****************** Chapter 16 Using Computer Technology in Small Business McGraw-Hill/IrwinCopyright 2009 by The McGraw-Hill Companies, Inc. All rights reserved. ****************** Using Computer Technology In Small Business Information & The Small Business Information & The Small Business Computers Effect On Small Business Computers Effect On Small Business E-Commerce & Small Business E-Commerce & Small Business ****************** McGraw-Hill/Irwin Bankruptcy Rates ****************** Basic Computer Software Word Processing Accounting Inventory/Point-Of-Sale ****************** Examples Of Software ****************** Management Information System Input CollectRecordProcessReportConvert Output Manual Computer ****************** Information Uses Plan A Course Of Action Meet Obligations Control Activities Satisfy Government Regulations Evaluate Performance ****************** Important Information Needs Services Provided To Customers Revenue Revenue Sales Slips Sales Slips Services Provided To Business Goods Sold Goods Sold Payments Made Payments Made Steve Cole/Getty Images ****************** Processing Timeframes Real-Time Batch Chad Baker / Ryan McVay/Getty Images ****************** Checklist For MIS Needs Type Of Business Type Of Business Business Size Business Size Types Of Information Needed Types Of Information Needed Location(s) Location(s) Transaction Volume Transaction Volume Current System Current System Trouble Areas Trouble Areas Potential Needs Potential Needs Applications Applications Skills Available Skills Available Proposed Budget Proposed Budget Time Frame Time Frame ****************** Role Of Computer Hardware Software Technology S-Curve Technology S-Curve Backward Compatible Backward Compatible Old Microprocessors Old Microprocessors People Keith Brofsky/Getty Images ****************** Technology S-Curve ****************** Computer Hardware Desktop Laptop Personal Data Assistants (PDAs) Smart Phone Flexible Display Unit Cell Phone/Camera Radio Frequency Tags Ryan McVay/Getty Images ****************** Computer/Software Repetitive High Volume Quantitative Unstructured Open-Ended Does Well Does Poorly ****************** Internet a collection of computers and computer networks linked together to receive and distribute information around the world. ****************** Technology & Potential Problems Require Added Security Guards/Emergency Power Access Control Backup Files Antiviral Programs Antispam Filters Jason Reed/Getty Images ****************** Willing to Take Extreme Measures Against Spam ****************** Other Technology Issues Reluctance To Use Choosing Software Software Hardware Hardware Employee Training E-Commerce ****************** Sources Of Information Assistance Computer Stores/Consultants Friends/Peers, User Groups, Bulletin Boards, Seminars & Workshops Magazines/Books/Libraries Promotional Material Industry Associations Government/SCORE/SBA Ryan McVay/Getty Images ****************** E-Commerce Attributes Exchanged Of Information Technology Enabled Technology Mediated Supportive Activities Royalty-Free/CORBIS ****************** Components Of Internet Marketing 1) Process 2) Building/Maintaining Customer Relationships 3) Online 4) Exchange 5) Goal Satisfaction Ryan McVay/Getty Images ****************** Internet Marketing Cycle 1. Frame Opportunity 2. Formulate Strategy 3. Design Experience 4. Craft Interface 5. Design Program 6. Leverage Information 7. Evaluate Program ****************** Cs Of Customer Interface