Thanks For Joining! We will begin at 8:00 p.m. EST! Sound Checks
may be occurring when you log in early Slide 2 Reminders This is a
Weekly Webinar, we will be talking about different topics each
Week! You can send us a Questions in the chat box below. Recorded
Webinars will be made available on www.mawc411.com Next week, Our
Webinar will be called: Leveraging the Shopping Annuity With your
Customers and with Your Team! Slide 3 maWebCenters Weekly Webinars
Week 6: How Do We Compare? maWebCenters Solution vs. Other
Solutions Slide 4 What are we selling? THE APPOINTMENT! The purpose
of this webinar is to demonstrate How Incredible of a Product your
clients are receiving! Product Specialists are ahead of the curve
and can answer your customers questions about our solution Build
Confidence and Posture! Not meant to give you ammo for debating
with the prospect Rather giving you information to form better
questions! Slide 5 What Choices to SMB have? Not all solutions are
created equal We will talk about the 5 main solutions that business
owners have when selecting an online marketing solution: 1.
Traditional Web Developers 2. Do it Yourself Solutions 3.
Publishing Companies 4. Discount Hosting Providers 5. The
maWebCenters Solution ** Quotes are figures and estimates based on
research from 10/12 Slide 6 Comparing Apples to Apples Web design /
Development CMS Content Management System Social Media Ecommerce
CRM Email Marketing SEO Mobile Email Hosting Upgrades Security
Statistics / Analytics Support Slide 7 Traditional Development
Company 7 ProsCons Professional layout and design Cost prohibitive
design costs are anywhere between $3000 to $25,000 for a SMB Web
site Nothing to learn (software, HTML programming, etc) Hosting is
an additional cost and in many cases needs to be secured separately
by the SMB Web site is maintained by the development company
Changes and additional features cost extra: $50 - $200/hr for
changes e-commerce, CMS, etc, all extra costs Web site is under
construction while being developed and when changes need to be made
Web site changes are dependent on the development companys time
schedule & queue Slide 8 Traditional Development Companies
NeedCost Web design Static 5 page site ~ $3,000.00 Hosting &
Email~ $120.00 per Year Email Marketing~ $15.00 - $75.00 per Month
(Most choose $30/mo) Social MediaRegister & Promote for
Facebook, Twitter, Linked In, Youtube, Blogs etc. Paid Support
Only! Mobile Sites~ $800.00 set up fee eCommerce~ $1,000.00 set up
fee for first 50 products. Slide 9 Traditional Development
Companies NeedCost Updates to Site~ $50 - $200 per Hour Figure 1
change/month at $50 = $600.00 per year StatisticsInstall Google
Analytics on your own SEO~ Submit to all major search engines on
your own ~ Paid Adword campaigns. ~$200.00 per month CRM~ $44.00
per User / per Month (Microsoft Dynamic) Security~ Questionable on
local hosts / subject to downloads Support~ Not included Slide 10
Traditional Development Companies Traditional Development Companies
ACTUAL COST $3,000.00 (Development basic 5 page site) $1,000.00
(eCommerce start up) $800.00 (Mobile YEARLY: $120.00 (Hosting and
Email) $360.00 (Email Marketing) $600.00 (Changes to Site) $528.00
(CRM) $1200.00 (SEO) $6,608.00 in the first Year + Time for Social
Media, Securing these Solutions. $7,608.00 in first year with
eCommerce. $2,808.00 Per Year, After first year Slide 11 Do it
Yourself Dreamweaver, HTML etc 11 Pros Cons Business Owner controls
the Web site Need to have knowledge, or learn HTML or the software
package being used on their own Possibly some initial cost
savingsProfessional look and feel is questionable Must locate,
evaluate, and pay for a hosting company on their own No support for
anything they dont understand how to accomplish Extremely time
consuming Slide 12 Do it Yourself Dreamweaver, HTML etc 12 Slide 13
Do it Yourself Dreamweaver, HTML etc 13 Options to Learn Creative
Suite: 1. Forums Read through online communities to learn how to
use it 2. College Course Pay for a class and invest the time to
learn Holyoke Community College: TOTAL INVESTMENT $518.00 and 30
Hours Slide 14 Do it Yourself Dreamweaver, HTML etc 14 Options to
Learn Creative Suite: 1. Forums Read through online communities to
learn how to use it 2. College Course Pay for a class and invest
the time to learn Total Investment $577.00 30 Hours Slide 15 Other
Options to Do it Yourself Slide 16 Do it Yourself NeedCost Web
design Adobe Creative Suite ~ $1,299.95 (Lowest Cost) Hosting &
Email~ $120.00 per Year Email Marketing~ $15.00 - $75.00 per Month
(Most choose $30/mo) Social MediaRegister & Promote for
Facebook, Twitter, Linked In, Youtube, Blogs etc. Paid Support
Only! Mobile Sites~ $800.00 set up fee Course to Learn~ $518.00 +
30 hours of time (Lowest Cost) Slide 17 Do it Yourself NeedCost
EcommerceSecured Separately, more programs to learn
StatisticsInstall Google Analytics on your own SEO~ Submit to all
major search engines on your own ~ Paid Adword campaigns. ~$200.00
per month CRM~ $44.00 per User / per Month (Microsoft Dynamic)
Security~ Questionable / subject to downloads Support~ Not included
Slide 18 Do it Yourself Do it Yourself ACTUAL COST $1,299.95
(Program to Develop site) $ 518.00 (Course to Learn Web
Development) $800.00 (Mobile) YEARLY: $120.00 (Hosting and Email)
$360.00 (Email Marketing) $528.00 (CRM) $1200.00 (SEO) $4,825.95 in
the first Year + Time for Social Media, Securing these Solutions,
Learning Programs. $2,208.00 Per Year After first year Slide 19
Discount Hosting Providers GoDaddy, 1&1, WordPress etc. 19
ProsCons Inexpensive, minimal start up costs for a one or two page
non-ecommerce site Either, need to know or learn HTML/Dreamweaver,
or use their built in system and your site looks like everyone
else's Business can get a Web site up and running very quickly
Additional functionality costs substantially more, e- commerce
alone can increase the per month cost to $80 or more per month The
amount of traffic the SMBs Website can receive is capped and the
site can be turned off once that cap is reached or the SMB gets
charged overages Extremely limited support and support options
outside of their pay-for-service options Extremely time consuming
and confusing Slide 20 GoDaddy Everything Costs EXTRA! Are we
really to believe that Go Daddy gives you everything you need for
just a few bucks per a month? Think about where you heard of these
companies TV, Radio, Paid Ads online, Nascar, Billbords etc. Those
things cost $$ Slide 21 GoDaddy Everything Costs EXTRA! $5.99 /
Month $19.99 / Month $5.99 / Month $49.99 / Month $3.19 / Month
$14.99 / Month $2.49 / Month $24.99 / Month $99.99 / Year $6.99 /
Month $199.99 / Year $2.99 / Month Slide 22 1 & 1 Hosting Slide
23 1 & 1 Design Services We will show you the difference in
quality from our Design Center and Discount Hosting Design Centers
later! Slide 24 Discount Hosting Providers WordPress 24 For more
than 13 years, maWebCenters has been helping businesses launch
high- quality Web sites with ecommerce capabilities and much more.
Wordpress does not focus on business requirements. MaWebCenters
offers outstanding 24-hour customer service over the phone, email
and Internet forms. A small business owner who experiences
difficulty with a Wordpress site must search through hundreds of
documents to find the solution to their problem. Widgets and
add-ons are free with a maWebCenters site. They cost extra with
Wordpress, and frequently require the services of a Web specialist
at extra cost to make them functional. Slide 25 Discount Hosting
Providers WordPress 25 Hosting is included with a maWebCenters
site. Once a site is built with Wordpress, the business owner must
still find a hosting service. When new browser versions are
released, maWebCenters ensures that a customers Web site and mobile
site will be compatible. A business owner using Wordpress must hire
a Web specialist at extra cost to complete this task. Backups and
upgrades are free with maWebCenters. These functions incur costs
with Wordpress. Maintaining a list of customers and communicating
with them via email is easy with maWebCenters. It requires advanced
knowledge with Word Slide 26 Discount Providers Discount Providers
ACTUAL COST $500 (Basic Design to get started) $800.00 (Mobile)
YEARLY: $360.00 (Email Marketing) $983.52 (Business & Marketing
via GoDaddy) $547.92 (Productivity via GoDaddy) $419.74 (Website
Management & Security $3,611.00 in the first Year + Time for
Social Media, Securing these Solutions, Learning Programs,
Outsourced Support $2,311.00 Per Year After first year Slide 27
Print / Publishing Companies Yellowpages, Newspaper etc. 27
ProsCons Industry specific templates available.Little, if any,
control to update your website. Business can get a Web site up and
running very quickly Free websites are tied in to obligated SEO
packages and advertising. These packages are usually a minimum of
at least $300/month. If you stop your advertising, you lose your
website. Language barriers with Designers of the website due to
outsourcing in foreign countries. Everything you need is a la carte
and increases your monthly billing. Some companies even increase
monthly bill when you add pages to your site! Slide 28 Print /
Publishing Companies Yellowpages, Newspaper etc. 28 Printing ACTUAL
COST FREE Template $800.00 (Mobile) YEARLY: $120.00 (Hosting and
Email) $360.00 (Email Marketing) $300.00 (Per Page / Per Year)
$528.00 (CRM) $3,600.00 (SEO minimum annual) $5,300.00 in the first
Year + Time for Social Media, Securing these Solutions, Learning
Programs. $4,908.00 per Year after that, assuming you add one page
that year. Slide 29 What Makes Us Different Unlimited Pages
Unlimited Changes Unlimited Traffic Unlimited email addresses
Unlimited access to customer care Unlimited feature & version
upgrades 29 Sites are completely customizable Social Media experts
SEO/SEM experts CRM and e-mail marketing system Comprehensive
Statistics package Fully functional e-commerce and so much more!
Slide 30 Why are We Better?: An Effective Internet Presence 30
Changes arent dependent on a website development company The
business owner can change things at the speed of THEIR business and
not be held up by an external company Changes are published and
immediately available to the world Website usage statistics
Customer Relationship Management Newsletter feature Simple, easy to
use website editing tools Drag and drop image placement and
resizing Inline text editing Change layout and design without
losing content or data Slide 31 How do you change text? 31 What we
have Various designer's packages, delivery service, design by you
Slide 32 How do I add an image? 32 Slide 33 Why are We Better?:
E-Commerce 33 eCommerce Tools Shopper wish list Pan and zoom
product image Compare products Order history with easy Reorder
feature Configurable product with options that adjust the sales
price Multiple billing options Shopper product reviews Product tags
Sales dashboard See whos shopping Enhanced Product Catalog search
results with product thumbnails Newsletter feature stay in contact
with customers Slide 34 eCommerce Features Shopper Account 34
Compare Products Wishlist Reorder Products Advanced Search with
enhanced results V-neck Slide 35 Free Mobile Sites 35 Mobile Web
sites are included for free, all your clients need to do is login
to their administration area, enable it and update anything they
want on the mobile version. Slide 36 Why are We Better?: Our Level
of Service 36 Live Technical Support and Customer Care with Live
Remote Assistance Ultra-secure hosting facility 24x7 Security and
incident monitoring, hosted on tiered, high performance Dell
PowerEdge servers, protected from fire, floods, earthquakes, power
outages, and other types of disasters Dual-layer firewall
protection Using Cisco PIX firewalls Slide 37 Why are we better?
Free Upgrades / Always Evolving 37 Blogger integration & Word
Press Integration Virtual products Order exporting SEO / SEM
packages Custom programming Social Media Website Search Custom
Forms Mobile Sites Website Search Widget Slide 38 Weve got Design
38 Slide 39 Leveraging Social Media Marketing maWebCenters is
focused on helping your clients tap into Social Media marketing By
leveraging the power of social media, we are able to tap into the
pulse of what drives the Internet today 39 Slide 40 Leveraging
Social Media Marketing All maWebCenters personnel have been trained
on how to leverage the myriad of Social Media and Local Search
outlets to deliver the results small business owners are looking
for: Your dedicated Product Specialists will impress upon your
prospects the need to engage their clients via this new and
exploding marketing method Our outstanding Customer Care team will
work closely with you and your clients to get signed up and plugged
into this exciting medium 40 Slide 41 Leveraging Social Media
Marketing Upon purchase, your new client will be sent a link to a
Social Media Marketing PDF that will explain the importance of
leveraging this medium The PDF is VERY professional and if you will
notice has instructions on how to reach your newly created Social
Media Marketing department experts 41 Slide 42 Social Media
Marketing maWebCenters CRM system has been enhanced to support a
log of when a Social Media outlet registration has been completed.
This will allow maWebCenters to track the success of these new
links Customer Care will even inform you when your clients have
been registered with the various Social Networking sites, so you
can be sure to friend/fan/follow them and help ensure their
success! 42 Slide 43 The maWebCenters solution 43 Low-Cost Solution
Professional Website Unlimited Support for our clients SMB
maintains control We Are The Ultimate Online Marketing Solution.
Slide 44 The Choice is Simple! TraditionalDo it YourselfPublishing
Companies Discount Hosting maWebCenters Solution $7,608.00 in the
first Year + Time for Social Media, Securing these Solutions.
$2,808.00 Per Year, After first year $4,825.95 in the first Year +
Time for Social Media, Securing these Solutions, Learning Programs.
$2,208.00 Per Year After first year $5,300.00 in the first Year +
Time for Social Media, Securing these Solutions, Learning Programs.
$4,908.00 per Year after that, assuming you add one page that year.
$3,611.00 in the first Year + Time for Social Media, Securing these
Solutions, Learning Programs, Outsourced Support $2,311.00 Per Year
After first year $2,499.00 first Year $600.00 per Year Unlimited
& Unparalleled Customer Support! ** Estimates based on research
on 10/12 Slide 45 maWebCenters Weekly Webinars Week 6: How Do We
Compare? maWebCenters Solution vs. Other Solutions
