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http://kniga.biz.ua/book/management/70/2036/?utm_source=site&utm_medium=pdf&utm_content=2036
MATSUSHITALEADERSHIP
John P. Kotter
THE FREE PRESSNew York
Lessons from 20th CenturysMost Remarkable Entrepreneur
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4-
2011
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334.72 65.292 K73
.
.
. : /
; . . 4- . .: , 2011. 254 .
ISBN 978-5-9614-1573-5
-. Matsushita Electric, - , , . Matsushita Electric . , , - .
, - , , , .
, , , .
K73
334.72 65.292
. - , , , . [email protected].
ISBN 978-5-9614-1573-5 (.)ISBN 0-0-684-83460- (.)
John P. Kotter, 1997. All rights reserved
, , -. , 2011.
The FreePress, - Simon & Schuster, Inc.
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......................................................................... 7
1. ....................................................................... 13
, , : 18941917 ...................................... 25
2. ................................ 27
3. ............................................... 39
4. ...................................... 49
: 19171931 ................................................ 57
5. , ....................... 59
6. ..................................................... 69
7. .......................... 83
: 19311946 .............................................. 95
8. ...................................................... 97
9. ........................... 109
10. .................................................. 123
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6
: 19461970 .................................... 131
11. ................................................... 133
12. ........................................... 145
13. ......................................................... 159
: 19701989 ......................... 173
14. ................................. 175
15. ........................................ 187
16. ........................................................ 199
: ............................................................. 209
................................................. 221
.......................................................................... 223
............................................................................... 253
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1990 . - . -, - , . , , -. , , ( - 1972 .), , -. , , - * , . , , .
. . , , , **, .
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8
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, - . , . , - , - . -, - . -, . 1990 . , - , , , .
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* Wal-Mart IBM. . .
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9
. , -. , Matsushita Electric , - . - , , , . , , , , - . - , . , , , - .
. : 1) Matsushita Electric ; 2) Matsushita PHP Institute* ; 3) , ; 4) -, . . ( - ); 5) - , - .
1992 1993 . - 1994 1996 . 1994 ., . . 40 , . . , , -, , - . - . , . . . - . , , .
* , . 1946 . (PHP Peace, Happiness and Prosperity). . .
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10
, , - . . - Matsushita Electric, , PHP Institute - . (Matsushita Institute of Government and Management) , -. - , : , -, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , -, , , , . . -. , : , , , .
, , . - -, -. -, , - . . . ( , - , ). - . . , - , -, , .
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11
, , , - , -. , , , .
, , - . . , , , .
1989 ., -, , . , - . . , - , , - . , - ? , - , , - ? , , , - ?
, ?
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1.
, - . , -, . , 135 1. Sony, , - . - , , . - . , , , .
1989 ., - . -, , *.
* - ! - , . - . Matsushita , . , . . , . , . . , .
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14
. - , . - Panasonic . *. 42 ., . . , , Bethlehem Steel, Colgate-Palmolive, Gillette, Goodrich, Kellogg, Olivetti, Scott Paper Whirlpool**.
- , - , . . (. . 16). , - , - , .
, - , , - . , - -, .
, -. , , .
* . Matsushita Electric : 1) , , . ; 2) , , , ; 3) , , , , , . Matsushit , .
** 1996 ., , Matsushita Electric 65 .
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151.
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16
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, - , .
XIX . . 1917 ., - , 100 - . . , , - , .
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K
( .
1994 .)**
K Matsushita Electric 49,5
Honda Motor Co., Ltd. 35,5
Wal-Mart Stores, Inc. 35,0
Sony Corporation 33,7
/ Hewlett-Packard Company 20,6
K J. C. Penney Company, Inc. 17,4
K Digital Equipment Corporation 14,5
Ford Motor Company 10,3
*** Intel Corporation 8,9
K McDonalds Corporation 4,7
*** Microsoft Corporation 3,8
* . ** ,
. *** .
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171.
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, , . 1930- . - , - . . , 1932 ., , , , , . , 4. - . - , , - , .
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18
, , , , - - .
(Matsushita Institute of Government and Management MIGM), . 1980 . - 1993 . 130 . , - 1993 ., 23 - MIGM. 40 .