of every woman to inspire others,whether they have a famous name or not.”The ‘We Inspire’ community features icons

that represent the six inspirational categories:

beauty, laughter, joy, hope, wisdom and love.Keyshia Cole, Taraji Henson, Queen Latifah,Thandie Newton, Dr Robin Smith andRaven-Symone are leading the storytelling byblogging weekly, uploading photos and inspir-ing women to share and learn from oneanother.

excess cash to shareholders over time,” saidLarry Young, DPS President and CEO. “We'reexcited to be working with PepsiCo and areconfident in our continuing ability to generatestrong cash flows.” Under the new licensing agreements, Pep-

siCo will distribute Dr Pepper, Crush andSchweppes in the US territories where thesebrands were formerly distributed by PBG andPAS. The same will apply for Dr Pepper, Crush,Schweppes, Vernors and Sussex in Canada,and Squirt and Canada Dry in Mexico. The new agreements have an initial term of

20 years, with 20 year renewal periods, andwill require PepsiCo to meet certain perform-ance conditions. Additionally, in US territorieswhere it has a manufacturing and distributionfootprint, DPS will shortly begin selling certainowned and licensed brands, including Sunkistsoda, Squirt, Vernors and Hawaiian Punch, thatwere previously distributed by PBG and PAS.The one-time cash payment of US$900 mil-lion will be recorded as deferred revenue andrecognised as net sales over the estimated 25year life of the customer relationship.

IBWA responds totax proposalsLEGISLATORS in Olympia are consideringremoving Washington's sales tax exemptionfor bottled water in order to make headwayin balancing the state budget. “Unfortunately,for many citizens of Washington, this ill-advisedsales tax proposal is a major step backwardsas many in the state rely on bottled water fortheir health and well-being,” said Tom Lauria,Vice-President of Communications for theInternational Bottled Water Association(IBWA).Bottled water is regulated as a food at the

federal and state level and should not beunfairly singled out for taxation. It is also cov-ered as a food item under the Women, Infantsand Children (WIC) and Supplemental Nutri-tion Assistance Program (food stamps).

IBWA maintains bottled water is not a lux-ury product. The Association says it is indis-pensable to victims during emergencysituations, such as fires, earthquakes or com-promised public water systems. “Washingtonshould not tax a product essential to sustain-ing victims of disaster.”Further, singling out bottled water from

other food products for taxation will not pro-vide a substantial or stable source of revenuefor government funding. It will cost jobs andhurt the small bottled water companies inWashington that support their communitiesand contribute to the economic vitality of thestate. IBWA estimates that the tax will costmore than 300 jobs in Washington. It is a highprice to pay to raise less than US$30 million(less than 5% of the revenue needed in theHouse proposed tax package). In addition, a taxon food, including bottled water, is regressive. Ithas the greatest impact on lower-incomehouseholds who can least afford the burden.

Sources of inspiration, from left to right: Keyshia Cole, Queen Latifah and Thandie Newton.


18 Soft Drinks International – April 2010AMERICAS

HoD acquisitionDS WATERS, owner of the Sparkletts andAlhambra bottled water brands, hasacquired the assets of Yosemite Waters'home and office bottled water delivery, cof-fee and filtration service business. YosemiteWaters began operations in central andSouthern California in 1926.As these companies combine resources,

Sparkletts will assume management of theYosemite operations in Greater Los Angeles,Orange County, San Bernardino, the Impe-rial Valley and the surrounding communities.Alhambra will assume management ofYosemite operations in Merced, Fresno andthe surrounding communities.“We are pleased that Sparkletts and

Alhambra will continue to meet the needsof these customers for many years tocome. Although we have transitioned awayfrom the home and office delivery business,we look forward to exploring the sale ofour Yosemite Waters 500ml and 1 litre

racing relationshipconsolidatedSPEEDWAY Motorsports Inc (SMI) andCoca-Cola North America (CCNA) areextending their long term partnershipthrough to 2015. Under the terms of thenew agreement, CCNA brands will continueas the Official Soft Drink, Official SparklingBeverage, Official Water, Official Sports Drinkand Official Enhanced Water for six SMItracks: Atlanta Motor Speedway; New Hamp-shire Motor Speedway; Infineon RacewaySpeedway; Las Vegas Motor Speedway; Char-lotte Motor Speedway; and Texas MotorSpeedway. The agreement also features title sponsor-

ship of the Coca-Cola 600 (the longest con-tinuous sponsorship of any race in NASCAR)at Charlotte Motor Speedway through 2015.“Coca-Cola and Speedway Motorsports

share the same passion to refresh andenhance the racing experience for fans,” saidBeatriz Perez, Senior Vice-President, IntegratedMarketing, Coca-Cola North America. “We'vebuilt a deep connection between Coca-Cola,NASCAR and its fans. Working with ourpartners at SMI, we will continue to intensifythat bond by creating even more programsthat bring fans closer to Coca-Cola and thesport they love.”Coca-Cola and NASCARCoca-Cola is the

official sparkling beverage of NASCAR andhas been involved with stock car racing formore than 40 years. A signature part of thebrand's NASCAR association is the Coca-Cola Racing Family, a group of top drivers,featured in advertising, promotions andpackaging.

spring water on a retail basis,” said CharlesSoderstrom, President of Yosemite Waters.“With the acquisition of Yosemite Waters

we will be able to expand the reach of ourbottled water delivery, coffee and filtrationservices and continue to ensure our richhistory of superior water delivery serviceand quality,” said Ray McGillis, West DivisionPresident. “We welcome these new cus-tomers to our Sparkletts and Alhambrafamily.”

THE Ball Corporation reports its joint ven-ture metal beverage can plant near Rio deJaneiro, which began production in Novem-ber, will start up a second production lineearly in the first quarter of 2011.The new Tres Rios plant makes aluminium

beverage cans for beer and other beverages.It is part of Latapack-Ball Embalagens, Ltda,which operates metal beverage packagingplants in Tres Rios, Jacarei and Salvador, Brazil.“The Brazilian can market grew by approx-

imately 11% in 2009, and demand is expectedto continue to increase,” said Raymond J.Seabrook, Chief Operating Officer, GlobalPackaging Operations. “As we said during ourJanuary earnings conference call, our facilitiesthere are well-positioned to supply our cus-tomers as they grow and we had begun dis-cussions with customers about a second linein Tres Rios. That process is underway and thesecond line is sold out in 2011. We have thecapability to install a third line in Tres Rioswhen demand warrants.”

Second line for rio can plant

THE Coca-Cola Company has announcedthe creation of the Haiti Hope Project,bringing together a coalition of business, gov-ernment and civil society partners to sup-port the development of a sustainablemango juice industry in the country. Thisfive-year project, currently estimated at $7.5million seeks to double the income ofmango farmers and to raise their standardof living, while contributing to the long-termdevelopment and revitalisation of Haiti.Announcing the initiative at the Interna-

tional Donors' Conference for Haiti held atthe United Nations, Muhtar Kent, Chairmanand CEO, said: “The Coca-Cola Companyhas been a part of the Haitian communitysince 1927 and our local bottling partner,Brasserie de la Couronne, is the largest pri-vate-sector employer in the country. Our$3.5 million investment in this partnershipwill be joined by contributions from theInter-American Development Bank (IDB).This project is a great example of how livescan be changed when business, civil societyand governments work together to buildsustainable communities and help to createeconomic opportunity.”The Project has garnered support from

President Bill Clinton, co-chair of the ClintonBush Haiti Fund and currently UN SpecialEnvoy for Haiti, for its long-term commit-ment to the Haitian people, “The Coca-ColaCompany responded to Haiti's urgentimmediate needs with financial support andbeverages,” said President Clinton. “TheHaiti Hope Project goes a step further andexemplifies the innovative role that partner-ships with the private sector can play in thereconstruction of Haiti.”

Help for mangofarmers in Haiti

The Prime Minister of Haiti, Jean-Max Bel-lerive, met with Coca-Cola representatives inHaiti earlier in March to discuss the project.The Prime Minister pledged Haiti's supportfor the initiative, stating: “Coca-Cola has cre-ated the kind of action-oriented initiativethat Haiti needs. This partnership will createjobs and new sources of revenue for thepeople of Haiti. We look forward to workingwith The Coca-Cola Company, IDB and theirpartners as we focus our energies onrebuilding our country and achieving sus-tained economic growth.”TechnoServe, a nonprofit organisation

dedicated to creating income, opportunityand economic growth in the developingworld through entrepreneurship, will imple-ment this project in Haiti in partnership withlocal organisations and the government.TechnoServe will provide the services of itsbusiness advisors, who will help Haitianmango farmers grow their crops more effi-ciently, produce additional crops to boosttheir incomes, and create businesses that willallow them to access markets.Consumers can contribute to this Project by

purchasing Odwalla Haiti Hope Mango Lime-Aid and a similar Odwalla Haiti Hope bever-age to launch early summer in Canada; 100%of the profits will be directed to the Project.

President Bill Clinton, co-chair of the ClintonBush Haiti Fund and currently UN Special Envoyfor Haiti; The Prime Minister of Haiti, Jean-MaxBellerive; and Muhtar Kent, Chairman and CEO.


Ingredients

DEVELOPMENTS

Latin AmericangrowthTHE number of brands carrying the BeneoLabel since its launch in 2006 in Latin Amer-ica has grown to some 30 products. TheBeneo Label Programme, which first beganas a joint European-led initiative betweenfood manufacturers and Beneo Orafti in Bel-gium, is designed to communicate the healthbenefits of Orafti inulin and oligofructose(prebiotic ingredients), through the use ofone easy-to-understand quality label. Thelabel provides a product with a recognisablesymbol that indicates to consumers that theproduct contains a sufficient amount ofthese prebiotics ingredients to support a sci-entifically proven health claim.The aim of the Beneo Label has always

been to translate scientific findings into anunderstandable and appealing language. Sinceits introduction over 380 products havebeen launched bearing the label in 33 coun-tries.Further, a new website - www.beneo.com

- features a ‘News’ section that providesusers with an overview of the latest promo-tional activities as well as all the BeneoDigestnewsletters providing further nutritional andscientific information to those in the healthprofession. The website is now available toview in 25 countries and in 15 different lan-guages, including the most recent addition inSerbian, Slovenian and Turkish.

Strong performance fromSymriseSYMRISE AG has announced that for its2009 financial year sales increased by 3.2%from €1,319.9 million to €1,362.0 million.The EBITDA, adjusted for restructuringexpenses, was slightly higher than in 2008.The company saw an increase in businessduring the second half of the year and thepositive effects of the restructuring measuresimplemented over the course of the year.Shareholders will be paid a divided of €0.50per share.Dr Heinz-Jürgen Bertram, the company's

CEO said: “Symrise has demonstrated itsresilience during the deepest recession indecades. We managed to maintain ourabove-average growth rate despite the diffi-

Flavanoids guideCYVEX Nutrition, based in Irvine, California,has developed a comprehensive quick-refer-ence guide for its FlavoVital Flavonoids line,which includes information on the source ofeach of the company's flavonoid offerings,recommended dosage, proven health bene-fits and applications. Flavonoids are knownfor their powerful antioxidant activity andability to help neutralise free radicals thatcan attack the body's cells. “This reference guide provides our cus-

tomers with a quick and easy way to assessour flavonoid offerings and determine if anydeliver the health benefit appropriate for theproduct being formulated,” stated MattPhillips, President, Cyvex Nutrition. “Cyvexhas always been an innovator in the antioxi-

Algerian partnershipNATIONAL Starch Food Innovation hasstrengthened its Algerian capabilities by part-nering with leading ingredient supplierAlsochem Reda Foods. The collaborationcombines National Starch Food Innovation’stechnical expertise and innovation capabili-ties with the convenience and flexibility of afull local infrastructure and stock supply. Albert Doreau, Sales Manager, North

Africa, National Starch Food Innovation, said:“Over the past 10 years National StarchFood Innovation has steadily increased itscommitment to this key territory. For exam-

dant ingredient market, and our FlavoVitalline is no exception. These high-qualityflavonoids can be used in dietary supple-ments, and in a wide-variety of food andbeverage applications.”.

Over the last year Beneo Orafti has seen a largeincrease in the number of products launched inLatin America across a wide range ofcategories.

ple, we recently invested significantly into acomprehensive support network for Alger-ian customers. This comprises a dedicatedsales manager, based in Algiers, plus Frenchand Arabic speaking customer service andtechnical representatives.“Now, by combining our ingredient

expertise with Alsochem Reda Foods’extensive local sales team, we can offerAlgerian customers higher levels of technicalservice and customer care than everbefore.” National Starch Food Innovationwill be showcasing its extensive portfolio ofspecialty starches at this month's Djazagroevent in Algiers.

cult environment. Our strategic focus onlarge global customers, emerging marketsand innovative products has paid off.” He added: “The market environment has

improved in recent months, but continuouslyhigh raw material prices and the low level ofconsumer confidence still constitute chal-lenges. We anticipate that Symrise will againexceed market growth and generate anEBITDA margin of at least 20% in the cur-rent financial year.”Regarding the Flavour & Nutrition division,

revenues increased from €648.1 million to€679.7 million representing a 5% increase atlocal currency. Growth was especially strongin the emerging markets of South America(up 21% at local currency) and in theAsia/Pacific region. In North America thedivision outperformed the market, partiallydriven by acquisitions. Business in the EAMEregion recovered during the second half ofthe year following the destocking of cus-tomer inventories in the first half of the year.


FibreCNI (Colloides Naturels International), the world leader in Acaciagum, has developed and launched Fibregum Clear, a highly purifiedand clarified version of Fibregum, especially developed for the fibreenrichment of beverages. It is obtained through a specific purifica-tion process.Fibregum is an all-natural Acacia gum particularly rich in soluble

fibre (minimum 90%) and claims scientifically proven nutritionalproperties, including a strong prebiotic effect. It helps balance theintestinal microflora and favours the growth of 'good' bacterias. Thefermentation of Fibregum also induces the production of shortchain fatty acids, whilst its low viscosity and excellent stability inacidic medium make it ideal for improving the nutritional profile offunctional beverages and juices with no impact on their clarity,brightness and flavour

Weight lossOmniActive Health Technologies Inc's COO, Abhijit Bhattacharya,discussed the science supporting the weight loss promoting proper-ties of Capsimax, an extract of hot red peppers, as part of the SlimSlam panel at Nutracon held in March at the Hilton Anaheim.Bhattacharya said: “Given the growing concerns about worldwide

obesity, there is a clear need for effective weight management solu-tions, and we feel that Capsimax is one solution that both manufac-turers and consumers can get behind due to its strong body ofscientific support and the historical daily use of hot red peppers inhuman health and nutrition.”Capsimax Capsicum Extract is a proprietary encapsulated form

of premium, highly concentrated natural capsicum fruit extract man-ufactured from hot red peppers, a known food that has been aglobal diet staple for centuries. It uses encapsulation technologyOmniBead to deliver functionally effective levels of the active princi-ples of capsicum - capsaicinoids - while minimising the oral and gas-tric irritation often experienced with unprotected hot red pepperproduct applications. The company says a large number of clinicalstudies on capsicum and capsaicinoids have confirmed significanteffects for diet and weight management, including increased energyexpenditure, enhanced carbohydrates and fat burning and morepronounced satiety signals, as well as antioxidant effects.

A new range of plain caramel...

Soft Drinks International – April 2010

natural flavour innovationsGLOBAL flavour and fine ingredients supplier Frutarom has devel-oped an authentic strawberry flavour in response to the growingdemand for natural and more authentic profiles. The company haschosen the Cambridge Favourite variety for its specific organolepticprofile. The crop is picked, crushed and extracted within fourhours. The fruit is analysed at the point of optimum ripeness toensure a fresh and authentic strawberry profile. The company's 95:5 flavours portfolio also includes apple, apri-

cot, blueberry, cocoa, coffee, lemon, peach and vanilla variants. Fru-tarom says it is prepared to meet the requirements for thelabelling of natural flavours according to the new flavours regula-tion EC 1334/2008, applying from 20th January 2011, across itsentire flavour portfolio. Also in response to rising raw material prices, the company has

developed a natural honey replacer. Frutarom works closely withthe customer to match the required honey flavour profile so thathoney can either be reduced or replaced with the honey flavouringand invert sugar. The flavour is available in natural and nature-iden-tical versions. Frutarom has also created two natural vanillin replacers which

can be used in place of synthetic vanillin. Both offer an authenticflavour profile at almost the same price as synthetic versions. Theyenable manufacturers to make the claim 'natural flavour' whileavoiding the higher costs of natural vanillin.

Functional forum…

22 Soft Drinks International – April 2010INGREDIENTS

ISBT Announces BevTech ’10 Preliminary ProgramThe International Society of Beverage Technologists has announced a focus on sustainability and a new sweeteners seminar for BevTech ‘10

The International Society of Beverage Technologists (ISBT) has announced the preliminary program for BevTech ’10, which will be held April 26-28, 2010, at the renaissanceGlendale Hotel and Spa. The 57th annual meeting will bring together local and international members of ISBT for three full days of discussion and education concerning thetechnical and scientific aspects of the non-alcoholic beverage industry.

This year’s annual meeting will focus on sustainability and features an impressive lineup of presentations, including Sustainable Beverage Filling: A new Paradigm ThroughCold, Dry Electron Beam Sterilization; BoD Waste and the opportunity to reduce, remove and reuse It at the Source; and Workplace Safety and Efficacy When Using ozone.

BevTech ’10 also will include a Sweeteners Seminar titled, Sweeteners: What Do We Know About Them? on Thursday, April 29. Industry experts will address the completerange of sweeteners used in today’s beverage industry around the world, as well as the latest standards and methods for using these sweeteners. All attendees will have theopportunity to taste and discuss the sweeteners’ applications in a number of beverage products.

registered members and guests have the opportunity to participate in fishing, golf or a desert tour in Glendale and a private evening at the Heard Museum, a renowneddestination for native American Indian arts and culture.

For more information or to register for BevTech ’10, please visit the BevTech page at www.bevtech.org, or call (972) 233-9107 x208.ABOUT ISBT – The International Society of Beverage Technologists (ISBT) is the premier technical society for the beverage industry. As the only international society dedicated solely to the

scientific and technical aspects of soft drinks and beverages, ISBT provides a unique, non-competitive forum for networking with other experts in the field at a technical level.

In brief…

� BioGaia has signed an exclusive dealershipagreement with Japan's largest food and sup-plement wholesaler Nippon Access, a sub-sidiary of Japan's fifth largest tradingcompany, Itochu Corporation. Access, whosedistribution network covers all retailersnationwide in Japan, will distribute all of Bio-Gaia's existing own branded products,except for the chewable tablet, in Japan andwill develop and launch BioGaia brandedproducts for dairy, functional food, bever-ages, infant formula, baby food and food forthe elderly in collaboration with BioGaiaJapan.

� Nutrafiles has highlighted Litesse polydex-trose from Danisco as the 'Ingredient of theMonth' in its e-newsletter and gave it a highscore for its market potential. Nutrafiles is anewly launched web-based knowledge cen-tre for health ingredients that providesdetailed technical and marketing informationto its food industry members. One of thekey benefits of Litesse is its flexibility as asoluble fibre, where its combination of phys-iological, technological and functional benefitsbring fibre enrichment opportunities to anew generation of fortified and functionalproducts, without compromising on tasteand texture.

� Martek Biosciences Corporation hasextended its multi-year sole-source licenceand supply agreement with Danone. Underthe terms of the amended agreement,Martek will be Danone’s exclusive supplierof ARA for all of its infant formula andgrowing-up milk products until at least 31stDecember 2014. As with the current agree-ment, Danone may continue to use non-microbial DHA sources. In most cases,Martek will continue to serve as Danone’sglobal supplier for its microbially-derivedDHA needs for infant formula.

� The rosehips (Rosa canina) harvestingseason is underway in South Africa. Afriplexis now taking orders for this product as partof its goal to develop novel ingredients withunique qualities. The company says thenumerous health benefits of rosehips com-pliment its objective. The product’s anti-inflammatory properties and applications inthe areas of joint health are well researchedand documented. During 2009 Afriplex'sRosehips 4:1 PE (water soluble powderextract) was well received by the marketand specifically by the beverage industry. Thisprompted a processing expansion pro-gramme that is now nearing completion.

� Following the closure of the Greenwichplant in the London area, starch-based ingre-dient supply Syral and its partner ETEAGroup (part of the Frandino Group) haveconfirmed their commitment to the UK mar-ket by reinvesting in the former Tate & Lylecitric acid production site located in Selby,North Yorkshire. Initially, the new plant,which will operate under the joint-ventureSedalcol UK, will focus its production onhigh quality grain alcohols destined to theUK market.

� Fuerst Day Lawson has acquired theactivities of Regency Mowbray, including allstaff and production sites. Founded in 1963,Regency Mowbray a division of FDL, as it isnow known, is a leading supplier of fruitpreparations. Fuerst Day Lawson, is a leadingsupplier of ingredients and flavourings to thefood industry, with global sourcing officesaround the world, including China and India.The acquisition will strengthen FDL’s pro-curement and global sourcing. Combinedwith the rapidly growing flavours division atFDL the synergies between the two productareas will, the companies say, significantlybenefit their customers

UNIVAR, the Belgian global chemical dis-tributor, has signed a distribution agree-ment with Diastatische Producten, a Dutchmanufacturer of quality malt extracts, todevelop the growing market for maltextracts in Belgium, Poland and the MiddleEast. The company will provide technicalexpertise in application and recipe devel-opment, logistics support, and customerservice. Leiden-based Diastatische Producten

manufactures 'all natural' malt products foruse in a variety of food and drink products.Malt extracts are available in liquid andpowder forms and provide natural colour,flavour and an improved texture to the finalproduct. Univar will use its reputation as a reliable

supplier of high quality, natural products tothe food sector, when marketing and sellingthese products in the new territories.“We are very pleased to be teaming up

with Diastatische, one of the oldest, mostexperienced and quality-oriented manufac-turers of natural malt extracts,” said NeilBlackburn, Univar’s Supplier Director FoodIngredients EMEA. “Diastatische has a longand proven history in the field of maltextracts and is an excellent fit for UnivarFood Ingredients. This association, which willextend our broad food and beverage ingre-dients portfolio, will further enhance ourproduct and service offering to our cus-tomers.”Eric Ebeli, Sales Manager of Diastatische

Producten, said: “We are excited to takethis step with Univar and offer our naturalrange of malt extracts to a larger numberof customers, thanks to Univar’s unrivalledreach in these countries. In addition tooffering excellent, consistently high-qualityproducts, manufactured at our plant in Lei-den, Diastatische Producten is concentratingon superior customer service.”

Malt distribution

Soft Drinks International – April 2010 23RESEARCH

Antimony found in commercialjuicesRESEARCH published in the Journal ofEnvironmental Monitoring highlights theelevated levels of antimony found in somecommercial juices.

The work was carried out by scientistsfrom University of Copenhagen andUniversity of Crete. Since antimony has noknown biological function there is con-cern about its long term effects. Antimonytrioxide (Sb2O3) is a suspected human car-cinogen and is listed as a priority pollutantby the US Environmental ProtectionAgency (EPA) and European Commission.

In this study, the research teams deter-mined total Sb concentrations in 42 bever-ages of 16 different brands, contained ineither bottles of PET, glass or in Tetra Pakcartons. The juices that were analysedwere either ready to drink or cordials, andincluded juices of blackcurrant, mixedfruit, strawberry, raspberry, sour cherry,mint and synthetic caramel. In total 28 dif-ferent products were analysed.

When analysing all the samples as onedata set, there were no obvious correla-tions between Sb concentration and expi-ration date or any chemical properties (%of juice, density, carbohydrate content orpH). However, with 16 blackcurrant sam-ples all from one brand, there was evi-dence that carbohydrate concentrationand days from expiration both influencedthe Sb concentration.

This correlation might indicate that Sbis leaching from the packing material overtime, and that carbohydrate aids Sb extrac-tion. On the other hand, the researchersnoted that the concentrations in theblack-currant juices were so much higher thanfor other brands. So a possible explanationis that the quality of the PET material usedfor bottling was poor. However, even thejuices in Tetra Pak displayed elevated con-centrations, which suggests that Sb waspresent in the juice prior to packaging.Thus, the Sb might originate from somecontaminated ingredient or from the pro-duction equipment.

Science Monitor

A monthlyupdate fromDiana Amor,ScientificEditor Food e-news.reading Scientific Services Ltd.

Bottled mineral and spring waterregulationsTHE Natural Mineral Water, Spring Waterand Bottled Drinking Water (England)(Amendment) Regulations 2010 have beenmade and published and come into forceon 9th April 2010. These Regulations pro-vide for the execution and enforcement inrelation to England of CommissionRegulation (EU) No. 115/2010 layingdown the conditions for use of activatedalumina for the removal of fluoride fromnatural mineral waters and spring waters,and implement, in relation to England,Article 7.1 to 3 and 6 of Council Directive98/83/EC relating to the quality of waterintended for human consumption.

California junk food policies atschools may lower childhood obesity ratesA STUDY by researchers from SanFrancisco State University and publishedin the journal Health Affairs, has suggest-ed that new policies that eliminate sugarybeverages and junk foods from schoolsmay help slow childhood obesity. Thestudy's leading author, Emma Sanchez-Vaznaugh, is quoted as saying their studyis one of the first comprehensive investiga-tions that have studied if childhood obesi-ty changed when new policies wereintroduced in California.

Sugar sweetened drink mayincrease risk of diabetesPREVIOUS studies have found an associa-tion between daily consumption of sugarydrinks and an increased risk of diabetes,besides excessive weight gain. A study pre-sented at an American Heart Associationconference has used a computer simula-tion model of the US national populationaged 35 and older and data from epidemi-ological studies to demonstrate an associa-tion. Bibbins-Domingo et al. report thatobservational studies have found a linkbetween higher rates of sugar-sweetenedbeverages and risk of incident diabetes andthey have assumed that daily consumptionis associated with an increased risk.

The researchers suggest that between1990 and 2000, the increased consump-tion of sugar-sweetened beveragesaccounted for 130,000 new cases of dia-betes, 14,000 new cases of coronary heartdisease (CHD) and 60,000 additional life-years burdened by CHD from 2000-2010.They state that over this period thisincrease is estimated to have increasedhealthcare costs by US$1.4 billion. Theysuggest that at least 7,000 excess deathsfrom any cause and 31,000 life years lostcould be attributed to the rise in sugarybeverage consumption.

In conclusion the authors say they sup-port health policy experts who have rec-ommended adding an excise tax of 1% peroz of sugared drink. It is suggested thatthis may decrease consumption of sugarsweetened beverages by 10%.

American beverage industry tomake calories clearAMERICA's non-alcoholic beverage com-panies are voluntary going to make calo-ries in their products even more clear andconsumer-friendly by putting the informa-tion on the front of all their packages,vending machines and fountain machines.This is in response to First Lady MichelleObama's asking for industry initiativesthat contribute to her healthy families'campaign. Working with the Food andDrug Administration, the calorie initiativewill be above what is required by the foodlabelling regulations and will start thisyear and be completed by 2012.

REPORTS that elevated levels of antimony have been found in certain fruit juices havehighlighted again the risk that chemicals can leach out of packaging into food products. Theresearch published in Journal of Environmental Monitoring found antimony at levels thatexceeded the 'safety' limits for drinking water. Although the researchers did not concludethat the antimony contamination necessarily came from packaging, this is one potentialsource. Other sources include process machinery and any other plastic materials madefrom polyethylene terephthalate (PET) that might have come into contact with the juices.

"Antimony can be present in many different forms and there is a suspicion that the car-bohydrate content of fruit juices acts as a kind of sponge to draw antimony out of the plas-tic," said Dr Ellen Norman of Reading Scientific Services Ltd. RSSL's laboratories routinelytest juices, and other drinks and foods for trace levels of contaminants that leach out ofpackaging. "This latest research does not necessarily expose a new or increasing problem,but it does highlight a need for the industry to remain vigilant and to routinely monitorproducts for all the chemical contaminants that could possibly emerge from packaging orprocess equipment."

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24 Soft Drinks International – April 2010ProDUCTS

Juices & Juice Drinks

Jakana adds 1 litre packsUGANDA Juice producer Jakana Foodshas added 1 litre packs to its productportfolio. These long-life packs join vac-uum-packed stand-up pouches. Refriger-ated juices in plastic bottles are alsoproduced, with a two-week shelf-life. Intro-duction of the 1 litre packs has requiredinstallation of new equipment at Jakana’smodern production plant in Kawempe,Kampala.Jakana Foods was established by Dan

Jakana in 1994, after his return from univer-sity education in the US, during which healso worked part-time in food technology.Starting on a small scale from his mother’skitchen, he put emphasis on banana juicefrom the outset, partly because of its localpopularity and par tly because theKainja/Musa varieties, which are optimumfor juicing, are readily available in theregion.Jakana put a lot of work, both in Uganda

and the US, into perfecting banana juicewith an extended shelf-life. While heachieved this, he had difficulty in securingfunds for a production plant. “I will neverforget a banker who informed me that theBritish ruled Uganda for close to 100 yearsand if juice processing had been viablethey would have done it way back then,”he says wryly.

With vegetablesUSA Naked Juice has launched two veg-etable-rich smoothies: Berry Veggie Machineand Orange Carrot smoothies. Berry VeggieMachine is a blend of purple carrots, sweetpotatoes, red beets, sweet corn, cherries,strawberries and plums. This combinationprovides an excellent source of vitamins A,C, E, B3, B5, B6, B12, potassium, fibre ironand calcium. “Naked Juice Berry Veggie Machine is an

excellent source of more vitamins and min-erals than other leading fruit and vegetablejuice blends,” said Kather-ine Brooking, MS, RD. “Aspart of a balanced diet,this smoothie can help youmeet your daily require-ment for more than 10important nutrients.”The Orange Carrot

smoothie produces oneserving of vegetables andtwo servings of fruit ineach 15.2oz bottle. As with all Naked Juice

products, the new smooth-ies contain no added sug-ars or preservatives.

Twists on oldfavouritesUK Fuelled by a 20% uplift in sales and agrowing demand for natural, additive-freedrinks, Belvoir Fruit Farms has introducedfive new cordials and pressés.The new varieties are hand produced on

the family farm in Grantham in Lincolnshireand are all free from artificial flavours,sweeteners and colours. They comprise:Blackcurrant & Cox Apple Cordial madewith over 1/2lb of English blackcurrants andthe juice of three Cox’s apples in each bot-tle; Cranberry Cordial, a medium dry blendof cranberry, blackcurrant and blueberryjuices; Raspberry Lemonade Pressé, a blendof real raspberry juice and real lemon juiceand lightly sparkling Belvoir spring water ;Organic Orange & Jasmine Pressé, a blendof real orange juice, lime juice and lemonjuice with a hint of fragrant Jasmine; andApple & Melon Pressé, a sweet lightlysparkling pressé made using real apple andhoneydew melon juices blended with a hint

of camomile extract. The company's Managing Director, Pev

Manners, said: “Innovation is really impor-

tant to keep driving the sector forward andthis year we have tried to challenge thenorm with some twists on old favourites.”

The plant was eventually set up and wasmore recently extended with assistancefrom the US Government’s Africa Devel-opment Foundation.Introduction of the 1 litre pack is not

only to meet local demand in the Kampalaarea but also to further Dan Jakana’s plansof supplying Ugandan juice internationally.The company already sells in Kenya andRwanda, with small quantities going to theUK and US.In addition to banana juice, Jakana pro-

duces orange, passion fruit and pineapplejuices, lemonade and mineral water. Theportfolio also includes fruit cocktails andice blocks.The company works closely with the

National Agricultural Research Organisa-tion and the Makerere University School ofFood Science Technology.

Jakana Foods' plant.


Soft Drinks International – April 2010 25ProDUCTSSmart Juicesadded to rangeSOUTH AFRICA Eat Smart Organics,specialists in the preparation and packagingof superior organic convenience foods andbeverages, has added a Smart Juices rangeto its portfolio. Four organic flavours areoffered: Orange Juice, Lemonade, BlueberryLemonade and Culinary Lemon Juice. Theyare made of top quality 100% organicallygrown fruit, with an extended shelf life of9-12 months.The Organic Culinary Lemon Juice is

promoted as being 'for all your cookingneeds – it is great as a de-greaser, freeze inice cube trays for an even longer-lastingproduct'.Eat Smart Organics is steered by a group

of four South African business women,headed by Juliette Du Preez, previously asenior banker, as Chief Executive. The com-pany is based in Montague Gardens, CapeTown. Its philosophy includes helping create

Juice barsMIDDLE EAST The Chiquita fruit brand,which enjoys a very high public awarenessalmost worldwide, is strengthening its bever-age product offering, along with other lines.The range includes frozen fruit smoothiesand bottled smoothies, in specific markets.As part of what it describes as its “global

innovation strategy”, Chiquita Brands Inter-national has signed a master franchise agree-ment in the Middle East for the operation ofChiquita Fruit Juice Bars. Three bars haveopened already, at stations on Dubai’s new

Super FruitSOUTH AFRICA Ceres Beverages, a divi-sion of Pioneer Foods group, has introducednew packaging for its Super Fruit Nectarsand Drinks ranges, as well as extendingthese with additional flavours.Super Fruit Nectars are marketed as hav-

ing a high fruit content and offering goodvalue for family consumption – one litredilutes to five litres for drinking. Flavoursinclude Orange (50% fruit), Peach & Apricot(35% fruit), Mango & Peach (35% fruit),Breakfast Punch (30% fruit) and Guava (20%fruit).Super Fruit Drinks are also promoted as

economical, with one litre of concentratemaking seven litres of juice drinks. They arekosher certified and tartrazine-free. Flavoursinclude Mango Granadilla, Blackcurrant, andPine Cranberry. All contain 10% fruit.Brand Manager Theola Conyers says that

the improved design of the PET bottles givesa better grip and is easier for storage.(Pic of drinks, no caption needed)

Metro urban rail network. When thisbecomes fully operational there will be 11station juice bars. The outlets include made-to-order juices, fruit cuts, milk shakes, powerdrinks, smoothies and other healthy snacks.Chiquita’s partner in the Middle East is

the Fresh Fruits Company, well established asa major Chiquita distributor. “All our fruitsare in peak condition and the drinks are allfreshly prepared, which means we can offernature-fresh, healthy and refreshing choicesto consumers,” said Abdul Reza Mansouri, apartner in the Fresh Fruits Company.

Right: Chiquita t-shirt, part of the brand'smerchandising.

local employment and supporting organicfarmers through the formation of mutually

beneficial partnerships and growing pro-grammes.

26 Soft Drinks International – April 2010PRODUCTS

Energy & Sports Drinks

Website complaintNEW ZEALAND A website promotingDemon Energy Drink has been found inbreach of the country’s Code for Advertisingof Food and Code for Advertising to Chil-dren. The ruling was made by a majority ofthe Advertising Standards Complaints Board.A minority of board members disagreed.The complaint was laid by a Green MP, Sue

Kedgley. She also complained about theenergy drink’s labelling, but this was notaccepted by the board chairman. She claimedthat the website was aimed at children underthe age of 14, as well as older teenagers.The board noted that the website carried

an R16 warning on its home page, along witha ‘parental advisory’, and accepted that theproducer featured only its generic website,and not the site in contention, on its packag-ing.However, it was of the view that advertis-

ing on the website was directed, in part, atyoungsters aged under 14. The board notedthat the site provided a range of high caffeineand sugar drinks which it considered werenot appropriate for children. A majority wasof the view the site “could encourage thepurchase of product inappropriate for chil-dren and actively encourage children to con-sume it inappropriately”.

The board was unani-mous in its view that theadvertisement “did notobserve the high standard ofsocial responsibility requiredof advertising to children”.The majority believed that,while the advertising “con-tained reference to ‘edgy’behaviour and attitudes, itdid not reach the thresholdto be said to encourageanti-social behaviour”.

Juice infusedUSA AMP Energy is introducing its AMPEnergy Juice, a 100% juice infused beveragemade with a stimulating blend of taurine,ginseng, guarana and no sugar. It is said toprovide an excellent source of vitamins Band C. The drink is available in 12 oz singleserving re-sealable bottles in Orange andMixed Berry flavours. “We're really excited about the launch of

our first-ever energy juice, offering con-sumers a different energy option to helpthem kick-start their day,” said Dave Mingey,Vice-President of Marketing, AMP Energy.“Many core consumers told us they weren'tinterested in coffee to solve their morningenergy needs. They needed something that

went beyond traditionalenergy drinks. So we'reanswering their calls formore energy options byintroducing AMP EnergyJuice.” An AMP Energy Sugar-

Free Lightning Drink hasalso been developed. Thisl emon a d e - f l a vo u r e denergy drink is claimingto be the first energybrand to offer a sugar-free flavoured variant.

Health and fitnesstargetedUK Voltz International has announced thelaunch of the Voltz Healthy Energy Shot to thehealth, fitness and sports marketplace. “We know that B vitamins are particularly

important during exercise,” explained Mid-lands-based Pro-Fitness personal trainer, FraserLakin. “For example, B3 is a regulator of bloodsugars and it helps in energy production byaiding the breakdown of carbohydrates, pro-teins, starches and fats. B6 aids the conversionof carbohydrates into energy and increases thelevels of oxygen in the blood as well as helpingthe production of red blood cells. Voltz, madefrom a complex of B vitamins and amino acids,claims to be unlike other energy drinks on themarket which tend to rely on calories and re-hydration agents for energy. The company saysit is ideal for consumption before sports activ-ities to give consumers an energy boost whenthey need it most. “Compared with other products, Voltz is

low in caffeine and does not contain sugar andso avoids the ‘crash’ often experienced afterconsumption of other energy drinks,” contin-ued Lakin.

More red BullMALAYSIA F&N Beverages Marketing, thesoft drinks arm of Fraser & Neave Holdings,has begun production, marketing and sales inMalaysia of the Red Bull range. This is a sig-nificant step in the diversification of the F&MBeverages portfolio as the company movestowards the September 2011 expiry of itsbottling agreement with Coca-Cola. F&Nalready has other strong-selling soft drinksbrands and intends to introduce more.The Red Bull deal, which came into effect

on 1st April, is expected to generate about10% of F&N Beverages’ revenue in the firstfull year. “Red Bull is the leading energy drinkin Malaysia, with a 40% market share,” saidJyn Wee, Regional Director for Allexcel Trad-ing which holds the rights to Red Bull inMalaysia. “We are confident that our newpartnership with F&N Beverages will enableus to make a quantum leap in sales and dis-tribution.”

Gym supportNIGERIA GlaxoSmithKline’s LucozadeSports brand is renowned internationally forits practical support of sporting and fitnessactivities, through promotions, sponsorships,educational programmes and other assistance.In Nigeria, where the brand is growing

steadily, Lucozade Sport has introduced aninnovative forum scheme to help gym own-ers and trainers improve their skills to meetinternational standards and deliver moreeffective assistance to clients. Brand ManagerKunle Faloye said Lucozade Sport was com-mitted to supporting platforms that pro-moted healthy lifestyles and personal fitness.Principal speaker at the first forum, held in

Lagos, was fitness tutor Dr Jack Mbom whoemphasised the significance of gym instructorshelping clients toward total fitness, looking at

all aspects such as stressreduction, reducing excessbody fat and increasingenergy.Mbom is well known in

Nigeria and elsewhere inAfrica for his experiencein health and wellnesstutoring. He acts as a con-sultant to a number oforganisations and is alsoone of Nigeria’s highestranking karate practition-ers. Late last year he wasprominent in the intro-duction of the HealthFirstprogramme developed byCornerstone Insurance.

“With just three calories, Voltz is ideal forthose exercising on a calorie controlled diet.In addition, the B12 contained in Voltz pro-motes energy metabolism, immune and nerv-ous function, therefore also helping to burncalories.”Lakin confirmed that as a personal trainer

he used and recommended Voltz to his clients.

Soft Drinks International – April 2010 27ProDUCTS

Water & Water PlusGreen debutUSA re:newal premium spring water madeits national debut at the Green ProductsExpo in New York City. This follows anagreement with the Cancer Treatment Cen-tres of America to begin distribution in hos-pitals across its national network. re:newal features a 100% plant-based

(PLA) bottle and label. This unique polylac-tide material ensures that re:newal bottlescan be composted quickly. The combinationof an eco bottle and natural pure water hasresulted in a successful pilot across Floridaand the Southeast, where the water issourced and bottled. As a result ren:ewal will begin its expan-

sion across the country. “We want toencourage people everywhere to think dif-ferently about bottled water and make anactive choice to move away from petroleumbased plastic to 100% plant-based bottles,”said Darren Keller, re:newal CEO. “We arealready seeing a significant shift by compa-

on-the-go-packUSA Zico Pure Premium Coconut Waterhas introduced a new bottle for consump-tion on-the-go. Previously packaged in car-tons , Zico is now available in a 14 oz bottlefeaturing a re-sealable cap, easy grip shapeand increased durability. “Our new bottleblends the convenience of a sports drinkwith ZICO's premium, all natural product,which already provides more nutrients andbetter hydration,” said Mark Rampolla,CEO/Founder of Zico. “The bottle, whichcan be thrown into a gym bag or kept in acar holder, will make it even easier for con-sumers to incorporate Zico into their dailylives.” The new bottle still features 100% natural

coconut water, but also contains 20% fewercalories per oz and additional sodium tohelp prevent dehydration and musclecramps. It is available in Natural, Lima Citronand Pomberry flavours. Further flavours willbe introduced later in the year.

natural mineralwatersUK Alfresco Drinks has introduced two nat-ural mineral waters: 'Be' active (gently car-bonated) and 'Be' still – both bottled atsource at Wenlock in Shropshire, where theunderground spring water has filteredthrough the geologically famous limestonestrata of the Wenlock Edge for years. Robin Sheppard, Founder and Managing

Director of The Alfresco Drinks Company,

Lightly sparklingUK Isklar Norwegian Glacial Natural Min-eral Water has introduced a lightly sparklingvariant in 460ml bottles for consumptionon-the-go and a larger 975ml for fine diningin restaurants and at home. As with Isklar’sstill variety, the design communicates itspure and invigorating glacial origins, with afaceted bottle design, teal label and trans-parent cap.The bottle design is special. Almost all

sparkling mineral water bottles are cylindri-cal in cross section due to the internal pres-sure created by carbonated water, whichpushes outwards. Each individual facet wasanalysed and modified. The combination of aunique curvature profile and a series ofbeading on the facet borders with apetaloidal base, provided a structurallysound sparkling bottle.

Isklar CEO, PeterKrogh, said: “We arevery excited about thislaunch and will be back-ing it with a specificadvertising campaign aspart of our £2.5millionbrand investment. Withits eye catching bottle,Isklar sparkling is theperfect choice for thestyle and health con-scious consumer, espe-cially those who want ahealthy sparkling drinkon the go.”

nies in Florida to move to a more eco-friendly business model and as we grow tonew markets we see a significant opportu-nity to help other companies who are mov-ing in the same direction.”

said: “Our emphasis at Alfresco has alwaysbeen on purity, and all of our drinks - ourown ranges and those we make as own-branded products - are natural and additive-free. As our own range stable consolidatesand expands, it makes sense for us to have amineral water offering, and the WenlockSpring water is as pure as we would want.”The Alfresco 'Be' waters are available in

750 and 330 ml glass screw-top bottles.“They have been designed for the foodservice market,” says Sheppard, “with smartand witty labelling to look good on anyrestaurant table.”


Carbonates

PRODUCTS

USA A new diet Coke marketing campaign, which launches with a 60-second commercialcenterpiece called 'Stay,' celebrates the daily achievements of the next generation of young adultdiet Coke drinkers and shows how the brand helps them get the most out of life.

Colourful campaignINDIA Coca-Cola India's new marketingcampaign for Fanta features brand ambassa-dor and actress Genelia D Souza. It coin-cides with the festival Holi, also known asthe festival of colours. The company will roll out special Holi

themed gift packs and special PET bottleswith Fanta - Holi Hai! insignia. A new televi-sion commercial 'Holi Hai! Toh Dikhao Apne

Cricket, the 7UpwayINDIA PepsiCo India, a corporate partnerof Indian Premier League (IPL), has unveiledits initiatives for IPL 2010, with the launch ofthe second edition of 7UP Lemon Pattalam. The 7UP Lemon Pattalam is a unique

game of 7UP style cricket – consisting ofseven overs, with seven balls per over, andan opportunity for consumers to matchtheir skills with those of the Chennai SuperKings – most of whom are their cricketingicons.This year 7UP Lemon Pattalam will take

place in 14 cities (compared to seven lastyear) involving some 700 teams spread overtwo months and reaching almost 10 millionconsumers. The winning team gets the ulti-mate prize – a chance to play the 7UP stylematch against Chennai Super Kings.Ms Alpana Titus, Executive Vice-President

– Flavours, PepsiCo India, said, “All our initia-tives are consumer-focused, and it isreflected in the ‘7UP Lemon Pattalam’ pro-gramme. It is a testimony to the commit-ment and spirit of 7UP that the brand todayis one of the pioneers in promoting thegame of cricket at the grassroots level – andwhat better way than to involve the regularcricket fans. For us at 7UP, as indeed in thecountry, cricket is the religion which bringstogether people across barriers of geogra-phy, gender and age. We are absolutelydelighted to be playing a catalyst role in thisinnovative and memorable initiative.”

UK Vimto Soft Drinks has relaunched theSunkist brand with a new logo, packagingredesign and new flavours. Sunkist, which islicensed and distributed by Vimto SoftDrinks in the UK, is an internationally knownbrand and has a brand value of over $2bil-lion worldwide. The new look logo andpackaging celebrates the drink’s Californianroots and appeals to its youthful target audi-ence.Summer Fruits, Orange & Passion Fruit

and Lemon & Lime flavours, which havebeen top selling flavours in the Still andDilutes categories, will be introduced to theexisting portfolio of Orange, Lemon andTropical. Brand Manager for Sunkist, James Nichols,

Makeover

commented: “In its existing format Sunkist iscurrently in growth and we are confident offurther growth with the introduction ofthese new flavours and packaging. The newflavours were chosen by looking at popularchoices in other categories. For instance,

Summer Fruits is a top selling flavour for bigbrands’ cordials and RTDs but there is nofizzy variant currently available.”The new flavours highlight Sunkist’s desire

to be known for fruit carbonates rather thansimply an orange carbonate brand.

Asli Rang', stars Genelia D Souza. “The strategic initiative being rolled out

across North, Central and Western India,aims to further extend Fanta's market lead-ership in the fruit-flavoured sparkling bever-age segment,” Coca-Cola India MarketingDirector, Flavours, Srinivas Murthy, said in astatement. According to industry estimates, the

Indian carbonated drink market is around Rs75 billion ($1.6 billion), of which 54% is thefruit-flavoured drink market. It is largelydominated by Fanta, Sprite and Limca fromCoca-Cola, and Pepsico's Mirinda and 7UP.


Soft Drinks International – April 2010 29PRODUCTS

Cricket supportINDIA With the cricket season underwayCoca-Cola India's Sprite Gully Cricket cham-pionship-Season 2 has been launched acrossBihar, North Bengal and the North East. The aim of this grassroot level cricket

championship is to connect and engage withthe youth across this part of country bytapping into their passion for cricket and todiscover the young promising cricket talentin the region. The championship involvesover 1400 young and budding cricket play-ers from four states in seven cities –Kolkata, Bardhman, Siliguri, Jamshedpur,Ranchi, Patna and Guwahati. The seven cityfinalists selected from the city league

The lighter sideUK Diet Coke's new campaign is aimed atcelebrating “fun, fashion and fabulousness”encouraging consumers to 'Love It Light' andcelebrate the lighter side of life.New television advertising, developed by

Mother, features three characters – Eleanor,Bernadette and Irene – who work for a fash-ion magazine. They embody the ethos of thediet Coke girl: one who is spontaneous witha light-hearted attitude to whatever lifethrows at her. In the advertisement we see the girls at

work but just as the clock strikes 5.30pm,their boss drops a mountain of work ontoEleanor's desk. As Eleanor sighs, her trustedfriends rally round and instantly know it's amoment to lighten up and enjoy a diet Coke.A coin flies into the vending machine whichlights up like a jukebox and the openingstrands of the iconic 1980s track 'Maniac'start up.As the music filters around the office,

Eleanor leaps up onto her desk to dance andis quickly joined by her girls. As they jumpfrom the desk the rest of the office join inwith Eleanor leading the pack. Her final kicktouches the vending machine and a dietCoke can emerges. Eleanor grins at the cam-era alongside the strapline 'If you love it light.'The campaign, already launched in the UK,

will extend across Europe, Australia and NewZealand. The creatives are one part of thediet Coke plan for 2010 which taps intowomen's passions for hot trends and fashionwhilst knowing when to not take things tooseriously.

Festive for childrenBELGIUM The Kidibul premium range ofsparkling fruit juice 'festive' drinks for chil-dren, produced by Stassen, is now available in25cl aluminium bottles. There are four vari-ants: Hip Hop, Football, Roller, and Tennis. Thebottles are printed in six colour high defini-tion offset on a solid white base coat withcartoon-like images for stand out on shelf. Stassen marketing and development teams

worked with Boxal graphic development spe-cialists in developing the pack. Safe, shatter-proof, aluminium bottles are said to be idealfor the children party sector, The light bottleis also 100 % recyclable. Boxal is a division of the Exal Group, a

global leader in aluminium aerosols and bev-

UK Fentimans, the North-East companyknown for its botanically brewed beverages,is making its Curiosity Cola drink in a 750mlserving, following consumer demand for a‘take home’ bottle. The company's botanicallybrewed Ginger Beer and Dandelion & Bur-dock were the first of the range to be madeavailable in the larger bottle, followed by thenew Rose Lemonade in summer 2009.Eldon Robson, MD and Master Brewer,

explained: “Curiosity Cola is our highest sell-ing flavour not already in 750 ml and con-sumer interest is high. It will be unique in themarket as there are no widely distributedcompetitor premium cola products in a largeserve. Our Cola appeals to discerning con-sumers of all ages, who prefer the taste of atraditional cola, without any harmful addi-tives.”As with all of Fentimans beverages, Fenti-

mans Curiosity Cola is botanically brewed,slow fermented for seven days and madewith all natural ingredients.Speaking of the company’s plans for 2010,

Robson said: “We are a small company withbig ideas and it’s exciting to think that wecan continue to develop the business and

Curiosity in 750ml

offer more choice to our customers byexpanding our range considerably in 2010,which will include new flavours as well asnew bottle sizes. The 750ml bottle has beendeveloped from the original bespoke designof the 275ml range and the unique shapeand colour will make it easily identifiable aspart of the Fentimans range and also appeal

to those who have yet to try our drinks.“As we have discovered from our other

750ml flavours that have been on the marketfor almost a year, there has been an incremen-tal increase in sales, so it makes sense to offerthis alternative size. We are responding to con-sumer demand and I see the larger bottles asa natural development of our range.”

matches get to win Rs 1 lakh and also forma 'Cheer for KKR Squad' at Eden Gardensin Kolkata.According to Srinivas Murthy, Director

Marketing, Flavours, Coca-Cola India, “Streetcricket is the most authentic format ofcricket in India. Cricket, especially Twenty20Cricket is a huge passion amongst the youthtoday. Sprite has been the associate Sponsorand the Official Pouring Partner of KolkataKnight Riders. Our new initiative, Sprite GullyCricket Championship, is in keeping withbrand Sprite's positioning of 'Seedhi Baat,No Bakwaas... Clear Hai!' Hence we areengaging with all young players to stoppreaching and start playing the game.”An integrated marketing communication

programme supports the programme.

erages bottles. Exal employs over 1000 peo-ple with operating facilities in Europe, Northand South America.

30 Soft Drinks International – April 2010EXHIBITIon PrEvIEW

now in its 14th year, thisshow has built a deservedinternationalreputation and anever-increasingattendance.

Since Vitafoods was established in 1997, theshow has become a must-attend global

nutraceutical event. According to consumerresearch from Datamonitor on attitudes andtrends towards functional food, drinks and ingre-dients, the market is entering a critical era asconsumers, both young and old, seek out func-tional products that may reduce the risk or delaythe onset of disease.

More attendees travelled to the show than everbefore last year, recording a 7% increase over2008. There was a broad international split withvisitors coming from the Americas and Asia aswell as across Europe.

Indeed, the international element is reflected inthe number of country pavilions taking part thisyear. These areas make it simpler for visitors tofind all products and information related to a spe-cific country or continent. This year, there will bepavilions from France, India, China, Korea, theAmericas, the Western United States AgriculturalTrade Association (WUSATA) and the WalloniaForeign Trade and Investment Agency (AWEX).

The Discussion ForumFree to attend, the Discussion Forum will be look-ing at the EU Claims Regulation, examining theneed for new marketing strategies in Europe. Itwill take place on Thursday 20th May between 9-10.30am and be chaired by Simon Pettman fromEAS. Leading experts in marketing and regulationwill discuss and question : what action is beingtaken to make the claims regulation more work-able; whether the claims will make it through thesystem; how much investment is it worth puttinginto a claims application; and what alternativemarketing methods are possible.

Since a large audience is expected, the organis-ers are offering participants the opportunity to

send their questions for the panellists in advance.To do so, email [email protected].

EAS will also be holding one-to-one free advicesessions, tailored to the specific needs of the com-pany involved. Topics will include up-to-date reg-ulatory and strategic advice on product formulas,labelling and claims in order to assist companieswith their marketing plans.

Supplier Seminar TheatreThis feature enables exhibitors to demonstratetheir latest innovations to a captive and targetaudience whilst customers benefit from seeing theproduct in action. As we go to press FortitechEurope, Ocean Nutrition Canada, DSM NutritionalProducts, Catalent, Ingredia Nutritional, Epax,Cognis, Danisco, Lonza, Lipid Nutrition and Chr.Hansen have already signed up.

VitaTrendA joint initiative between Innova Market Insightsand Vitafoods completes this year’s educationalprogramme. At the show, central trends onnutraceuticals and functional foods will bebrought together in presentations indicatingwhere we are heading in the health and wellnessworld.

New Products ZoneInnovation and creativity are two central themesthat will be running through the New ProductsZone this year. Companies with new marketlaunches are eligible to enter their products fordisplay in the feature, which is located in the reg-istration area.

ConferenceThe Vitafoods Conference has built an interna-tional reputation within the nutraceuticals indus-try as a conference delivering a programme thatcovers the hottest topics and themes in food ingre-dients. Organised by Leatherhead Food Research,the conference attracts some of the leading indus-try figures to share their latest findings and dis-coveries and, last year, drew in over 250 delegates.Each year, the programme is tailored to meet theneeds of an ever-changing industry and 2010 is nodifferent. Workshops have already been con-firmed on the following topics:

Day 1 (Tuesday 18th May) will look at the marketfor functional foods, gut health and diabetes; key

it just gets better

Vitafoods

Soft Drinks International – April 2010 31FUNCTIONAL INGREDIENTStopics on Day 2 will include a look at mental per-formance, weight management, heart health, per-sonalised nutrition, reproductive health and dietand immunity; finally on Day 3 Sebastian RomeroMelchor a lawyer at Food Law Consultants, willdelve into the topic of legal action against EFSA /European Commission, whilst Caroline Tyler fromMHRA will present on medicine or food: a regula-tory view of health claims.

SOME EXHIBITOR HGHLIGHTS Naturex will be presenting the latest addition toits NAT life range, Cereboost. An innovative ingre-dient for brain health, Cereboost is made fromAmerican ginseng and, in a recent scientific study,demonstrated a significant positive impact onmental function. Stand 840.

Solchem Nature will be presenting JointSol – aspecial nutraceutical blend for people sufferingfrom joint pain and movement restriction.JointSol is a scientifically developed food supple-ment that helps in the treatment of joint illness,especially in osteoarthritis, but also it helps thebody to build bone structure and avoid bone loss-es due to osteoporosis. Stand 778.

Fenchem will present a newly launched highquality stevia extract. Marketed under the brandNeuVia, the high purity rebaudioside A is compli-ant with the JECFA standards approved byFAO/WHO in 2004. NeuVia Reb A is a nice-tast-ing natural sweetener extracted from Stevia rebau-diana Bertoni using innovative technology. It isheat-stable, pH-stable, and does not ferment,which makes it an ideal sweetener for many foodsand beverages. Stand 946.

Solbar Industries Ltd will exhibit its state of theart soy isoflavones extracts, designed for dietarysupplement and cosmeceutical applications. Theproducts range from 3% to 40% total isoflavoneswith various pharma-kinetics properties and highsolubility parameters. Solgen isoflavones areapplicable for tablets, capsules, dermal lotions,water based gels, dairy products, health beveragesand cereals. Solbar will also exhibit a range ofnew soy isolate proteins for health beverages.Stand 529.

LycoRed will highlight findings of a nutritionalapproach to protecting the skin against environ-mental damage and premature ageing. The resultsof these new studies support earlier clinical data,

in which it was demonstrated that oral supple-mentation with carotenoids positively affects skindensity, thickness, smoothness, and elasticity andresistance to photo-damage. Lyc-O-MatoCarotenoid Complex is LycoRed's ingredientwhich supports the maintenance of healthier,younger looking skin. With the approval of photo-protective tomato lycopene as a dietary ingredientthroughout the EU, the doors are open for launch-ing new products in the cosmeceutical and func-tional beverage markets. Stand 985.

DSM Nutritional Products will launch a rangeof 12 bespoke Health Benefit Solutions: Defy yourAge; Empower your Mind; Nourish your Beauty;Essentials for Women; Strengthen your Bones;Shape your Body; Flex your Joints; Upgrade yourVision; Essentials for Life; Enhance yourImmunity; Guard your Heart; and Power yourPerformance. Each solution delivers a combina-tion of nutrients via a Quali -Blend premix whichis aligned with a specific health concern andbacked by science. There are Health BenefitSolutions to help manufacturers respond to clearconsumer demand for products which improvetheir health and wellbeing. Stand 400.

ADM will be highlighting Novasoy soyaisoflavones which help with the tell-tale signs ofthe menopause, including hot flushes. The com-pany’s CardioAid phytosterols and phytosterolesters for reduced blood cholesterol will also beavailable on stand. Another highlight is Novatol, anatural source of vitamin E, which is needed bythe body to protect cells and support naturaldefenses. Also on show will be the Decanox rangeof natural antioxidants for food, feed and cosmeticuse. Stand 759.

On the Danisco stand the company's range ofhealth and nutrition ingredients, which providephysiological benefits and enable customers tosignificantly enhance the health and nutritionalpositioning of their products, will be on display.Danisco is committed to developing value-addedingredients that address today’s concerns for ahealthier diet. The portfolio of innovative ingredi-ents contribute to overall health and wellbeingand also offer specific solutions in the areas ofdigestive, immune and bone health, antioxidantsand general wellbeing. Stand 934.

... helpmanufacturersrespond toclear cunsumerdemand forproducts whichimprove theirhealth andwellbeing.

Continued overleaf

32 Soft Drinks International – April 2010vITAFooDS PrEvIEW

BEVERAGES with additional functional benefitsare very popular among consumers. In this con-text, there is also a growing demand for herbalextracts throughout the beverage industry.Oliver Hehn of Plantextract says:: "Natural

herbal extracts offer many additional positive andhealth-promoting benefits. A large proportion ofthe herbs have been used in food and beveragesin countries all over the world for centuries.Although consumers are familiar with the tasteof herbs, they are still regarded as being out ofthe ordinary.“At the same time, there are some herbs, such

as guarana with its stimulating properties, whichare considered to be novel and trendy. Our newSUPERHERBS product concept uses such herbsas grape seed, pomegranate and green rooibos,which all have particularly high antioxidant poten-tial, as shown by their high ORAC scores."Apart from the ORAC scores, do the results

of any other studies provide evidence of themultifarious functional benefits of herbs?Hehn believes they do. Scientific studies car-

ried out by Plantextrakt have shown that bever-ages containing green tea extract and enrichedwith theanine and theogallin promote concentra-tion performance, for example. Nowadays, a highlevel of mental efficiency is in growing demandamong people of all ages. Apart from this, thefuture will see a general ageing process in thedemographic development of our society, accom-panied by an increasing demand for beverageswith functional benefits.Green tea extracts offer an ideal means of

catering to these new demands. Unlike beveragescontaining caffeine, for example, green teaextracts do not have any side effects. Our studywas carried out with 12 healthy human volun-teers in a randomised, placebo-controlled, doubleblind, crossover study. The results clearly showedneurophysiological effects located in frontal brainregions, indicating an improvement of cognitivefunction.“Apart from promoting concentration per-

formance, we also found scientific evidence ofherbs' positive influence on skin health. Modern,beauty-conscious people are on the look-out forproducts that make their skin appear healthierand more attractive. Fulfilling these needs is notsimply a matter for the cosmetic industry, butalso concerns the food and beverage manufactur-ers. The Martin Bauer Group therefore commis-sioned two scientific cell-based studies into theeffects of selected herbal extracts on skin health.The results: extracts taken from cistus andhawthorn flowers as well as rooibos and greentea extracts are capable of inhibiting inflammationand improving cell vitality, therefore exerting apositive influence on the skin's regenerationprocess."

The Martin Bauer GroupThe Martin Bauer Group is the world's leadingsupplier of products associated with tea, extractsand botanicals to the food and pharmaceuticalindustries. Three business units - Martin Bauer,Plantextrakt and Finzelberg – operate under theMartin Bauer Group brand name. The Martin Bauer business unit, with its

national and international facilities, specialises inherbal and fruit tea, medicinal tea, flavoured blackand green tea, and botanicals. The company man-ufactures customised teas in accordance withcustomers' requirements from more than 200herbal raw materials. The Plantextrakt businessunit produces herbal, fruit and tea extracts. Itdevelops over 2,000 formulations based on morethan 120 different plants and creates innovative,tailor-made product concepts. The Finzelbergbusiness unit is a long-standing partner when itcomes to the development and production ofphytopharmaceutical extracts. The company'sportfolio also includes extracts for dietary sup-plements.The Martin Bauer Group focuses its business

activities on the tea, beverage and pharmaceuticalindustries. All three of the business units in theGroup are committed to a consistent quality phi-losophy at all levels. This philosophy is essentiallyfounded on a combination of high-quality, sustain-ably cultivated raw materials and certified pro-duction techniques.Oliver Hehn is the Product Manager at the

Plantextrakt business unit. In charge of innovationmanagement, he creates product concepts andfollows them from the idea, through to the mar-ket launch, together with the three other col-leagues in his team. Oliver Hehn is alsoresponsible for using market research data andappropriate communication resources to supportsales and marketing activities.

Oliver Hehn, Product Manager at Plantextrakt

The herbal story...

Scientific studiescarried out byPlantextrakthave shown thatbeveragescontaining greentea extract andenriched withtheanine andtheogallinpromoteconcentrationperformance...

Meet with SDI at VitafoodsTo schedule a meeting, email: [email protected]

VITAFOODS - continued

Soft Drinks International – April 2010 33FUNCTIONAL INGREDIENTSThe Roquette Group will be presenting its portfolio of ingredi-

ents which address wellbeing, health and nature along with thecompany's multi-disciplinary support service. Regarding satietyand digestive health, the company's Nutriose fibres and Nutralysproteins have a natural role to play. Stand 974.

The Plantextrakt Business Unit of the Martin Bauer Group willbe presenting its latest concept, Superherbs. Beverage manufactur-ers will be able to discover the many benefits of herbal extracts.Oliver Hehn, Product Manager at Plantextrakt, explained: "Ourconcept opens up completely new possibilities in terms of costs:new combinations of juice and herbs can be positioned at a higherlevel and advertised to a better extent thanks to the use of herbalextracts - while maintaining or even lowering the costs involved."According to Mintel more than 1000 non-alcoholic beverages con-taining herbs have been launched onto the market in the last fiveyears. "With this in the background, we want to encourage othermanufacturers to focus on the pleasant-tasting, versatile herbalextracts,” said Hehn. Stand 870.

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Experts from Chr. Hansen will be showcasing their range ofpremium probiotics called Probio-Tec. The Human Health andNutrition Division at Chr. Hansen works with probiotic offeringswithin Gastrointestinal, Immune, Women's, and Infant Healthfor the dietary supplement, infant formula and pharmaceuticalindustries. "At Chr. Hansen we believe there is also a large poten-tial within other types of appealing and tasty beverages and foodproducts with added health properties," says Sarita Bairoliya,Global Marketing Manager for Probiotic Cultures. Stand 518.

Lonza will be presenting products from its portfolio of brand-ed health ingredients, including, Carnipure, its high quality L-carnitine. Extensive clinical research has discovered thatCarnipure can play a beneficial role in many areas of health,including recovery from exercise, weight management andhealthy aging. FiberAid, its premium prebiotic fibre offers bene-fits for gastrointestinal health combined with excellent digestivetolerance. ResistAid, is an all-natural, multifunctional productwhich assists in maintaining healthy immune functions, andDHAid is a purely vegetarian source of omega-3 DHA, whosehealth benefits include the protection and support of brain, heartand eye health. Stand 743.

Global flavour and fine ingredients company Frutarom, willpresent various ways of achieving health benefits in the fields ofbeauty-from-within and weight management, with either singleingredients or carefully selected combinations. Stand 509.

During Vitafoods 2010, Johnny Thylin, PhD, TechnicalDirector for Fortitech Europe ApS, will be presenting a technicalseminar on the fortification challenges of beverages aimed atchildren’s health concerns. Dr Thylin’s presentation will addressthe issues and other challenges associated with developing adynamic premix blend. Representatives from Fortitech EuropeApS will be ready to demonstrate the company’s capabilities andversatility in premix blending. Stand 639. �

34 Soft Drinks International – April 2010InGrEDIEnTS

DSM launched its Quality for Life commit-ment at HiE 2008. It is an interesting

approach, which has clear benefits given thehigh profile nature of food safety today. But whatdo the words mean in practice?

During a recent visit to DSM NutritionalProducts’ headquarters, I had the opportunity todiscover more. Along with a group of other jour-nalists, I travelled to Basel, Switzerland, to findout what difference Quality for Life has madesince its introduction and what it means for bev-erage manufacturers.

Quality for LifeFor DSM, Quality for Life means the formalisationof established practices in four areas: quality, reli-ability, traceability and sustainability. It aims toinstil, in all members of the DSM workforce, theneed to incorporate these features into every stepof the supply chain. DSM claims that since thelaunch of Quality for Life, suggestions on how toimprove systems and introduce new sustainablepractices have increased – illustrating how wellthe concept has resonated with DSM staff.

The second objective is to give customers thepeace of mind they need to take products to mar-ket. By displaying confidence in its products, sys-tems, workforce and business ethic, DSM claimsto give its customers the assurance that ingredi-ents are of the highest quality. This is particularlyrelevant in DSM Nutritional Products’ sphere ofbusiness. Manufacturers of functional beveragesare operating in a market in which they need toconvince consumers of the value of their innova-tive products. There is a need, therefore, for acompletely trustworthy supplier of functionalingredients. DSM is keen to stress this as a keyselling point – emphasising that as the only verti-cally integrated premix supplier, its Quality forLife commitment spans the whole supply chain.

Beverages for beautyIn practice, DSM’s approach aims to help manu-facturers get to market faster with appealing solu-tions that work. The company’s Quali-Blendspremixes are central to achieving this goal. Quali-Blends are customised premixes that blend vita-mins, minerals and a wide range of functionalingredients that work synergistically to deliver aspecific health benefit. A standard range of 12health benefit solutions is available, or DSM cantailor the nutrient mix according to customerrequirements.

Health and wellness drinks are an ideal vehiclefor Quali-Blends and the company is seeing suc-cess across its range of health benefit solutions.

and Quality for Life

This is a win-winprogramme forDSM and itscustomers,reports PhilipTappenden

A drink to good health

Beverages which contain beauty-nourishing ingre-dients, for example, are now widely available onthe shelves of mainstream retailers worldwide.‘Beauty from within’ product launches, of whichthe beverage sector is significantly represented,have doubled over the past five years.

Skin, hair and nails have been identified as thethree main areas of growth in the ‘beauty fromwithin’ sector. DSM Nutritional Products has usedthese as a platform to build its ingredient offeringand help beverage manufacturers develop newproducts to nourish and protect inner beauty. Thecompany’s ingredient portfolio includes vitamins,carotenoids and other functional ingredients likeTEAVIGO green tea extract and coenzyme Q10(CoQ10). All of these ingredients can be mixedaccording to manufacturers’ specifications, work-ing in combination to protect, repair and hydratethe skin and enhance beauty from within, in aconvenient Quali-Blend formulation.

Instant beveragesThe ease with which Quali-Blends can be addedto beverage products is often demonstrated onDSM’s booth at trade shows. The health benefitcocktail bar, not just a welcome rest stop for manya weary trade show visitor, shows Quali-Blends inaction. Choose a health benefit, choose a flavour,and within minutes a tasty cocktail with a combi-nation of nutrients customised for a particularhealth benefit is ready. The overriding advantageof DSM’s offering seems to be its ability to deliverefficient service, while at the same time ensuringingredients of the highest quality – two key factorsfor any functional beverage manufacturer. I lookforward to seeing innovative new products onshelf, and the next instalment of DSM’s Qualityfor Life commitment. �

For more information:DSM Nutritional ProductsEmma PeyrachonTel: +41 (0)61 815 83 54Fax: +41 (0)61 815 88 90E-mail:[email protected] Instant functional beverages with Quali-Blends, at FiE ‘09.

Soft Drinks International – April 2010 35FUNCTIONAL INGREDIENTS

The recent summary of scientific opinion issuedby the European Food Safety Authority (EFSA)

makes the case for the health benefits of beta-glu-can in beverages even more convincing. Olivierdu Châtelier (Business Development Manager atCargill Health & Nutrition EMEA) explains whythis is significant, and how Cargill’s concentratedbeta-glucan, Barlív™ barley betafiber, allows bev-erage manufacturers to deliver proven cholesterolmanagement in a wide range of products includ-ing fruit juices and waters.

This favourable opinion is a significant steptowards enabling an Article 13 health claim to bemade in the European Union. Unlike the UnitedStates, where Food and Drug Administration(FDA)-approved health claims relate to an ingre-dient’s ability to reduce the risk of a health condi-tion, EU Article 13 allows a health claim inlanguage relating to an ingredient’s role in sus-taining good health.

The opinion from the EFSA is an importantnext stage in moves to commercialise new prod-ucts, to capitalise on the increasing demand fromconsumers for heart-healthy products.

Elevated cholesterol is one of the most pressingglobal health concerns today, due to its strongconnection with cardiovascular disease (CVD). Asa result, cholesterol control and reduction remainas significant objectives for manufacturers, con-sumers, medical professionals and health protec-tion legislators.

One proven way to reduce cholesterol is byconsuming beta-glucan, a water-soluble dietaryfibre occurring in cereal grains such as barley andoats.

Clinical studies have shown that beta-glucancan deliver effective cholesterol reduction: threegrams per day significantly decreased LDL choles-terol among subjects with moderately elevatedblood cholesterol levels, when consumed as partof a diet low in saturated fat1.

Accordingly, under current EC health claim reg-ulations, food manufacturers can claim that prod-ucts containing barley betafiber may help tomaintain a healthy cholesterol level, thus con-tributing to heart health. And following thefavourable EFSA opinion the potential Article 13claim reads: “Three grams per day of barley beta-glucan, as part of a diet low in saturated fat, and ahealthy lifestyle, can help manage normal bloodcholesterol. A portion of this food contains 0.75grams of beta-glucan.”

(Please note that claims implying a reduction inthe risk of CVD would require special submissionand approval.)

following favourable EFSA summary of scientific opinion

Beta-glucan boost

Beverages are ideal for deliveryBecause they are convenient and easily con-sumed, beverages are an ideal food category inwhich to deliver a cholesterol-lowering benefit.

However, it has always been difficult to achievean efficacious dose of beta-glucan in beverageswithout adversely affecting quality of enjoyment.That’s because traditional cereal sources contain alow concentration of beta-glucan – generallyaround 3% to 6%.

When used in beverages at effective dosage lev-els, traditional cholesterol-lowering ingredients(e.g. oat beta-glucan) confer high viscosity, a sig-nificant organoleptic characteristic.

For that reason, until now only products suchas dairy beverages, which are intrinsically viscous, have been suitable for the addition ofcholesterol-lowering traditional beta-glucan.However, everything has changed with the arrivalof Cargill’s Barlív barley betafiber. This is a con-centrate containing 70% barley beta-glucan,extract, derived from specially selected barleyvarieties using an extraction process developed byCargill.

Beta-glucan is the soluble fibre component ofthe dietary fibre found in certain cereal grainssuch as barley and oats. It is a polysaccharide oflinear, mixed linkage (1, 3), (1, 4)-beta-D-glucans.

Barlív barley betafiber blends easily and doesn’tclump; it’s completely soluble; stable in low pHbeverages; and it is thermally stable in UHT andextrusion. It also has no impact on taste, smell,colour or viscosity through the whole range ofbeverages, from water-based beverages through tofruit smoothies. For all of these reasons it is anideal beverage ingredient.

But the most important point to note is that,because Barlív is so concentrated, you need less ofit to deliver an efficacious dose of beta-glucan perserving. Using Barlív, non-dairy beverages such asjuices and even flavoured waters can now delivera proven cholesterol management benefit – with-out compromising consumers’ traditional expec-tations of appearance, taste and aroma.

An example of just such a beverage was exhib-ited by Cargill at FiE 2009 – the Hearty Appletitejuice beverage enriched with Barliv barleybetafiber. In addition to wholesome apple juice,Barlív barley betafiber was added as a naturalsource of soluble fibre to support heart health.

Barlív overcomes previous beta-glucan limita-tions to pave the way for a new generation of bev-erage and food products, which can support notonly traditional enjoyment of a refreshing drink,but also a healthier lifestyle. �

Reference:1. Keenan JM, et al. BritishJournal of Nutrition.97(6):1162-1168, June 2007.

Cargill Health & NutritionEmail:[email protected]:[email protected].

The opinion fromthe EFSA is animportant nextstage in moves tocommercialisenew products.

36 Soft Drinks International – April 2010BEvErAGE FoCUS

The taste of adult consumers differ significant-ly from those of children. Beverages today

should, above all, be natural, healthy and lesssweet. The DöhlerGroup provides innovativebeverage concepts covering all aspects of maltand fermentation which meet this demand.

A person’s sense of taste is constantly chang-ing. While children mostly prefer very sweetfoods, the fondness for sweet things decreasesconsiderably in adulthood. The reason for thislies in the taste nerves, which change over time.Alongside the question of taste on its own, themotivation of the adult consumer also plays amajor role today in the choice of food. The con-sumer is more enlightened and knows what isgood for him. This change in awareness has to agreat extent characterised the beverage and foodmarket in recent years. Natural and healthy bev-erages are in ever greater demand; products witha natural positioning are right on trend.

For the beverage industry this trend representsa great opportunity, as well as posing a specialchallenge to its product development capability.The DöhlerGroup’s global presence, proprietarymarket research and Sensory & ConsumerScience Department enable the company to iden-tify trends at an early stage and transform theminto innovative beverage concepts. This is wherethe DöhlerGroup comes in: ‘We Bring Ideas toLife’ is the DöhlerGroup’s commitment to sup-porting its customers – from the initial idea tothe finished product.

for the adult market

natural andhealthybeverages are inever greaterdemand,according toDöhler.

Innovative beverage concepts

The nature of the task in creating beverageconcepts for adults is to develop healthy, natural,less sweet and interesting products which awak-en the consumer’s desire to try something new.

Döhler has a comprehensive portfolio of inno-vative beverage concepts built on fermented andunfermented bases made from tea, malt and fruitjuices which meet these requirements.

Malt – a natural source of energy Malt drinks have long been popular, above all inthe Middle East, where they are consumed espe-cially as a sweet and non-alcoholic alternative tobeer. A number of well-known brands have alsoenjoyed considerable success in Europe with farless sweet variations. Hardly surprising, maltbeverages have a very good image with the con-sumer because the natural raw material providesa range of B vitamins, key minerals and trace ele-ments. Malt thus represents a base which, inaddition to its positive image as a natural sourceof energy, contains elements relevant to nutri-tion. Flavours such as mango, or mixtures featur-ing strawberry and lime, further open up modernpositioning opportunities.

Döhler manufactures clarified, filtered andconcentrated malt extracts which constitute apure, acid-stable malt building block. This canbe incorporated into a wide variety of beveragecompounds, making it ideal for mineral waterproducers and beverage manufacturers no longerable to carry out filtration. The expertise for thistreatment has been specifically developed atDöhler.

Soft Drinks International – April 2010 37ADULT SoFT DrInKS 37

Non-alcoholic fermented (cultured) bases for innovative beverages

The positive effect of fermented (cultured)drinks on the human body has been known forcenturies. For instance, the cult drinks “Kvass”,from fermented bread (Russia), and“Kombucha”, from fermented tea (Asia), havealways been consumed as a health-promotingbeverage. Fermentation can be performed withvarious raw materials like tea, fruit juice andmalt. Depending on the raw material used, a fur-ther interesting taste nuance is achieved. Drinkswith fermented fruit juices are on trend. Due tofermentation the products mostly taste lesssweet, contain fewer calories and yet are naturaland healthy. That is why adults especially areexcited by this beverage concept. Furthermore,thanks to the tangy acidic notes and refreshingcharacter, fermented beverages represent thenext generation of carbonated soft drinks.

But what is it that makes fermented beveragesso special? Besides the sensorially interestingaspects, fermented beverages are above allhealthy. With the aid of lactic or acetic acid, thefermentation process produces stomach-friendlyorganic acids such as lactic and gluconic acid.They are credited with a positive effect on diges-tion and metabolism.

Aside from many innovative beverage con-cepts, Döhler also provides a wide range of high-quality fermentates (cultured / fermented bases)from malt, tea and fruit juices, as well as unfer-mented bases, with the help of the associatedcompany ALKO International B.V. In this waythe company combines traditional and modernbiotechnology. The product range is continuous-ly being enhanced.

Diverse positioning possibilities Fermented and malt beverages can be positionedin many different ways by virtue of their varia-tion possibilities. Thus fermented (cultured) andmalt bases can be positioned as health and well-ness beverages on the strength of their function-ality and natural components, but also as afashionable drink in bars and restaurants thanksto the novel taste experiences they provide.

Diana Wolfstädter (Marketing)Tel: +49 6151 306-1205Fax: +49 6151 306-8205Email: [email protected]

Excellent taste profiles and interesting posi-tioning also result from the combination of fer-mented malt bases and fruits, such as thesuperfruits cranberry and pomegranate, as wellas unique combinations like mango-lime, apple-mint and grapefruit-lychee.

From the initial idea to finished product In addition to malt and fermented (cultured)bases, the DöhlerGroup supplies fruit juice con-centrates, fruit preparations, blends, com-pounds, ingredient systems, emulsions, flavoursand colours. Natural food and beverage ingredi-ents have long been a central theme and integralpart of its range.

All ingredients are available both separatelyand in the form of all-in-one compounds.Additionally, the DöhlerGroup provides servicessuch as market research and concept develop-ment as well as sensory and consumer scienceexpertise. �

Fermented andmalt beveragescan bepositioned inmany differentways by virtue oftheir variationpossibilities.


The global juice market is booming, as the cur-rent consumption reaches 29.3 million litres

in UK and 42.8 million in the US.1 According toa recent research the UK’s adult soft drinks mar-ket is worth £105 million2 and 75% of modernpub goers give preference to soft drinks for rea-sons other than driving3. Juice manufacturersare in search of innovative solutions to helpthem maximise their potential. DSM FoodSpecialties offers an exciting portfolio of fruitprocessing enzymes designed to help beveragemanufacturers overcome production challengesand gain significant value.

Apple juice For apple juice processors looking to increaseoutputs, DSM Food Specialties’ Smart Conceptprovides an effective solution. Featuringenzymes for apple maceration, depectinisationand ultrafiltration, these products work in syn-ergy to achieve optimum benefit in application.The Smart Concept comprises three key ingredi-ents – Rapidase Smart, Rapidase Smart Clearand Rapidase Optiflux. Rapidase Smart is a spe-cific pectinase-based enzyme, which has beendeveloped for faster degradation of solublepectin and offers higher free run juice, lowermash viscosity and better pressability. RapidaseSmart Clear is a pectinase with a broad spec-trum of activities; it shortens depectinisationtime and provides users with a cost effectiveway to generate sustainable concentrate stabili-ty. Finally, Rapidase Optiflux ensures ultra-fil-tration efficiency. This unique processing aidcontains the optimum combination of enzyme

to meet fruit processing challenges

DSM FoodSpecialitieshighlights a juicyselection ofenzymes atInternationalFruit World.

Juicy solutions

activities, favours degradation of macro mole-cules and prolongs the operating time of filtra-tion enzymes.

Red berry and pomegranateRapidase Intense is another highlight. A uniquepectinase preparation active at low pH, it allowsprocessors of red berries and pomegranate tointensify extraction of colours, aroma andpolyphenols while increasing juice yield.Produced by Aspergillus niger, this enzyme iseffective in a wide range of red berries includingcranberries, blackcurrant, sour cherry, raspberryand strawberry. Rapidase Intense performsdirect juice clarification at the natural pH of thefruit. It also ensures the rich antioxidant proper-ties of the berry and pomegranate colour arereleased into the juice or pulp and not lost dur-ing processing - a key advantage for processorsusing these fruits to create blends with otherfruits which have a less intense colour or aroma.

With Rapidase Intense, beverage manufactur-ers can retain the freshness, quality and naturalhealth benefits of these fruits whatever the man-ufacturing conditions. Rapidase Intense is alsosuitable for organic juices.

International approvalsDSM Food Specialties is a leading supplier ofenzymes to the fruit processing industry. Itsinnovative portfolio offers reliability and per-formance in application and can be used toincrease fruit juice yield, optimise available pro-cessing capacity, plus troubleshoot duringdownstream processing.

All Rapidase products are preservative freeand approved as kosher and halal. They complywith all international requirements for foodenzyme preparations. �

Saskia NuijtenDSM Food SpecialtiesTelephone: +31 15 279 2685Fax: +31 15 279 3540Email: [email protected] www.dsm-foodspecialties.com

References:1. NationMaster.com, Food statistics 2010.2. Research published by Schloer, 2009.3. Research published by Schweppes Deuce, 2010.

Soft Drinks International – April 2010 39ADULT SOFT DRINKS

For the past 15 years Neville Portelli andGregory Watson have been running the suc-

cessful branding and innovation agencyUnderground BLC. During this time they haveworked with brands including The Coca ColaCompany, Hormel Foods (SPAM and StaggChilli), Sports Wales and leading law firms.

Adult choiceIt was back in 2008 when Nev and Greg firsttouched on the idea for ‘WP Hopper’.

Both were highly aware of the ever-growingbinge drinking issue and the negative effects ofalcohol on the body. So, it was when they were satin a local pub one evening that they started toquestion why there wasn’t a more suitable alterna-tive to alcohol. Why was every soft drink on offerfar too sweet or fizzy? Why wasn’t someone mak-ing a soft drink that was suited to a more maturepallet? A great tasting adult soft drink?

There simply wasn’t a drink out there that fitted– so if no one else was making it, then why could-n’t they?

Beverage developmentIt was then that Nev and Greg decided to set up‘Juice Brewery’, putting their years of marketingand branding experience into practice. They ded-icated time researching into what consumers real-ly wanted from a soft drink. It soon becameapparent that there was a huge sector just notbeing served adequately.

Six weeks later Nev and Greg were tasting theirvery first prototype.

With help from the experts they had managedto produce a drink which was brewed with malt-ed hops and barley. They had blended in fruitjuices and also added sparkling water. The result

the WP Hopper story

Fruity brew

Developedespecially foradults, ‘The SoftDrink Born in aBrewery’.

was a drink which, when poured into a glass, pro-duced a frothy head, just like a beer. It was thevery first adult tasting, adult-looking soft drink –which they decided to call a ‘Soft Brew’.

Nev and Greg chose to call their Soft Brew ‘WPHopper’ and it was launched last year to a greatreception. In fact, ‘WP Hopper’ won an IFEInnovation award and also came runner up toPepsi-Co at the Beverage Innovation Awards.

At the moment ‘WP Hopper’ is available inthree flavours – apple, blackcurrant and citrus, –but as the brand grows, there are plans to intro-duce other flavours.

From strength to strengthSales and the popularity of ‘WP Hopper’ aresteadily rising; the brand is going from strength tostrength. 2010 has already seen some big news for‘WP Hopper’. It’s been given a whole new lookand feel, revealing more sophisticated packaging,yet still retaining a premium feel. From June, thedrink will be available in one of the UK’s mostrespected supermarket chains. Also, ‘WP Hopper’is now available ‘down under’ with 7-Eleven inAustralia stocking in all 350 stores. �

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brewer stirs up local soft drinks

Kenya bottles upto Alvaro

When it was introduced into the local marketless than two years ago, Alvaro, a malt-

based non-alcoholic drink, marked a hugedeparture from tradition. It was meant to excitethe local beverages market while at the sametime was a calculated move meant to quench thethirst of an ever growing market segment thatwas hugely ignored by the existing products inthe marketplace.

East African Breweries Limited (EABL) is thelargest beer manufacturer in the entire East andCentral Africa region and is one of the largestcompanies by market capitalisation listed on theNairobi Stock Exchange. The beer maker boastsa wide portfolio of alcoholic beverages, includ-ing beer and spirits that have withstood the testof time. Alongside products such as Tusker,EABL’s flagship beer brand, that has a near-fanatical client base in Kenya and the entireregion, EABL has over the years come up withinnovative products meant to water the throatsof its ever expanding consumer base. With brew-eries, distilleries, support industries and anelaborate distribution network across EastAfrica, EABL leaves no doubt at all that it is notonly the dominant brewer in the region, butguarantees quality products that continually rollout from its Ruaraka breweries in Nairobi.

But when it introduced its newest addition toits beverage portfolio two years ago, EABL wasnot only surprised at the market reception butthe market equation changed overnight – forev-er.

Turf warsWhen South African beer giant Castle BrewingLimited ‘encroached’ on EABL’s regional turfabout a decade ago, a vicious battle ensued aseach side tried to gain the upper hand in thelargely lucrative beer market in Kenya and thewider East African region. EABL fought toothand nail to protect its turf and finally won thebattle through aggressive marketing campaignsand continuous product development.

But few people, if any, foresaw a similar battlebetween East Africa’s most respected beer com-pany and Coca Cola, the world’s largest softdrinks company. Coca- Cola made a swiftresponse when it introduced Novida less thansix months after Alvaro hit the marketplace. Theentry of Novida, according to experts, helpedcarve out a new niche market that largely wentunnoticed until two years ago – the adult nonalcoholic consumers. If the current marketdevelopments are anything to go by, it seemsthat this market is rather extensive and provides

the newest battle ground between a global softdrink maker and a local beer giant.

But the introduction of Alvaro into the region-al market by EABL two years ago has not onlyraised the stakes higher in the regional beveragemarket, but has sparked off yet another turf warbetween two giant beverage companies. Formany years EABL has enjoyed a loyal followingin the region, boasting a war chest of variousbeer brands such as Tusker Malt Lager andPilsner that have captured the imagination ofmany a local beer drinker. With such a success-ful following, EABL was keen on makinginroads into the lucrative regional soft drinksmarket.

Healthy numbersThe introduction of Alvaro in 2008 was a calcu-lated move to introduce a brand that catered forthe growing adult non-alcohol consumers.According to EABL Group Strategy ManagerGeorge Karanja, Alvaro became a success withthe consumers as soon as it was introduced intothe market. “With an overall market share ofabout 65%, Alvaro has been an instant hit.”

And it seems that even EABL did not antici-pate the kind of reception that Alvaro hasreceived in the last two years. According toKaranja, EABL introduced Alvaro into theKenyan market in two distinctive flavours ofPear and Pineapple. The performance of the twohas been so good that the company has this yearintroduced a third flavour, Passion, with plansto introduce yet another flavour before the endof the year.

“It is, however, important to note that it is notmerely introducing flavours into the market, butit is a way of getting to know our consumersmuch better,” said Kanaja.

EABL has made heavy investments in market-ing, product branding, bottling and communica-tions to ensure that Alvaro gains marketdominance like the company’s alcoholic brandsand leaves a sweet taste with its targeted adultconsumers. According to Karanja, EABL has sofar invested over 100 million Kenya Shillings(Kes.) – (US$ 1.3 million) – into making Alvarovisible in the marketplace. This has translated

non-alcoholicbeveragestargeted at adultconsumers haveopened up anew andexciting marketin Central andEast Africa,writes DenisGathanju.

Denis Gathanju is a freelancejournalist, based in [email protected]

Soft Drinks International – April 2010 41ADULT SOFT DRINKSinto the sale of more than 50 million bottles of Alvaro, since itsintroduction, or just over 16 billion litres of the soft drink hav-ing already been consumed by the local market.

Youthful drinkersBut what has made Alvaro such a darling with the consumers?

According to Karanja, Alvaro’s target market is the largeyouthful population that doesn’t drink alcohol, but who want abreak from existing soft drinks. Kenya has a large youthful pop-ulation between the ages of 24 and 35, many of whom arestraight out of college and have their first job. Moreover, Alvarois competitively priced at about Kes. 25 (32 US cents) per 330 mlbottle, a contributing factor that has resulted in bottles flying offthe counter.

Yet it has not been smooth sailing for Alvaro as EABL has hadto come out to protect its brand after it was claimed in theKenyan Parliament that the drink was not fit for consumption,especially by young people in schools and colleges, as it con-tained alcohol. EABL invited a Parliamentary committee to itsbrewing plant in Ruaraka on the northern outskirts of Nairobiwho inspected the facility and gave Alvaro a clean bill of health.

But while EABL has been accustomed to selling its productsin pubs and night clubs, it was a whole new experience for thegiant brewer to push its new product into the kiosks and shopswhere soft drinks are sold. This posed a new distribution chal-lenge for EABL as it sought to sell its new product in the townsand cities and deeper into the rural communities.

Said Karanja: “Our biggest challenge as a company has beenin getting Alvaro into regular shops and kiosks where soft drinksare mostly consumed; this is not what we are accustomed to asan alcoholic drinks maker.”

Going regionalWhile the local market has been abuzz with the new drink fromEABL, the brewer is eyeing the larger regional market; integra-tion under the East African Community (EAC) and the CommonMarket for East and Southern Africa (COMESA) has pulleddown trade barriers and made it easier for movement of capital,goods and services and human resources across member coun-tries. The opportunities that lie within these new markets,according to Karanja, are immense and EABL is seeking to buildnew distribution channels in order to push its products intothese markets.

“In the medium term and long term we are exploring newmarkets, with Southern Sudan, Rwanda, Djibouti, Malawi,Tanzania and Ethiopia top on our priorities,” says Karanja.

EABL has already successfully launched Alvaro into theUgandan market last year and is planning on an onshore produc-tion facility in Kampala in the next 18 months to meet demandfrom this market. The production facility in Kampala, notesKaranja, will go a long way in easing logistical headaches interms of supply and distribution of products across the GreaterLakes Region that includes the eastern part of the DemocraticRepublic of the Congo, Rwanda, Burundi as well as SouthernSudan.

EABL is also in the process of introducing the malt-baseddrink into the Tanzanian market with the expectation that it willbe as warmly received by consumers in this nation as Malt-Guinness, another malt-based non-alcoholic beverage fromEABL.

By going regional, the brewer intends to not only seek out newmarkets, but underline what Kenyan consumers have confirmed– that Alvaro is the soft drink of choice for the newly discoveredadult non-alcoholic drinkers. �

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42 Soft Drinks International – April 2010MArKET AnALYSIS

During therecession theregion hasrecorded volumegrowth threetimes higherthan globallevels, reportsBrian Morgan.

In 2009 the Asia Pacific region consumed atotal, on- and off- trade, of over 395 billion

litres of commercial packaged beverages, the percapita equivalent of 2 litres per week. Globally,the region displays some of the biggest dispari-ties in levels of commercialisation in drinks. It ishome to markets with some of the highest levelsof commercialisation, like Japan and SouthKorea, but also with some of the lowest, likeIndia and Vietnam.

The recent global economic downturn hastaken a minor toll on sales in Asia Pacific coun-tries, as the region saw a slight slowdown in totalsoft drinks volume growth, from 8% in 2008 to6% in 2009. But this still represented the mostgrowth of any region, and was three times higherthan the global growth of 2% for the same year.

Share of throatTo better understand the competitive positionfaced by soft drinks manufacturers in the region,a comparison of overall share of throat across thelast decade can be useful.

Hot tea is the dominant drinks category andaccounts for one in every five litres of brandedbeverages consumed in Asia Pacific, fuelled byIndia, Pakistan, Indonesia and China. As a shareof wallet, tea’s participation is much weaker,equivalent to only half the expenditure on car-bonates, the region’s leading soft drinks category.

Within soft drinks, bottled water stole a marchon beer over the past decade, emerging as thesecond ranked sector behind hot tea. Growth was

particularly strong in China, Indonesia and thePhilippines. Carbonates ranked ahead of bottledwater in 1998, but had dropped behind by 2003.This was less to do with any significant health-driven trend in the region, and more to do withincreased availability of branded low-price waterin bulk containers. The comparatively low shareof throat for carbonates indicates significantpotential going forward, particularly if purchas-ing power strengthens among lower incomegroups.

Fruit/vegetable juice was a key growth story ofthe second half of the decade, driven by China,where the category increased by 156% between2003 and 2008. This trajectory sheds light onwhy Coca-Cola was so keen to buy Hui Yuan, thebiggest national player. China’s Ministry ofCommerce rejected the US$2.4 billion bid on thebasis that the combined participation of the twocompanies would be too powerful.

Spectacular economic growth over the pastdecade, above all in China and India, hasstrengthened purchasing power and expandedthe urban middle class. Many people who wereformally excluded from consumer goods marketshave been brought into the fold, dramaticallyincreasing the core base. Increased purchasingpower means there will be greater opportunityfor a variety of premium carbonates and juices oradded value functional drinks. The region’sfuture demographics present a mixed picture.Japan, for example, is ageing, while India andIndonesia each have very youthful populations.Product launches will need to vary across coun-tries in the region, or have enough flexibilitywith flavours and subbrands to appeal to differ-ent demographics in different areas.

2009 and beyondLooking at 2009 in terms of absolute volumegrowth in Asia Pacific, bottled water was againthe big winner, buoyed by the growing penetra-tion of branded large-size containers. The diffi-culty of distribution in key markets, notablyChina, India and Indonesia, is the biggest obsta-cle to realising growth potential across all themain sectors. Despite this, bottled water is fore-cast to consolidate its position as the dominantdrinks category both in throat and wallet terms,reflecting a sizeable market for large containers.Demand, in turn, will be supported by weakpotable water infrastructure.

Fruit juice and RTD tea made important nichegains, reflecting huge absolute growth in China,

for Asia Pacific soft drinks

Untapped potential

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Soft Drinks International – April 2010 43ASIA PACIFIC

Increasedpurchasingpower meansthere will begreateropportunity for avariety ofpremiumcarbonates andjuices or addedvalue functionaldrinks.

the biggest growth market in the world for bothsectors over the past decade. Good-for-you cate-gories of soft drinks like fruit juice and RTD teaare winning share-of-throat ground from carbon-ates, which have underperformed in key nichemarkets, especially Vietnam, South Korea, thePhilippines, Malaysia and Indonesia. This isexpected to continue, with fruit juice driving aforecasted 7.5 billion litres of new consumptionand $US10 billion of new spending to 2013,some four times higher than carbonates.

Segmentation and distribution are key to further growth

As companies continue to venture into productcategories where they were not previously pres-ent, non-alcoholic drinks became more concen-trated and less fragmented with the same bigcompanies operating in almost all product cate-gories. In 2009, this trend was seen to be motivat-ed by the manufacturers’ quest to take advantageof the fastest growing product categories. Forinstance, in the Philippines The Coca-ColaExport Corp has cashed in on energy drinksthrough its Samurai brand. On the other hand,Asia Brewery Inc which has long dominated stillbottled water was also seen to ride the wave ofhealth consciousness and the vibrant perform-ance of juice drinks and functional bottled water.Thus, expanding product lines have allowedcompanies to take advantage of opportunities infast growing product categories, thereby allow-ing them to diversify their portfolios and offsetthe effects of declining categories.

Strong penetration by local companies is alsoa reflection of their distribution capacity withinsmaller, non-chained retail outlets such asIndonesia’s warung (small family-run business-es) and kiosks, which collectively account for ahigh proportion of drinks sales. Domestic com-panies are able to reach into the furthest pointsof the Indonesian archipelago, which makesthem potentially highly prized acquisition tar-gets for multinational players looking tostrengthen their positions in Indonesia.

But multinationals can also have a role in thismarket dynamic in the future. As consumer cul-ture modernises, arguably the biggest challengefor the drinks industries will be enticing thenewest generation of young adults in countrieslike Indonesia and India. For example, the teaindustry will need to keep in step with the grow-ing Western-style advertising profile ofIndonesia’s soft drinks and dairy drinks indus-tries, and this is precisely where multinationalscould bring some added know-how to the table.

Looking to drinks for new functionality

Reaching an aging population will be just asimportant to soft drinks manufacturers for manyof the Asia Pacific markets where the demo-graphics project to be older. The concept of usingnutrition to prevent diseases and also for moreimmediate health benefits is luckily accepted byconsumers in this region, perhaps more than anyother. As a result, functional beverages withadditives that move beyond antioxidant contentand general health are increasingly prevalent.

The year 2009 witnessed the proliferation ofproducts which are fortified with L-carnatine, a

compound marketed for its energy-giving proper-ties. The Coca-Cola Export Corp launched NesteaFit in the Philippines during the year, a powdertea concentrate infused with apple flavour andenhanced with L-carnitine. Zest-O Corp fol-lowed suit through its introduction of OrchardFresh, a fruit/vegetable drink fortified with Co-Qand L-carnitine. Universal Robina Corp also tookadvantage of the popularity of L-carnitinethrough its newly launched brand Envidia.

Asia Brewery Inc on the other hand has takenfruit/vegetable juice to a new level through theintroduction of Feelgood which is fortified withprebiotics. RFM Corp launched a new variant ofVitWater in 2009 called MultiVit, a functionalwater fortified with vitamins and mineralswhich could be found in a tablet of multivita-min. This new innovation is geared towards thehealth-conscious, middle-aged, on-the-go cus-tomer. The product eliminates the hassle of buy-ing bottled water and separate multivitamins.

The launching of fortified brands is indicativeof the growing health consciousness among buy-ers in the region. The acceptance of these brandsis a testament to the growing preference of mid-dle-income consumers for healthier soft drinkalternatives, highlighting the significance of softdrinks not just as refreshment but as a healthdrink. With most players going after consumersthrough L-carnitine fortification, health benefitsis an emerging important platform of competi-tion, thereby intensifying rivalry among softdrink product categories.

Additionally, the growing holistic view ofhealth and beauty will shape the trend towardshealthier products with manufacturers fortifyingproducts not just to enable customers to haveenergy, stronger immune systems and diseaseresistance, but also to attain a more attractivephysique. Nutrients like collagen and vitamin Ewhich beautify the skin are expected to emergeduring the forecast period and indeed canalready be found in several examples of bottledwaters and cereal-based drinks, as well as inpackaged foods like chewing gum and jellies. Assoft drinks manufacturers look for ways to grabmarket share in highly developed categories,products positioned for cosmetic benefits stillrepresent a largely untapped opportunity. �

Brian Morgan is BeveragesAnalyst at EuromonitorInternational.www.euromonitor.com

44 Soft Drinks International – April 2010MArKET AnALYSIS

More than 87million people live among the7,107 islands that make up the Philippines;

it is a marketplace that stretches from the south ofChina to the northern tip of Borneo. Its peoplelive in a hot, humid and tropical climate verycompatible with soft drinks consumption. Ofinterest to soft drinks marketers is the fact that31% of Filipinos fall into the critical 10-24 agegroup. This market should really be bursting withpotential, but Canadean’s annual Philippinesreport suggests that at around 60 litres of softdrinks per capita, levels have not budged sincethe turn of the century. This statistic might seemstrange when you consider that prior to the globalfiscal troubles of 2008 the economy was growingby more than 7%.

Shift from carbonatesThere has not been a great shift away from onebeverage sector to another; soft drinks accountedfor 43% of commercial beverages consumption in2000, a figure that remains the same today. Thepoor performance can, in fact, be traced to thecarbonates category, which has slipped by morethan 10 litres between 2000 and 2008. Filipinoshave been shunning the fizzy drinks of the car-bonates sector and migrating to other soft drinkscategories. In spite of this, Filipinos have a sweettooth and carbonates are still a traditionalfavourite, the beverage of choice at parties andfamily occasions. Carbonates account for half ofall soft drinks traded in the country.

The Filipino consumer is, however, becomingmore and more educated on health and wellbeingissues and this may be underpinning the recentperformance of the category. A worrying trend forthe industry is the banning of carbonates in someschool canteens in favour of healthier alterna-

stimulate soft drinks market

The Philippinesshould bebursting withpotential, writesrichard Corbett.

Energy drinks

tives. Concerns have prompted the penetration oflow calorie drinks to increase, but these productsstill make up a very small part of the overall car-bonates market.

Packaged water growthApproximately three of the litres lost from thecarbonates category seem to have gone to thepackaged water category, but it is more complexthan that; it is hygiene factors that are behind therise of waters and not consumers switching fromone category to another. At just five litres eachand with growing health awareness and questionmarks over the quality of municipal water, theprospects for water remain very good. The impor-tance of clean water for a healthy and activelifestyle is the message on TV, radio and postersfrom all the major players. The market is domi-nated by still waters which register a share of98% of total water sales; Filipinos are reluctant topay a premium for sparkling water. Of note in thePhilippines is the trend for packaged water to beused by mothers to dilute powdered milk forbabies. Distilled water is preferred, as it is seen aspurer and therefore safer for the baby.

The rise of iced teasThe bulk of the carbonated soft drinks losses canprobably be accredited to the rise of iced teas.Iced tea consumption has jumped from one toseven litres per capita between 2000 and 2008and the category has been one of the success sto-ries of the Philippines soft drinks sector. Withiced teas attracting so many carbonates con-sumers, you might have expected the carbonatediced tea segment to be well represented but thesehave all but disappeared from the market, and themarket is divided between powdered iced teaswhich make up just over two thirds of volumesand still iced teas which account for just under athird. RTD iced teas have proved very popular inthe on-the-go category and availability is wide-spread in street stalls.

Undoubtedly, the involvement of some of theglobal beverage heavyweights has contributed tothe stunning progress of iced teas in thePhilippines. Nestlé’s Nestea and Unilever’sLipton are both present. The iced tea formulaCarbonates may have fallen, but sales still account for more than half of consumption.

Source: Canadean

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The tropical climate contributes to the high soft drinks share.

Source: Canadean

Soft Drinks International – April 2010 45ASIA PACIFICworks in the Philippines because iced teas areperceived as being healthy and are widely avail-able. The area is also a very price sensitive mar-ketplace and the price of iced teas makes themvery attractive to the local population. Canadeanfigures suggest that the average price for a litre ofa carbonated soft drink is PHP43.01, in contrastto PHP12.33 for a litre of iced tea; this statisticgoes a long way to explaining the shift from car-bonates to iced tea. Canadean is optimistic thatthe iced tea curve remains firmly upwards andthe market will continue to make good progress.

Powdered drinksAt PHP10.28 per litre, the fruit powder segmentis an even more economical form of refreshmentthan iced tea and while the category has notenjoyed the spectacular growth of iced teas, mostof the remaining lost carbonates volume hasmoved to this category. As with iced tea, the par-ticipation of big companies like Coca-Cola (EightO’ Clock) and Kraft (Tang) is a key factor behindthe size of the category, providing the investmentto maintain the category’s profile among con-sumers. Again, fruit powders have a healthy rep-utation and the leading fruit powders areperceived as healthy with a number of brands,including Tang and Eight O’clock, beingenhanced with added vitamins. At 11 litres percapita, fruit powders are the second biggest softdrinks category in the Philippines. Filipinos actu-ally view powdered iced teas and fruit powdersas being very similar.

Juice and juice drinksBetween them, carbonates, water, iced teas andfruit powders make up 84% of soft drinks sales inthe Philippines. Juice, nectars and still drinksaccount for much of the rest of the volume.Filipino consumers view all beverages that con-tain juice as juice drinks and with their lowerjuice content making them cheaper, the stilldrinks category is the biggest of these three cate-gories. Growing health awareness and safety con-cerns amongst Filipinos are the driving factorsbehind the increase in juice-based drinks whichare considered to be (or are advertised as) healthydrinks.

Sports and energy drinksSports and energy drinks are also viewed ashealthy, functional drinks and consequently have

Richard Corbett is a StrategicAnalyst at UK-based CanadeanLtd, the leading globalbeverage research consultants. Email:[email protected]

been recording very encouraging results. In thePhilippines the line between sports drinks andenergy drinks is blurred; sports drinks are some-times perceived as energy drinks by consumers,which provides sports drinks with a wider con-sumer base. Energy drinks, however, are verypopular with night shift workers as they arebelieved to aid alertness and reduce the effects oflong nights at work. Energy drinks are also start-ing to gain popularity as mixers with alcoholicdrinks, particularly gin and rum. Some Filipinoconsumers also believe that energy drinks canreduce the effects of a hangover. One of the keystories of the 2009 Filipino soft drinks market hasbeen the stunning performance of the energydrinks category. Such drinks have a broad audi-ence helped by affordability and the perceptionthat they can quench thirsts as well as deliver aboost to energy levels. The energy drinks categoryis a hotbed of innovation.

Looking forwardIn 2010, the key to understanding the soft drinkssector in the Philippines is to appreciate theimportance of price and the growing emphasisbeing put on health and wellbeing by consumers.If soft drinks per capita are to start growing again,then the industry will need to be conscious ofthese two themes. Canadean’s global forecastingtool suggests that the prospects for soft drinks inthe Philippines are good. �

Price is very important in the Philippines.

Source: Canadean

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46 Soft Drinks International – April 2010BoTTLInG AnD FILLInG

By commissioning its first PET bottling line,Nairobi Bottlers Ltd (NBL) in Kenya has

opened several doors into the future for itself inone clean stroke. To start with, this is the firsttime that this beverage bottler has installed PETcapacities in-house. Second, this PET line pro-vides an option for NBL to fill Coca-Cola’s inter-national Dasani water brand on its ownpremises. And third, this Coca-Cola anchor-bottler is thus tapping into new opportunities onthe market, specifically with key accounts likethe big supermarket chains. The new PET line,featuring an integrated blow-moulder/fillerBLOC configuration and rated at 22,000 contain-ers an hour, was supplied in its entirety byKrones and went into operation in late 2008.

Kenya is a country where a bottle of Coca-Colais as cheap for consumers as almost nowhere elsein the world: they have to pay a mere 20 Kenyanshillings for a 300ml bottle of soft drinks, whichcorresponds to 20 eurocents. This extremely lowprice is the only possible way to create a sensiblepresence on the market. The price of a new glassbottle is almost just as high.

“Hakuna Matata – no problem” is the most pop-ular colloquial phrase, and that even though theirdaily struggle to survive is for many Kenyansnothing short of ultra-problematical. SergioFernandes is the Country Supply Chain Managerof Nairobi Bottlers Ltd in Nairobi. Coca-ColaSouth African Bottling Company (Coca-ColaSabco) owns a majority holding in NBL. Sabco, inits turn, is an anchor bottler in the Coca-Cola sys-tem, operating 25 filling plants in 12 countries,divided up into the three divisions of north-eastAfrica (Ethiopia, Kenya, Uganda, Tanzania andMozambique), southern Africa (South Africa andNamibia) and Asia (Sri Lanka, Nepal, Laos,Vietnam and Cambodia).

for Nairobi Bottlers

Installation ofnew PET lines,opens up newpossibilities forKenya’s biggestCoca-Colabottler.

New opportunities

The biggest Coca-Cola bottler in KenyaIn 1995, Sabco, together with its partner Centum(ICDC), which owns a minority holding, pur-chased Nairobi Bottlers directly from The Coca-Cola Company. Back then, there were threeKenyan facilities, two of which were closed downin 2004. And 2005 saw the entire production oper-ation being concentrated in a new building in thesuburb of Embakasi, located at Nairobi’s airport.NBL is not the only Coca-Cola licensee in Kenya;there are another seven bottlers handling CC prod-ucts. But NBL is the biggest company, producingabout half of Coca-Cola’s entire soft drinks volumein Kenya. The volume filled by NBL comes toroughly 20 million physical cases (32 million unitcases) or 170 million litres, or 4.25 litres per head.And here NBL is largely concentrating on theregion in and around Nairobi, plus the Nakururegion to the north, and the Machakos region tothe south east, thus supplying around one third ofKenya’s population.

A classic returnables marketKenya’s soft drinks market has traditionallyalways focused on returnables. Even one yearafter the start-up of its non-returnable-PET line,about 92% of NBL’s production is still being filledin returnable bottles, and a mere 8% in non-returnable PET. In view of the pricing, there arealmost no cans at all on the Kenyan market,except some minimal imported quantities, andalmost no non-returnable glass bottles, either. Andthe Coca-Cola licensees have a well-nigh uniqueposition on the soft drinks market.

Novida makes its debut in KenyaThe picture is quite a different one for the othernon-alcoholic beverage segments. There are morethan 50 companies bottling water in Kenya: in thismarket Coca-Cola’s Dasani brand accounts foraround 20%, which makes it the market leader.Coca-Cola’s Minute Maid product range’s share ofthe fruit juice market is likewise one-fifth. Here,The products are packed by a Variopac Pro PFS non-returnables packer.

Soft Drinks International – April 2010 47BOTTLING AND FILLINGhowever, another brand processing the fruits ofdomestic farmers is significantly stronger.Moreover, this market, with its over 100 bottlers,is even more fragmented. As a world premiereamong the Coca-Cola bottlers, NBL has launcheda beverage called ‘Novida’, a malt-based carbon-ated soft drink, available in the four flavours ofpineapple, tropical fruits, apple and orange.Within one short year, the production output ofNovida was already accounting for five per cent ofNBL’s overall production volume, and for 50% ofKenya’s entire (still-young) malt-based drinksmarket. So all in all, Nairobi Bottlers Ltd is theundisputed number one in Kenya’s soft drinksmarket.

A strategic shift towards complete linesWhereas Sabco specifies both strategy and corpo-rate policies from a central location, the countryteams are relatively free in their decisions relatingto investments and national market development.NBL employs more than 1,000 people, 660 ofwhom work in supply chain (production). Thefacility operates nine lines, including one premixline, a small manual bottling unit for a lime-basedmixed drink, and six returnable-glass lines, plusthe new PET line. Whereas NBL used to puttogether bottling lines itself on the mix and matchprinciple, 2007 saw a shift in strategy and a deci-sion to give preference to complete single-sourcedlines in future. And NBL premiered this strategywith a complete 36,000-bph glass line fromKrones, which went into operation in 2007. Themajority of the returnable glass bottles handled onthis line comprise a variety of 300ml sizes. Andstill, NBL has to manage more than 50 differentSKUs (stock-keeping units).

“It’s simply availability on the market that boosts demand”

The decision in favour of PET was taken just oneshort year after installing this glass line. “It’salways been our firm conviction that with thisnew line we’re creating new markets for our-

selves”, says Sergio Fernandes. A conviction vali-dated by success. Although you have to pay 40eurocents for a 500ml Coca-Cola PET bottle, andonly 28 eurocents for the same contents in glass,PET is a popular choice. “We’re recording highgrowth for soft drinks in PET and are now for thefirst time able to fill Dasani water here on ourpremises. It’s simply availability on the marketthat boosts demand.” Previously, Dasani had to beimported from Tanzania to meet the demand, andthe bottling of soft drinks in PET handled byanother Coca-Cola bottler in Kenya.

Blow-moulder/filler BLOC solves space problems

For its new PET line, NBL opted for a blow-moul-der/filler BLOC configuration, comprising aContiform S12 and a Volumetic filler accommo-dated in a cleanroom. “This enabled us to solveour space problems”, explains ProductionManager Mwenda Ruona Kageenu. The PET bot-tles are dressed by a Contiroll wrap-aroundlabeller, and packed in a Variopac Pro PFS non-returnables packer. Palletising, too, has been auto-mated and is handled by a Pressant. A Contiflowmixer has been installed for beverage blending.“In view of space constraints, we don’t keep anypreforms in stock, either, but are taking just-in-time deliveries from the preform producer on adaily basis”, continues Mwenda Ruona Kageenu.And he adds: “It’s very interesting to observe howKrones is continually expanding its product port-folio, as most recently by the water treatment sys-tem. That’s one option which might at one pointin the future be of interest to us as well.”

Exploiting performance reserves“Originally, we had a slower line in mind, butpurchase costs don’t rise in proportion to line per-formance, which is why we opted for a higher out-put straight away”, explains Sergio Fernandes.“The idea behind this was – among other things –to be able to exploit performance reserves and todeliver 2 litre containers to Uganda. In addition,demand always peaks in December, and that’s the

Previously,Dasani had to beimported fromTanzania.

The blow-moulder/filler BLOC, featuring a Contiform S12 and a Volumetic filler in acleanroom, solved some exigent space problems.

A Contiflow mixer has been installed for beverageblending. Continued on page 49.

As the first Coca-Cola bottlerworldwide, NBL has launchedan entirely new beverage called‘Novida’, a carbonated softdrink based on malt.

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crucial month for us. You see, our Coca-Cola products have a shelflife of only six weeks, so we can’t produce for the warehouse.Moreover, we’ve once more come up against the limits of our glasscapacities, despite the new line installed in 2007, and so if there’sadditional demand we simply fill in PET. What we did learn, how-ever, was that with nine different packaging variants run on thePET line we’ve almost bitten off more than we can chew. It meansthat there are frequent interruptions for change-overs, which does,of course, reduce the line’s output.”

Excellent local support from the Krones LCS CentreDespite its satisfaction with the complete Krones glass line, NBLleft no stone unturned before deciding on the investment. “Wescrutinised four different vendors. And Krones was not the cheap-est. You see, what’s really a very big problem for us in Kenya is thecontinued shift in the exchange rate against the dollar and theeuro. In the period from order placement to PET line commission-ing alone, we lost 20% by devaluation against the euro. In the finalanalysis, however, the determinant factors were the good relationswe’ve had with the Krones staff over many long years and also theexcellent local support from the LCS Centre in Nairobi, whichguaranteed an efficient partnership. We’re in good hands withKrones.”

Intensive training at the Krones AcademyNBL sent 10 operators and maintenance staff, each of them for 30days, to the Krones Academy in Neutraubling. “That’s what wedid for the glass line as well, and it worked out fine”, emphasisesSergio Fernandes. “We’re benefiting greatly from this. The mem-bers of staff trained in this way take possession of the line, so tospeak, they demand progressively more of themselves. And what’smore, they were able to familiarise appropriately their colleaguesfrom the other shifts once they were back home. During the fourweeks of commissioning, we released them from other duties,enabling them to devote their entire working hours to the newmachines, together with the Krones fitters.”

The money channelled into the PET line has already paid off. In2009, output rose by 10% over the preceding year. This means thatcooperation with Krones has already proved its worth and is thebest evidence for a correct decision. Hakuna Matata (there are noworries). �

“It’s very interesting to observe how Krones is continually expanding itsproduct portfolio”, says Production Manager Mwenda Ruona Kageenu.

Horst Meixner, Krones AG. Tel: +49 9401 70-3301 www.krones.com

Soft Drinks International – April 2010 49BOTTLING AND FILLING

PALLET STRETCH WRAPPINGBANDING SYSTEMS

AETNA GROUP UK LTD - Packaging HeightsHighfi eld Parc - Oakley - Bedford MK43 7TA - England

tel. (+44) 0 1234 825050 - fax (+44) 0 1234 [email protected] - www.aetnagroup.co.uk

94.000 MACHINES AND SYSTEMS INSTALLEDworldwide sales network of over 450 distributors

and agents continue to offer one of the most comprehensive ranges of packaging machinery, systems

and service provision anywhere.

SHRINK WRAPPING SYSTEMSSHRINK WRWWRAAAPPING SY

NEW OPPORTUNITIES - continued

50 Soft Drinks International – April 2010EnD oF LInE PACKAGInG

The Shepton Mallet (UK) based family-ownedcontract packer is now well into its second

century. Much has happened to the business but2009 was something of a milestone.

Clive Frampton, the fourth generationChairman of the business, said: “In 2009 we havemade some major investments and have signifi-cantly increased our processing and filling capa-bilities. It was a busy year for our outstandingteam who relish the challenges that our businessgrowth presents.”

Framptons have long been a leading independ-ent co-packer and have developed considerableexperience in liquid food processing. Theyprocess and pack a wide range of products inextended shelf life (ESL) gable top and ambientcartons, currently operating six Tetra lines, withtwo more to come on stream this year. Workingwith brand owners Framptons provides every-thing from product development through todelivery of the final products, with a current port-folio of products ranging from cows and goatsmilk, fruit juices and smoothies, dairy alterna-tives including soya, rice, oat and coconut, and arange of egg products.

When the Sun Juice operation ceased in theearly part of 2009, Clive Frampton was quick tospot an opportunity by purchasing the PET lineso that the business could add ESL bottling forexisting and new customers. So by acquiring thewet end Federal line, coupled with a 20,000 sq ftfactory adjacent to the existing site, the companythen looked at the labelling and packing areas ofthe line.

The right choiceDerek Tiley, Engineering Manager, who had expe-rience with Gaymers, Strathmore and HildonWater (who also have a Dimac st@r), discussedwith Clive the options available to offer the bestvariation of secondary pack to the current andfuture customer base.

Tiley explained; “We wanted to stay with paperself adhesive labels so we chose a Graham Captainunit, and we stuck with Videojet to provide thecoding requirements. The case erector and shrinkwrapper had to be a versatile machine with quickchange over and therefore minimum downtime. I

had experience of all the major Germanand Italian manufacturers but my mainaim was flexibility and reliability, plusa UK support team. We needed amachine that could offer tray or pad,film only, and print registered film, in anumber of pack configurations of 8x2,6x2, 3x3 and 2x2.

“I was very impressed with thedesign and build quality of theirDimac St@r One machine that is capa-ble of 30 ppm.

solution for new PET line

Shrink-wrapper

The Dimac from Aetna was the right choice.

“Aetna were well known to Framptons, havingsupplied three Robopac semi auto pallet stretchwrappers, so their ability to support a customerwith after sales support, service and spares, cer-tainly helped in the decision to acquire theDimac. Furthermore, when the machine arrivedat Shepton, it was fully up and running withinthree days and hasn’t missed a beat since.”

Design and supportThe ‘we can do’ attitude at Framptons is verymuch echoed by Aetna both in the UK and Italy.As Framptons are co-packers, they have to haveline and equipment efficiency at the highest lev-els. Without it they would struggle to maintainthe business.

Colin Barker, General Manager of Aetna UK Ltdsaid, “Framptons are a natural fit for us asmachine suppliers. We have invested heavily inthe UK and Italy, in both machine design andsupport services. Aetna completely redesignedtheir Dimac range in 2008.”

The St@r range is their most advanced series ofmachines to date and is available in three desig-nations, Blue, Green and Gold. All machines aresingle roll, continuous movement machines with-out sealing bars. The ‘top level’ electronic man-agement system ensures high productionperformance. Designed to be operator friendly,the colour touch screen panel can be used to con-trol all machine parameters, record productionstatistics, manage and modify size changes aswell as control tunnel temperatures for individ-ual applications.

The machines are pre-prepared for connectionto a centralised production data management net-work if required, and remote monitoring is avail-able via an optional modem to allow faultdiagnosis, programme setting adjustments andup-grades to be made remotely on-line.

The newly designed tunnel provides highshrinking performance and increased thermalinsulation to save power and a new cooling fan atthe exit of the tunnel provides improved packpresentation and integrity.

The machines in the St@r range include cen-tralised lubrication, air conditioned electricalcabinet, two film antistatic bars, and two filmreel holders with disk braking, newly designedfilm flight bars for high precision and reducedvibration. The new fan, optional on Blue St@r,located under the shrink tunnel maintains themesh conveyor belt travelling through it, at aconstant temperature. High capacity blank maga-zine, 400 blanks for Blue St@r and 800 blanks forGreen and Gold St@r machines, are hand wheeladjustable �

www.aetnagroup.co.uk

Soft Drinks International – April 2010 51WAREHOUSING

In the current climate, many businesses arefaced with making the most of their legacy

warehouse systems. Without the easy availabilityof finance, major capital expenditure budgets arelikely to be rare luxuries for some time to come,so the old adage of ‘make do and mend’ has takenon a new currency among supply chain practi-tioners. One company that has worked hard toimprove its existing legacy systems isWincanton, which operates a 275,000 sq ftnational distribution centre (NDC) atLutterworth for soft drinks manufacturer, Britvic.

Britvic’s high bay storage area is served by 17individual cranes, which were originally con-trolled through two PLCs (programmable logiccontrollers). These worked in tandem with eachcrane’s individual Siemens S5 controller. Afterseveral months use, it became clear that greateroperational efficiencies could be achieved inaspects of the system’s monitoring, maintenanceand repair, by utilising a more bespoke solution.

Chris Dockree, General Manager forWincanton, explained: “Whilst the original sys-tem worked well, with the advancement in PLCtechnology, we realised that by installing indi-vidual control systems for each crane – in thiscase Siemens S7s – we could more closely mon-itor crane performance, without the need to shuthalf the operation down should repairs orplanned maintenance be needed.”

for Britvic

Distributing with fizz

operationalefficiencies canbe achievedthrough upgradeprogrammes and HMIimprovements,according toSavoye.

Human-machine interfaceThe Lutterworth site has also benefited from anongoing HMI (human-machine interface) project,which has seen minor, yet important changes tovital areas within the warehousing function.Warehouse systems specialist Savoye wasinvolved in implementing several of the retro-spective systems at the Lutterworth site.

Systems support engineer at Savoye, RussellJesson commented: “By introducing a number ofHMI improvements to the system, engineers nolonger have to leave the central control room tovisit the actual location of the issue. Before theinstallation of the series of localised LEDdevices, operators would have to go down ontothe floor to reset whichever of the lanes was outof action. Now they can quickly diagnose prob-lems far more quickly.” He adds: “Although thiswas a relatively small project, it has really paiddividends by speeding up repair time andimproving system efficiency.”

In a similar vein, ‘talking HMIs’ have also beenintroduced to Britvic’s central control room,which were initially greeted by the team withsome scepticism, but soon proved their worth.“We realised that the operators already hadenough monitors, alarms and warning lights tomonitor, so we decided a simple text-to-voicesystem would reduce the potential for informa-tion overload,” explained Bob Symons, LogisticSolutions Manager for Britvic. “Since installa-tion, it’s worked really well, with most faultsbeing able to be quickly resolved with the teamhaving to move away from their screens. It hasmade the process a lot more user-friendly.”

Performance improvementAlthough it is inherently difficult to match incre-mental system upgrades to improvements in per-formance, the upgrade programme has clearlypaid dividends for Britvic. One simple measureof warehouse performance used by the team isknown as accumulation time – the number ofminutes it takes for an order to be processed,loaded onto pallets and made ready for dispatch.Following the retrospective upgrades, accumula-tion times at the Lutterworth site have beenreduced by approximately 50%. � www.savoye.com/en

52 Soft Drinks International – April 2010DEVELOPMENTS

Packaging

Send your news to

[email protected]

Faster mouldchangeKRONES AG, Neutraubling, Germany, hasdeveloped a system called MouldXpressAdvanced, which reduces the change-overtime for moulds in the Contiform. Thesemi-automatic system integrated into theblowing wheel shortens the change-overtime from about 3.5 minutes to less thanone minute per blow-moulding station.The different mould sets are kept

securely in a design-enhanced, human-engi-neered changing trolley. Easy identificationof the moulds using appropriately desig-nated compartments reduces the risk ofinstallation errors. Thanks to a rotating func-tion principle, the removal position isalways the same for the operator.MouldXpress Advanced is used in Contif-

orm blow-moulding machines of the S16 toS28 series for the standard process, and forrelax-type moulds with neck-cooling. Thesemi-automatic system reduces the prepa-ration time by up to 75%, thus creating ahigher level of overall equipment effective-ness. Another advantage is that mouldchange-overs are always carried out withthe same consistent quality, and since notools whatsoever are required they are less

Message in a closureOLD Orchard has adopted coloured twistclosures from Crown Closures Americas forits new range of Very Cherre MontmorencyTart Cherry juices. The juices come in squatglass bottles provided by Saint-Gobain. Although this shape gave a premium feel

to the brand, it also put limitations on howmuch information could be communicatedon pack to consumers. With the help ofCrown's two-colour printing process thepackage’s closure was used to communicatekey health benefits and messages to con-sumers around the skirt of the closure,including the words 'Antioxidant Rich' and'Super Premium.' The flavour name and the company’s

website address also appear on the skirt ofthe closure. Colours differentiate the fourTart varieties: Cherry Blueberry (blue),Cherry Cranberry (red), Cherry Pomegran-ate (purple) and the original Tart Cherry(green)“We developed the Very Cherre line to

fill a void in mid-priced, premium super fruitproducts that would strike a chord withyoung, health-conscious consumers,” said

Can performancein EuropeNEW statistics from Beverage Can MakersEurope have revealed that the UK remainsthe largest market for drinks cans in Europe,with total shipments of empty cans in 2009at 8,778 million; up 250 million or 2.9% on2008. The carbonated soft drink sector per-formed particularly well with shipments of4,315 million cans, an increase of 471 millioncans or 12.3%.Commenting on the UK figures, Chairman

of the Can Makers Vince Major said:“It is extremely encouraging to see that

the UK market continues to thrive, despite achallenging economy. Cans continue to be apopular choice for consumers as they offergood value and are 100% and infinitely recy-clable. Forecasts for this year look encourag-ing, and by maximising opportunities such asthis summer’s World Cup, we hope that thishealthy performance will continue in 2010.”In the rest of Europe, the market

remained stable despite the economic crisis.Total can shipments reached 51.5 billion, adecrease of 2.4% compared to 2008. Thisslight drop can largely be attributed to theunexpected decrease of 1 billion cans(17.5%) in the CIS (Commonwealth of Inde-pendent States) due to the impact ofreduced disposable income in the region.Western Europe was steady with a 0.3%

decrease on 2008, while the Eastern Euro-pean market experienced a 9.3% drop, or a2.2% decrease excluding CIS figures. The UKmarket was followed closely by Iberia, theBenelux and the CIS. The UK and Iberiamake up 30% of the European can marketwhile the four regions combined represent a50% share.Commenting on the soft drinks market,

BCME Marketing Committee Chairman Car-oline Archer-Reed said: “The beverage can’scost-effectiveness spurred growth, notably inmulti-pack can sales. While canned softdrinks overall remained strong in 2009,largely due to megabrands, traditional bever-ages fared better than premium drinks in thecurrent market conditions.”

onerous and less time-consuming for theoperator.

The semi-automatic MouldXpress Advancedsystem integrated into the blowing wheel of theContiform stretch blow-moulding machine

Kevin Miller, Vice-President of Marketing, OldOrchard Brands. “The closure played a cru-cial role in communicating the brand’s nutri-tional benefits to consumers, so it wasimperative to work with a supplier that pos-sessed printing expertise and could deliverin a short timeframe. Crown delivered on allcounts.”

Soft Drinks International – April 2010 53PACKAGING

PROCAP has developed a GreenCap rangewhich cuts production costs and reducesenvironmental footprint. The rangefeatures new thin-wall injection-mouldingtechnology, which limits raw-materialinput. These ecological caps are 30%lighter than conventional ones.

According to Propcap the goal has beento create a virtuous circle; lighter capsconsiderably shrink transport volume(especially by enabling stacking) andreduce carbon dioxide emissions.

In brief…

� The 5th European Bioplastics Conferencewill take place on 1st to 2nd December2010, at the Hilton Hotel in Düsseldorf. Visi-tors can expect excellent networking oppor-tunities and a product exhibition of the latestinnovations. European Bioplastics is the Euro-pean association representing the interests ofthe industry along the complete bioplastics'value chain. Its members produce, refine anddistribute plastics that are either biobased,compostable, or both.

� At this month's Chinaplas 2010 show tak-ing place in Shanghai from 19th to 22ndApril, Sacmi Imola's Closures & ContainersDivision is presenting the CCM48S designedand developed for the single-piece cap mar-ket. The company claims it offers the mostcompetitive solution for the production ofmineral water, hot filling and cold aseptic fill-ing caps. The unit makes 1,200 plastic capsper minute with just 48 moulds. It features amould ideal for the production of S30-14-type single-piece HDPE (high density poly-ethylene) caps with a diameter of 30 mm,weighing just 1.9 grammes.

� Pregis Corp, a leading supplier of protec-tive packaging solutions, has acquired Intelli-Pack Inc, of Tulsa, Oklahoma. IntelliPack isknown for its innovative foam-in-place pack-aging technology.“By integrating IntelliPack’s talented people,

cutting-edge technology and service platforminto the Pregis portfolio, the company will bein a unique position to increase value to itscustomers through a more extensive offer-ing,” said Kevin Baudhuin, President, Pregis.IntelliPack was founded in 2003 by protectivepackaging veterans who wanted to developimproved foam-in-place technology and offerthe marketplace an alternative supply source.The acquisition will become part of Pregis’protective packaging division which is head-quartered in Deerfield, Ilinois.

Total expandsTOTAL Processing & Packaging 2010 hasincreased its floor space for a second timeas companies continue to sign up for theUK’s largest processing and packaging exhibi-tion. Organiser Reed Exhibitions has made afurther 745.5m² available.The first allocation of additional space that

was released at the start of the year hasalready been filled and has led to the dou-bling in size of the Packaging Innovation Hub,which will focus on packaging materials, con-tainers, pack design and marketing, smartand intelligent packaging and sustainablesolutions. “We are delighted at the strong exhibitor

take-up,” said Group Exhibition Director IanCrawford. “It is clear that although the eco-nomic situation remains tough, many compa-nies are realising that there is still business tobe had and that it is therefore important topromote themselves as effectively as possibleand put themselves in front of theirprospective customers.”Additional highlights will be a series of

dedicated free seminars in both the Packag-ing Innovation and Interphex hubs, and the

Call for entriesTHE major world competition exclusivelydevoted to packaging design, Pentawards2010, will be judged by an international jury(Europe, the Americas, Asia-Pacific) com-posed of eminent marketing specialists anddesigners. The jury will give out five types ofPenta awards: Bronze, Silver, Gold, Platinum

Design Challenge where designers and packand machinery manufacturers work togetherto explore opportunities for the creation ofnew products, market applications and con-sumer experiences.Total Processing & Packaging 2010 takes

place at the NEC from 25th to 27th May.

and Diamond. In order to judge comparablecreations, the presented works will begrouped in five major categories and morethan 40 sub-categories.The Pentawards ceremony will be pre-

sented on 4th October 2010 in the Euro-pean Pavilion of the Expo Shanghai 2010.Registration for entrants will be open onlinefrom the 5th April to 21st May 2010 for allpackaging, or line of packaging, created orplaced on the market since 1st January2009, anywhere in the world.

AMCOR Rigid Plastics, has launched a 12ozring neck PET bottle as a glass replacementoption for ready-to-drink (RTD) teas andjuices. The company says it breaks newground because it offers a PET alternativethat delivers significant performance and costadvantages including portability (no break-age), light weight, and reduced transporta-tion costs. The 12oz ring neck bottle features

Amcor’s PowerFlex technology – a patentedpanel-less design which claims to take hot-fill(185° F) bottle options to a new level. Thestructural design eliminates the panels, andprovides a large, completely panel-less labelpanel. Amcor uses design and manufacturingtechniques to create a bottle that absorbsvacuum via a patented designed base. Aunique diaphragm within the base drawsupward as the liquid cools. It has the geo-metric characteristics to enable the invertedcone-shaped diaphragm to deflect upwardas the vacuum is created.PowerFlex bottles are easy to label since

they do not have sidewall vacuum panels.

PET hot-fill

54 Soft Drinks International – April 2010GrEEn ISSUES

EnvironmentCoca-cola supportsfuel cells testTHE Coca-Cola Company has agreed totest fuel cells powered by environmentallyfriendly biogas to power its Odwalla juicepackaging plant in Dinuba, California. Thecompany has become a Foundation Partnerwith Bloom Energy, a California-based firmthat manufactures fuel cells that can gener-ate electricity from a variety of energysources, including natural gas.The core technology, called solid oxide

fuel cell (SOFC), was originally developed forNASA. It is said to be one of the most effi-cient devices available for converting hydro-carbon fuels, such as natural gas, intoelectricity.Five Bloom Energy Server fuel cells will be

installed late this year at the Dinuba plant.The fuel cells, which will run on re-directedbiogas, are expected to provide 30% of theplant’s power needs while reducing its car-bon footprint by an estimated 35%.“This new fuel cell technology has great

promise and represents an important stepfor Coca-Cola in continuing to grow ourbusiness without growing the carbon foot-print,” said Brian Kelley, President and Gen-eral Manager, Coca-Cola North America StillBeverages and Supply Chain. “The Coca-

Can Craze competitionSOUTH Africa’s Collect-a-Can company,which is supported by soft drinks producersand others in the supply chain, is to runanother Can Craze competition from Juneto September. This will require schools to collect a mini-

mum of 300 cans and use them to buildsomething of their own design. Prizes will beawarded for the most creative, with winnersshowcased at Collect-a-Can’s annual schoolawards ceremonies.A new competition this year, running

through to May, encourages school pupils tointerpret the theme ‘Used beverage cans, inperfect harmony with nature’, through adrawing or painting.

Tetra Pak Arabiahelps drive educational programmeA CARTON collection and recycling aware-ness campaign is under way among schoolchildren in Dubai, driven by a partnershipbetween Tetra Pak Arabia and Emirates Envi-ronmental Group.The project partners are placing specially

created waste bins in schools around theemirate, as well as working with teachers onclassroom activities and learning. Every par-ticipating school will receive a certificate ofappreciation, while the top three recyclerswill earn significant prizes.Mohammed Angawi, Environment Man-

ager for Tetra Pak Arabia, says the companyis pleased to be working with EEG “to raiseenvironment awareness amongst childrenand to do our part in educating them tobecome responsible members of society. Inline with our motto, ‘Protects what’s good’,we are committed to protecting the envi-

Airline recyclingsurveyedA REPORT from Green America, an envi-ronmental group, says that US airlines aren’tdoing very well in recycling onboard passen-ger waste material. It cites statistics from theNational Resource Defense Council claimingthat US airlines throw away sufficient alu-minium cans every year to build 58 Boeing747 aircraft.Soft drinks – including carbonates, juices

and waters – feature heavily in the make-upof in-flight waste, along with drinking cups,food plates, newspapers and magazines.Entitled The Sorry State of Recycling in the

Airline Industry, the report claims that about75% of airline passenger trash is recyclablebut on average only about 20% does movealong the recycling chain.As we report on these pages from time

to time, some airlines are putting a lot ofwork into developing efficient recycling sys-tems and training staff to make them a suc-cess, as well as educating passengers.But Green America reckons that while

some US airlines are starting to pay atten-tion to recycling, most have a long way togo. “While airlines may face some challengesin creating effective recycling programmes,evidence shows that working systems can beimplemented,” said Todd Larsen, the organi-sation’s Corporate Responsibility Director.“Our report demonstrates that several

airlines are significantly ahead of their com-petitors in taking these steps, and it is clearthat comprehensive recycling programmescan be implemented effectively and eco-nomically.”The report awards B- grades to Delta

and Virgin America, while Virgin Atlantic andSouthwest both earn a C. At the bottom ofthe list are United and US Airways.The airline recycling report is available at:

www.greenamericatoday.org/go/AirlineRecy-clingReport

Cola Company has committed to hold itsoverall worldwide manufacturing carbonemissions flat through 2015 from its 2004level. We intend to do this while actuallyreducing emissions in the US and otherdeveloped markets, improving energy effi-ciency and using cleaner forms of energy, likethese fuel cells.”

ronment and this initiative is a step forwardin that direction.”Habiba Al Marashi, EEG’s Chairperson,

says her organisation “is strongly committedto the protection and preservation of ourenvironment, which is why we’ve createdthis initiative with Tetra Pak Arabia for stu-dents to understand the environmental ben-efits of recycling Tetra Pak carton packages.”EEG has been in operation within the

United Arab Emirates since 1991.

Mohammed Angawi (left) and Habiba AlMarashi (right) with a young helper at thecarton recycling campaign launch.

Soft Drinks International – April 2010 55GREEN ISSUES

Aluminium canrecycling targetALCOA is providing 50,000 recycling bins toorganisations and communities throughoutthe US as part of its 2010 Recycling BinProgramme. “Alcoa and the AluminiumAssociation have a goal of increasing therecycling rates of aluminium beverage cansin the US from the current 54% to 75% bythe year 2015,” said Greg Wittbecker, AlcoaDirector of Recycling. “This bin distributionprogramme is just one way that we’re tryingto make it easier for people to recycle.”As it has done for the past two years,

Alcoa is partnering with state recyclingorganisations to establish individual alloca-tions based upon locally-identified needs. Recycled aluminium cans can be used,

recycled, and back on shelf as a new bever-age can in less than 60 days. Further, it takes95% less energy to make a can from recy-cled aluminium than from raw materials. “If we could get each American to recycle

just one more can per week over what theyalready do, we could reach our 75% recy-cling goal,” said Wittbecker.Alcoa Recycling first started providing bins

in 2008 and has given bins to municipalities,colleges, Native American tribes, and com-munity-based organisations in 19 states.

Further commitmentsunveiledTHE targets that form the second phase ofthe Courtauld Commitment - the volun-tary agreement between the UK's Govern-ment-funded WRAP (Waste & ResourcesAction Programme) and major groceryretailers and brand owners - have beenannounced. Using 2009 data and working to a 2012

deadline, Courtauld Commitment 2 movesaway from solely weight-based targets andaims to achieve more sustainable use ofresources over the entire lifecycle of prod-ucts, throughout the whole supply chain. The three new targets are: • Packaging – to reduce the weight,

increase recycling rates and increase therecycled content of all grocery packaging,as appropriate. Through these measuresthe aim is to reduce the carbon impact ofthis grocery packaging by 10%.• Household food and waste – to

reduce UK household food and drinkwastes by 4%.• Supply chain product and packaging

waste – to reduce traditional groceryproduct and packaging waste in the gro-

Water support for Polish treeplantingZYWIEC Zdroj, a Polish water brand ofDanone, has launched the second phase ofits award-winning ‘My Strong Tree’ pro-gramme. Started in 2009, this initiative aimsto increase public awareness of the impor-tance of environmental sustainability, high-lighting in particular the key role of trees.Thanks to the cooperation of �ywiec

Zdrój and the Our Earth Foundation, onemillion trees were planted last year in theBeskidy Mountains region of Poland (theregion from which �ywiec Zdrój naturalspring water is sourced).The tree planting initiative will continue in

2010 whilst educational activities are alsobeing conducted across the country, toencourage high, primary and kindergartenschools to develop and implement environ-mental projects in their local communities.Free training in ecology and sustainabilityissues are also being offered to teachers toensure that they are comfortable with thesubject and can deliver effective and enjoy-able classes. Competitions with prizes for themost interesting project or lesson are alsoon offer to all participants.Trees are an important symbol in the Pol-

ish culture, and artistic activities also featureheavily within this year’s programme. Polish

artists Beata Konarska and Paweł Konarski,have created a work of art entitled 'A houseon a tree', (pictured) which will be open tothe public throughout the year as a constantreminder of the importance of actingresponsibly in the environment.Consumers are invited to participate via

an interactive website, www.mojesilne-drzewo.pl, where everyone can choose theirown tree, which foresters will plant on theirbehalf in the Beskidy Mountains.

cery supply chain by 5% - this includesboth solid and liquid wastes.Twenty-eight major retailers and brand

owners have already signed up to Cour-tauld Commitment 2 to help WRAPdeliver the targets. These include AG Barr,Britvic, Danone Waters, Innocent SoftDrinks, Nestlé and Vimto. The announcement of the new targets

follows the original Courtauld Commit-ment which was launched in 2005. Cour-tauld has succeeded in stopping growth inpackaging despite increases in both salesand population in the UK. Some 500,000tonnes less packaging was used over theperiod 2005-2009 – enough waste to fill aqueue of refuse trucks, bumper-to-bumper,stretching from Southampton to Newcas-tle.Liz Goodwin, WRAP CEO, said: “One of

the biggest challenges society faces overthe next decade is reducing the environ-mental impact of the things we buy. Thisnew agreement will bring about changesranging from more efficient methods ofproduction right through to the impact ofhousehold consumption. “It’s no longer enough to look at the

impact of packaging alone – that’s whyCour tauld Commitment 2 takes intoaccount the environmental impact of prod-uct waste in the supply chain as well as athousehold level.”

56 Soft Drinks International – April 2010GREEN ISSUES

More help withwater resourcesFUNDING for specific water resource proj-ects in Bahrain is to be provided by Coca-Cola as par t of the group’s globalcommitment to improving water qualityand availability. This was announced duringthe signing in Bahrain of the RegionalWater Governance Programme for ArabStates.

rugby on recycledbottlesALTHOUGH recycling in public places hasstepped up globally in recent years, glassbottles aren’t welcome in many sports ven-ues, for obvious reasons. But Trafalgar Parkin Nelson, New Zealand (which has anenduring love affair with the admiral by dintof its city name), will have juice, carbonatedsoft drink, beer and wine bottles to thefore during matches from this winteronwards – including games and training ses-sions during the 2011 Rugby World Cup.This is because it has scored what it

believes to be a world first in using sandmade from recycled bottles as the founda-tion for its new turf, part of a major rede-velopment project.The grass turf is all-natural, rooting

strongly into the recycled glass sand carpet.

Collect-a-Can keento spreadSOUTHERN Africa’s can recovery andrecycling company, Collect-a-Can, is lookingto spread its coverage in South Africa byappointing agents outside the regionswhere it currently operates. Collect-a-Canis well supported by soft drinks producersin southern Africa.The company has five strategically posi-

tioned branches within South Africa: threein Gauteng Province (Pretoria, Johannes-burg, Vanderbijlpark), one in Cape Town inthe Western Cape and one in Durban inKwaZulu-Natal. It also has branches inGaborone, Botswana, and Windhoek,Namibia, and is in the process of establish-ing can recovery facilities in Angola.Collect-a-Can’s Mathabo Phomane says

the company could work with scrap metaldealers, multi-recycling companies or anyother businesses interested in becominginvolved and having the appropriate infra-structure. “We are particularly in need ofagents in the Eastern Cape, Limpopo andMpumalanga regions. We have had a lot ofenquiries from individuals and schools inthese areas that would like to become col-lectors and they would greatly benefit fromhaving a collection point in their area.”

THE production facilities of German packag-ing film manufacturer alesco at its mainLangerwehe site have been running exclu-sively on green electricity from hydro-elec-tric sources. The company has beenextruding, tailoring and printing its biofilmsexclusively with green electricity since 2008.Since the beginning of 2010 alesco’s admin-istrative unit has also been using this eco-logical source of energy,With the switch to green electricity, ale-

sco is demonstrating that a medium-sizedmanufacturing company can operate suc-cessfully and profitably with an environmen-tally-friendly strategy. “In this respect wewant to deliberately support pioneeringtechnologies that focus on the issue of sus-tainability,” said alesco green packaging Man-aging Director Philipp Depiereux. And this iswhy alesco’s development department iscontinually working on optimising all thecompany’s plastic products.The switch to green, hydro-electric

power has led to an improvement in thecompany’s overall CO2 balance. “By utilisinggreen energy, the CO2 emissions caused byour use of electricity at the Langerweheplant will fall by more than 90%,” saidDepiereux. In other words, the company willrelease 10.5 million kilograms less CO2every year. In terms of overall emissionsresulting from the company’s activities inLangerwehe, this equates to a reduction of

run on green more than 17% and the corresponding fig-ure for the entire company is 10%.The reason for the emissions not being

reduced to zero by the use of hydro-elec-tric power is that there are still some indi-rect emissions included in the equation.“These relate, for example, to the construc-tion of the power station, as well as tomaintenance work and the transportationof electricity to alesco,” explained KatharinaVölker-Lehmkuhl, Head of the ScientificDepartment of ClimatePartner Germany.This corporate consultancy independentlycalculates CO2 emissions for alesco. “Justignoring such values would not give a cred-ible and serious calculation,” added Völker-Lehmkuhl.

Ten of the world’s most water-scarcecountries, including Bahrain, are located inthe Middle East. Along with the kingdom’sclimate and increasing population, the avail-ability of quality water supplies is a seriouslong term challenge.The United Nations Development pro-

gramme’s Regional Bureau for Arab Stateshas initiated a wide-ranging water gover-nance scheme; Coca-Cola’s initiative willoperate in tandem with this.


Soft Drinks International – April 2010 57PEOPLE

Human Resources

PepsiCo has announced that Chief FinancialOfficer Richard Goodman has been suc-ceeded by Hugh Johnston, a 23-year com-pany veteran, formerly ExecutiveVice-President of PepsiCo Global Opera-tions. Goodman has been reappointed Exec-utive Vice-President responsible for businessinformation systems, global procurement,global operations, and post-merger integra-tion. The Coca-Cola Company has announced

a series of management changes: BeatriceGuillaume-Grabisch, former head of Coca-Cola in Germany, has been appointed ChiefExecutive Officer of Beverage PartnersWorldwide, its joint venture with Nestlé.Guillaume-Grabisch is replaced by HendrikSteckhan, former President and GeneralManager of carbonated drinks for Coca-ColaNorth America. Replacing Steckhan is Katie

Bayne, former Chief Marketing Officer forCoca-Cola North America. Bayne will besucceeded by Beatriz Perez.New York-based Alcoa has elected John

Thuestad Executive Vice-President andGroup President of Global Primary Products,following Bernt Reitan's retirement. He willhave overall responsibility for the manage-ment of Alcoa’s alumina refineries and pri-mary aluminium smelters worldwide and

APPOINTMENTS

John Thuestad (left) and Marcos Ramos(right).

accountability for Alcoa’s primary productsgrowth projects, including the recentlyannounced partnership with Ma’aden todevelop the lowest-cost, fully integrated alu-minium complex in the world in Saudi Ara-bia. In a further appointment, Alcoa has

named Marcos Ramos President, AlcoaEurope, succeeding Rudi Huber, who is retir-ing. Ramos will be responsible for coordinat-ing the activities of Alcoa’s locationsthroughout Europe. He also continues asPresident, Global Primary Products –Europe, leading the company's smelters andrefinery in Iceland, Italy, Norway and Spain.Vezio Bernardi has been appointed Man-

aging Director of Italian Sacmi Filling to over-see the company's integration into SacmiBeverage, the new umbrella organisationcombining Sacmi Filling, Sacmi Labelling,Sacmi Packaging and Sacmi Imola into onedivision. Giovanni Nervo has also beenappointed Plant Engineering Manager.US functional ingredient producer Kemin

Health LC has announced the appointmentof Dr Michael Ceddia to Vice-President ofResearch and Development, based in DesMoines, Iowa.

Graduate firstTHE first six Master Study participants (pic-tured below with diplomas) have receivedtheir degrees at the German IPI InternationalPackaging Institute in Neuhausen am Rhein-fall. The Masters study programme waslaunched in 2006. The Minister of theDepartment of Education of the Etate ofSchaffhausen, Rosmarie Widmer Gysel, offici-ated at the ceremony. She underlined theimportance of the IPI International Packaging

Institute supporting the packaging companiesin the area and bringing added value to theregion. Professor Dr Bernd Wilke, Head of the IPI

Scientific Board and Head of Engineering &Technology Support at Bosch Packaging,reminded everyone about the importanceof qualified employees and lifelong learning.He said that the IPI’s Master study pro-gramme with its part time concept, thewidth of the subjects and the English tuitionlanguage perfectly meets the requirementsof the packaging industry.

From left to right: Peter Braun, Alessandro Galata, Markus Hochuli, Stefan Kraft, Georg Metzger undTheodoros Zontanos received their diplomas from Roland Luxemburger and Ingo Büren.

FTSE4Good Index awardDOMINO, producer of in-line product iden-tification, traceability and variable data print-ing solutions, has been accepted into theprestigious FTSE4Good Index, having beenmeasured against a range of benchmarks,including environmental sustainability, devel-oping and maintaining positive relationshipswith stakeholders and upholding and sup-porting universal human rights.Nigel Bond, Group Managing Director,

said: “We are delighted that Domino hasmet the criteria to be included in theFTSE4Good Index. Domino continuouslyreviews its policies and management systemsto ensure open communication with cus-tomers and staff, and achieve the highestenvironmental sustainability standards.Receiving this award proves we are seriousabout our corporate responsibility and wecontinuously lookto raise the bareven higher.”

Nigel Bond, GroupManaging Director(left) and AndrewHerbert, GroupFinance Director atDomino with theFTSE4Good award.

Send your news to: [email protected]

58 Soft Drinks International – April 2010PEoPLE

Qualification firstA NEW qualification designed to drive improvements in productivityand efficiency in the workplace is being launched this month in Eng-land, Wales and Northern Ireland.The Food Manufacturing Excellence qualification will be the first

Improve Proficiency Qualification (IPQ) to be available to food anddrink employers. IPQs are a new family of work-based qualificationsbeing developed with employers by the food and drink sector skillscouncil, Improve.The qualification has been designed so that it can be adapted to suit

any workplace improvement and training strategy to increase the per-formance of employees working in all roles and at all levels. The qual-ification is designed to be flexible so employers can implement it in away that works best for them. Improve says the qualification will sup-port food and drink companies’ constant drive to boost performancein all areas of processing and manufacturing.

Schools challengeTHE Scottish Food and Drink Federation(SFDF) has been awarded £180,000 from theScottish Government to fund a national pro-gramme aimed at promoting the food anddrink manufacturing industry as a career forchildren and young people. Flora Mclean, Director of SFDF, said: “This is

a significant investment by the Scottish Gov-ernment, and SFDF is proud to continue tohave a central role to play in helping to makethe food and drink manufacturing sector acareer destination of choice. It is crucial for theindustry’s future growth and success that weattract an adequate supply of skilled people.“We now plan to roll out a robust pro-

gramme of activity across both primary andsecondary schools. The national programmewill be designed to inspire and help schoolchildren make the connection between thefood on their plates, what they are learning inschool and employment in our dynamic indus-try. With rewarding careers in roles as diverseas engineering, marketing or new productdevelopment, our industry really is a world ofopportunity.”SFDF has already produced its careers film

‘A World of Opportunities’ which highlights afew of these roles and features interviews withleading figures from some of Scotland’s bestknown food manufacturers.

E-learning supportHALO Ltd has entered into a partnershipagreement with the Process and PackagingMachinery Association (PPMA) to offer arange of innovative multimedia based ‘OnDemand’ e-learning and support packages tomembers and end-users. The On DemandTraining (ODT) and On Demand Support(ODS) products may be used to supportindividual pieces of equipment, completeproduction lines or process systems. Supplied simultaneously with new installa-

tions or developed for existing systems,ODT and ODS make extensive use ofadvanced multimedia techniques such as ani-mation, video, screen captures and search-able documents for improved usability. Chris Buxton, PPMA’s CEO, said: “As

more and more PPMA member companiesfind themselves under pressure to introducegreater efficiencies into their operations, anynew facility which enables more efficienttraining of staff and operation of productionprocesses both in-house and in the field canonly be a great asset. The On Demandproduct which is now available from Halothrough the PPMA is one such powerfultool and I would encourage members toreview the possibilities that it presents.” “We are delighted to be joining forces

with the PPMA,” said John Craig, Managing

Director of Halo. “Halo needed to find apartnership to support its continued salesand marketing activities. What better thanthe PPMA with its extensive 400-strongmembership network of suppliers and endusers?”

In brief…

� Six new training providers have joined the UK's National SkillsAcademy for Food and Drink Manufacturing. Manchester MetropolitanUniversity, London South Bank University, the Manufacturing Institute,Festo, Food Dialog and NSF CMi have been approved as NationalSkills Academy network members after submitting formal applicationsearlier this year. Each will focus on a particular specialism under theacademy banner. The Manufacturing Institute joins the lean manufactur-ing network, while Northampton-based training provider Festo willspread its capabilities across two networks – robotics and automationand leadership and management.Manchester Metropolitan University, London South Bank University,

Suffolk-based Food Dialog and NSF CMi from Oxfordshire will jointhe general food and drink network.

John Craig, Managing Director, Halo.


Soft Drinks International – April 2010 59

APRILAPRIL26th – 28th BevTechRenaissance Glendale Resort & SpaGlendaleArizonaUSAwww.bevtech.org

MAYMAY18th - 20th Vitafoods + Finished Products ExpoGeneva PalexpoGenevaSwitzerlandwww.vitafoods.eu.com

25th Soft Drinks and Juices: NPD SeminarCampden BRIChipping CampdenUKwww.campden.co.uk

25th – 26th FiCEE – Food Ingredients Central andEastern EuropeWarsaw International ExpocentreWarsawPolandwww.ficee.ingredientsnetwork.com

25th – 26th The Beverage ForumGrand HyattNew YorkUSAwww.bevereageforum.com

25th – 27th Total Processing & PackagingNECBirminghamUKwww.totalexhibition.com

JUNEJUNE

USA

SWITZERLAND

UK

POLAND

USA

UK

Events DiarySEPTEMBERSEPTEMBER7th – 10th China Brew & BeverageChina International Exhibition CenterBeijingChinawww.chinabrew-beverage.com

13th – 15th International Dairy ShowDallas Convention CenterDallasUSAwww.dairyshow.com

14th – 16th TecnoBebidaTransamerica Expo CenterSao PauloBrazilwww.tecnobebida.com.br

14th – 17th World Food MoscowZAO ExpocentrMoscowRussiawww.world-food.ru

20th – 21st IBWA Board of Directors & Committee meetingsOrlandoUSAwww.bottledwater.org

22nd – 24th InterBevOrange County Convention CenterOrlandoUSAwww.interbev.com

OCTOBEROCTOBER8th – 10th Fi South AfricaExpo Center NorteSao PauloBrazilwww.fievents.com

17th – 21st SIALParis Nord VillepinteParisFrancewww.sial.fr

27th – 03 NOV K ShowMesse DüsseldorfDüsseldorfGermanywww.k-online.de

UK

RUSSIA

BRAZIL

USA

USA

CHINA

USA

FRANCE

GERMANY

2nd - 4th Fi Asia China (Hi+Ni)Shanghai New International Expo CentreShanghaiChinawww.fiasiachina.ingredientsnetwork.com

8th British Soft Drinks Association IndustryLunchPlaisters’ HallLondonUKwww.britishsoftdrinks.com

8th – 11th IBWA Board of Directors & Committee meetingsPark Hyatt HotelWashington DCUSAwww.bottledwater.org

14th Bacillus Subtilis and Sporeformers - Scientific SymposiumDoubletree by HiltonKosiceSlovakiawww.probiotic-conference.net/bacillus-subtilis

16th British Fruit Juice AssociationAGM/LuncheonThe Innholders’ HallLondonUKwww.bfja.org

JULYJULY14th – 160th Propak ChinaShanghai New International Expo CentreShanghiaChinawww.propakchina.com

17th – 20th IFT10 – Annual Meeting and Food ExpoMcCormick PlaceChicagoUSAwww.am-fe.ift.org

25th – 27th Africa’s Big Seven / Drinktech AfricaGallagher Convention CentreJohannesburgSouth Africawww.exhibitionsafrica.com

CHINA

SLOVAKIA

USA

UK

UK

CHINA

USA

SOUTH AFRICA

[email protected]

60 Soft Drinks International – April 2010FroM THE PAST

Why not an inquiry?Is not the position – and I put this questionwith all due deference to the President –one rather for definite scientific inquiryand authoritative experiment? The sugarsituation is really a deplorable one. We are– as a consequence of the present shortagein the sugar supply, and the machinationsand manoeuvres of the market cornerers –face to face with the prospect of a possiblesugar-famine. Ordinary refined sugar is, atthe moment of writing, 19s. 6d. per cwt. inLondon as compared with 14s. 6d. at thecorresponding date of 1909. Unfortunately,too, it does not seem that we have come tothe end of these inflated values. Any sup-plemental source of supply should beenthusiastically welcomed. Any effort thatwould remedy a position in which thedemand is greater than the supply shouldbe conceded every practical encourage-ment. But – I ask this in fear of trembling –is the position so indubitably clear as to bebeyond all question? Remember that of the

representatives of one of the classes mostvitally interested in this culture – the titledlandlord-class – only thirty-three out of sixhundred presented themselves in theHouse of Lords during the recent debate.Their absence is assuredly not traceable tothe conviction that the profitable pursuit ofthis culture has been placed on the basis ofcertainty. Were this the case, they would bytheir presence have swelled the demandfor sympathetic aid.

(Home-grown beet sugar potential wasunder political discussion at the time -S.F.)

Hull soda watersThe Hull city analyst has just reported theresult of his examination of twenty sam-ples of soda water. He stated that from abacteriological point of view the results ofthis examination proved that the sodawaters sold in Hull were decidedly purerthan those sold in London in 1907. Thefault was in the insufficient care taken inwashing the bottles and in the storage ofthe water. The report concluded: “I wouldsuggest that while, on the whole, theresults of the investigation are fairly satis-factory, yet the purity of these waters mightin many cases be increased if the dangersof contamination were, by means of a cir-cular or in some other way, brought to the

Emergency – Ward 10Many soft drinks manufacturers watchedwith great interest the 'Emergency – Ward10' television programme on Friday, 11thMarch.

In that programme, a little girl accompa-nying a daily help drank bleach which hadbeen put into a ginger beer bottle. She wasrushed to hospital and her life saved onlyby an emergency operation.

The daily help explained that her hus-band had helped himself to some bleachfrom the laundry at which he worked andhe had put it in the ginger beer bottle to takeit home.

Throughout the programme, severalstern warnings were given of the grave dan-ger of using soft drinks bottles for such pur-poses and it is to be hoped that the lessonregistered with the large viewing publicwho regularly watch that programme.

The script writer was Miss Jean ScottRogers and the producer, Mr Rex Firkin.

'Wonderful World''Wonderful World' is the title of the latestfilm produced by Coca-Cola for showing to

youth organisations, churchgroups,schools, business groups, etc.

This excellent colour/sound film runs for43 minutes and presents an armchair tourof the world. Thirty-one countries in allparts of the world are visited and glimpsesof the sports, music, architecture and waysof life of the peoples of many nations areseen.

The film includes shorts of 43 of theworld's most colourful cities and manyfamous landmarks of the modern worldlinking them with glimpses of five primi-tive civilisations – those of the Toltecs,

notice of the makers. In such a circularmention might be made as to the best typeof bottle and the dangers of deterioratedrubber rings as outlined in this report. Theavoidance of wooden tanks and woodencovers in the mineral water factories andthe use of proper types of filters, if any,might usefully be called attention to, aswas done in London. More frequentinspection of these factories, if it were pos-sible, should also yield good results.”

A Chiswick 'human document'Edwin Free was driving a three-horse vanladen with mineral water. Edwin himselfappears to have been laden with somethingquite different. There was a gangway fixedfor the safety of foot passengers where theroad was up in High Road, Chiswick, andEdwin's cart, after colliding with and dam-aging this structure, pulled up without prej-udice in front of a coffee shop. Constable 45T.R. (which stands for T. Division Reserve,and not for Tariff Reform) had seen the col-lision, came up to investigate, and informedEdwin that he would be arrested for beingdrunk while in charge of three horses and avan. “Let me go and have a cup of tea, andI shall be all right,” said Edwin. He said atActon that he had been taught a lesson, andthe magistrate, telling him to drink mineralwater instead of beer, fined him 20s. or four-teen days.

Sourced by Stewart Farr

100 Years AgoFrom the Mineral Water Trade Journal ofApril 1910

50 Years AgoFrom the Soft Drinks Trade Journal ofApril 1960

Aztecs, Egyptians and Arabians – and ofthree capitals of the ancient world. Alsoincluded are the songs and dances of 10countries and the favourite sports of 14nations.

'Wonderful World' took three cameracrews 14 months to film. During that timethe crews travelled 190,000 miles; shotmore than seven miles of film footage; useda cast of over a thousand; directed action in23 different languages and dealt in 19 cur-rencies.

The commentary has been translated intoeight different languages including two ver-sion of English – one for North America andone for Britain and the Commonwealth.

Precarious caries contentionsMr B. J. Setori at a recent Australian FederalConference discussion stated: “Dentistshave become very bombastic with theirpseudo-scientific pronouncements.Actually, the average dentist knows nomore about the theory of carbohydrateinfluence on dental decay than the averagesoft drink bottler. We should do nothing tobecome embroiled in this argument on softdrinks and dental caries.” This arose fromcomment on a toothpaste firm's competi-tion in which newspaper readers had beenasked to list various foodstuffs in order ofdemerit in regard to their influence on den-tal caries, the Dental Association havingsupplied the details on which the effortswere to be based. Soft drinks were includedin the list. �

INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Soft Drinks International – April 2010 61

A f o c u s o n e q u i p m e n t a n d s e r v i c e s

Fighting micro-organismsTHE fight against surface microbialgrowth in laboratories has helpedmaintain Priorclave's position as aleading autoclave manufacturer whoseentire range of autoclaves help reducethe risk of cross contamination. Thesurface coatings of the cabinets containa silver-based, BioCote® technology,dramatically reducing microbialgrowth.

BioCote® technology aids the fightagainst infection by inhibiting thegrowth of a wide range of micro-organisms, including E.coli,Pseudomonas,and MRSA on theexterior surfaces of the equipment.BioCote® has been proven to workmany times through environmentalstudies across many disciplines, themost recent of which have beenundertaken within the food industry.

Priorclave Ltd129-131 Nathan WayLondon SE28 0AB, UK

Tel: +44 (0) 208 316 6620email:[email protected]

Loosening bulk solidsBULK solids handling specialists,Flexicon (Europe) Ltd has announced anew Sanitary Bulk Bag Conditioner forloosening bulk solids material that hascompacted during storage andshipment, allowing discharge from bulkbag unloaders through the bag spouts.

The stainless steel conditionerfeatures two hydraulic rams withspecially-contoured end plates thatpress opposite sides of bulk bags. Anoptional hydraulically-actuated,variable-height turntable allowsconditioning of the bag at all heights onall sides. The number and pressure ofhydraulic ram actuations, the height ofthe turntable and the number of 90-degree rotations are user adjustable.The unit measures 2210 mm H x 3380mm W x 1980 mm D andaccommodates bulk bags of all popularsizes.

Flexicon (Europe) Ltd89 Lower Herne Road Herne Bay Kent CT6 7PH, UK

Tel: +44 (0) 1227 374710email: [email protected]

rPET boostARTENIUS PET Packaging Europe (APPE)is to offer a range of preforms andcontainers with increased levels of post-consumer recycled PET (rPET) followingthe signing of an exclusive agreement withplastics recycling specialist AWS EcoPlastics.

Under the agreement, AWS will becomesole supplier of rPET pellets to APPE,delivering around 13,000 tonnes annuallyto the APPE plant in Gresford. APPE isinvesting in excess of £250,000 in a newmixing facility at the site, where the pelletsare combined with virgin material. Themixing takes place offline before beingintroduced into APPE’s injection mouldingmachines, enabling the company toproduce containers with a recycled contentthat can be varied according to the needs ofindividual customers.

Artenius Packaging UK LtdGresford Industrial Park Wrexham North Wales LL12 8LX, UK

Tel: +44 (0)1978 856111email: [email protected]

Bag-in-box eco logoBAG -in-box specialist Rapak hasdeveloped a unique, eye-catching logowhich can be printed on both the bagand the box to convey the message that‘bag-in-box technology is green’. Rapaksays the logo has been introduced tohelp companies who use bag-in-boxprovide valuable reassurance to theircustomers while at the same timecontributing to an enhanced brandimage for their products.

The independent Life CycleAssessment of bag-in-box packaging,commissioned by Rapak from PIRA, hasconfirmed that bag-in-box has excellentenvironmental credentials that are atleast competitive with, and in manycases superior to, alternative packagingformats.

RapakClifton RoadRugby CV21 3RQ, UK

Tel: +44 (0) 1788 570612email: [email protected]

Security investmentFILTRONA's Coated & Security ProductsDivision has underlined its commitmentto its Payne and Payne Security businesseswith an extensive expansion andmodernisation of its Nottingham-basedresearch, development and technicalservice facilities, thus providing theenvironment and equipment necessary todrive business forward. With a majorpresence in several FMCG markets,including beverages, Payne and PayneSecurity is at the cutting edge of securityand tear tape technology.

The project required substantialbuilding work within the currentlaboratory space. Now double in size, thenew Technology Centre incorporates atemperature and humidity controlledanalytical room and an engineering roomfor work on proprietary systems andreading devices, such as those used inPayne Security’s authenticationtechnologies.

Payne Giltway, GiltbrookNottingham NG16 2GT, UK

Tel: +44 (0)115 975 9000email: [email protected]

IT pallet labellerLOGOPACK International hasannounced a new compact print &apply pallet labelling machine,developed to suit a broad range ofapplications as standard and bringreduced capital cost though theeconomies of volume production.

Capable of 100 pallets an hour theLogopak 800 provides a comfortableoperating margin over the 60-80 palletan hour requirement of mostproduction lines, although the Logopak920 series remains in production forspeeds up to 150 an hour. The machineincorporates Logopak's new PowerLeap3 control system, which provides acomprehensive link with differentwarehouse management systems andproduction line PLC controls using, forexample, Ethernet data and internetweb browser solutions. A ten yearwarranty is testament to the 800 series'reliability.

Logopak International LimitedClifton Moor Industrial EstateYork YO30 4XE, UKTel: +44 (0) 1904 692333 email: [email protected] www.logopakprintandapply.co.uk

Buyers’ Guide62 Soft Drinks International – April 2010

COLOURS

BEVERAGE INNOVATION

CITRIC ACID

ADM Specialty Ingredients

Pickerings RoadWidnes, Cheshire WA8 8XWTel: 0151 424 2513Fax: 0151 420 [email protected]

� NATURAL COLOURS � EXTRACTS � EMULSIONS (For soft drinks) Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

Bell Flavors & Fragrances

Schimmelstrasse 1,04205 Leipzig (Miltitz), GermanyTel.: +49-0)341-94510Fax: +49-(0)341-9411669e-mail: [email protected]

Product information and sample requests at:Web: www.bell-europe.com

Contract Bottling

Closures

Claremont Ingredients LimitedUnit 2B, Aspect Court Silverdale Enterprise ParkNewcastle-under-LymeST5 6SS, UKtel: +44 (0)1782 623883fax: +44 (0)1782 623773email: [email protected]: www.claremont-ingredients.co.uk

DÖHLERGROUPRiedstrasse 7-964295 DarmstadtGermanyPhone +49 6151 306-0Fax +49 6151 [email protected]

COLOURS – CARAMEL

COLOURS – NATURAL

Natural and nature-identical food colouring

Ringe & Kuhlmann GmbH & Co. KG

www.riku.com

ESSENCE & FLAVOURS

The SDI Buyers’ Guide

is also available on line –

visit:

www.sofrinksinternational

Flooring

Ingredients


Delivering Your Imagination. Colouring Foodstuffs & Natural Colours

Sensient Food Colors Germany GmbHGeesthachter Str. 101 - 10521502 GeesthachtTel. +49 (0) 4152-8000 0 | Fax -5479 [email protected]

Buyers’ GuideSoft Drinks International – April 2010 63

FRUIT JUICE BLENDS

FRUIT JUICE CONCENTRATE AND EXTRACTS

� FRUIT JUICE CONCENTRATES (Citrus, Tropical & Red)

� NATURAL COLOURS & EXTRACTS � FRUIT AROMA/ESTERS � BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.)

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

�FLAVOURS �ESSENCES �AROMAS �EMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: [email protected] Website: www.kanegrade.com

ESSENCE & FLAVOURS – cont.



FRUIT JUICE CONCENTRATES Blends, Purees and NFC

Frutarom (UK) Ltd

Turnells Mill Lane, Denington Industrial Estate,Wellingborough, Northhamptonshire NN8 2RN

Tel: +44 (0)1933 440343Fax: +44 (0)1933 440267Email: [email protected]


The SDI Buyers’Guide

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To reach buyers in morethan 100 countries

email:advertising@

softdrinksinternational.com

or calll: +44 (0)1202 842222

Buyers’ Guide64 Soft Drinks International – April 2010

Processing

Bottleworks LtdThe One Stop Shop for Container Processing

The Only Comprehensive Secondary Processing Service Provider

High Speed sleevingapplicators, full body/partialbody/tamper evident and special promotions.

High Speed PressureSensitive “no look label”labelling applications, full wrap,front, back & neck etc.

Spray Coating, Specialist glass container finishing

Contract Packing, Multi-Packing,Cluster Packing, Add on promotional Packing,Quality Re-pack andspecialist developments

Tel: 01924 896975Fax: 01924 895373Email: [email protected]

Bottleworks LtdUnit 19 Imex Business CentreRipley Drive, NormantonWest Yorkshire WF6 1QT

Plant & Machinery

Labelling

Harland Machine Systems

2 Michigan AvenueSalfordManchester M5 2GYTel: 0161 848 4800Fax: 0161 848 4830Website: WWW.harland-hms.co.ukEmail: [email protected]

LABELLING MACHINERY

FILTERS

SPORTS DRINK INGREDIENTS

POTASSIUM SORBATE

SODIUM CITRATE BP

ADM Specialty Ingredients

Pickerings RoadWidnes, Cheshire WA8 8XWTel: 0151 424 2513Fax: 0151 420 [email protected]

FILTER SYSTEMS

Domnick Hunter

Durham Road,Birtley,Co. Durham DH3 2SFPhone: 0191 410 5121Fax: 0191 410 5312E-mail:[email protected]: www.domnickhunter.com

AMC Chemicals (UK), Ltd.Cap House, 9-12 Long Lane

London EC1A 9HATel: 020 7466 5460 Fax: 020 7466 5461

[email protected]

ASCORBIC ACIDASPARTAMECAFFEINE

POTASSIUM SORBATEQUININE

55450 Langenlonsheim, GermanyAn den Naheweisen 24

E Begerow GmbH & Co

Phone (+49) 6704 204 0Fax (+49) 6704 204 121http://www.begerow.come-mail:[email protected]

HERBAL EXTRACTS

NATURAL EXTRACTSWilliam Ransom & Son plc

Burymead Road, Hitchin, Herts SG5 1RT, England

Tel: +44 (0)1462 437615Fax: +44 (0)1462 420528

Email: [email protected]


FRUIT JUICE CONCENTRATES Citrus,Tropical and Red

“BAG IN BOX” RACKING

Vend/Dispense

STP Drink Equipment

Unit 3, Greenwood Court,Ramridge Road, Luton,Bedfordshire LU2 0TNPhone: 01582 481649Fax: 01582 451265Email: [email protected]: www.stpequipment.co.uk

The SDIBuyers’ Guide

Directoryis also available on-line

visitwww.softdrinksinternational.com

To list your product or service

in the directory


ortel: +44 (0)1202 842222


SWEETENERS – ASPARTAME


The SDI Buyers’ Guide

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email: advertising@

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WALLARTUSED EQUIPMENT FOR THE BEVERAGE INDUSTRIESTel. +33 320 93 66 71 Fax: +33 320 92 80 74www.wallart.fr [email protected]

USED EQUIPMENTBUYING? SELLING? CALL US!

Process equipment (tanks, filters, premix…)

Preform injection

PET Blow moulders (SIDEL, ADS, Krones…)

PET bottling lines

Glass bottling lines

Voehringer engineeringKornbergstrasse 53-55 D-72805 Lichtenstein

Tel: +49 (0) 175 6876071, Fax: +49 (0) 7129 60 395 web:voehringer-web.dee-mail:[email protected]

www.youtube.com/voehringereng

SIDEL PET Recyclen Preform Injection machine withdifferent mould 23 upto 45, 90 gram, water, Milk &Juice Preform with 28, 38 & 48 Neck complete line inrunning condition 20 to 30% Recycling material(Cooling, conditioning) Price without mould & Cooling Euro 98,950.00

PET Machine MesseneuheitPET Teddy Bear/Beer Can MultilayeredPET CAN-LINE 400-1.000/hPET Can and PET Container in any form Coke etc.in stretch-blowing with standard closure made of aluminium, plastic or steel

F O R S A L E

THINK FRUITY.THINK DÖHLER.Fruitful potential for your business.

Still Drinks may not be the largest category in terms of volume, but they are growth leaders.

Outstanding natural colours and fl avours, functional ingredients and delicious fruit cells

form the basis of Döhler’s diverse Still Drinks product concepts. For you that means:

• products with excellent price/performance potential• outstanding fl avours even at low juice content levels• high growth rate ability through fi ne tuned product concepts

We deliver one-stop solutions – from fi rst product idea to fruit juice concentrates,

functional ingredients, high cloud emulsions and natural colours, right through to

all-in-one compounds. We will bring your still drinks concept to life. Interested?Get in touch with us! We Bring Ideas to Life!

DÖHLERGROUP · Riedstrasse · 64295 Darmstadt · Germany · [email protected] · www.doehler.com · Phone + 49 6151 306-0DÖHLER (UK) LIMITED · 1a Opal Court, Opal Drive, Fox Milne · Milton Keynes, MK15 0DF · United Kingdom · [email protected] · www.doehler.com · Phone +44 (0) 870 870 9737

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