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© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 1
Securities Securities and Investment and Investment
StrategiesStrategies
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 2
SecuritiesSecuritiesInvestmentsInvestments
StocksStocksStocksStocks MutualMutualFundsFundsMutualMutualFundsFundsBondsBondsBondsBonds
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 3
Stock certificate
Authorized stock
Issued stock
Unissued stock
Stock split
Par value
Stocks: Important TermsStocks: Important Terms
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 4
DividendsDividendsVoting RightsVoting Rights
LimitedLimitedLiabilityLiability LiquidityLiquidity
CommonCommonStockStock
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 5
Preferred StockPreferred Stock
ConvertibleConvertiblePreferred StockPreferred Stock
ConvertibleConvertiblePreferred StockPreferred Stock
CumulativeCumulativePreferred StockPreferred Stock
CumulativeCumulativePreferred StockPreferred Stock
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 6
SecuredSecuredBondsBonds
SecuredSecuredBondsBonds
DebenturesDebenturesDebenturesDebentures
ConvertibleConvertibleBondsBonds
ConvertibleConvertibleBondsBonds
CorporateCorporateBondsBonds
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 7
Interpretation Moody’sS&P Interpretation
Highest rating AaaAAA Prime quality
Very strong capacity to pay AaAA High grade
Highest rating AaaAAA Prime quality
Strong capacity to pay; somewhat susceptible to changing business
conditionsAA Upper-medium grade
Very strong capacity to pay AaAA High grade
More susceptible than A rated bonds BaaBBB Medium grade
Strong capacity to pay; somewhat susceptible to changing conditions AA Upper-medium grade
Somewhat speculative BaBB Somewhat speculative
More susceptible than A rated bonds BaaBBB Medium grade
Speculative BB Speculative
Somewhat speculative BaBB Somewhat speculative
Vulnerable to nonpayment CaaCCC Poor standing;may be in default
Speculative BB Speculative
Highly vulnerable to nonpayment CaCC Highly speculative; often in default
Vulnerable to nonpayment CaaCCC Poor standing; may be in default
Bankruptcy petition filed or similar action taken CC Lowest rated; extremely poor chance of ever
attaining real investment standing
Highly vulnerable to nonpayment CaCC Highly speculative; often in default
Corporate Bond RatingsCorporate Bond Ratings
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 8
U.S. Government U.S. Government Securities and Municipal Securities and Municipal
BondsBondsTreasury NotesTreasury Notes
Treasury BillsTreasury Bills
Treasury BondsTreasury Bonds
U.S. Savings BondsU.S. Savings Bonds
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 9
U.S. Government U.S. Government Securities and Municipal Securities and Municipal
BondsBondsMunicipal BondsMunicipal Bonds
General Obligation BondsGeneral Obligation Bonds
Revenue BondsRevenue Bonds
Capital GainsCapital Gains
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 10
Retirement of DebtRetirement of Debt
• Serial bonds
• Term bonds
• Sinking fund
• Callable bonds
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 11
Mutual FundsMutual Funds
Load FundsLoad FundsLoad FundsLoad Funds
Open-EndOpen-EndFundsFunds
Open-EndOpen-EndFundsFunds
No-LoadNo-LoadFundsFunds
No-LoadNo-LoadFundsFunds
Closed-EndClosed-EndFundsFunds
Closed-EndClosed-EndFundsFunds
Diversify Investments
Manage Investments
Po
ol M
on
eyS
pre
ad R
isk
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 12
Types of Mutual FundsTypes of Mutual Funds
Money-MarketMoney-Market Growth Growth BalancedBalanced IncomeIncome
GlobalGlobal Sector Sector InternationalInternational IndexIndex
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 13
Options and FuturesOptions and FuturesRight Buyer’s Belief Seller’s Belief
Buy Stock At Fixed Price Until Expiration Date
Price Of Underlying StockWill Increase
Price Of Underlying StockWill Decrease
Sell Stock At Fixed Price Until Expiration Date
Price Of Underlying StockWill Decline
Price Of Underlying StockWill Increase
Call Option
Put Option
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 14
Speculating in Speculating in CommoditiesCommodities
Agricultural ProductsAgricultural Products Raw MaterialsRaw Materials
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 15
Securities MarketSecurities Market
SecondarySecondarySecondarySecondary
SecuritiesSecuritiesExchangesExchangesSecuritiesSecuritiesExchangesExchanges
PrimaryPrimaryPrimaryPrimary
InitialInitialOfferingsOfferings
InitialInitialOfferingsOfferings
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 16
Types of Stock Types of Stock ExchangesExchanges
Auction Dealer Electronic
NYSE NASDAQ ECNs
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 17
Old WayOld Way New WayNew Way
Specialists andSpecialists andMarket MakersMarket Makers
ElectronicElectronicCommunicationsCommunicationsNetworks (ECNs)Networks (ECNs)
Buying and Selling SecuritiesBuying and Selling Securities
• Trading FloorTrading Floor
• Stock SpecialistStock Specialist
• ComputerComputer
• Market MakerMarket Maker
• ComputerComputer
• Stock BrokerStock Broker
Buying onBuying onThe NYSEThe NYSE
Buying on Buying on The NASDAQThe NASDAQ
Buying onBuying onAn ECNAn ECN
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 18
IndustryIndustrySelf-RegulationSelf-Regulation
IndustryIndustrySelf-RegulationSelf-RegulationFederal LawsFederal LawsFederal LawsFederal Laws State LawsState LawsState LawsState Laws
Discourage Price ManipulationDiscourage Price Manipulation
Maximize Information AccessMaximize Information Access
Prohibit Selective DisclosureProhibit Selective Disclosure
Promote Information AccuracyPromote Information Accuracy
SEC TradingOversight
SEC FilingRequirements
Regulation of Securities MarketsRegulation of Securities Markets
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 19
Ask These QuestionsAsk These QuestionsBefore You InvestBefore You Invest
1. Is the investment registered with the SEC?
2. Have you read the audited financial statements?
3. Is a registered broker offering the investment?
4. What’s in it for the person touting the investment?
5. Should you trust e-mail/bulletin board advice?
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 20
Ask These QuestionsAsk These QuestionsBefore You InvestBefore You Invest
6. Are you being pressured to act?
7. Does the investment promise you’ll get rich quick?
8. Does the investment match your objectives?
9. How easy would it be to sell your investment later?
10. Does the investment originate overseas?
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 21
Investment ObjectivesInvestment Objectives
Growth Income
InvestmentSafety
InvestmentLiquidity
Tax Concerns
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 22
Investment PortfolioInvestment Portfolio
Rate of Return
DiversificationAsset Allocation
DiverseIndustries
GlobalInvestments
DifferentInvestments
CashInstruments
BondsCommonStocks
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 23
Market OrderMarket Order
Limit OrderLimit Order
Day OrderDay Order
Margin TradingMargin Trading
Stop OrderStop Order
Open OrderOpen Order
Discretionary OrderDiscretionary Order
Short SellingShort Selling
Buying and Selling Buying and Selling SecuritiesSecurities
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 24
Rising Stock Rising Stock MarketMarket
Falling Stock Falling Stock MarketMarket
Analyzing Financial NewsAnalyzing Financial News
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 25
Watching Market Indexes Watching Market Indexes and Averagesand Averages
• Dow Jones Industrial Average (DJIA)Dow Jones Industrial Average (DJIA)
• Standard and Poor’s 500 (S&P 500)Standard and Poor’s 500 (S&P 500)
• Wilshire 5000Wilshire 5000
• NASDAQ Composite IndexNASDAQ Composite Index
• Nikkei 225 IndexNikkei 225 Index
• FTSE 100 IndexFTSE 100 Index
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 18 - 26
Interpreting Interpreting Financial NewsFinancial News
Stock Exchange Reports
Bond QuotationTables
Mutual FundQuotations