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COMMUNICATION IN BUSINESS

AREA OF STUDY 1

UNIT 2COMMUNICATION AND MANAGEMENT

COMMUNICATION IN BUSINESS

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Work Requirements

Read page 118-152 (According to the timeline Communication unit to be completed by July 30).Complete Activities on page 123-124 (Due now)Complete Activities on page 129-130 Complete Activities on page 137-139Complete Activities on pages 145-146Case Study on page 149Complete Activities on pages 151Summary and review questions on page 152

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Communication and its relationship to business objectives and strategy

Success in business is dependent on effectivecommunication. Many problems arising in smallbusiness are the result of poor communication.

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Communication and its relationship to business objectives and strategy (cont.)

Business objectives andstrategies must beclearly communicated tostakeholders.

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Communication and its relationship to business objectives and strategy (cont.)

Internal stakeholders such as employees andmanagement must be aware of the objectivesif they are to work towards their achievement

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Communication and its relationship to business objectives and strategy (cont.)

External stakeholderssuch as the generalpublic and customersmake judgements abouta business based on itsobjectives.

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The communication process

The communication process involves three steps:• 1 The sender gives out the message to a receiver

in an encoded form.• 2 The receiver is exposed to the message and

decodes it.• 3 The receiver gives feedback.

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Factors that affect how a message is decoded

Factors affecting how a message is decoded by the receiver:• Cultural differences• Body language accompanying the message• The mood and state of mind of the receiver• The environment in which the message is

delivered• The language used.

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Factors that affect how a message is decoded

Factors affecting how a message is decoded by the receiver:• Cultural differences• Body language accompanying the message• The mood and state of mind of the receiver• The environment in which the message is

delivered• The language used.

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Types and purpose of information to be communicated

Types/purpose and audiences of businesscommunication:• Internal communication – among internal

stakeholders, can be upwards, lateral or downward

• External communication – business-to-business or business-to-the-wider community communication

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Types and purpose of information to be communicated (cont.)

• Formal channels of communication – official channels under control of management

• Semi-formal channels – communication in a formal setting but not under direct management control, e.g. discussion at a seminar

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Types and purpose of information to be communicated (cont.)

• Informal channels – unofficial (the grapevine) where management has no control.

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Methods of communication

Methods of communication:• Verbal involving use of words:• Written – letters, memos, fax, email, and so on• Oral (spoken) – meetings, interviews, and so on

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Methods of communication (cont.)

• Non-verbal – body language, gestures, and so on• Combination – involves both verbal and non-

verbal, e.g. brochures, pamphlets, signs, business cards.

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Business communication

A business manager must be able to selectthe most appropriate methods of communicationto suit the circumstances they face.