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APPENDIX B

Illustrations

LIST OF ILLUSTRATIONS

1.Map of Chesa Nyama Franchises in JHB CBD

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2.Rough sketch of *Patrice’s placei

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3.Chesa Nyama Menuii 4

4.Common SA Braaivleis and Braai Standiii

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5.Castle Lager Websiteiv 7

6.Checker’s Hyper newspaper advertisementv

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i Taken at Savoy, Johannesburgii Retrieved from Chesa Nyama Ghandi Square restaurant & take-awayiii Retrieved from http://thechefmother.blogspot.com Accessed: September 2014iv Retrieved from http://www.castlelager.co.za/braaination/recipedetail/11 Accessed: September 2014v Retrieved from Joburg Express Newspaper September edition 2014

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7.Racialized Advertising, Social Media Meme’s

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8.Perceptions & Deceptionsvi 12

vi Retrieved from http://foodporndaily.com/; www.beast.com; www.flickr.com; blog.theregularguynyc.com; www.tumblr.com; junkee.com;and knowyourmeme.com Accessed October 2014

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Figure 1 : Marked Map of Chesa Nyama's in The Inner-City Carlton Centre

Address: Shop G27,Carlton Centre, Johannesburg

Commissioner StreetAddress: 141 Commissioner Street , Johannesburg

Eloff StreetAddress: Eloff Street ,JHB CBD

Ghandi SquareAddress:Ghandi Square, 25 Rissik str, Marshalltown, Johannesburg

HillbrowAddress: 112 Twist & Pretoria Street, Hillbrow

Jewel CityAddress: Jewel City,Eastern Edge of Inner City, Johannesburg

JHB Park StationAddress: Jhb Park Station, Shop 3, Branksome Towers, Cnr,Wanderers & Bok Street

Market Street-HalaalAddress: Shop 60, Market Street, Between Kort & Sauer Streets, Johannesburg

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Rissik StreetAddress: 81 Rissik Street, JHB CBD, Unit A Ground Floor

WitsAddress: Shop 4,The Matrix building, Wits university, East campus

Figure 2 : Rough Sketch of Patrice's Home (Living area)

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Figure 3 : Chesa Nyama Menu (meals)

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Figure 4 : Chesa Nyama Menu (beverages)

Figure 5: It’s Nyamalicious (slogan)

Figure 6: Meal Specials

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Figure 7 : Common South African Braaivleis and Stand

Figure 8 : New Castle Lager Marinade Figure 9 : Steak N Chips

Figure 10 :"It all comes together with a CASTLE"

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Figure 11 : Castle Lager Breaks Guinness World Record (September 2013)

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Figure 12 : Castle Lager website

Figure 13 : Championship Boerie (as per Checker’s Hyper advertorial)

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Figure 14 : Authentic Local Meats Figure 15 : World Class Braai

Figure 16 : Marketing Gimmicks (Buy 1 Get 1

Free)

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Figure 17 : Louisiana Commercial Figure 18 : Facebook Meme

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Figure 19 : From the movie Next Friday Figure 20 : Courtship

Figure 21 : Paula Deen (Southern) Stereotypes Figure 22 : American series Parks & Recreation

Figure 23 : Gendered Literature Figure 24 : Perception/ Deception

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Figure 25 :#FoodPorn Figure 26 : Ironic Food Porn

Figure 27 : Food For Thought Figure 28 : As Served by Women

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