Carefree Cave Creek Chamber Breakfast

WEB SITE MARKETING And

SEARCH ENGINE OPTIMIZATION

Whats Your Web Site Doing?

The Best Salesman In Your Business!› Works 24 x 7 › It’s Getting in Front of People Looking for

You!› Spans the Entire World or Just Your

Community› Tells your Unique story just like you do. › Always Represents You Professionally. › NEVER has a Bad Thing To Say!› Costs less than ANY Salesman, Anywhere!

Web Site Marketing & TLA’s

SEO – Search Engine Optimization KEYWORDS – Search Words Your Audience Use SERP – Search Engine Results Page ORGANIC SEARCH– Free Display in SERP PPC – Pay Per Click Advertising BANNER ADVERTISING – Flat Rate Display Ad CPC – Cost Per Click (charge each time

someone clicks on your ad) CTR – Click Through Rate - # Displays / # Clicks LANDING PAGE– Your Page Displayed from a

Click

Why Do Web Site Marketing?

Stake Your Organic Search Claim……. While You Can! › Small Business’s are at an SEO disadvantage

› Cave Creek & Carefree CPC is still cheap

› Once your correctly on top of the organic pile, It’s hard to be removed*

› The Most Cost EffectivePiece of ANY marketing plan due to it’s ROI.

SERP / Advertising Examples

ORGANIC Google Search – Carefree Google Search – Carefree Flooring Google Search – Cave Creek Flooring Google Search – Carefree Electrician Google Search – Computer Help Carefree

What Does It Take?

PPC & Banner Advertising› Get your Ad, Set Your Budget and Buy Some

Space!› Focus in on Learning / Using Google Ad Words

Organic Search Listings› Commitment to OWN Your Keywords in Your

Market› Consistent Effort OVER TIME› Self Training & Focus AND/OR ask for help

BECAUSE….

2 PRIMARY SEO Components

Internal Organic SEO› Focused effort on your site:

Content is King! Search Engines Read EACH PAGE! Keywords on pages, in Titles, Page Headers & Tags Register Your Location – Google, Yahoo and Bing all have location services Quality Programming / Site Foundation Images with Relevance and Keyword Names Videos on Keyword Topics (linked from YouTube)

External Organic SEO› Focused on External Sites Linked To you & Your Links to Them

Linking alone doesn’t work, need clicks! Free listings abound, utilize every one you can find. Smart Phone & Location Apps – Yelp etc. Social Media – FaceBook, Twitter, Google +

Good Execution in Both Areas, Over Time, LOCKS IN ORGANICS!

2 PRIMARY Tools

Google Ad Words – PPC & CPC › Video Overview› www.adwords.google.com

Google Analytics – Web Site Activity› Analytics lets you track EVERY piece of

activity on your site AND who is on it RIGHT NOW!

› www.google.com/analytics

Resources

Local – Carefree Cave Creek Chamber! Local - Tech 4 Life Computers! Google Help, Bing Help, Yahoo Help Chamber Members – List Each Other, R

eview Each Other! Community Partnerships – Who do you

help? Friends and Family –

› What keywords would they use? › Can they review you?

Q & A

What Else Can We Help You With?