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Spotlight*KSA Series
Views On Food & Diet In KSAMarch 2019
Spotlight*KSA:
Perceptions Towards Own Health
Spotlight*KSA
52% Claim they eat a healthy diet
43% Believe they are in good health
55% Claim they get enough exercise
59% Are content with their weight
Spotlight*KSA
43% believe they’re in good health
38%
50%
32%
44%
43%
Males
Females
Under 35
35 - 49
50 - 64
Perceptions Towards Own Health
Spotlight*KSA
Food & Weight
59% Believe most diet plans ultimately fail
70% Would rather eat well than be thin
54% Would rather exercise than watch what they eat
63% Have tried a diet to lose weight
Spotlight*KSA
71%
69%
68%
73%
63%
Males
Females
Under 35
35 - 49
50 - 64
59% Believe most diet plans ultimately
fail
51%
59%
57%
55%
30%
Males
Females
Under 35
35 - 49
50 - 64
61%
65%
61%
67%
56%
Males
Females
Under 35
35 - 49
50 - 64
57%
61%
58%
61%
53%
Males
Females
Under 35
35 - 49
50 - 64
63% Have tried a diet to lose weight
54% Would rather exercise than watch
what they eat
70% Would rather eat well than be thin
Food & Weight
Spotlight*KSA
49% Look for products marked specifically for diets
67% Make sure to eat vegetables and fruits on daily basis
61% Check nutrition facts on products before purchasing
55% Try to replace carbohydrates with healthier options
Healthy Eating Habits
Spotlight*KSA
65%
69%
48%
69%
66%
Males
Females
Under 35
35 - 49
50 - 64
49% Look for products marked
specifically for diets
59%
64%
50%
62%
60%
Males
Females
Under 35
35 - 49
50 - 64
48%
64%
36%
60%
51%
Males
Females
Under 35
35 - 49
50 - 64
41%
60%
50%
52%
46%
Males
Females
Under 35
35 - 49
50 - 64
55% Try to replace carbohydrates with
healthier options
61% Check nutrition facts on products
before purchasing
67% Makes sure to eat vegetables and
fruits on daily basis
Healthy Eating Habits
Spotlight*KSA
40% Would eat plant-based substitute
30% Prefer not to eat any type of meat
Organic, GMOs, and Food Substitutes
66% Prefer to eat locally grown food
59% Never eat genetically modified foods
42% Only eat organic food
Spotlight*KSA
68%
63%
64%
70%
69%
Males
Females
Under 35
35 - 49
50-64
60%
59%
53%
69%
62%
Males
Females
Under 35
35 - 49
50 - 64
38%
47%
40%
45%
43%
Males
Females
Under 35
35 - 49
50 - 64
66% Prefer to eat locally grown food
59% Never eat Genetically Modified
Foods
42% Only eat organic food
38%
45%
40%
43%
32%
Males
Females
Under 35
35 - 49
50 - 64
25%
37%
34%
27%
17%
Males
Females
Under 35
35 - 49
50 - 64
40% Would eat plant-based substitute
30% Prefer not to eat any type of meat
Organic, GMOs, and Food Substitutes
Spotlight*KSA
64% Consume sugar in foods and drinks several times a week
54% Eat fast food at least several times a month
Unhealthy Foods Consumption
Spotlight*KSA
64% Consume sugar in foods and drinks several times a week
61%
67%
68%
65%
61%
Males
Females
Under 35
35 - 49
50-64
54% Eat fast food at least several times a month
51%
58%
68%
60%
45%
Males
Females
Under 35
35 - 49
50-64
Unhealthy Foods Consumption
The Future of Food
Spotlight*KSA
How do you think the following will change in the next year?
Preparing Meals At Home
Having Meals Delivered To Home
Having Groceries Delivered To Home
Eating Meals Outside
42%
34%
31%
30%
41%
40%
41%
41%
13%
21%
21%
24%
More Frequently About the same Less Frequently
Preparing Meals At Home
Having Meals Delivered To Home
Having Groceries Delivered To Home
Eating Meals Outside
The Future of Food
Spotlight*KSA
42%
45%
38%
43%
41%
37%
Total
Males
Females
Under 35
35 - 49
50 - 64
34%
32%
37%
34%
38%
17%
Total
Males
Females
Under 35
35 - 49
50 - 64
31%
28%
35%
28%
39%
17%
Total
Males
Females
Under 35
35 - 49
50 - 64
30%
27%
34%
29%
35%
7%
Total
Males
Females
Under 35
35 - 49
50 - 64
% who believe
activity will increase
The Future of Food
Spotlight*KSA
Access to Healthy Food
Quality of Food
Environmental Impact of Food
Cost of Food
55%
49%
46%
43%
29%
36%
35%
31%
15%
15%
19%
26%
Better Stay the same Worse
How do you think the following will change in the next year?
Access to Healthy Food Quality of FoodEnvironmental Impact on
FoodCost of Food
The Future of Food
Spotlight*KSA
55%
53%
59%
55%
56%
49%
Total
Males
Females
Under 35
35 - 49
50 - 64
49%
45%
46%
49%
53%
36%
Total
Males
Females
Under 35
35 - 49
50 - 64
46%
43%
50%
47%
49%
29%
Total
Males
Females
Under 35
35 - 49
50 - 64
43%
38%
50%
44%
46%
24%
Total
Males
Females
Under 35
35 - 49
50 - 64
% who believe it
will change for the better
Methodology
Spotlight*KSA
• 500 Interviews Conducted in SaudiArabia, Across The Kingdom.
• The Survey Was Conducted Via TheIpsos MENA Online Panel.
• The Survey Covered Saudis & ArabExpats Aged 18 to 64 years, Males andFemales.
• Interviewed Individuals Are The GeneralPublic.
Spotlight*KSA Series
Thank YouFor More Information:
Nicola QahoushSenior Accounts ManagerIpsos MENAEmail: [email protected]
Rajab Qudsi Project Leader Ipsos MENAEmail: [email protected]
