—

Social Media Manager January 07 / 2015BMC Social Team

2015: Social Media New Year’s Resolutions

Who is the Social Media Team?@AlisonMunn: Team Lead, Overall Strategy.

@JanaLThibs (Jana Thibodeaux): Analytics, Corporate Channels, Mainframe, Workload Automation

@EricTTung: ITSM, Cloud, DCA, P&A, Launches & Events, Training, Executives

—

And how can you get involved?

What’s it mean to BMC?

We’ve All Heard About This Social Thing…

Why is Social Important to BMC?

1. Helps make employees and executives accessible to customers, press, and analysts (worth up to $1B in revenue annually!)

2. Establishes thought leadership, increasing exposure to BMC content assets and increasing BMC’s perception in the industry.

3. Walk the walk. We can’t be promoting a MyIT, mobile-social platforms for products if we are barely social as a company.

4. Sales, lead generation, and the new social customer.

1. Sign Up For Accounts

If you’re not yet active:- Primary for BMC: LinkedIn, Twitter, Facebook- Secondary: Google+, YouTube, SlideShare- Not Active: Instagram, Pinterest, Vine

Signing Up For LinkedIn

1. Click on https://www.linkedin.com/reg/join 2. Complete form fields

(note: must use your true name when creating a profile)3. Click “Join LinkedIn”4. Upload a professional photo5. Complete form fields as prompted6. Connect with email address to connect with personal

contacts

Signing Up For Twitter

1. Click on https://twitter.com/signup2. Complete form fields (note: your username will also be

your @username on Twitter)3. Click “Create my account”4. Follow accounts of interest and BMC Software accounts5. Upload a profile photo and header image6. Connect with email (or mobile phone contacts) to find

connections.

You Don’t Have To Be An Expert…Definition: Following or lurking social hubs to see what conversations, information, and opinions are being shared

Definition: Replying, answering or injecting into social engagement opportunities

Definition: Creating compelling content and generating social activity from it. (requires training)

Definition: Liking, sharing, and retweeting existing social content to your audiences.

Follow and fill the social sphere

Social Sphere

Definition: Knowing the wins and losses and how to report up.MeasureMeasure

MonitorMonitor

AmplifyAmplify

RespondRespond

LeadLead

2. Optimize Profiles

Whether you’ve been a member for years, or just created an account, optimizing your social media profiles helps to:- Appear in more searches- Increase connections, engagement and influebce- Offer a current, accurate representation of you- Connect with people “IRL”

Regularly one of the top 2-3 search results for your name.

Setting up the Perfect LinkedIn Profile1. Your name should only contain your name

2. Catchy headline with keywords you want to be found for

3. Professional Photo

4. Reach at least 501 connections for social proof

5. Add all relevant contact info.

6. Customize website names with terms that attract your target 7. Customize your profile URL

Setting up the Perfect LinkedIn Profile

10. Add a video or slideshow using LinkedIn’s new multimedia feature.

8. Use keywords you want to be found for throughout your summary and profile

9. Write in the first person – this is not your resume or CV.

11. Keyword load your Skills with terms you want to be endorsed for. Use BMC terms when available.

Setting up the Perfect Twitter Profile1. Interesting header image

2. Photo, clear, centered.

3. Complete Name, Bio

4. Mentions BMC Role

5. Location listed6. Posts regularly

3. Develop Your Social Media Voice

Your social media voice is your persona on social media. Help develop and define your objectives on social, and that will help to create your social media voice.- Sales: helpful, informative, expert- Customer Service: helpful, supportive- Thought Leader: informative industry expert- Recruiting: Interested, friendly, helpful.

Padmasree, CTO of Cisco, has an active and popular Twitter account5x1 principle – for every single piece of Cisco content published she Tweets non-Cisco content (at least) 5 times Her account is professional but filled with personality

@Padmasree

4. Expand Your Usage

Many people started Twitter and LinkedIn accounts and have not used them actively. Make 2015 a year where you’re more active and can take better advantage of networking.- Posting Regularly: “Tweet when you eat”- Utilizing more platform areas: i.e. LinkedIn Groups

5. Expand Your Connections

Posting to few followers has little impact. Use LinkedIn and Twitter’s “find connections” features to:- Expand your network- Connect with people you actually know- Make it a more engaging place

Find LinkedIn ConnectionsUse the “People You May Know” Panel on your Home Feed Screen

Add your email address to search for personal contacts on LinkedIn.

Find Twitter Connections

From Discover tab, click on “Who to follow” to find Twitter users similar to ones you currently follow.

From Discover Tab, click on “Find Friends” to connect email address. From mobile app, import contacts to find friends.

6. Follow BMC

BMC has at least 400 employees active on social, as well as around two-dozen branded product and LOB accounts. Find and follow these accounts to stay up to date on the latest announcements, launches, and updates from BMC.

If they can be social, why can’t you?

7. Expand Your Engagement

Once you’ve expanded your network and have tapped into BMC on social, you should expand your engagement. - Share BMC Blog and Communities posts- Share third-party, analyst, press mentions of BMC- Share relevant third-party industry posts- Become an industry influencer. - Contribute to conversations around the industry.

Sharing Useful Content on LinkedInLike, Comment, or Share posts on the BMC Software LinkedIn Company Page.

Share blog posts from bmc.com/blogs, click on the LinkedIn Button to share to your LinkedIn Feed, groups, or send to individuals

Sharing Useful Content on TwitterReply or Retweet from @bmcsoftware www.twitter.com/bmcsoftware

Share blog posts from bmc.com/blogs, click on the Twitter Button to Tweet.

8. Set Up Your Apps

Head over to the AppStore or Google Play Store and download Social Media apps.

Nearly all social networks have an app: Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and others.

It’s the easiest way to remember to be social and stay active.

Twitter

LinkedIn

9. Get Active on Chatter

Communicate with colleagues.Share information.Learn.

—RecapThat means it’s almost over!

Recap…Social Media is an increasingly important way of how BMC does business – from sales to customer service, recruiting and even within products.1. Sign up for and 2. Optimize Social Profiles3. Develop your Social Media Voice4. Expand your Usage5. Expand Connections6. Follow BMC7. Expand Engagement8. Set up Apps9. Attend Wednesday Socials!

—

Bring IT to Life.™

Thank You

© copyright 2014 BMC Software, Inc.