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© FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

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Page 1: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

BreadA staple of the diet

Nice graphic here

Page 2: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Learning Objectives

• To understand the role of bread in a healthy and balanced diet.

• To investigate the nutrients bread provides.

• To review bread intake in the UK.• To learn how bread consumption has

changed over time.

Page 3: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

The role of bread in a healthy and balanced diet

Bread sits within the ‘Bread, rice, potatoes, pasta and other starchy foods’ group in the Eatwell plate.

About one third of the food we eat should be from this group.

Page 4: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

The ‘Bread, rice, potatoes, pasta and other starchy foods’ group

Foods in this food group include those made from grains, such as bread, breakfast cereals, pasta and rice. It also contains vegetables such as potatoes and yams.

Starchy foods provide us with energy, mainly in the form of carbohydrate, and various nutrients.

Page 5: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Nutrients in bread

Bread provides several important nutrients:

CarbohydrateProvide us with

energy.FibreKeeps the gut

healthy.

ProteinNeeded for

growth.

Did you know?There is more fibre in wholemeal bread, but white bread also provides fibre.

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© FAB and AHDB 2013

Which is the main macronutrient provided by bread?

Protein Fat Carbohydrate

ANSWER: Carbohydrate is the main macronutrient provided by bread.

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© FAB and AHDB 2013

Nutrients in breadVitamins

Thiamin and niacin: For release of energy from

food. For normal function of

nervous system, muscles and skin.

Folate: For formation of healthy

red blood cells. For development of

nervous system.

Calcium: For healthy bones and teeth.Iron: For oxygen transport in blood.Magnesium: For energy release from food. For healthy bones.

Minerals

Page 8: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Contribution of bread to UK nutrient intakes

* NDNS (2000/2001) + NDNS (2010/2011)

+Macronutrients

Carbohydrate 16-20% Dietary fibre 20%

Protein 9-11%

*Vitamins *Minerals

Thiamin 14% Calcium 19%

Folate 11% Iron 15%

Niacin 11% Magnesium 13%

Zinc 11%

Potassium 5%

Selenium 5%

Page 9: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

The role of bread in the UK diet

Bread is an important part of the traditional British diet.

Potatoes and bread have been the main starchy foods in the traditional British diet for many years.

Both bread and potatoes have been common staple foods in the diet and important sources of nutrients.

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© FAB and AHDB 2013

The role of bread in the UK dietBread was traditionally eaten at breakfast, lunch and dinner.

It is now more likely to be consumed at breakfast and lunch times, but not with evening meals.

Bread is consumed by 33% of people who eat breakfast, making it a popular breakfast item (Gibson & Gunn 2011).

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How many slices of bread per day do people in the UK eat on average? 1 slice 2 ½ slices 4 ½ slices 7 slices

ANSWER: On average, 2 ½ slices are eaten.

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© FAB and AHDB 2013

How many slices of bread per day did people eat 70 years ago? 1 slice 2 ½ slices 4 ½ slices 7 slices

ANSWER: Seventy years ago people ate on average 7 slices of bread per day.

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© FAB and AHDB 2013

Bread intake in the UK

In the 1940s (when national consumption was first measured), people consumed an average of 7 slices of bread per day.

Today, the average intake of bread in the UK is 2 ½ slices.

Why do you think bread intake decreased?

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© FAB and AHDB 2013

Why has bread intake decreased?Bread (and potatoes) have declined at the expense of other starchy foods such as pasta, rice and other cereals.

A larger variety of starchy foods is now available.

People can chose from a large array of products including breakfast cereals, crumpets, bagels and croissants.

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© FAB and AHDB 2013

Why has bread intake decreased?There has been a decline of the traditional British diet. More international dishes are now consumed, such as Italian or Asian dishes, which are typically based on pasta and rice.

Misconceptions about bread can also lead to lower intakes.

What myths about bread have you

heard?

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Myth or fact?

“Eating starchy foods, such as bread, leads to

weight gain.” MYTH

“Bread commonly causes allergies and bloating.”

“Bread can help with certain digestive problems because

of its fibre content.”

MYTH

FACT

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© FAB and AHDB 2013

What happens if we eat less bread?People who avoid or cut down on bread risk reducing their intakes of the nutrients provided by bread.

Avoiding bread and other starchy foods altogether can lead to low intakes of fibre and important nutrients, such as calcium and iron.

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© FAB and AHDB 2013

Summary

Bread is a starchy food.

Starchy foods should make up one third of our diet.

Bread contains a range of important nutrients.

Bread is an important staple of the traditional British diet, but intakes are now much lower.

Reducing bread intake, without replacing it with other starchy foods that contain similar nutrients, can lead to low intakes of fibre and important nutrients.

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© FAB and AHDB 2013

Quiz Time to test your knowledge!

Home

END

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Question 1

How much of the food we eat should come from the ‘Bread, rice, potatoes, pasta and other starchy foods’ group?

A. One third B. One quarter C. One fifth

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© FAB and AHDB 2013

Correct!

Next question

Page 22: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Incorrect

Try again

Next questio

n

Page 23: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Question 2

Which is the main macronutrient provided by bread?

A. Protein B. Fat C. Carbohydrate

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© FAB and AHDB 2013

Correct!

Next question

Page 25: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Incorrect

Try again

Next question

Page 26: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Question 3

Which of these minerals provided by bread is required for transporting

oxygen in the blood?

A. Calcium B. Iron C. Magnesium

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© FAB and AHDB 2013

Correct!

Next question

Page 28: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Incorrect

Try again

Next questio

n

Page 29: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Question 4

What is the average number of slices of bread eaten per person per day in

the UK?

A. 7 B. 3 C. 2.5

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© FAB and AHDB 2013

Correct!

Next question

Page 31: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Incorrect

Try again

Next questio

n

Page 32: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Question 5

Which of these foods is considered a starchy food?

A. Couscous B. Cheese C. Broccoli

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© FAB and AHDB 2013

Correct!

Next question

Page 34: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Incorrect

Try again

Next questio

n

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© FAB and AHDB 2013

Question 6

When was national bread consumption first measured?

A. 1940s B. 1950s C. 1960s

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© FAB and AHDB 2013

Correct!

End of quiz

Page 37: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

Incorrect

Try Again

End of quiz

Page 38: © FAB and AHDB 2013 Bread A staple of the diet Nice graphic here

© FAB and AHDB 2013

© FAB and AHDB 2013

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