© 2012 IBM Corporation 1 A New Era of Computing: IBM PureSystems József Szűcs IBM Forum 2012 – Estonia Tallinn, October 9, 2012

© 2012 IBM Corporation1

A New Era of Computing:IBM PureSystems

József SzűcsIBM Forum 2012 – EstoniaTallinn, October 9, 2012

© 2012 IBM Corporation2 © 2012 IBM Corporation2

Getting Up and Running 2-3 months to specify and procure 2-3 months to integrate, configure

and deploy

Development Operations 3-6 months to go from

development to production

Ongoing Effort 1-3 months to troubleshoot and tune Ongoing effort and downtime to

maintain, scale and upgrade

IT RealityBusiness Goals

Driving business innovation Address new opportunities Respond to competitive threats Enhance the customer

experience

Grow top and bottom line by:

Typical Results: 23% of new IT projects (worldwide) deploy late 55% experience application downtime for major

infrastructure upgrades once deployed

Source: A commissioned study conducted by Forrester Consulting on behalf of IBM

What are today’s pressures and realities


Only 1 in 5 can allocate more than half their IT budget to innovation

Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)

Results

Least efficient data centersUse of new technology:43% first and fast technology adoption1% move virtual machines to meet desired outcomes21% use storage virtualization3% use a storage service catalog (tiered storage)

Results:

65%

New projects

Maintaining existing infrastructure

35%

47%

53%New projects

Maintaining existing infrastructure

Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )


As IT moves to the strategic center of businessThe model must shift to Smarter Computing

Traditional Computing

Bus

ine

ss in

nova

tion

Technology Innovation

Smarter Computing


Clients have tried various approaches to close the gap

Client-tunedSystems Appliances Cloud

FlexibilityControl

SimplicityRapid Deployment

AgilityElasticity

Time and Expense Required

Single Purpose Shared Dependence

What if you could have the best of all three?

Benefits

Challenges


Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and automating

what experts do – from infrastructure patterns to

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a broad

open ecosystem of optimized solutions

The time has come for a new breed of systemsSystems with integrated expertise and built for cloud



The world’s first family of expert integrated systems


The first family of offerings designed for all three client approaches

For clients who want to custom build and tune configurations to their specific requirements,

as they might with today’s blades. Delivers optimum

flexibility.

For clients who want pre-configured, pre-integrated

infrastructure and management, factory tuned from IBM, with

entry cloud management. Delivers Infrastructure as a

Service (IaaS).

For clients who want pre-integrated platform systems

tuned to the middleware stack. Delivers Software as a Service

(SaaS), and Platform as a Service (PaaS).

Client-tunedSystems

Expert IntegratedSystem


Flex SystemFlex SystemFor clients who want to custom build

and tune configurations to their specific requirements, as they might

with today’s blades. Delivers optimum flexibility.




Service (IaaS).

For clients who want pre-integrated platform systems tuned to the

middleware stack. Delivers Software as a Service


For clients who want pre-configured, pre-integrated infrastructure and

management, factory tuned from IBM, with entry cloud management.

Delivers Infrastructure as a Service (IaaS).

Level of IntergationLevel of Intergation





flexibility.




Service (IaaS).




Client-tunedSystems









Service (IaaS).









Multi-generation chassisplatform

IBM Flex System: No Compromise Design

50%more

memory

200%more

networking bandwidth

300%more dedicated

storage

50%networking

latencyimprovement

IBM Flex System x240 (768GB) vs. HP BL 460c Gen8 (512GB)

IBM Flex System Fabric 10Gb switch 240Gb vs. HP 10Gb switch 80Gb

IBM Flex System Flash adds up to 8 400GB SSDs (x240 with Flex System Flash 3.2TB vs. Dell M610 800GB)

Node to node traffic is contained within the chassis to reduce TOR switch latency*

Built to support your datacenter today and tomorrow

* Estimated Results. Results will vary depending on customer environment





flexibility.




Service (IaaS).




Client-tunedSystems









Service (IaaS).









WHAT IS INSIDE?

VIDEO ANIMATION OFINTEGRATED PureFlex COMPONENTS


Built-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost, based on the experience of managing tens of thousands of data centers

Smart data placement

300% increased performance of critical applications

Over $2B in R&D and acquisitions over 3 yearsMillions of development hours across 37 labs in 17 countries

© 2012 IBM Corporation13 © 2012 IBM Corporation

Thousands of virtual machines on single system

2X improvement in system utilization

70% fewer cores for reduced software licensing

50% lower management costs

2X improvement in fault diagnosis

Management integration

© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.

Up to:

© 2012 IBM Corporation14 © 2012 IBM Corporation

Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together

50% latency improvement for faster application performance

Scale-in systemsnetworking

IBM-designed management across compute, storage, and networking – in a single system

with upgradability to future technologies14

2X application density in same floor space

50% improvement in administrator productivity

Intelligent cloud technology

0 setup time to achieve enterprise risk reduction with trusted protection built in from the hardware up

Security innovation

Estimated Results. Results will vary depending on customer environment.

Up to:


Simplified ExperienceManagement integration and choice at every step, to make IT easier

Management from a single pane of glass with open choice of environments and applications

Factory pre-configured and tested

Dynamicresourceallocation

70% faster setup time


Days to minutes for workload deployment time

75% lower systems costs over 3 years

98% time savings in storage provisioning

Management across physical & virtual resources

© 2012 IBM Corporation© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.

Up to:





flexibility.




Service (IaaS).




Client-tunedSystems









Service (IaaS).









What the business wants… What’s required…

MonitoringLifecycleManagement


IBM PureApplication

System

IBM PureApplication

System<4 hours<4 hours

IBM PEP Team+ CustomerIBM PEP Team+ Customer

Competitor HWEngineerCompetitor HWEngineer

Includes (at no additional cost): Hardware set-up and configuration Software set-up and configuration First workload deployment

Includes (at no additional cost): Hardware set-up and configuration Software set-up and configuration First workload deployment

FirstWorkloadDeployment(1 day*)

Hardware Set-Up and Configuration(2 days*)

Software Set-Up and Configuration(2 days*)

*Actual times reported by customer working with competitor setup team*Actual times reported by customer working with competitor setup team

CustomerCustomer

Pre-integrated

System

Pre-integrated

System

Competitor SWEngineerCompetitor SWEngineer

5 days*5 days*

Pre-integration drives faster set up and deployment


IBM PureApplication – Built In Expertise - PatternsPatterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system

ScalabilityUpgradability

ScalabilityUpgradability

100+ ISV business applicationsBusiness intelligenceBusiness process managementWeb experience (Portal)

Built-in with flexibility

Available through PureSystems Centre

Platform PatternsExpertise across the

middleware and infrastructure

Infrastructure expertise across the compute

resources

Application PatternsAvailable patterns from

IBM and Partners

ProvisioningStorage optimization

ProvisioningStorage optimization

Web application deploymentDatabase deploymentCloud platform management


Capture 80% of today’s workloads

Capture your own expertise: Image Construction &

Composition Tool allows you to create your own custom virtual images

Pattern Development Kit allows you to create your own virtual application patterns.

Capture existing expertise for operating system and middleware installation

Dynamically combine pre-defined components to build new image packages

Create a standard VM format in Open Virtual Format

Use IBM patterns of expertise throughout the system

Add third-party application patterns of expertise

Three ways to get the value of patterns of expertise


Extensibility from the broadest ecosystem is made easyNew IBM PureSystems Centre: Gain access to a broad community of IBM and

certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Download fixes and patches

Access to developer community

Also run your existing applications today*


Thank You!

Documents

© 2012 IBM Corporation 1 A New Era of Computing: IBM PureSystems József Szűcs IBM Forum 2012 – Estonia Tallinn, October 9, 2012