Natasha Macdonald, Kim Wilson, Debbie HorrocksNovember 20, 2012

Build relationships

Increase visibility – credibility

Build brand image of CLCs

Recruit new champions

If people don’t know what we do, why would they

decide to work with us?

How do we get the message out?

By motivating people around you, the people you want to engage – they will

spread ideas and share their experiences

Stories are powerful – they can heal, teach, inspire, enlighten

Storytelling is a crucial ingredient for successfully conveying a message.

People learn more — and are persuaded more — from stories; it is one of the most powerful ways to be memorable.”

Successful marketing is all about emotions -- not facts People need to see and experience things before they

can believe it Stories can change peoples points of view and

influence their lives They are an effective element to any grant

application You need a way to stick in the minds of your

stakeholders and motivate them to action. The best way to do that is to engage them with your story and inspire them to make your organization a part of their story.

People want to know not only WHAT you do but also WHY you do it

If you’re working in non-profit development, whether writing a grant proposal or developing a

fundraising campaign, or planning an event, it all boils down to the

story.

What do you want people to know?

You talk to people!

You can recruit stories by asking specific questions in your

surveys.

Instead of asking questions like, “How was your experience in the program?” (“It was great!”), ask:

“What aspects of the program were most valuable to you?

And why?”

Telling a story can be persuasive - it can have enormous power in terms of recall.

“A great story is never told once; it is A great story is never told once; it is shared again and again. If your shared again and again. If your community members share great community members share great stories about their involvement in the stories about their involvement in the community, the stories will travel far community, the stories will travel far and wide and encourage new and and wide and encourage new and unknown people to dip their feet into unknown people to dip their feet into your watersyour waters”.

Jono Bacon, journalist

Everything you do has a story – just waiting to be told

““Somewhere along the Somewhere along the way one discovers that way one discovers that what one has to tell is what one has to tell is

not nearly so important not nearly so important as the telling itself.” as the telling itself.” Henry

Miller

Arts-based storytelling – telling a story using various means such as collage, sculpture,

drama, song, multimedia

Flyers – newsletters – voicemail message: what story can they tell?

Ever feel like the world is on your shoulders?

“SLIGHTLY CRACKED & A LITTLE WARPED”

is for you!

Come and share some time and discussion with other people who are experiencing trials and tribulations in regards to coping with family members and/or friends with mental illnesses.

Life is not easy and when are you are the caregiver of someone with a mental illness, you also need special support. We are here for you!

Our next meeting we will be offering a free video conference entitled…

“Personality Disorders: More Common Than You Think” by Dr. Suzanne Renaud, Psychiatrist

WHEN: Wednesday, October 10th,

WHERE: H.A.E.C.C., 24 York Street, Huntingdon,

TIME: 7PM to 9PM

For more information/questions about this group and our objectives, contact Kim Wilson, Development Agent, Chateauguay Valley CLC at 450-829-2381, ext: 245, or Sue Irving, CLC Coordinator at 450-264-9276.

Relationship with local media

Don’t forget the powerful new

tool called social media

The elevator door opens and there

stands a well known local funder. It's the chance of a lifetime.

But that chance only lasts as long as the elevator ride -

you have 2 minutes to tell your story.

The 2-Minute Elevator Speech

o What do you do? What is a CLC?o Why is what you do important?o What is the impact you are having?

Make it quantitative – give them numbers!

o Why should they be engaged? o People want to know not only what

you do by why you do it

AND DON’T FORGET THE AND DON’T FORGET THE PASSION!!