Business Consulting - An Overview

Business consulting indicates both the industry and practice of hiring external consultants to help organizations improve their performance primarily through independent analysis of existing organizational problems and development of plans for improvement. The practice of offering business executives third party advice, expertise, and support with the aim of enhancing the business's performance resulting in an overall increase in the value of the business for its shareholders. 

Organizations hire consultancy services for many reasons, including gaining external advice and access to the consultants' specialized expertise. Consultancies may provide specific solutions, development of coaching skills, technology implementation, strategy development, or operational improvement services.

Introduction

Sera Consultancy Services is promoted by SHANTANU CHITGOPKAR.

He has 18 years rich & relevant sales, marketing, strategy and business development experience, having worked in giant organizations like Kansai Nerolac paints, Parle Agro, Godrej, Pepsi (Tropicana division) in India, besides working across Middle east & Africa.

He has been instrumental in starting up operations successfully in past four assignments. In the last one, he turned around a sick brewery to an $70 mio t.o. and initiated merger with DIAGEO Africa.

Has launched numerous prestigious brands, built sales orgns, developed strategies, built supply chain systems, developed vendors

Vision

“TO PROVIDE SALES, MARKETING & STRATEGIC EXPERTISE TO ORGANIZATIONS TO ENABLE THEM TO DELIVER STRONG BRANDS TO THEIR MARKETS THROUGH MOST ECONOMICAL DISTRIBUTION CHANNELS AT LEAST COST BY A MOTIVATED AND FOCUSSED SALES FORCE”.

Mission

“ To work closely with clients to develop workable solutions to business problems, develop systems, monitor implementation of plans, and transfer knowledge to clients teams”

Business Consulting – Working Method

Services Provided

Building organization structure

Sales & distribution management

Market research

Brand development

Brand communication strategy

Brand Campaign

Marketing Campaign

PR Strategy

CSR Strategy

Why us?

Proven track record of building businesses- empathy with clients

Hands-on work style

In depth problem analysis

Focus on soft skills and understanding customer needs

Multiple solution generation

Involvement in implementation and outcomes

Cost effective solutions within client budgets

Who should work with us?

Organizations which lack large resources, expertise or time to execute their vision

Cos. Lacking experience in sales & marketing strategies

Start up or mid sized cos. Looking to scale the next level

Visionary leader looking for support

Cos. Wishing to invest in their brands and distribution infrastructure

Cos. Wishing to expand their product range

Benefits of Consultancy

Freedom to hire domain specialist

Independent view of company operations

Minimum interference in daily co. operations

Fast tracking of business objectives

Minimum risk of trial & error

Measurable time bound performance

Obtain long term learning

Key requirements

Active client commitment to agreed plans

Client commitment to provide agreed resources

Client’s continuous involvement in the project

Regular communication and time commitment from client

Fee structure

Fee is decided based on defined work scope, its time duration & effort involved.