Contract, Toll & Custom Manufacturing

Business Development

Business Development Professional

World Product Solutions

For more information, contact:Robbie RopellaPresident of Executive Searchrobbie@ropella.com850-983-4883

Opportunity Marketing Piece

Business Development ProfessionalLocation St. Petersburg, Florida

8100 Opportunity DriveMilton, Florida 32583

850-983-4777ropella.com

World Product Solutions is in business to bring its customers ideas to life and products to the world! This fast growing and exciting company provides manufacturing and fulfillment services to hundreds of e-commerce and mass market retailers through its four operating divisions.

As they continue to expand their services and broaden their reach to new markets across the globe, World Product Solutions stands by their goal of helping their clients, consumers and community become the very best versions of themselves.

MANUFACTURINGWPS manufactures a diverse line of innovative and impactful skin care products out of its 30,000 square foot, state of the art facility in St. Petersburg, FL. WPS’ R&D team works directly with its clients to create amazing products and provides guidance through its quality team to ensure that its product labels are both compliant and compelling. WPS also provides its health and beauty clients a variety of nutraceutical products that complement its skin care product offering.

FULFILLMENTThrough its 80,000 square foot, climate controlled facility, WPS provides fulfillment services to both its health and beauty clients and to other retailers that seek out specialized kitting, storage, and shipping services.

ABOUT WORLD PRODUCT SOLUTIONS

QUICK FACTS

ERIC POGUECEO

1 1 5 e m p l o y e e s

S T. P E T E R S B U R Gh e a d q u a r t e r s

WO R L D P R O D U C T S O LU T I O N S . C O M

SUBSIDIARIES OF WPS

EWorld Fulfillment delivers fast, flexible, and scalable order fulfillment and logistics services.

eworldfulfullment.com

iShip Solutions provides fulfillment services for stock skincare and

supplement products.

ishipsolutions.com

Evora Worldwide provides custom product development

from concept to shelf.

evoraww.com

Onoxa provides the first-ever online platform for custom-branded beauty products.

onoxa.com

Wo r l d P ro d u c t S o l u t i o n s | B u s i n e s s D e v e l o p m e n t P r o f e s s i o n a l 2 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

WE BRING YOURIDEAS TO LIFE AND PRODUCTS TO THE WORLD

The WPS in-house Research and Development team keeps pace with the latest trends in health and beauty and continually tests new ingredient combinations to offer their clients the most innovative skin care formulations and supplements on the market.

World Product Solutions caters to branded retailers, medical professionals, spa owners, salons, cosmetic companies, and other health and beauty vendors worldwide—putting their products in the hands of consumers across the globe every day.

RESEARCH & DEVELOPMENT

BUSINESS SEGMENTS AT WPS

Stock products and custom formulations manufactured to the

highest industry standards.

MANUFACTURING

Diversified fulfillment services for select industries with inventory

control and management.

FULFILLMENT

Custom packaging and design capabilities to maximize visibility

and consumer engagement.

TURNKEY SERVICE

Wo r l d P ro d u c t S o l u t i o n s | B u s i n e s s D e v e l o p m e n t P r o f e s s i o n a l 3 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

At World Product Solutions, they value their team members and the work they do. They believe in inclusivity and empowering individuals to strive for success through collaboration and camaraderie. The culture at World Product Solutions is so rich and pervasive that everyone across the company’s footprint is committed to those same principles so essential to quality products and value delivery. World Product Solutions not only fulfills orders, it is also recognized as a fulfilling place to work. The company takes every opportunity it can to demonstrate that commitment both internally and in the community.

GIVING BACK TO THE COMMUNITYWorld Product Solutions takes a leading role in fostering the health and well-being of their community by actively working with local charitable organizations such as Jobs for Life, Community Tampa Bay, and the Westchase Charitable Foundation.

LOCAL CONNECTIONMany World Product Solutions employees are St. Petersburg natives and enjoy the opportunity to work in and make a difference alongside the thought leaders and entrepreneurs who are shaping their local community.

COMPANY CULTUREEMPLOYEE PERKS• Paid Holidays

• Competitive PTO Plan

• Volunteer Opportunities

• Company Events

• Employee Recognition Program

• Wellness Initiatives

• Relaxed Work Environment

• Medical, Dental and Vision

WPS.COM/WORK WITH US

8 CORE VALUES THAT REFLECT WPS' COMMITMENT TO PEOPLE AND THE

COMMUNITY: TEAMWORK, RESPECT, CHARACTER, COMMUNICATION, ACCOUNTABILITY, INNOVATION,

COMMUNITY, AND A WILL TO WIN.

CULTURE OVERVIEW

Wo r l d P ro d u c t S o l u t i o n s | B u s i n e s s D e v e l o p m e n t P r o f e s s i o n a l 4 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

HIRING TEAM OVERVIEW

MICHAEL MCAFEEEVP, World Product Solutions

ERIC POGUECEO, World Product Solutions

Michael McAfee is the Executive Vice President of World Product Solutions. Starting in September of 2018 joining the team as the Vice President of Evora Worldwide, he has made strides to promote our products, company mission, and vision of WPS to the world.

Previously, Michael has many years in the skincare manufacturing field as Sales Director at Product Quest, a cosmetic and over-the-counter personal care manufacturer who supplied to brick and mortar companies.

Michael promotes innovation, speed to market, and quality as the keys to successful sales in the contract manufacturing and private label sectors. He leads the product development, marketing, and design teams for World Product Solutions, in addition to the Business Development team.

Eric Pogue, CFA is the CEO of World Product Solutions. His primary objectives include setting the corporate vision, promoting WPS culture and creating an ideal work environment that promotes WPS team member excellence. Previously, Eric was the CEO of L&S Supplies, a building supply company located in central Florida, and was the CFO for Towne Air Freight and Focus Products Group, both owned by private equity groups. Early in his career, Eric worked at Sun Capital Partners, a large private equity firm located in Boca Raton, FL. and was an Investment Banker with First Union Securities.

Eric graduated from Florida State University with a degree in Finance. He has been married to his wife Heidi for seventeen years and has two daughters (Ella – 14 and Audrey – 12).

Wo r l d P ro d u c t S o l u t i o n s | B u s i n e s s D e v e l o p m e n t P r o f e s s i o n a l 5 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

BUSINESS DEVELOPMENT PROFESSIONALWorld Product Solutions

JOB RESPONSIBILITIES

QUALIFICATIONS

• 5+ years’ experience in custom/contract manufacturing and private label within Skincare, CBD, and related markets.

• Existing book of business and strong contacts with branded e-commerce-based or mass market retailers.

• Customer centric with ability to listen to customer needs to create and provide innovative solutions.

• Proven track record organically growing and driving new business development.

• Comprehensive understanding of skincare related products and the art of selling.

• Strong ability to positively influence others through establishing credibility and building strong business relationships.

• Excellent presentation, interpersonal and communication skills.

• Proficient using MS Word, Excel, Project and PowerPoint as well as Salesforce.com or similar CRM tool.

• Communicates well orally to both internal and external customers and has ability to write technical proposals.

• Communicate and follow up with potential clients to establish rapport and arrange meetings

• Manage confidentiality, service, and licensing agreement process with potential clients

• Work with technical colleagues to develop quotes and proposals for clients

• Lead contract review/client phone calls

• Negotiate and close service orders / contracts

• Host and organize client site visits

• Attend, represent, and network at relevant conference and industry events to broaden partnering and business opportunities

The Business Development Professional will be primarily responsible for new business growth. Working with a team of Account Managers and Sales Support, the Business Development Professional will understand the uniqueness of WPS and aggressively seek to build relationships with new clients that would benefit from WPS capabilities.

POSITION PROFILE

Wo r l d P ro d u c t S o l u t i o n s | B u s i n e s s D e v e l o p m e n t P r o f e s s i o n a l 6 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

Along with beautiful, award-winning beaches, St. Petersburg, referred to by locals as “the Burg,” is home to the world-renowned Salvador Dali Museum, top-rated restaurants and beautiful Fort De Soto Park. The waterfront escape is a perfect family getaway with so much to do and explore!

St. Petersburg, which glimmers between the Gulf of Mexico and Tampa Bay, is known for its warm weather and for holding the title of “most consecutive days with sunshine” at 768 days! Downtown St. Petersburg is the city’s heart, home to great shopping, restaurants, bars and attractions. After making a stop to check out the largest collection of Dali’s work outside of Spain, swing by the Chihuly Collection on Central Avenue to witness mind-blowing glasswork.

Want to grab a bite to eat in St. Petersburg? Discover Locale Market, a one-of-a-kind 20,000-square-foot marketplace offering the region’s freshest and finest artisanal foods. Whether you’re having some down time on America’s best beaches or admiring beautiful Tampa Bay from downtown St. Pete, you’re in for some major fun in the sun.

Downtown, browse independently owned shops, unique restaurants, neighborhood bars and breweries, galleries and top art museums. As you explore, be on the lookout for St. Pete’s street murals, hundreds of which can be found throughout the city.

ST. PETERSBURG, FLORIDA

14beaches

18number of golf courses

50number of murals

St. PeteQUICK FACTS

400+number of weddings per year

81° 768adverage temprature

world record: continuous days of sunshine

16number of parks

St. Petersburg is the birthplace of Spring Training and Commercial Airlines

LOCATION OVERVIEW

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CITY INFORMATION

stpete.orgvisitflorida.com

EDUCATION

University of South Floridausf.edu

University of Tampaut.edu

Pinellas County Schoolspcsb.org

PROFESSIONAL SPORTS

The Raysmlb.com/rays

The Rowdiesrowdiessoccer.com

Tampa Bay Lightningnhl.com/lightning

Tampa Bay Bucaneersbuccaneers.com

ARTS & ENTERTAINMENT

Busch Gardensbuschgardens.com

Museum of Fine Artsmfastpete.org

The Dali Museumthedali.org

Fort De Soto Parkvisitstpeteclearwater.com

Parks and Recreationstpeteparksrec.org

Golfinggolfstpete.com

ST. PETERSBURG, FLORIDAHIGHLIGHTS AND LINKS

LOCATION OVERVIEW

Wo r l d P ro d u c t S o l u t i o n s | B u s i n e s s D e v e l o p m e n t P r o f e s s i o n a l 8 S TAG E 1 | S M A R T ST R AT E GY & L AU N C H

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8100 Opportunity DriveMilton, Florida 32583

850-983-4777ropella.com

For more information contact:Robbie RopellaPresident of Executive Search850-983-4883robbie@ropella.com

8100 Opportunity DriveMilton, Florida 32583

850-983-4777ropella.com

Skill Survey

Business Development Manager

Name: Date:

1. Provide an overview of your expertise, including years of experience, in custom/contract skincare manufacturing services. Please highlight any experience selling into the skincare, CBD, and other related markets.

2. Outline the branded e-commerce based or mass-market retail organizations where you have strong connections. What job function and level are the majority of your active connections?

3. This role is strongly customer-centric; outline all training and experience that you feel have prepared you to interact with key customers successfully. Include experience in providing short/medium term customer solutions, troubleshooting, and/or technical sales support.

4. Describe your greatest success to date in sales, territory growth and/or market expansion. What do you feel was the key factor in that success? Please highlight areas where you have consistently outperformed budget. What was your greatest increase? Highlight any awards you have received.

5. Outline your knowledge and experience of manufacturing processes as it relates to custom/contract skincare manufacturing and private label industries.

6. Tell us about any non-compete and/or employer restrictions that you may have. Please provide these documents for our review.

7. If asked one of the following questions during an interview, how would you answer? Why are you considering this opportunity? (or) What's motivated you to consider a job change at this time?

8. Have you ever applied, either directly or through a third party, for any role with (insert name of company here)? If so what was the date of your most recent application (month/year)?

9. Outline University Degree(s) with date(s): (Please provide the Name, the Location and the Phone Number of each Institution)

Relocation Acknowledgement As evidenced by my initials below, I acknowledge the requirement to relocate to the Saint Petersburg, Florida area for the specific opportunity with World Product Solutions and am willing to do so if hired. I fully understand that this acknowledgment is a requirement for the interview process and states that I have already spoken with any necessary parties (i.e. spouse, significant other, children, parents, etc.) who may directly be impacted by my final decision to relocate.

Initials

Our Candidate Comparison Score Card is to be completed on every candidate you have now screened as a potential fit. If you can tell that some of the candidates are probably Low level (in a superficial overview)

in comparison to others you set those aside now and just score the rest. The Score Card will help you objectively weigh all the Must Haves and even the preferences in such a way that at the end of using the Score Card process you can be pretty sure who the High plus candidates are, who the High candidates

are, and who the Medium candidates are. Then we focus on scheduling for the High Potentials.

Candidate Comparison-Scorecard Grader's Name:

Candidate Name: Grade:

Client Name: World Product Solutions Hiring Mgr:

Position: Business Development Manager HR Contact:

Salary Range: up to 150K Candidate Base: Bonus:

Communications: L = Heavy Accent - Hard to Understand M = Accent - Understandable H = No Accent - Easy to Understand Comment:

Attribute H/M/L Comment 1. Education H = Has a Bachelor's in a related field M = Bachelor's degree in another discipline L = No degree

2. Experience in custom/contract manufacturing including experience selling into the skincare, CBD, or other related markets H = 5+ years in custom/contract manufacturing with experience selling into the skincare, CBD, or other related markets M = Less than 5 years of experience in custom/contract manufacturing with little to no experience selling into the skincare, CBD, or other related markets L = Less than 1 year of experience in custom/contract manufacturing with no experience selling into the skincare, CBD, or other related markets

3. Branded e-commerce or mass-market retail organizations where there are strong connections H = Extensive active relationships at a variety of levels within the industry (,including within large multinational corporations) M = Some active relationships at several levels within the industry (,including a few relationships within large multinational corporations) L = Few active relationships within the industry (OR no connections within large multinational corporations)

4. Years of experience interacting with customers providing short/medium term customer solutions, troubleshooting, and/or technical support H = Extensive experience and training relating to successfully interacting with key customers M = Moderate experience and training relating to successfully interacting with key customers L = Little to no experience or training relating to successfully interacting with key customers

5. Greatest successes in sales, territory growth, and/or market expansion H = Specific example that details success in sales, territory growth, and/or market expansion M = General answer indicating some previous success in sales, territory growth, and/or market expansion L = Answer does not indicate previous success in sales, territory growth, and/or market expansion

6. Knowledge of manufacturing processes as it relates to custom/contract manufacturing and/or private labels industries H = Significant experience of manufacturing processes as it relates to custom/contract manufacturing and/or private labels industries M = Moderate experience of manufacturing processes as it relates to custom/contract manufacturing and/or private labels industries L = Little to no experience of manufacturing processes as it relates to custom/contract manufacturing and/or private labels industries

7. Non-compete H = No relevant non-compete or non-disclosure in place M = Has a peripheral non-compete or non-disclosure in place – could limit some activities L = Has a strong relevant non-compete or limiting non-disclosure

Grading Point System: H’s = 4 M’s = 3 L’s = 2 Bonus Points = .5

Now add up the numerical value of each grade and then divide by the total number of grades

Total Points:

Divided by 7 grades =

Avg. Grade:

Connect with us to put our people and process to pro�table use today! 850.983.4777

1 ALIGNING EXPECTATIONSRopella aligns expectations with everyone on the hiring team to ensure we’re partnering e�ciently and e�ectively. We’ve created a 3-step launch approach. Through a comprehensive Intake Interview, we 1) Discuss the hiring process, 2) Evaluate the research needed, and3) Review the overall search strategy to ensure we are all on the same page.

SEARCH PREP QUESTIONNAIREAt the beginning of each search, we conduct a comprehensive Intake Interview with the hiring team to ensure Ropella fully understands the most e�ective way to present your opportunity. This includes questions about cultural dynamics, management style and the MUST HAVES for each search. We’ll also evaluate your position description, looking for potential improvements. We then identify the preferred companies and best titles to target to be sure we are focusing on the most e�ective recruiting paths.

OPPORTUNITY MARKETING PIECE Once we understand your search, our team designs an Opportunity Marketing Piece, custom created for your speci�c opportunity, used to attract the best passive candidates. This piece is a comprehensive 6 to 12-page pitch book, �lled with what’s exciting about your organization your products and their markets, as well as a description of your culture and even yourmanagement style. It also includes your position description and a thorough overview ofthe location where the position is based.

SKILLS SURVEYWe create a custom skills and experiences application based on the MUST HAVES for your opportunity. This helps us identify and select for submission the most quali�ed A and B candidates that meet all your parameters. The C candidates are set aside.

SCORECARDWe thoughtfully score all candidates as we move through the screening and interview process. In order to help you make the right hire, we assess based on skills and experience, cultural dynamics, management style, compensation and relocation �t.

PERFORMANCE STANDARDS ASSESSMENT We can dive deep and assess past performance as well as corporate and team cultural �t with a variety of personality, communications and leadership style pro�ling tools. We also o�er pre-hire, function speci�c assessment tools, as well as on the job testing exercises.

STAGE 1 | SMART STRATEGY & LAUNCH

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The SMART Search System® has revolutionized hiring in the same way Six Sigma revolutionized manufacturing. We've invested more than 30 years researching best practices, developing our own tools and continuously improving our SMART Search System® . We provide our clients precise and predictable hiring results unparalleled in the search industry.

“LIKE SIX SIGMA FOR EXECUTIVE SEARCH”

®

Through Global Talent Discovery, Assessment & Connection

Real. Expert. Advice. With over 30 years of recognized search experience, Patrick Ropella knows how to �nd and recruit the right talent.

Patrick, Thank you for all that you and Ropella do for Dow. The processes and systems you have applied (from The Right Hire) while working with Dow have proved very valuable over many years of service.

Andrew Liveris, Chairman and CEO, Dow Chemical

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®

RECRUITINGWe run comprehensive recruiting campaigns to source, target and recruit the right candidates. We then submit the best candidates and schedule interviews as we help cultivate relationships between our clients and candidates.

INTERVIEWSWhile you’re interviewing and evaluating your �rst slate of candidates, Ropella continues to recruit, building an additional slate of optional candidates, so we don’t lose momentum and experience unnecessary time delays. We also use SPARK HIRE video interviews to improve assessment.

CANDIDATE INTERVIEW DEBRIEFAfter each interview, we debrief with each candidate to ensure the opportunity continues to be the right �t for their career.

HIRING TEAM DEBRIEF After each interview, we debrief with the hiring team to discuss each candidate as we continue to move through the interview and �nal selection stages.

REFERENCES & BACKGROUND CHECKS We o�er a variety of reference checking options. CHECKSTER is a unique and highly productive web-based tool we prefer to use on most searches.

COMPENSATION BENEFITS & RELOCATION ASSESSMENT Our proprietary Compensation Comparison Calculator merges the variety of complex compensation factors into one document. This allows for easy comparison of current and competing o�ers, to ensure you don't lose the perfect candidate to any competitor.

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STAGE 2 | SMART RECRUITING & INTERVIEWING

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STAGE 3 | SMART HIRING & ONBOARDING

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Compensation Calculator

Offer Recommendation OverviewOffer Recommendation OverviewThis chart compares Offer A (outlined on the next page) to the candidate's current compensation package.

Green indicates areas in which the offer would improve the candidate's position.

Red indicates areas in which the offer does not meet the candidate's current compensation package.

Blue indicates areas in which the offer and the candidate's current compensation package are the same.

Annual Base Salary +12%

Bonus +100%

401K Equal Equal

Medical Insurance (Out-of-Pocket)

+157%

Paid Time Off Equal Equal

�Candidates Current Compensation & Benefits

Offer & AcceptanceOffer & AcceptanceStrategyStrategy

SalarySalaryScenariosScenarios DetailsDetails

A) Salary negotiator can accepton candidate's behalf

$145,000 MacDermid offers a base of $145,000 and 4 weeks of vacation. An offersalary of $145,000 equates to a 12.5% increase over Steve's current salary.A package at this level would get an immediate acceptance from Steve, andwe can go ahead and set a start date.

B) Salary that would still beconsidered viable

$140,000 MacDermid offers a salary of $140,000 and 4 weeks of vacation. An offersalary of $140,000 equates to a 8.5% increase over Steve's current salary. Apackage at this level would still be attractive to Steve, and still showsMacDermid's commitment.

C) Salary candidate will likely walkaway from

$135,000 MacDermid offers an absolute minimum salary of $135,000 and 4 weeks ofvacation. An offer salary of $135,000 equates to a 4.5% increase overSteve's current salary. A package like this would have Steve askingquestions about MacDermid's interest in him.

Notes About Offer RecommendationNotes About Offer Recommendation

Cost of Living

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