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© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 1
Planning, Writing, and Planning, Writing, and Completing Oral Completing Oral PresentationsPresentations
Planning, Writing, and Planning, Writing, and Completing Oral Completing Oral PresentationsPresentations
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 2
Building Your Career Building Your Career with Oral Presentationswith Oral Presentations
Display Your Skills
Think on Your Feet
Grasp Complex Issues
Handle Challenges
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 3
The Three-Step ProcessThe Three-Step Process
Flow of the Message
Planning
Step 1
Planning
Step 1
Writing
Step 2
Writing
Step 2
Completing
Step 3
Completing
Step 3
Substance of the Message
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 4
Planning the Planning the PresentationPresentation
AnalyzeAnalyzethe Situationthe Situation
AnalyzeAnalyzethe Situationthe Situation
SelectSelectthe Mediumthe Medium
SelectSelectthe Mediumthe Medium
GatherGatherInformationInformation
GatherGatherInformationInformation
Organize theOrganize theInformationInformation
Organize theOrganize theInformationInformation
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 5
Analyzing the SituationAnalyzing the Situation
PurposePurposePurposePurpose
InformInformInformInform
PersuadePersuadePersuadePersuade
CollaborateCollaborateCollaborateCollaborate
AudienceAudienceAudienceAudience
Emotional StateEmotional StateEmotional StateEmotional State
Language IssuesLanguage IssuesLanguage IssuesLanguage Issues
Specific CircumstancesSpecific CircumstancesSpecific CircumstancesSpecific Circumstances
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 6
Selecting the Right Selecting the Right MediumMedium
Web-BasedPresentations
Web-BasedPresentations
In-PersonPresentations
In-PersonPresentations
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 7
Organizing the Organizing the PresentationPresentation
Define Main Idea Limit Scope Select Approach
Time ConstraintsTime Constraints
Audience NeedsAudience Needs
Direct Direct
IndirectIndirect
One MessageOne Message
Specific ActionSpecific Action
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 8
Create a Planning Create a Planning OutlineOutline
Purpose andMain Idea
Purpose andMain Idea
1
Points andSubpoints
Points andSubpoints
2
Connectionsand Transitions
Connectionsand Transitions
4
Introduction,Body, and Close
Introduction,Body, and Close
3
Bibliographyor Source Notes
Bibliographyor Source Notes
5
CompellingTitle
CompellingTitle
6
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 9
Create a Speaking Create a Speaking OutlineOutline
Follow Planning OutlineFollow Planning Outline
Select KeywordsSelect Keywords
Add Delivery CuesAdd Delivery Cues
Arrange Your NotesArrange Your Notes
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 10
Writing the PresentationWriting the Presentation
PresentationPresentationPresentationPresentation
IntroductionIntroductionIntroductionIntroduction
MessageMessageMessageMessage
ConclusionConclusionConclusionConclusion
AudienceAudience SubjectSubject
PurposePurposeEtiquetteEtiquette
FormalFormalPresentationPresentation
InformalInformalPresentationPresentation
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 11
ArouseArouseInterestInterestArouseArouseInterestInterest
Preview thePreview theMessageMessage
Preview thePreview theMessageMessage
BuildBuildCredibilityCredibility
BuildBuildCredibilityCredibility
Creating theCreating theIntroductionIntroduction
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 12
Limit theLimit theMain PointsMain PointsLimit theLimit the
Main PointsMain Points
EngageEngagethe Audiencethe Audience
EngageEngagethe Audiencethe Audience
ConnectConnectthe Ideasthe IdeasConnectConnectthe Ideasthe Ideas
ComposingComposingthe Messagethe Message
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 13
Restate Restate the Main Pointsthe Main Points
Restate Restate the Main Pointsthe Main Points
End on aEnd on aStrong NoteStrong NoteEnd on aEnd on a
Strong NoteStrong Note
DescribeDescribethe Next Stepsthe Next Steps
DescribeDescribethe Next Stepsthe Next Steps
Writing theWriting theConclusionConclusion
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 14
Advantages of Visual Advantages of Visual AidsAids
ContentContentSettingSetting
AudienceAudience
PurposePurpose
ClarifyClarifyMain PointsMain Points
ClarifyClarifyMain PointsMain Points
ImproveImproveLearningLearning
ImproveImproveLearningLearning
AddAddVarietyVariety
AddAddVarietyVariety
CreateCreateInterestInterest
CreateCreateInterestInterest
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 15
Types of Visual AidsTypes of Visual Aids
Overhead Transparencies
Electronic Presentations
Chalkboards/Whiteboards
Flip Charts
Other Visuals
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 16
Creating Effective Creating Effective SlidesSlides
SimplicitySimplicityof Designof DesignSimplicitySimplicityof Designof Design
Accuracy ofAccuracy ofInformationInformationAccuracy ofAccuracy ofInformationInformation
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 17
Select aSelect aCentral IdeaCentral Idea
Use ParallelUse ParallelGrammarGrammar
Use Short Use Short PhrasesPhrases
Use ShortUse ShortTitlesTitles
Limit the Limit the ContentContent
Prefer thePrefer theActive VoiceActive Voice
Writing Readable Writing Readable ContentContent
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 18
Modifying Graphics for Modifying Graphics for SlidesSlides
UseWhitespace
UseWhitespace
HighlightKey PointsHighlight
Key PointsChoose aClear FontChoose aClear Font
ReduceDetailsReduceDetails
AvoidRepetition
AvoidRepetition
ShortenNumbersShorten
Numbers
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 19
Selecting Design Selecting Design ElementsElements
Color Schemes
Background Elements
Foreground Designs
Artwork and Clipart
Fonts and Type Styles
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 20
Animation Animation and Special Effectsand Special Effects
• Functional uses
• Decorative uses
• Transitions/builds
• Hyperlinks
• Multimedia
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 21
Online PresentationsOnline Presentations
DisadvantagesDisadvantagesAdvantagesAdvantages
Cost SavingsCost SavingsCost SavingsCost Savings
ConvenienceConvenienceConvenienceConvenience
Technology IssuesTechnology IssuesTechnology IssuesTechnology Issues
Training IssuesTraining IssuesTraining IssuesTraining Issues
Global ReachGlobal ReachGlobal ReachGlobal Reach Limited FeedbackLimited FeedbackLimited FeedbackLimited Feedback
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 22
Online Presentation Online Presentation TipsTips
Send Preview MaterialsSend Preview Materials
Keep Content SimpleKeep Content Simple
Get Feedback OftenGet Feedback Often
Consider the AudienceConsider the Audience
Ensure CompatibilityEnsure Compatibility
Allow Plenty of TimeAllow Plenty of Time
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 23
Completing the Completing the PresentationPresentation
Revise the MessageRevise the MessageRevise the MessageRevise the Message
Review the SlidesReview the SlidesReview the SlidesReview the Slides
Edit the PresentationEdit the PresentationEdit the PresentationEdit the Presentation
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 24
Finalizing Slides Finalizing Slides and Support Materialand Support Material
Cover Slides
IntroductionSlides
BlueprintSlides
Present the Title
Name the Presenter
Grab Attention
Define the Topic
Clarify the Topic
Inform the Audience
Define an Agenda
Provide a Road Map
Serve as Sign Posts
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 25
Overcoming AnxietyOvercoming Anxiety
Prepare and practice
Stay positive
Visualize success
Take deep breaths
Be ready
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 26
Overcoming AnxietyOvercoming Anxiety
Get comfortable
Don’t panic
Stay focused
Make eye contact
Keep going
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 27
Responding to Responding to QuestionsQuestions
Anticipate QuestionsAnticipate QuestionsAnticipate QuestionsAnticipate Questions Focus on QuestionerFocus on QuestionerFocus on QuestionerFocus on Questioner
Respond AppropriatelyRespond AppropriatelyRespond AppropriatelyRespond Appropriately Stay in ControlStay in ControlStay in ControlStay in Control
Survive the Hot SeatSurvive the Hot SeatSurvive the Hot SeatSurvive the Hot Seat End the PresentationEnd the PresentationEnd the PresentationEnd the Presentation
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 12 - 28
Reviewing Key PointsReviewing Key Points
• Delivering business presentations
• Planning business presentations
• Writing business presentations
• Completing business presentations