Praveen Staple

7/28/2019 Praveen Staple

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Content

Acknowledgement

About The Scheme

Objective Of Scheme

Component Of Scheme

Craft Knowledge: Staple Embroidery Craft

Aims of Project

Sourcing

Design Segment

Product Development

Venue Of Workshop

Investigation Snaps

Sketches Of Prototype

Photograph Of Prototype

List Of Prototype

Costing

Designers View

Design Development

Conclusion


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Performance cum Achievement Report

Designer Profile

Acknowledgment

My sincere thanks to all persons who were involved and made this workshop successful

and without their proper support and guidance journey could not be fruitful.I am

thankful to O/o DC Handicraft for its mega project in various stages and feels grateful

for this design and technical development workshop. It comes as a launching pad for

the artisans to set the traditional skill on the right track.

And last but not the least I want to give special thanks to the artisans of

SUKHNAGARI STAPLE EMBROIDERYIC LTD, NOWPORA KAWOOSA

BUDGAM, (J&K) for their lively attitude towards their commitment for learning the

craft and workshop.


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ABOUT THE SCHEME.

It is a model project of the office of Development Commissioner Handicraft, Ministry of

Textile, Govt. of India for self sustain development of handicrafts through community

empowerment. The vision is establishment of a vibrant and member control community

based enterprises with the overriding objectives to enable artisans to take up economicactivities for sustainable development through a collection mode. Under the project

artisans are empowered to become active entrepreneurs-cum-primary stake holders in

the process of development linking them to domestic and overseas market.

AmbedkarHastshilpVikasYojna aims at promoting Indian handicrafts by developing

artisans clusters into professionally managed and self reliant community enterprise on

the principles of affective member participation and mutual cooperation. The thrust of

the scheme is on a projected need based integrated approach for craft persons landing

their empowerment

The main objective of the scheme -

To organize artisans cluster into Self Help Groups or co-operative societies with a

view to enabling them to take up economic activity for sustainable development

through a collective mode.

To empower artisans by making the active entrepreneurs cum primary stake

holders in the process of development and bringing them to a visible platform for

easy access to domestic and overseas markets.


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To upgrade artisans skill through appropriate design and technology intervention

to enable them to use quality raw material, tools and equipment to produce value

added items.

To provide adequate infrastructure support for improved quality and productivity

and to enable artisans access to a larger market segments, both domestic &

international.

To ensure effective collective participation of all members involved in production

and marketing process for optimal growth in human resources, production, business

and income.

The components of the scheme

Social: development awareness on self help and community participative

organization of self help groups empowerment of women through TAC,

inculcation of leadership qualities, organizations behavior and management,

formation of economical viable enterprise.

Technological: increasing productivity, product and design development,

standardization of product, technological up gradation for capacity building,

quality control measures with well defined specification, effective packaging, and

networking through IT.

Marketing: Assimilation of market intelligence, product identification as per

market segmentation, appropriate market and product mix, building up of

business enterprise, relationship management of assisting market outlets, test

marketing through financial exhibition/fairs, effective publicity through

appropriate media mix.

Financial: pooling of economic resource (within through thrift and credit and

external through financial institution and funding organization).Welfare: Health

package insurance, group insurance, work shed, housing-cum-work shed,

functional literacy and health nutrition and sanitation, communal harmony.


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Craft Knowledge: Staple Embroidery Craft

Staple Embroidery Craftis often done so skillfully that the motif appears on both sides

of the fabric each side having a different color. There is no wrong side. The same design

is produced in different colors on both sides. This is purely hand based embroidery

done with needle, thereby called Staple Embroidery Craft. Since its cost of making isquite high so it is comparatively costlier. But saying that one cannot take away the real

ethnic look and quality of embroidery that this type has. This type of embroidery is

more thin and clear as it is done by hand. Full credit goes to Kashmir art and artists

who make this tough task look easy and cope up with high production quantity demand

in time. This art true lies in them.


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Process:-

The Staple Embroidery Craft refers to a type of hand embroidery, traditionally doneonpashmina hand woven woolen, Tosha fabric. It employs extremely finestitches applied

very close to each other creating intricatepatterns. The stitches are executed using

coloured threads and afine steel needle.While there are many different stitches used for

rendering thesepatterns, the Staple Embroidery Craft predominantly employs thestitchwhich is a kind of fine couching stitch with a reinforcing stitch laidover it. Also

uses the darn stitch and stem stitch. The button holestitch, herring bone stitch, chain

stitch, satin stitch and knotstitches are also used but in limited proportions. This

embroiderycraft from Kashmir is distinctive because of the predominant useof this

stitch, both in the outlining and the filling up of themotif and even in the rendering of

petals and leaves.


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The Staple Embroidery Craftis traditionally used to ornament eitherthe edges with

trailing borders, or placed on the front panels orsometimes the entire surfaceofkurtas, with small buties and netlikepatterns. In fact, the Jamawar is a type of highly

elaborate, alloverpattern where the ground colour of the pashmina fabric is notvisible

at all. The typical motifs used in such high value embroideryare traditional almond

motifs (badamdaar) or floral patterns of Iris orrose motifs.

Aims of Project

The aims and object of the trust to carry out the development of Handicraft and undersuch activities to give encouragement to the so much weaker, poor, needy disregard and

down trodden peoples and to increase their life style. And to carry out their own life by

himself and to increase their development self defense Trust and encouragement so that

they can get the target of their development (sustainable development) and they can

found stability. It is always found that un-necessary expenses are to be carried out

regarding the sequences and traditions which occasion carried out by the people,

religious programs, marriages and other Type occasion program then they can collect

much more amount (thrift and credit) and such amount can use in the development

works and can get the sustainable development.

Scheme sectioned by Government of India, Ministry of Textiles, and Office of the

Development Commissioner (Handicraft), New Delhi is organized by SUKHNAGARI

STAPLE EMBROIDERYIC LTD, NOWPORA KAWOOSA BUDGAM, (J&K)After the

base line survey within these area carried out and during the group meeting, discussion


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and after visit of this region it is found from the talking with main people of this region

that even after having good knowledge many people regarding Handicraft specially

Staple Embroidery Craft, the peoples of this region are engaged in preparing the

products which are in demand for the domestic market. By the analysis of survey it is

very much hard make the development of Handicraft, provide the training, guidance

and energetic circumstances tools and techniques with new design developments

,equipment has been provided during the workshop. For the high quality it is necessary

the training and guidance and exertion. For the successful conducting of the Design

Workshop with the experience of trust and with the support of group working this trust

has carried out awareness of the public and encouraged to the people.

Sourcing

Fabric, Embellishments, material sourcing was an important task. The already existingFabric base used by the organization.

Better quality Fabric, threads that are smooth and have a softer & smoother appeal was

introduced to the organization. Needles, tracingsheets, Brush that must be used for

embellishment was also sourced. Most of these come from Delhi and Jammu where

there is a great manufacturing setup.

Some samples were also purchased from the showrooms of the two markets forcomparison and to educate the workers of the organization towards understanding

quality of design aesthetics, quality of workmanship, quality of Needle Work &

finishing l as well.


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The markets visited were DC Cloth Market, GandhinagarWool Market& New Wool

Market. The other markets visited were Vijay Market (Premnagar), Gangyal,

VivekanandaChowk, Satwari market and Nanak Nagar.

The directions for design ideations were then frozen.

An important step towards ideation was to first develop a sizing pattern for new

embroidered products so that they could be taken forward for easy production later

and also to grade them to different larger or smaller sizes. Simultaneously, new designs

were sketched, traced and put together for development.

Design Segment

The products developed can be categorized into the following:

A Based on markets:

i) Lower to mid marketproducts ii) Up market products

B Based on utility

I) Accessories ii) Home products

Above were the parameters for all ideations. Designs were divided catering to both the

markets and can be distinguished categorically based on design aesthetics and the


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amount & quality of work. This would directly relate to pricing, as price for raw

material and CMT of different products has been calculated accordingly.

Also, each product line has been designed as a collection, but only one prototype sample

has been realized. This has given the artisans a wide range of product portfolio and

based on their test marketing, they can be taken forward for SS/12 and AW/13.

Apart from the styles based on technique & product, they also are being suggested for

various market types as follows:

Ai / Bi (lower-mid Mkt product - Apparel Accessories)

Ai / Bii (lower-mid Mkt product - Home Product)

Aii / Bi (Upper Mkt Product - Apparel Accessories)

Aii / Bii (Upper Mkt Product - Home Product)

This has been done purely to focus on retail presentation of each product.

Product Development

Fabric:

Tosha

Wollenwool

Other Fabrics

Techniques:


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Tracing Work

Stitching Work

Embellishment Work

Materials Used:

Needles, pencil, threads in different colors, brush, sezer

Detailing Directions:

Simple Clean

Minimal

Products:

Assorted Single

With Some Coordinate

Venue of the Workshop : -

Village KawoosaKhalisa, J&K(India ).

The Clusters in the Area have been engaged with handicraft activity and have been

producing Quality goods and have been sincerely going on with this vacation. Technical

Guidance were to been offered. The almost Villages in Srinagar have cultural

background so it was easy to work with the villagers regarding design and technical

development workshop. Villages are Connectivity to the main town . But The


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Craftsman are suffering from difficulties of raw material and being the victims of

middleman ship. The new generation is getting away from the craft because of lack of

proper guidance about the craft and its growing future.

Date of the Workshop 6thSept. 2012 20thSept.2012 ( total days 15)

Photograph Of Workshop


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Investigation Snaps

Mr. Altaf Hussain (Deputy Director-DCH), Mr. Nissar ( Secretary Of Ngo- SukhnagAri Staple Embroidery Ic Ltd, Nowpora Kawoosa Budgam, (J&K)) With Designer

Praveen Chauhan and artisans where all the prototypes were checked and appreciated.


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Artisans showing their work and getting feedback from the

officials

PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-01

Photographs of the prototypes


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PRODUCT PRODUCTCODE


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DressMaterial

SASE/PC/12-02



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PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-04



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PRODUCT PRODUCTCODE

Dress

Material

SASE/PC/12-05



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PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-06



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PRODUCT PRODUCTCODE

Dress

Material

SASE/PC/12-07



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PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-08



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PRODUCT PRODUCTCODE

Dress

Material

SASE/PC/12-09



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PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-10


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PRODUCT PRODUCTCODE

DressMaterial SASE/PC/12-11



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PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-12



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PRODUCT PRODUCTCODE

DressMaterial

SASE/PC/12-13



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PRODUCT PRODUCTCODE

Muflar SASE/PC/12-14



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PRODUCT PRODUCTCODE

Muflar SASE/PC/12-15



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LIST OF THE PROTOTYPES

DESIGN AND TECHNICAL DEVELOPMENT WORKSHOP

IN STAPLE EMBROIDERY CRAFTCRAFT, DATED-06-09-2012 to 20-09-2012

PRODUCT NAME PRODUCT CODE PRICE/PCS. SIZES PAIR

01 Dress Material SASE/PC/12-01

1175/-

4.5 mtr 02


1175/-

4.5 mtr 02


1150/-

4.5 mtr 02

04 Dress Material SASE/PC/12-04 950/- 4.5 mtr 02


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1025/-

4.5 mtr 02


1250/-

4.5 mtr 02

07 Dress Material SASE/PC/12-07950/-

4.5 mtr 02


1150/-

4.5 mtr 02


950/-

4.5 mtr 02


1200/-

4.5 mtr 02


1250/-

4.5 mtr 02

12 Dress Material SASE/PC/12-12950/-

4.5 mtr 02


1150/-

4.5 mtr 02

14 Muflar SASE/PC/12-14

750/-

83x21 02

15 Muflar SASE/PC/12-15

800/-

83x21 02

TOTAL AMOUNT 15875/- Per Set

Costing

The costing for each product has been calculated with the following parameters :


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Raw Material Cost: Fabric,Threads,Needles,

Trim Cost: Embelishments ,Colurs

Stitching Cost : Sampling, Cutting & Making

Overheads : Stationary, Tracing Sheets, Conveyance &Expanses

The cost of each samples has been calculated Sept.arately.

Design Devlopment

Lower & Middle Markets:

Contonment Market, Satwari,Sanjay Nagar Market, and all adjoining areas.The

products sold are mostly apparel products comprising majorly of women accesories


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which are price sensitive and are never displayed as collections or as ensembles. The

assortments are mixed and carry a lot of variety. These are mostly picked from

wholesale dealers and sold at many stores. There is no individual identity in the store in

these areas. Similar products with similar price structure are available in all the stores

and there seems to be an aesthetic monotony & retard. The embellishment carried on

these apparel products is heavy. Nevertheless, design intervention could playa crucial

role in improving the quality and the aesthetic appeal of the products which do have a

potential without really disturbing the existing market, it's consumer base and

demands.The products are mostly in Cotton,Shiffon etc. with strong Nice Deisgns. .

The price ranges from Rs750/- to 1250/- (MRP)

The Upper Market:

Link Road, Gandhi Nagar, GoleMarket,RaghunathBazar.The product range includes

womensaccessories , mensaccessories , home furnishing items which are mostly Indian

and some western looks using hand crafted techniques.Stores like Bandhej(Satwari),Parijat (Nanak chowk), Raghunath Bazar (Yougal Sons), Vanza (specialists in

Hand Embroidery, MG Road), RamaKrishna, Coverups (Fun Republic) and other

small boutiques in Gandhi Nagar areas sell traditional Indian & Western decorative

pieces.

Conclusion

The 30 artisans has been proactive in it'scarft (Staple Embroidery Craft) sponsored byMinistry Of Textiles (Handicrafts),Govt. Of India,New Delhi has helped them towards


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looking at new concepts, better quality, new fabrics and material. The enthusiasm and

initiative taking strengths of the women help in executing the development of the

prototype.

The artisans could participated in many exhibitions and also explore the domestic retail

and export markets. Orders could easily be taken for working of Staple Embroidery

Craftspecially.

A step towards their own retailing at multibranded outlets in J&K has been forwarded

by identifying stores nd has a positive future. The Women folk regularly meet once in a

month & share the information.

The 15 days workshop Organised by SUKHNAGARI STAPLE EMBROIDERYIC

LTD, NOWPORA KAWOOSA BUDGAM, (J&K).which keep their products or also

give sustainable orders for the good impression of the artisans.

Thanks.

Performance Cum Achievement Report

The Design and Technical Development Workshop was conducted on the Staple

Embroidery Craft from 6thSept. to 20thSept. 2012Organizedby SUKHNAGARI

STAPLE EMBROIDERYIC LTD, NOWPORA KAWOOSA BUDGAM, (J&K) after


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obtaining due approval from the office of the Development Commissioner

(Handicrafts). During the Project 30 artisans had participated.Mr.Praveen

Chauhanwere engaged as Designer. 15 (Fifteen) prototypes (02 sets) on Staple

Embroidery Craft were developed during the project and one set of prototype, as per

list enclosed and documents has been deposited with the Assistant Director O/o

Development Commissioner (Handicrafts), J&K and receipt obtained from the

Assistant Director O/o Development Commissioner (Handicrafts).

Designer Profile

Praveen Chauhan


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Empanelled Designer (NO-D-2/4(75)/DTW/ER/2010-11)O/o Development Commissioner (Handicraft)

Ministry Of Textile, (Govt.Of India).

Mobile no -09711923423, 09555525523E-mail [email protected]

PERSONAL PROFILE

A highly motivated individual with a passion for excellence and hardworking team player.

CAREER OBJECTIVE

Fashion Designer position with a dynamic fashion-forward company where I can apply my

unique combination of fashion design training and market knowledge and experience to

produce collections of fresh, beautiful, and marketable Design. As a result of studying and

working in the fashion industry, I am now ready to apply my formal education in design andfashion.

ACADEMIC QUALIFICATION

International Institute Of Fashion Designing. Pune, Maharastra

(B.Sc)

National Institute Of Fashion Technology Bangalore, Karnataka

A N S College (BIEC) Jahanabad, Bihar.

(12th Standard)

National Open School (CBSE) New Delhi.

(10th Standard)

WORK EXPERIENCE

Fashion Designer I worked as knitwear designer for high street knitwearsupplier. My role involves fashion trend researching, shapes and swatchesdesigning and sampling, technical specs, pattern cutting, yarns sourcing

Assistant Designer - collaboration for man and woman knitwears collections as

responsible for the graphics and technical drawings with Adobe Illustrator and

Photoshop. Database creation for the technical drawings of man knitwearcollections.

Stage on Fashion Design - ShahidAamir on back stage, where my models were

Katerinakaif,Anchal Kumar, Nikhil, Zulfi, Sahil, Jeniffor , Karan ,

RakeshBapat,Sayalibhagatetc for SUN CITY, Pune P.M.P.L (Export House) - I worked within a team of three the fashion knitwear

designers and was responsible for overall manufacturing technology. My roleinvolved communicating with manufactures, designing special knitting patterns tomeet style requirements and applying cutting theory.
mailto:[email protected]:[email protected]


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PROFFESIONAL EXPERIENCE

Design custom garments for clients.

Attend fashion shows and review garment magazines and manuals to analyze fashiontrends, predictions, and consumer preferences.

Sew together sections to form mockup or sample of garment or article, using sewing

equipment.

Direct and coordinate workers who draw and cut patterns, and construct sample or

finished garment.

Arrange for showing of sample garments at sales meetings or fashion shows.

Confer with sales and management executives, or clients regarding design ideas.

Examine sample garment on and off model, and modify design to achieve desired

effect.

Integrate findings of analysis and discussion, and personal taste and knowledge of

design, to originate design ideas.

Sketch rough and detailed drawings of apparel or accessories, and write

specifications, such as color scheme, construction, or material type.

Draw pattern for article designed, cut pattern, and cut material according to pattern,

using measuring and drawing instruments, and scissors.

RESPONSIBILITIES

Analyzed and researched fashion trends.

Obtained and reviewed samples of new textile products through attending trade

shows or visiting manufacturers.

Selected textiles including fabrics, fasteners and other materials.

Presented concepts to director and team.

Developed prototypes for fittings and adjustments.

Continuously developed new materials and techniques.

INDEPENDENT DESIGN PROJECT

Created a photograph essay titled Bharatas part of an assignment for B.A.G

Newsline Network Pvt. Ltd.

I have Designed Fest T-Shirt for tech-envision for CUSAT, Kerla university.

CURRENT DESIGN PROJECT Development going on for LAKME FASHION WEEK.

Development going on for VIBRANT FASHION WEEK.

SCHOLARSHIPS AND AWARDS


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Won Award for best Fashion designer in Pune Inter College Fashion Show.

Won First Prize in Annual Fashion Show Award ELIXIR in 2006 for INIFD

Won First Prize in Annual Fashion Show Award ELIXIR in 2007 for INIFD

Ranked 1st in a graphic design competition to redesign the logo and identity of YFE

(2009)

TECHNICAL SKILLS

MS Office

Corel Suit

Illustrator

Adobe Photoshop

PERSONAL DETAILS

Fathers Name Pramod Kumar Singh

Date of birth 1st Jan 1985

Languages Known Hindi, English

Marital Status Single

Religion Hindu

Nationality Indian

Date:

Place:

(PraveenChauhan)

Documents

Praveen Staple