© 2014 IBM Corporation IBM Application Performance Management (SaaS) C&SI Straight Talk:

© 2014 IBM Corporation

IBM Application Performance Management (SaaS)

C&SI Straight Talk:

© 2014 IBM Corporation2

Caution on forward-looking statements

IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion.Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

This presentation has been prepared specifically to discuss IBM’s upcoming beta release of its new Application Performance Management Software as a Service offering, and the roadmap for that offering. Screen captures shown here may not exactly match screens ultimately delivered by the service, and no commitment to a particular availability date, or particular pieces of functionality is being made here.


Many enterprise customers have expressed their intention to investigate SaaS:

• Modern DevOps require practical APM tools for pre-production and production support

• Customers with APM in production recognize the ROI value in finding bugs pre-production

LoweredTCO

Rapid Deployment of new Services Enabled

Faster Root Cause Determination

Do more with Less

• Web based UI –available on multiple devices

• Intuitive navigation• Rapid root cause with few clicks

• Stand-up implementation• Easy migration / upgrade

& roll back

• Capital Costs reduced• Operation Expenses

Reduced (no monitoring infrastructure to maintain)Provisioning new services quicker

increases the opportunity to monetize your customers

SaaS tools require less IT skills and are easier to use, creating demonstrable ROI through reduced TCO.

• Operation & Capital Expense Challenges

Add sophisticated root cause analysis tools to new workloads in minutes

Small budget, small team? SaaS is the answer!

IBM’s APM portfolio is m

arching to SaaS

• Your business is changing as new Services are being provisioned faster

• Embedded, autonomic monitoring of rapidly or automatically provisioned services is essential

• Capital budgets are shrinking

Why our APM customers are considering SaaS…


Shift GTM focus on Application Owners

Existing Clients Next-Gen(Direct to Consumer)

APM Digital Marketing

Client Trial

Inside Sales Follow

Up

Service Provider Embedding Amazon, Heroku,

Azure, etc.

Client Trial

Inside Sales Follow

Up

Direct Sales

Business Partners

Traditional MSPs

Segment

Routes

UsersInfluencers Buyers

Next-Gen (Svc Providers’

Customer)

IT OPSOPS Director

CIO

App OwnerApp DeveloperLOB Manager

Orange = New focus with this release

Power Shift

How we’ll sell

Business as usual, but with better offerings

Existing customer base influences LOB

Build new channel of svc provider partners

IT OpsProvides

dashboards to

MSPProvides dashboards

for hosted app

PaaS VendorBroker for APM

APMaaS VendorProvides APMaaS

Lots of people “selling” to them


Key personas and their challenges

Top of Mind issue:Avoiding and resolving bugs in an efficient manner

Diagnose performance issues in traditional applications and with new Cloud Based Applications running Ruby, MongoDB, and MySQL

Quickly transition to production by enabling developers to correct operational issues

Reduce time to repair with light weight deep dive diagnostics for .NET and J2EE applications

Top of Mind issue:Availability and performance of systems and apps

Quick time to value with intelligent visualizations - ability to solve issues in 2 click

Visibility to end user experience of propriety applications with plugin capability

Quickly view business application context with dynamic, automated grouping of monitoring resources

IT Ops Application Developer

Top of Mind issue:Customer satisfaction leading to Profit in the Line of Business

Reduce downtime & optimize performance of Worklight based mobile applications

Monitor performance of current enterprise applications and new Cloud Based applications running Ruby, MongoDB and MySQL.

Accelerates problem resolution through rapid analysis of structured and unstructured application data (SmartCloud Analytics)

Quickly integrate with 3rd party tools to get consolidated monitoring view

LoB Owner


Next-Gen (Svc Providers’ Customer)

Existing Clients Next-Gen(Direct to Consumer)

On-premises vs SaaS, which should I choose?• Don’t choose, we’ll continue to offer both to support your needs

Will the SaaS offering do everything that my current APM solution does?• Before you know it, yes.

Will I have to learn to use two different tools?• Nope. Your dashboards and drill-down views will be exactly the same.

I’m a practitioner at GloboCO. Is this for me?• Sure. Impress IT Ops with your APM insights.

My PaaS vendor offers SLAs, why do I need APM?• Service up-time and application health are two different things

• Monitor your users’ experience, not your providers performance

• Your provider may have the widgets, but you still own your code

I’m worried about being too tightly tied to my PaaS vendor, and worried about lock-in.• Your monitoring service lives at IBM. Move your workloads to another host, and the monitoring comes with you.

I’m a one-man show, operating on a shoe-string. I don’t have the time or budget for APM• Check out the low monthly price, budget won’t be a problem

• Takes less time to check the health of your app than it does to check your fantasy football team

No offense, but IBM is kind of old-school, and I’m using the latest technologies here• Like Python, PHP and Ruby you mean? Got that, and more.

I want to get out of maintaining APM infrastructure• No problem, we’ll host it

APMaaS is going to protect application revenue & provide immediate TCO relief


A convenient way for ANY application stakeholder to ensure the availability of their applications and promote customer loyalty, with a simple solution that is managed for them as a service

Hosted application dashboards that give users a quick, intuitive way to assess the health of what matters most to them – their applications

Ability to download monitoring agents, point them at the hosted service, and see metrics on the hosted dashboard in minutes, with little or no configuration for the customer

Subscription pricing provides immediate total cost of ownership benefits, allowing customers operating on OpEx budgets to enjoy robust Application Performance Management

Support for “modern” Cloud application languages

IBM Application Performance Management (SaaS) Delivers

Client Needs

•A “zero-infrastructure” APM solution that collects data from their application, but is deployed and managed by someone else

•Comparable application health monitoring throughout the application life-cycle – from development to production – to speed delivery and provide consistency

•An application monitoring solution that can follow applications wherever they’re hosted

•Ability to seamlessly combine resource monitoring with user experience monitoring, and add code-level diagnostics.

IBM Application Performance Management (SaaS) identifies the early occurrence and root cause of performance issues, not just the symptoms, throughout the application lifecycle. SaaS delivery makes it more convenient for stakeholders of all types to benefit from APM.


SAAS CAPABILITIES EMERGING


IBM’s APM Technology: Adapting to Market Changes

• Increased Breadth• Extending platform coverage to new application languages, such as Ruby, Python,

PHP, mySQL, Mongo DB and Node.js

• Modern Workloads• Expanding APM architecture to manage different types of workloads, such as

Cloud applications

• Flexible Delivery Options• Streamlining APM delivery by creating SaaS, test/dev, public Cloud, and virtual

appliance deployment options

• Enterprise customers can seamlessly transition between deployment options with consistent technology and user interface

• Mobile• User experience monitoring for mobile users, as well as mobile infrastructure

monitoring

• DevOps• Integration with diagnostic tools to speed root cause analysis and make

Continuous Delivery and DevOps initiatives practical

How is IBM’s APM portfolio adapting to changes in the Application Performance Market, and providing new opportunities for partners?

SaaS beta planned for 1Q ‘14


You could install application monitoring at

each of these spots...

Public cloudPrivate cloud Hybrid cloud

Your Application Might Live Anywhere…or Everywhere

...or use an application monitoring service in the

IBM cloud that can connect to all of those places

Your applications run anywhere, with a local

monitoring agent collecting performance data...

Performance data is fed to the APM service in the

IBM Cloud...

And your application stakeholders get dashboards

showing application health, no matter where the app is running

It’s precisely this model, and the difficulty in deploying our on-prem solutions to public clouds, that spawned the SaaS initiative…


Understand the end-user experience

Follow changing workloads

Mobile devices & smart endpoints Private, public & hybrid cloudsHighly virtualized applications, storage & networks

Discovery

Quickly find application resources

End User Experience

Ensure SLA compliance

Transaction Tracking

Rapid problem isolation

Diagnostics

Domain-specific deep-dive and repair

Predictive Analytics

Reduce outages & improve business performance

shared data & common services

See steps across the cloud

Visibility, control and automation to intelligently manage critical applications in cloud, physical and hybrid environments.

The Five Dimensions of Application Performance MgmtThis is the familiar view of the range of APM capabilities, which we’re accustomed to describing to customers.

While not as complete today as the on-prem portfolio, the January APM SaaS release several of these areas, with others coming in 2Q

1Q ’14 2Q ’14


A new generation of lightweight agents

Data is collected from agents installed on the Virtual Machines in your environment New agents are included in SCM-AI, and bundled into SCAPM Standard where they can

work with the existing environment or on a separate installation of SCM-AI. Agents are designed specifically to:

Be reliable and available Provide useful, real-time metrics into resource availability and transactions Deepen the insight on the application Fully integrate with the dashboard and navigation

New Agents available now: Operating Systems (Linux and Windows) Response Time (Web Traffic) MySQL Database Ruby MongoDB WebSphere


The lightweight infrastructure deploys in < 15 minutes with no configuration Monitoring agent for WebSphere can be deployed in < 15 minutes

Step 1 – Identify a problem Step 2 – Identify the source Step 3– Deep dive to find root cause

IBM APD is easy to deploy

IBM APD scales for production environments

IBM APD has an easy to use UI

The lightweight infrastructure will scale up or down elastically Intelligent sampling enables method-level tracing in production environments

Web based UI guides you to the source of your application performance problems

Application Performance Diagnostics Capabilities


IBM APM Deployment Options

IBM APM SaaSIBM APM SaaS

Works together, Works the same, Modular

Lite Edition (Low cost offering)Target: DevelopersLE, GBLE, GB

Lite Edition (Low cost offering)Target: DevelopersLE, GBLE, GB

Application Performance DiagnosticsApplication Performance Diagnostics

Standard EditionTarget: DevelopersLE, GBLE, GB

Standard EditionTarget: DevelopersLE, GBLE, GB

Application InsightTarget: LOB, MSPsGB market, LE departmental

Application InsightTarget: LOB, MSPsGB market, LE departmental

Application Performance ManagementApplication Performance Management

Standard EditionTarget: IT Ops, LOBLarge Enterprise

Standard EditionTarget: IT Ops, LOBLarge Enterprise

Entry EditionTarget: LOB, IT OpsGB market, LE departmental

Entry EditionTarget: LOB, IT OpsGB market, LE departmental

On-Premises

Cloud

SaaS

Ultimate

Flexibility

This is the Vision

As we migrate on-prem capabilities to the SaaS platform, we’ll approach the

goal of ultimate flexibility in how APM

is deployed

Legacy New in 2013 New in 2014 2015


Lots of APM Agents to Migrate

As you can see from our prioritization spreadsheet (based on customer and sales feedback, market analysis and development input) we have lots of collection agents to enable for SaaS delivery.

Fortunately, our new lightweight, nimble architecture makes what might have looked impossible a year ago feasible

The Job at Hand…


SPECIFIC CAPABILITIES IN SAAS VS ON-PREMISES


SC APM Standard

SC APM Entry SCM-AI APD

End User Monitoring

User Response Time

Track Transactions

Diagnostics

Deep Dive Diagnostics (Java)

Resource Monitoring

OS Monitoring Partial

WebServer

Database Partial

Microsoft Application

Application Server Partial

Cloud workload (Ruby, MySQL, MongoDB)

Mobile Application Monitoring

SOA infrastructure

ERP Systems – SAP, Siebel, PeopleSoft

Usability Features

Dynamic threshold

Linear & Non-linear prediction

APM Search + Log Analysis: Expedite Problem Resolution

Unified Dashboard Experience with APM UI

Install and deploy time < 1 week < 2 hours < 15 minutes < 15 minutes

Review of what’s available in APM on-premises


What’s available (or coming soon) in APM SaaS…


(cont’d)What’s available (or coming soon) in APM SaaS…

© 2014 IBM Corporation20 © 2014 IBM Corporation20


DEMONSTRATING CAPABILITIES WITH SERVICE ENGAGE

Note that we will only use these slides if it’s impractical to do a live demo of Service Engage

https://www.ibmserviceengage.com/


From now on, this is where we do sales enablement, and customer pitches…

Service Engage is more than the portal to our SaaS offerings. It is where we illustrate to customers that we understand their problems, know how to address them, and share our expertise and the magic of our solutions.


Key Value Propositions


The Screenshots tab offers a series of views illustrating key capabilities:• Application Status• Application Response Time• Transaction Details• Diagnose Application Problems

For a quick conversation, these can drive home the value of APM. The same capabilities can also be demonstrated live, the demo sandbox (see slides to follow)

The proverbial “Application Dashboard,” offering a quick, intuitive way to assess the health of all your applications


Drilling into a specific application from the dashboard, looking at user experience data…


Drilling further still into an application, to assess specific transactions that are affecting user experience


Looking at the individual components of the troubled application, to diagnose the issue




The Extend tab caters (initially at least) to existing customers, showing how APMaaS integrates with existing on-premises investments


This is a very interactive “sandbox” environment, where the value propositions we’ve been discussing can be demonstrated with live data.

If you’re familiar with the tool, or talking to a typical operator, jump into the Live Demo, and conduct an instant POC. If not, or if you’re with a non-technical executive, use the video.


Note how the Guided Demo scenario on the right guides the user how to accomplish the key task…

Documents

© 2014 IBM Corporation IBM Application Performance Management (SaaS) C&SI Straight Talk: