Business communication Chapter 1 Introduction. Business communication. Swust. Shirley Miao Contents  Communication  Business communication  Intercultural

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  • Business communication Chapter 1


  • ContentsCommunication

    Business communication

    Intercultural business communication

  • CommunicationWhat is communication?

  • Communication is a two-way process in which people transmit (send) and receive ideas, information ,opinions or emotions.

  • Elements of communicationSender The sender is a person who has a need to communicate; this need may be a social desire for recognition as an individual,or the desire to share information with others,or to influence the attitude and behavior of others.

  • 2) Message A message is a set of verbal or nonverbal symbols that represent a senders particular state of being at a particular moment in time and space.

  • 3) Channel/Medium It provides the connection between the sender and the receiver.

    A channel is the physical means by which the message moves between the sender and the receiver. (LIST) Face to face talks, letters, telephones, televisions,books,magazines,newspapers,radios,etc.all channels.

  • 4) Receiver Receivers are the people who intercept message and as a consequence are linked to the message sender.

    5) Response It is most easily thought of as what a receiver decides to do about the message.

  • Business communication Business Communication is the type of communication used in order to:

    promote an organization, service, and product; and to impart information towards employees.

  • What makes business communication distinct from other types of communication is its formality.

    It makes it stand out from the rest since there is sense of professionalism, formality and etiquette that should be followed in order to convey the right message or information that needs to be conveyed to the other person on the line.

  • Business Communication must be: Brief Well-designed Precise( Specific Short Net & clear Understandable & comprehensive

  • Why important? 1In business, reputation and credibility need to be built up in order to get clients trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with clients.

  • 2)Business communication encompasses not only communicating with external contacts but also with employees within the organization.

    a vital link between the manager and his or her team and effective communication is the key to good management.

  • Sender or InstigatorChannelMediumReceiverChange in payment systemsFinance DeptE-mailFeedbackProcess:

  • Wasted time Wasted efforts Obscured() ideas Lost goodwillThe Costs of Poor Correspondence:

  • Barriers to Successful Communication:Ability of the sender Content Method of communication Skills and attitude of the receiverOrganisational factors complexity of the organisation, scope of the organisation Cultural attitudesPerceptions(), prejudices() Inappropriate target for the message

  • Save time Make your efforts more effective Communicate points more clearly Build goodwill

    Benefits of Improving Correspondence:

  • Forms of Communication in Business:

    Internal-Operational Communication External-Operational Communication Personal Communication

  • Intercultural business communication Cross-cultural communication Transcultural communication It does not only mean communication among peoples of different nations,but also include communication among people who share the same nationality but have different racial or ethnic backgrounds.

  • Culture


  • Intercultural communication competence:

    Personal attributeCommunicationPhychologicalCultural Awareness

  • Case 1:

  • Case 2:TokyoParisShang Hai?!

  • Case 3: World Expositions

  • Expo aims to promote the exchange of ideas and development of the world economy, culture, science and technology, to allow exhibitors to publicize and display their achievements and improve international relationships.So far, 192 countries and 50 international organizations have confirmed participantion in Expo 2010.

  • SummaryCommunication (Elements)Business communication (Importance,process,Types) Intercultural business communication

  • Reference