The Story of Social Change
The Story of Social ChangeHow do we talk about Ashoka?+VISIONeveryone a changemakerAshokas ultimate goal is to advance an Everyone a Changemaker world, where anyone can apply the skills of changemaking to solve complex social problems. Ashoka plays the role of advancing societys transformation toward that world where each person is able to play the role of a change agent for the good of all.
+Why Changemaking?Why Everyone?Why now?Why Ashoka? +It is a Changing WorldThe world is changing at a faster and faster rate:The changes in population, changes in technology and increased interconnectivity signal an acceleration in change: each change bumps other changes amplifying the global rate of change in society.What does this look like?Increasing number of protests in the world & political fluxDisruptions in businesses: Fortune 500 companies shifting to innovation vs. repetitionRapidly changing technologies are changing the way we relate to our environment, and to each other.
+Change is the new normA world that is constantly changing continues to outrun the rulesOld normA world that works based on the same rules with the few elite in controlImproved efficiency of repeated tasks meant success; the ability to produce more for less cost Being a good person meant following the rulesNew normA changing, networked worldThriving and creating value now means developing an ability to adapt to the needs of people and command changeTo be a good person one has to utilize cognitive empathy
+Thriving means learning to command changeRules & efficiency are no longer enough.To succeed in a constantly changing society, one has inform decisions and actions based empathy for other peoples feelings and perspectives.Ghandi understood it will be difficult for us to co-exist if we dont have empathy-based ethics.The skills of the future:EmpathyAdaptable problem-solving/changemakingTeamwork/CollaborationLeadership+sisgebru19776Communicating this new paradigmHow to communicating this perspective:Its all in the framing: Think about themes, values, principles and perspectives about the world rather than just mimicking Ashoka jargon. Help people ask questions of themselves and about the world.What do empathy or adaptable problem-solving look like in our daily lives & in the story you are sharing? Begin with empathy for your audience: speak to your audience in simple language, in ways they can relate through their own experiences. How can you demonstrate a changing world or the need for more problem solvers (solution-makers)?Bring nutritious content or value while incorporating Ashoka themesWhen new people join your team to work on communications and media, help them understand Ashoka and how the pieces fit together. Share this slide-set with them.Frame using Ashoka themesBegin with empathy for your audienceCreate content that adds value+what is nutritious and not??
Themes: skills of the futureThe capacity to understand and relate to the perspectives, experiences and feelings of others who may be similar or different from ones ownMaking decisions and taking action based on the knowledge of others perspectives & feelingsAn unrelenting sense for fairness Unwillingness to be complacent with injusticeCompassion and care for othersCommunication, ability to listen and connectA deep commitment to contributing to work that benefits the good of allAble to inspire trust and connection with othersGiving self-permission to make changeCapacity and courage to initiateAble to step into the tension to help resolve itUnafraid to step into ones power and inspire others to do the same. Help others unlock their own capabilitiesTaking responsibility and ownership for finding a solutionLeading by exampleGood team playerAbility to empathize with others and connectAbility to inspire trust in othersRisk-takingCourageousConsiderate of others feelings and perspectivesEmpathyLeadership+Themes: skills of the futureConnector that brings people and efforts together that previously existed in different silosAdaptability and empathySees the interconnectedness between sectors, institutions and fieldsWork well and collaborate with othersA doer gets things donePractices empathyFlexibleOpen, inclusive and communicativetransparentthe capacity to collaborate with others to solve problemsCreativityOptimistic that change is possibleHas a solutions lens/focus for the world solution is possible Self-permission to make changeExplorer/openCritical-thinkerAdaptablefast learnerBig-picture thinkerFearless to try and fail and progress towards a solutionTakes an iterative approach: each solution gets better with input from others and with improvement over time.Sees the connections across fields and sectors - Able to grasp the many sides of todays complex problemsThinks outside the boxPractices resilienceCurious: asks questions - why and howSeeks possibilitiesDedicatedTeamworkProblem-Solving/Changemaking+How does Ashoka know this?Ashokas first focused on identifying individuals who were creating innovative solutions that addressed the root causes of the problems in their local communities. Ashoka worked to establish their work as a profession social entrepreneurship by electing them as Ashoka fellows and providing support.Each of these innovators imagined a new, better reality for those around them and they went to work making it happen. They also spread their vision to others, in the end, reinventing pre-existing patterns in society for the good of all. As the network expanded (now including 3000 innovators), trends emerged. 700 of these innovators are focused on working with youth and kids indicating a field ripe for transformation. The ground-up insights from innovations indicate trends in issues ripe for massive transformation; through collaborative entrepreneurship with fellows working with key partners: schools and media mavens Ashoka aims to tip the world into a new framework about the growing up experience of youth and children helping move society into an Everyone a Changemaker WorldThe foundation of it all: social entrepreneurs!+Examples that have been written so that people understand what that meansgroup of stories that have been written and point out how they are strong and weak. Where does Ashoka fit in the broader narrative of social change?Each social change initiative in the world drives toward four levels of social impactdirect servicescaling direct service pattern (system) change framework change (societal mind-shift)Ashoka deals with the last two levels of impact with 80% of Ashokas impact now having to do with framework change.+Appropriate measures of direct service impact would include number of students educated or patients treated last month.
#1. Direct Servicecraighighschool.orgJohnlund.comTeacherDoctor+Appropriate measures of impact would include number of students educated or patients treated last month.
#2.Scaling Direct ImpactSchool+The pattern of behavior in a field is changed.
Examples include: Most entrepreneurs e.g. Bright Simons, Molly Barker. Appropriate measures include: (1) what percentage of Fellows have changed national policy within five years of launch (over 50%); what percent have changed their field at the national level within five years (75%).
System/Pattern ChangeMicrofinance+#3.System (Pattern) ChangeAn innovative idea in the hands of a brilliant entrepreneurEntrepreneurs disrupt how society organizes whether it be by shifting market dynamics, rules that govern industries or public policy, transforming the relationship between social impact and business, legal systems, social organization and reimagining them.Dont just look at particular problems but the whole systems within which they exist.Able to address to root cause and understand the system to be able to reimagine and reinvent it.Capacity to create a new vision for the future and spread it with help from local changemakers that join the movementSocial entrepreneurs are individuals with a fundamentally new vision of what is possible in the world.Learn more +People see and understand the world differently. This new lens opens/demands new behavior at all levels
#4. Mindset shift / Framework change+How do different parts of Ashoka fit?
Empathy Initiative & Youth Venture: Provide young people with the skills and opportunities and support to drive change in their communitiesAshoka U: Support leaders in social entrepreneurship education; connect todays top thinkers with todays top doersChangemakers: Funnel resources toward innovative new solutions to social problems through an online competition formatAshoka Fellows: Build a community of leading social entrepreneurs across the globe; they are role model for the fieldEveryone a ChangemakerA world where we are all agents of change; where our values and institutions prioritize empathetic action to address problems big and small; where problems no longer outrun solution.Youth YearsHigher EdCareer & Beyond+ExamplesArticlesTwo sides of the same coin: the education and employment crisis7 Trends Shaping Africas Youth Employment ChallengeSparking Creativity and Curiosity to Ignite Change in Rural India
+Elements/ Values of the Everyone a Changemaker StoryIterationHumilityEmpathyA-ha momentsHopeYou can become part of the storyLocally-BasedHighly-ethicalLife-long dedication/apprentice to the problem
+Questions that can help frame the approach to telling the storyDos on DontsAcademicJargonNot only about us/