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Acxiom US Politics > Likely Political Acxiom US PoliƟcs > Likely PoliƟcal Preference > PoliƟcal Party > Republican (Financial) Acxiom US PoliƟcs > Likely PoliƟcal Preference > PoliƟcal Views > ConservaƟve (Financial) Acxiom US PoliƟcs > Likely PoliƟcal Preference > PoliƟcal Views > Liberal (Financial) Acxiom US PoliƟcs > Likely PoliƟcal Preference > PoliƟcal Views > Neutral Acxiom US PoliƟcs > Likely PoliƟcal Preference > PoliƟcal Views > Not very Interested in Current Affairs and PoliƟcs Acxiom US Politics > Likely Political Preference > Political Views > Strongly Agree with the Statement that People Should be Responsible for their Own Healthcare Acxiom US PoliƟcs > Likely PoliƟcal Preference > PoliƟcal Views > Very Interested in Current Affairs and PoliƟcs Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > 1st Individual > DemocraƟc Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > 1st Individual > Republican Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > 2nd Individual > DemocraƟc Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > 2nd Individual > Republican Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > 3rd Individual > DemocraƟc Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > 3rd Individual > Republican Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > Democrat Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > Independent Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > Republican Acxiom US PoliƟcs > PoliƟcal Party - Input Individual > Unknown Party Aristotle PoliƟcal Precision (US) > All Voters Aristotle PoliƟcal Precision (US) > High Dollar Donors > High Dollar Donors - Democrat Aristotle PoliƟcal Precision (US) > High Dollar Donors > High Dollar Donors - Republican Aristotle PoliƟcal Precision (US) > High Dollar Donors > High Dollar Federal Donors - Democrat Aristotle PoliƟcal Precision (US) > High Dollar Donors > High Dollar Federal Donors - Republican Aristotle PoliƟcal Precision (US) > High Dollar Donors > High Dollar State Donors - Republican Aristotle PoliƟcal Precision (US) > High Dollar Donors > High Dollar State Donors -Democrat Aristotle PoliƟcal Precision (US) > High Dollar Donors Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > ConservaƟve - Very ConservaƟve Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Democrat - Persuadable/SoŌ Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Democrat - Yellow Dog Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Democrat Only Households Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Democrat Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Independent Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Liberal - Very Liberal Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Republican - Hardcore Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Republican - Persuadable/SoŌ Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Republican Only Households Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Republican Aristotle PoliƟcal Precision (US) > PoliƟcal AffiliaƟon by Party > Split Households Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Democrat Donors Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Donald Trump Supporters Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Hillary Clinton Supporters Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Libertarian Donors Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Likely Tea Party Supporters Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Republican Donors Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Socially ConservaƟve Aristotle PoliƟcal Precision (US) > Social Profiles by Type > Socially Liberal

Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

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Page 1: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Acxiom US Politics > Likely Political Acxiom US Poli cs > Likely Poli cal Preference > Poli cal Party > Republican (Financial)

Acxiom US Poli cs > Likely Poli cal Preference > Poli cal Views > Conserva ve (Financial) Acxiom US Poli cs > Likely Poli cal Preference > Poli cal Views > Liberal (Financial)

Acxiom US Poli cs > Likely Poli cal Preference > Poli cal Views > Neutral Acxiom US Poli cs > Likely Poli cal Preference > Poli cal Views > Not very Interested in Current Affairs and Poli cs

Acxiom US Politics > Likely Political Preference > Political Views > Strongly Agree with the Statement that People Should be Responsible for their Own Healthcare Acxiom US Poli cs > Likely Poli cal Preference > Poli cal Views > Very Interested in Current Affairs and Poli cs

Acxiom US Poli cs > Poli cal Party - Input Individual > 1st Individual > Democra c Acxiom US Poli cs > Poli cal Party - Input Individual > 1st Individual > Republican Acxiom US Poli cs > Poli cal Party - Input Individual > 2nd Individual > Democra c Acxiom US Poli cs > Poli cal Party - Input Individual > 2nd Individual > Republican Acxiom US Poli cs > Poli cal Party - Input Individual > 3rd Individual > Democra c Acxiom US Poli cs > Poli cal Party - Input Individual > 3rd Individual > Republican

Acxiom US Poli cs > Poli cal Party - Input Individual > Democrat Acxiom US Poli cs > Poli cal Party - Input Individual > Independent

Acxiom US Poli cs > Poli cal Party - Input Individual > Republican Acxiom US Poli cs > Poli cal Party - Input Individual > Unknown Party

Aristotle Poli cal Precision (US) > All Voters Aristotle Poli cal Precision (US) > High Dollar Donors > High Dollar Donors - Democrat Aristotle Poli cal Precision (US) > High Dollar Donors > High Dollar Donors - Republican

Aristotle Poli cal Precision (US) > High Dollar Donors > High Dollar Federal Donors - Democrat Aristotle Poli cal Precision (US) > High Dollar Donors > High Dollar Federal Donors - Republican

Aristotle Poli cal Precision (US) > High Dollar Donors > High Dollar State Donors - Republican Aristotle Poli cal Precision (US) > High Dollar Donors > High Dollar State Donors -Democrat

Aristotle Poli cal Precision (US) > High Dollar Donors Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Conserva ve - Very Conserva ve

Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Democrat - Persuadable/So Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Democrat - Yellow Dog

Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Democrat Only Households Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Democrat

Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Independent Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Liberal - Very Liberal

Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Republican - Hardcore Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Republican - Persuadable/So

Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Republican Only Households Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Republican

Aristotle Poli cal Precision (US) > Poli cal Affilia on by Party > Split Households Aristotle Poli cal Precision (US) > Social Profiles by Type > Democrat Donors

Aristotle Poli cal Precision (US) > Social Profiles by Type > Donald Trump Supporters Aristotle Poli cal Precision (US) > Social Profiles by Type > Hillary Clinton Supporters

Aristotle Poli cal Precision (US) > Social Profiles by Type > Libertarian Donors Aristotle Poli cal Precision (US) > Social Profiles by Type > Likely Tea Party Supporters

Aristotle Poli cal Precision (US) > Social Profiles by Type > Republican Donors Aristotle Poli cal Precision (US) > Social Profiles by Type > Socially Conserva ve

Aristotle Poli cal Precision (US) > Social Profiles by Type > Socially Liberal

Page 2: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Aristotle Poli cal Precision (US) > Social Profiles by Type > Socially Moderate Aristotle Poli cal Precision (US) > Social Profiles by Type > Tax Reform Supporters

Aristotle Poli cal Precision (US) > The Persuadables > New Registrants - Since January 2016 Aristotle Poli cal Precision (US) > The Persuadables > New Registrants - Since November 2014

Aristotle Poli cal Precision (US) > The Persuadables > Nonconformists - Democrat leaning towards Republican Aristotle Poli cal Precision (US) > The Persuadables > Nonconformists - Republican leaning towards Democrat

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Affluent Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Boomer Voters

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Female Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Male Voters

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Married Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Middle Class Voters

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Millennial La no Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Millennial Voters

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Non-College White Male Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Senior Voters

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Single Parent Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Single Voters

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Single White Female Voters Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Voters with Children

Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Voters with Grandchildren Aristotle Poli cal Precision (US) > Voters by Demographic Selects > Working Class Voters

Aristotle Poli cal Precision (US) > Voters by Occupa on > Armed Services Aristotle Poli cal Precision (US) > Voters by Occupa on > Blue Collar Aristotle Poli cal Precision (US) > Voters by Occupa on > Civil Service

Aristotle Poli cal Precision (US) > Voters by Occupa on > Educa on Aristotle Poli cal Precision (US) > Voters by Occupa on > Healthcare

Aristotle Poli cal Precision (US) > Voters by Occupa on > Homemaker/Re red Aristotle Poli cal Precision (US) > Voters by Occupa on > Middle Management

Aristotle Poli cal Precision (US) > Voters by Occupa on > Science/Technology Aristotle Poli cal Precision (US) > Voters by Occupa on > Secretarial

Aristotle Poli cal Precision (US) > Voters by Occupa on > White Collar Execu ves Aristotle Poli cal Precision (US) > Voters by Occupa on > White Collar

Aristotle Poli cal Precision (US) > Voters by Vo ng History > 2018 First - Time Voters Aristotle Poli cal Precision (US) > Voters by Vo ng History > 2020 First - Time Presiden al Year Voters

Aristotle Poli cal Precision (US) > Voters by Vo ng History > 2nd Super Tuesday Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > 2nd Super Tuesday Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > 2nd Super Tuesday Voters Aristotle Poli cal Precision (US) > Voters by Vo ng History > Cord Cu ers - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Early & Absentee Voters

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Frequent General Elec on Voters Aristotle Poli cal Precision (US) > Voters by Vo ng History > Frequent Primary Elec on Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Frequent Primary Elec on Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Iowa Caucus Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Iowa Caucus Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Iowa Caucus Voters

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Aristotle Poli cal Precision (US) > Voters by Vo ng History > Mid-Term General Elec on Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Mid-Term General Elec on Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Mid-Term Primary Elec on Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Mid-Term Primary Elec on Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > New Hampshire Presiden al Primary Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > New Hampshire Presiden al Primary Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Newly Registered Voters Aristotle Poli cal Precision (US) > Voters by Vo ng History > Presiden al Elec on Voters Only

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Presiden al General Elec on Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Presiden al General Elec on Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Presiden al Primary Elec on Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Presiden al Primary Elec on Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Super Tuesday Voters - Democrat Aristotle Poli cal Precision (US) > Voters by Vo ng History > Super Tuesday Voters - Republican

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Super Tuesday Voters Aristotle Poli cal Precision (US) > Voters by Vo ng History > Swing Voters - Off-Year Elec ons

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Swing Voters - Presiden al Elec ons Aristotle Poli cal Precision (US) > Voters by Vo ng History > Third Party Voters

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Unregistered Conserva ve Prospec ve Voters Aristotle Poli cal Precision (US) > Voters by Vo ng History > Unregistered Liberal Prospec ve Voters

Aristotle Poli cal Precision (US) > Voters by Vo ng History > Unregistered Prospec ve Voters Aristotle Poli cal Precision (US)

ASL Marke ng > First Time Voters 2016 Elec on Basic Rate > ACXM Poli cs (US) > Poli cal Party > Input Individual > Democrat Basic Rate > ACXM Poli cs (US) > Poli cal Party > Input Individual > Republican

Basic Rate > ACXM Poli cs (US) > Poli cal Party > Input Individual Basic Rate > ACXM Poli cs (US) > Poli cal Party > Unknown Party

Basic Rate > ACXM Poli cs (US) > Poli cal Party Basic Rate > ACXM Poli cs (US)

Branded > Data > Lifestyle > Intent > Charitable Donor > Democrat Branded > Data > Lifestyle > Intent > Charitable Donor > Republican

Branded > Data > Poli cs > Status > Eligible VotersBranded > DK NDR > 08 Kantar-Gallup Interests > Interested in

Branded > US ALC > Demographic > High Net Worth Individuals > Poli cal Affilia on > Democrat Branded > US ALC > Demographic > High Net Worth Individuals > Poli cal Affilia on > Independent

Branded > US ALC > Demographic > High Net Worth Individuals > Poli cal Affilia on > Republican Branded > US ALC > Voter Profile > 2nd Amendment Supporters

Branded > US ALC > Voter Profile > Ac ve Military Branded > US ALC > Voter Profile > Affordable Care Act Opposi on Branded > US ALC > Voter Profile > Affordable Care Act Supporters

Branded > US ALC > Voter Profile > Animal Rights Supporters Branded > US ALC > Voter Profile > Educa on Supporters

Branded > US ALC > Voter Profile > Environmentalists Branded > US ALC > Voter Profile > Gun Control Supporters

Branded > US ALC > Voter Profile > LGBT Donors and Supporters Branded > US ALC > Voter Profile > Marriage Equality Opposi on

Page 4: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Branded > US ALC > Voter Profile > Marriage Equality Supporters Branded > US ALC > Voter Profile > Military Supporters

Branded > US ALC > Voter Profile > Pro Choice Supporters Branded > US ALC > Voter Profile > Pro Life Supporters

Branded > US ALC > Voter Profile > Socially Conserva ve Branded > US ALC > Voter Profile > Socially Liberal

Branded > US ALC > Voter Profile > Socially Moderate Branded > US ALC > Voter Profile > Tax Reform Supporters

Branded > US ALC > Voter Profile > Veterans Branded > US Experian > Propensity Models > Poli cs > Poli cal Affilia on

Branded > US Experian > Propensity Models > Poli cs > Poli cal Persona Branded > US Experian > Psychographic / A tudes > Poli cal Affilia on > Democrat

Branded > US Experian > Psychographic / A tudes > Poli cal Affilia on > Independent / Other Branded > US Experian > Psychographic / A tudes > Poli cal Affilia on > Non-Registered

Branded > US Experian > Psychographic / A tudes > Poli cal Affilia on > Republican Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Conserva ve Democrats

Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Green Tradi onalists Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Informed But Unregistered

Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Le Out Democrats Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Mild Republicans

Branded > US Experian > Psychographic / A tudes > Poli cal Personas > On-the-Fence Liberals Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Super Democrats

Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Ultra Conserva ves Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Unconnected; Unregistered

Branded > US Experian > Psychographic / A tudes > Poli cal Personas > Uninvolved Conserva ves Branded > US SMS-INC > Customerconnect360 Propensity Model > Buyer > Poli cs

Branded > US SMS-INC > Donor > Democrat Branded > US SMS-INC > Donor > Republican

Branded > US SMS-INC > Poli cal Party > Democra c / Liberal Branded > US SMS-INC > Poli cal Party > Independent

Branded > US SMS-INC > Poli cal Party > Republican Brands > Organiza ons > Na onal Republican Congressional Commi ee

Brands > Organiza ons > Na onal Republican Party Brands > Organiza ons > Na onal Republican Senatorial Commi ee

Brands > Organiza ons > US Conserva ve Causes & Agenda Brands > Organiza ons > US Liberal Causes & Agenda

Business & Professional > Industry > Memberships & Organiza ons > Poli cal Charitable Donors > Poli cal Donor Propensity > Democrat Charitable Donors > Poli cal Donor Propensity > Republican

Consumer Database > Demographics & Segmenta on > Poli cal Affilia on > Democrat Consumer Database > Demographics & Segmenta on > Poli cal Affilia on > Independent

Consumer Database > Demographics & Segmenta on > Poli cal Affilia on > RepublicanCustom Audience > 5125111 - Neustar Political Data-->OutlookCustom Audience > 5142930 - Neustar Political Data-->Outlook

Custom Audience > African American Voters Custom Audience > Evangelical Voters

Page 5: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Customer Modeled > Poli cs DE Experian > Sociodemographic > Consumer Typology > Conserva ve Values

Demographic > Democra c Party Affilia on Demographic > Poli cal Party > Democrat

Demographic > Poli cal Party > Independent Demographic > Poli cal Party > Republican

Demographic > Poli cal Party Demographic > Registered Voters

Demographic > Republican Party Affilia on Demographics > Household Composi on > Voter Indicator

Demographics > Poli cal > Any Conserva ve Poli cal Outlook Demographics > Poli cal > Any Liberal Poli cal Outlook

Demographics > Poli cal > Middle of the Road Poli cal Outlook Demographics > Poli cal > Not Registered to Vote

Demographics > Poli cal > Registered Democrat Demographics > Poli cal > Registered Independent

Demographics > Poli cal > Registered Republican Demographics > Poli cal > Registered to Vote

Demographics > Poli cal > Somewhat Conserva ve Poli cal Outlook Demographics > Poli cal > Somewhat Liberal Poli cal Outlook Demographics > Poli cal > Very Conserva ve Poli cal Outlook

Demographics > Poli cal > Very Liberal Poli cal Outlook Demographics > Poli cal > Vote In Last US Presiden al Elec on

Demographics > Poli cal > Vote In Last US State Elec on Demographics > Poli cal Affilia on & Vo ng > Democra c Voters > Highly Likely

Demographics > Poli cal Affilia on & Vo ng > Democra c Voters > Likely Demographics > Poli cal Affilia on & Vo ng > Democra c Voters > Unlikely

Demographics > Political Affiliation & Voting > Household Political Party > Democrat Demographics > Poli cal Affilia on & Vo ng > Household Poli cal Party > Democrat & Independent

Demographics > Poli cal Affilia on & Vo ng > Household Poli cal Party > Democrat & Republican Demographics > Poli cal Affilia on & Vo ng > Household Poli cal Party > Democrat

Demographics > Poli cal Affilia on & Vo ng > Household Poli cal Party > Independent Demographics > Poli cal Affilia on & Vo ng > Household Poli cal Party > Republican & Independent

Demographics > Poli cal Affilia on & Vo ng > Household Poli cal Party > Republican Demographics > Poli cal Affilia on & Vo ng > Independent Voters > Highly Likely

Demographics > Poli cal Affilia on & Vo ng > Independent Voters > Likely Demographics > Poli cal Affilia on & Vo ng > Independent Voters > Unlikely

Demographics > Poli cal Affilia on & Vo ng > Likely Voters > Highly Likely Demographics > Poli cal Affilia on & Vo ng > Likely Voters > Likely

Demographics > Poli cal Affilia on & Vo ng > Likely Voters > Unlikely Demographics > Poli cal Affilia on & Vo ng > Poli cal Party > Democrat

Demographics > Poli cal Affilia on & Vo ng > Poli cal Party > Independent Demographics > Poli cal Affilia on & Vo ng > Poli cal Party > Republican

Demographics > Poli cal Affilia on & Vo ng > Republican Voter > Highly Likely Demographics > Poli cal Affilia on & Vo ng > Republican Voter > Likely

Demographics > Poli cal Affilia on & Vo ng > Republican Voter > Unlikely

Page 6: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Demographics > Poli cal Affilia on & Vo ng > Swing Voters > Highly Likely Demographics > Poli cal Affilia on & Vo ng > Swing Voters > Likely

Demographics > Poli cal Affilia on & Vo ng > Swing Voters > Unlikely Demographics > Poli cal Affilia on > Democrat Demographics > Poli cal Affilia on > Democrats

Demographics > Poli cal Affilia on > Independent Demographics > Poli cal Affilia on > Independent/Other

Demographics > Poli cal Affilia on > Non-registered Demographics > Poli cal Affilia on > Republican Demographics > Poli cal Affilia on > Republicans

Demographics > Poli cal Affilia on Demographics > Poli cal Personas > Conserva ve Democrats

Demographics > Poli cal Personas > Green Tradi onalists Demographics > Poli cal Personas > Informed But Unregistered

Demographics > Poli cal Personas > Le Out Democrats Demographics > Poli cal Personas > Mild Republicans

Demographics > Poli cal Personas > On-the-Fence Liberals Demographics > Poli cal Personas > Super Democrats

Demographics > Poli cal Personas > Ultra Conserva ves Demographics > Poli cal Personas > Unconnected & Unregistered

Demographics > Poli cal Personas > Uninvolved Conserva ves Demographics > Poli cal Propensity > Any Conserva ve Poli cal Outlook

Demographics > Poli cal Propensity > Any Liberal Poli cal Outlook Demographics > Poli cal Propensity > Middle of the Road Poli cal Outlook

Demographics > Poli cal Propensity > Registered to Vote Demographics > Poli cal Propensity > Somewhat Conserva ve Poli cal Outlook

Demographics > Poli cal Propensity > Somewhat Liberal Poli cal Outlook Demographics > Poli cal Propensity > Very Conserva ve Poli cal Outlook

Demographics > Poli cal Propensity > Very Liberal Poli cal Outlook Demographics > Voter Indicator > Absentee Voter

Demographics > Voter Indicator > Ac ve Voter Demographics > Voter Indicator > Early Voter Status

Demographics > Voter Indicator > Inac ve Voter Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2000 General Elec on Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2002 General Elec on Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2004 General Elec on Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2006 General Elec on Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2008 General Elec on Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2010 General Elec on Demographics > Voter Indicator > Voted In General Elec ons > Voted In the 2012 General Elec on Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2000 Primary Elec on Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2002 Primary Elec on Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2004 Primary Elec on Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2006 Primary Elec on Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2008 Primary Elec on Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2010 Primary Elec on

Page 7: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Demographics > Voter Indicator > Voted In Primary Elec ons > Voted In the 2012 Primary Elec on Donors > US Democrat Donors > US Republican

Government & Poli cs High Value Look-Alike Audiences > Poli cal Donors > Democrat High Value Look-Alike Audiences > Poli cal Donors > Republican

IAB Category > Law & Govâ €™t & Poli cs (IAB11) IAB Category > Poli cs (IAB11-4)

IAB Tier 1 > Government & Poli cs Industry > Memberships & Organiza ons > Poli cal

Intent(CPM) > Politics(CPM) > Politics Interest & Ac vity > Poli cs > Poli cal Views > Democrat Interest & Ac vity > Poli cs > Poli cal Views > Republican

Interest > Politcs > Politcs - Likely Voter Interest > Politcs > Poli cs - Poli cal Views - Independent

Interest > Politcs > Poli cs - Poli cal Views - Leans le Interest > Politcs > Poli cs - Poli cal Views - Leans right

Interest > Politcs > Poli cs - Registered Voters - Democrat Interest > Politcs > Poli cs - Registered Voters - Republican

Interest > Politcs > Poli cs - U.S. Congressional Districts Interest > Politcs > Poli cs - U.S. Senate Districts

Interest > Poli cs & Society > Chari es & Non-Profits Interest > Poli cs & Society > Likely Non Voter

Interest > Poli cs & Society > Likely Voter Interest > Poli cs & Society > Poli cal Views > Independent

Interest > Poli cs & Society > Poli cal Views > Leans le Interest > Poli cs & Society > Poli cal Views > Leans right

Interest > Poli cs & Society > Poli cal Views Interest > Poli cs & Society > Registered Voters > Democrat Interest > Poli cs & Society > Registered Voters > Republican

Interest > Poli cs & Society > Registered Voters Interest > Poli cs > Registered Voters

Interest Propensi es > Poli cs > Bernie Sanders Voter Propensity Interest Propensi es > Poli cs > Conserva ve Republican Propensity

Interest Propensi es > Poli cs > Donald Trump Voter Propensity Interest Propensi es > Poli cs > Hillary Clinton Voter Propensity

Interest Propensi es > Poli cs > John Kasich Voter Propensity Interest Propensi es > Poli cs > Liberal Democrat Propensity

Interest Propensi es > Poli cs > Middle of the Road Democrat Propensity Interest Propensi es > Poli cs > Middle of the Road Republican Propensity

Interest Propensi es > Poli cs > Ted Cruz Voter Propensity Interests > Poli cs > Liberal Issues

Interests > Poli cs > Poli cs - Elec ons Interests > Poli cs > Poli cs - Interna onal situa on

Interests > Poli cs > Poli cs Interests > Poli cs > Very Conserva ve

Page 8: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Interests > Poli cs Intrests > Poli cs & Society > Democrats

Intrests > Poli cs & Society > Environmental Issues Enthusiasts Intrests > Poli cs & Society > Republicans

Intrests > Poli cs & Society > Social Issues Enthusiasts LBDigital > US Poli cal > Conserva ve Outdoorsman

LBDigital > US Poli cal > Democra c Donor LBDigital > US Poli cal > Democra c Voter

LBDigital > US Poli cal > Female Democra c Supporter LBDigital > US Poli cal > Giving-For-Green Democrat

LBDigital > US Poli cal > Independent Donor LBDigital > US Poli cal > Independent Voter

LBDigital > US Poli cal > Opportunity-Seeking Democrat LBDigital > US Poli cal > Professional Democrat

LBDigital > US Poli cal > Republican Donor LBDigital > US Poli cal > Republican Voter LBDigital > US Poli cal > Swing State Voter

LBDigital > US Poli cal > Tradi onal Republican LBDigital > US Poli cal > Young Republican

Lifestyle > Affiliated with Democra c Poli cal Party (MRI) Lifestyle > Affiliated with Independent Poli cal Party (MRI)

Lifestyle > Affiliated with Other Poli cal Party (MRI) Lifestyle > Affiliated with Republican Poli cal Party (MRI)

Lifestyle > Poli cal & Social Concerns > Child Welfare Lifestyle > Poli cal & Social Concerns > Climate & Environment

Lifestyle > Poli cal & Social Concerns > Economy & Employment Lifestyle > Poli cal & Social Concerns > Foreign Policy

Lifestyle > Poli cal & Social Concerns > Healthcare Lifestyle > Poli cal & Social Concerns > Human Rights

Lifestyle > Poli cal & Social Concerns > Immigra on Lifestyle > Poli cal > Aid Groups

Lifestyle > Poli cal > Conserva ves & Conspiracies Lifestyle > Poli cal > Environmental Conserva on

Lifestyle > Poli cal > Evangelical Chris ans - Extreme Confidence Lifestyle > Poli cal > Evangelical Chris ans

Lifestyle > Poli cal > Family Values Advocates - Extreme Confidence Lifestyle > Poli cal > Family Values Advocates

Lifestyle > Poli cal > Feminism Lifestyle > Poli cal > Flags & Trump

Lifestyle > Poli cal > Gun Control Advocates - Extreme Confidence Lifestyle > Poli cal > Gun Control Advocates

Lifestyle > Poli cal > Gun Rights Advocates - Extreme Confidence Lifestyle > Poli cal > Gun Rights Advocates

Lifestyle > Poli cal > Immigra on Control Advocates - Extreme Confidence Lifestyle > Poli cal > Immigra on Control Advocates

Lifestyle > Poli cal > Immigra on Rights Advocates - Extreme Confidence

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Lifestyle > Poli cal > Immigra on Rights Advocates Lifestyle > Poli cal > Interna onal Development & Health Lifestyle > Poli cal > LGBT Ac vists - Extreme Confidence

Lifestyle > Poli cal > LGBT Ac vists Lifestyle > Poli cal > LGBTQ Advocacy

Lifestyle > Political > Liberal Views on Government Lifestyle > Poli cal > Liberal Views on LGBTQ Rights and Pro-Choice

Lifestyle > Poli cal > Marijuana Legaliza on Advocates - Extreme Confidence Lifestyle > Poli cal > Marijuana Legaliza on Advocates

Lifestyle > Poli cal > Marijuana Prohibi on Advocates - Extreme Confidence Lifestyle > Poli cal > Marijuana Prohibi on Advocates

Lifestyle > Poli cal > Occupy Movement Supporters - Extreme Confidence Lifestyle > Poli cal > Occupy Movement Supporters

Lifestyle > Political > Party Lifestyle > Poli cal > Right Wing Radicals - Extreme Confidence

Lifestyle > Poli cal > Right Wing Radicals Lifestyle > Poli cal > Social Conserva ves - Extreme Confidence

Lifestyle > Poli cal > Social Conserva ves Lifestyle > Poli cal > Social Liberals - Extreme Confidence

Lifestyle > Poli cal > Social Liberals Lifestyle > Poli cal > Vo ng Registra on Researchers - Extreme Confidence

Lifestyle > Poli cal > Vo ng Registra on Researchers Lifestyle > Poli cal > Womens Equality Advocates - Extreme Confidence

Lifestyle > Poli cal > Womens Equality Advocates Lifestyle > Poli cal Ac vist

Mister NonProfit > Democra c Donors Mister NonProfit > Republican Donors

Mobile App > Poli cs Mobile Audience > Poli cal > Democrats > Liberal Ac vists

Mobile Audience > Poli cal > Democrats > Liberal Professions Mobile Audience > Poli cal > Republicans > Conserva ve Ac vists

Mobile Audience > Poli cal > Republicans > Conserva ve Professions Mobile Audience > Poli cal > Swing State Cons tuents

Nielsen > P$YCLE > 27 - Conserva ve Couples Nielsen > PRIZM > Likely to be Affiliated with Democra c Party Nielsen > PRIZM > Likely to be Affiliated with Republican Party

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Democrat - Heavy News TV Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Democrat - Heavy Prime me Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Democrat - Heavy TV Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Democrat - Light News TV Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Democrat - Light Prime me Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Democrat - Light TV Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Independent - Heavy News TV Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Independent - Heavy Prime me Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Independent - Heavy TV Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Independent - Light News TV Viewer

Page 10: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Independent - Light Prime me Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Independent - Light TV Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Republican - Heavy News TV Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Republican - Heavy Prime me Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Republican - Heavy TV Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Republican - Light News TV Viewer

Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Republican - Light Prime me Viewer Nielsen Combo Segments > Nielsen Poli cally Engaged TV Viewers > Republican - Light TV Viewer

Nielsen Poli cal > Always votes for President > Blue State (Scarborough) Nielsen Poli cal > Always votes for President > Democra c Party > Blue State (Scarborough)

Nielsen Poli cal > Always votes for President > Democra c Party > Na onal (Scarborough) Nielsen Poli cal > Always votes for President > Democra c Party > Red State (Scarborough)

Nielsen Poli cal > Always votes for President > Democra c Party > Swing State (Scarborough) Nielsen Poli cal > Always votes for President > Democra c Party

Nielsen Poli cal > Always votes for President > Independent Leaning Democra c > Blue State (Scarborough) Nielsen Poli cal > Always votes for President > Independent Leaning Democra c > Na onal (Scarborough) Nielsen Poli cal > Always votes for President > Independent Leaning Democra c > Red State (Scarborough)

Nielsen Poli cal > Always votes for President > Independent Leaning Democra c > Swing State (Scarborough) Nielsen Poli cal > Always votes for President > Independent Leaning Democra c

Nielsen Poli cal > Always votes for President > Independent Leaning Republican > Blue State (Scarborough) Nielsen Poli cal > Always votes for President > Independent Leaning Republican > Na onal (Scarborough) Nielsen Poli cal > Always votes for President > Independent Leaning Republican > Red State (Scarborough)

Nielsen Poli cal > Always votes for President > Independent Leaning Republican > Swing State (Scarborough) Nielsen Poli cal > Always votes for President > Independent Leaning Republican

Nielsen Poli cal > Always votes for President > Independent Party > Blue State (Scarborough) Nielsen Poli cal > Always votes for President > Independent Party > Na onal (Scarborough) Nielsen Poli cal > Always votes for President > Independent Party > Red State (Scarborough)

Nielsen Poli cal > Always votes for President > Independent Party > Swing State (Scarborough) Nielsen Poli cal > Always votes for President > Independent Party

Nielsen Poli cal > Always votes for President > Na onal (Scarborough) Nielsen Poli cal > Always votes for President > Red State (Scarborough)

Nielsen Poli cal > Always votes for President > Republican Party > Blue State (Scarborough) Nielsen Poli cal > Always votes for President > Republican Party > Na onal (Scarborough) Nielsen Poli cal > Always votes for President > Republican Party > Red State (Scarborough)

Nielsen Poli cal > Always votes for President > Republican Party > Swing State (Scarborough) Nielsen Poli cal > Always votes for President > Republican Party

Nielsen Poli cal > Always votes for President > Swing State (Scarborough) Nielsen Poli cal > Always votes for President

Nielsen Poli cal > Democra c Party Affilia on > Blue State (Scarborough) Nielsen Poli cal > Democra c Party Affilia on > Na onal (Scarborough) Nielsen Poli cal > Democra c Party Affilia on > Red State (Scarborough)

Nielsen Poli cal > Democra c Party Affilia on > Swing State (Scarborough) Nielsen Poli cal > Democra c Party Affilia on

Nielsen Poli cal > Independent Leaning Democra c Party Affilia on > Blue State (Scarborough) Nielsen Poli cal > Independent Leaning Democra c Party Affilia on > Na onal (Scarborough) Nielsen Poli cal > Independent Leaning Democra c Party Affilia on > Red State (Scarborough)

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Nielsen Poli cal > Independent Leaning Democra c Party Affilia on > Swing State (Scarborough) Nielsen Poli cal > Independent Leaning Democra c Party Affilia on

Nielsen Poli cal > Independent Leaning Republican Party Affilia on > Blue State (Scarborough) Nielsen Poli cal > Independent Leaning Republican Party Affilia on > Na onal (Scarborough) Nielsen Poli cal > Independent Leaning Republican Party Affilia on > Red State (Scarborough)

Nielsen Poli cal > Independent Leaning Republican Party Affilia on > Swing State (Scarborough) Nielsen Poli cal > Independent Leaning Republican Party Affilia on

Nielsen Poli cal > Independent Party Affilia on > Blue State (Scarborough) Nielsen Poli cal > Independent Party Affilia on > Na onal (Scarborough) Nielsen Poli cal > Independent Party Affilia on > Red State (Scarborough)

Nielsen Poli cal > Independent Party Affilia on > Swing State (Scarborough) Nielsen Poli cal > Independent Party Affilia on

Nielsen Poli cal > Never votes for President > Blue State (Scarborough) Nielsen Poli cal > Never votes for President > Na onal (Scarborough) Nielsen Poli cal > Never votes for President > Red State (Scarborough)

Nielsen Poli cal > Never votes for President > Swing State (Scarborough) Nielsen Poli cal > Never votes for President

Nielsen Poli cal > Republican Party Affilia on > Blue State (Scarborough) Nielsen Poli cal > Republican Party Affilia on > Na onal (Scarborough) Nielsen Poli cal > Republican Party Affilia on > Red State (Scarborough)

Nielsen Poli cal > Republican Party Affilia on > Swing State (Scarborough) Nielsen Poli cal > Republican Party Affilia on

Nielsen Poli cal > Some mes votes for President > Blue State (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Leaning Democra c > Blue State (Scarborough)

Nielsen Poli cal > Some mes votes for President > Independent Leaning Democra c > Na onal (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Leaning Democra c > Red State (Scarborough)

Nielsen Poli cal > Some mes votes for President > Independent Leaning Democra c > Swing State (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Leaning Democra c

Nielsen Poli cal > Some mes votes for President > Independent Leaning Republican > Blue State (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Leaning Republican > Na onal (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Leaning Republican > Red State (Scarborough)

Nielsen Poli cal > Some mes votes for President > Independent Leaning Republican > Swing State (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Leaning Republican

Nielsen Poli cal > Some mes votes for President > Independent Party > Blue State (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Party > Na onal (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Party > Red State (Scarborough)

Nielsen Poli cal > Some mes votes for President > Independent Party > Swing State (Scarborough) Nielsen Poli cal > Some mes votes for President > Independent Party

Nielsen Poli cal > Some mes votes for President > Na onal (Scarborough) Nielsen Poli cal > Some mes votes for President > Red State (Scarborough)

Nielsen Poli cal > Some mes votes for President > Republican Party > Blue State (Scarborough) Nielsen Poli cal > Some mes votes for President > Republican Party > Na onal (Scarborough) Nielsen Poli cal > Some mes votes for President > Republican Party > Red State (Scarborough)

Nielsen Poli cal > Some mes votes for President > Republican Party > Swing State (Scarborough) Nielsen Poli cal > Some mes votes for President > Republican Party

Nielsen Poli cal > Some mes votes for President > Swing State (Scarborough)

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Nielsen Poli cal > Some mes votes for President Nielsen Poli cal

Online Behavior > Poli cs/ Government P$YCLE > 27 Conserva ve Couples

P$YCLE > Lifestage Groups (LG) > Mature Years > Midscale Matures (M4) > Conserva ve Couples (27) Personality > Poli cal Affilia on > Conserva ve

Personality > Poli cal Affilia on > Liberal Personas (US) > Poli cal Conserva ves

Personas (US) > Poli cal Liberals Personas (US) > Poli cal Moderates

PH > Category > Law Government and Poli cs Poli cal > Always votes for President > Blue State (Scarborough)

Poli cal > Always votes for President > Democra c Party > Blue State (Scarborough) Poli cal > Always votes for President > Democra c Party > Na onal (Scarborough) Poli cal > Always votes for President > Democra c Party > Red State (Scarborough)

Poli cal > Always votes for President > Democra c Party > Swing State (Scarborough) Poli cal > Always votes for President > Democra c Party

Poli cal > Always votes for President > Independent Leaning Democra c > Blue State (Scarborough) Poli cal > Always votes for President > Independent Leaning Democra c > Na onal (Scarborough) Poli cal > Always votes for President > Independent Leaning Democra c > Red State (Scarborough)

Poli cal > Always votes for President > Independent Leaning Democra c > Swing State (Scarborough) Poli cal > Always votes for President > Independent Leaning Democra c

Poli cal > Always votes for President > Independent Leaning Republican > Blue State (Scarborough) Poli cal > Always votes for President > Independent Leaning Republican > Na onal (Scarborough) Poli cal > Always votes for President > Independent Leaning Republican > Red State (Scarborough)

Poli cal > Always votes for President > Independent Leaning Republican > Swing State (Scarborough) Poli cal > Always votes for President > Independent Leaning Republican

Poli cal > Always votes for President > Independent Party > Blue State (Scarborough) Poli cal > Always votes for President > Independent Party > Na onal (Scarborough) Poli cal > Always votes for President > Independent Party > Red State (Scarborough)

Poli cal > Always votes for President > Independent Party > Swing State (Scarborough) Poli cal > Always votes for President > Independent Party

Poli cal > Always votes for President > Na onal (Scarborough) Poli cal > Always votes for President > Red State (Scarborough)

Poli cal > Always votes for President > Republican Party > Blue State (Scarborough) Poli cal > Always votes for President > Republican Party > Na onal (Scarborough) Poli cal > Always votes for President > Republican Party > Red State (Scarborough)

Poli cal > Always votes for President > Republican Party > Swing State (Scarborough) Poli cal > Always votes for President > Republican Party

Poli cal > Always votes for President > Swing State (Scarborough) Poli cal > Always votes for President

Poli cal > Always votes in local elec ons Poli cal > Always votes in presiden al elec ons

Poli cal > Always votes in statewide elec ons Poli cal > Candidate > Clinton Cri c

Poli cal > Candidate > Clinton Supporters

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Poli cal > Candidate > Trump Cri c Poli cal > Candidate > Trump Supporters

Poli cal > Democra c Party Affilia on > Blue State (Scarborough) Poli cal > Democra c Party Affilia on > Na onal (Scarborough) Poli cal > Democra c Party Affilia on > Red State (Scarborough)

Poli cal > Democra c Party Affilia on > Swing State (Scarborough) Poli cal > Democra c Party Affilia on

Poli cal > Independent Leaning Democra c Party Affilia on > Blue State (Scarborough) Poli cal > Independent Leaning Democra c Party Affilia on > Na onal (Scarborough) Poli cal > Independent Leaning Democra c Party Affilia on > Red State (Scarborough)

Poli cal > Independent Leaning Democra c Party Affilia on > Swing State (Scarborough) Poli cal > Independent Leaning Democra c Party Affilia on

Poli cal > Independent Leaning Republican Party Affilia on > Blue State (Scarborough) Poli cal > Independent Leaning Republican Party Affilia on > Na onal (Scarborough) Poli cal > Independent Leaning Republican Party Affilia on > Red State (Scarborough)

Poli cal > Independent Leaning Republican Party Affilia on > Swing State (Scarborough) Poli cal > Independent Leaning Republican Party Affilia on

Poli cal > Independent Party Affilia on > Blue State (Scarborough) Poli cal > Independent Party Affilia on > Na onal (Scarborough) Poli cal > Independent Party Affilia on > Red State (Scarborough)

Poli cal > Independent Party Affilia on > Swing State (Scarborough) Poli cal > Independent party affilia on but feel closer to Democrat Poli cal > Independent party affilia on but feel closer to Republican

Poli cal > Independent Party Affilia on Poli cal > Issue > Budget Poli cal > Issue > Energy

Poli cal > Issue > Environment Poli cal > Issue > HealthCare Poli cal > Issue > Immigra on

Poli cal > Issue > Na onalSecurity Poli cal > Never votes for President > Blue State (Scarborough)

Poli cal > Never votes for President > Na onal (Scarborough) Poli cal > Never votes for President > Red State (Scarborough)

Poli cal > Never votes for President > Swing State (Scarborough) Poli cal > Never votes for President

Poli cal > Never votes in local elec ons Poli cal > Never votes in presiden al elec ons

Poli cal > Never votes in statewide elec ons Poli cal > No party affilia on

Poli cal > Politcal Affilia on > Democrats Poli cal > Politcal Affilia on > Independents

Poli cal > Politcal Affilia on > Republicans Poli cal > Poli cal View > Conserva ve

Poli cal > Poli cal View > Liberal Poli cal > Poli cian > Amy Klobuchar Poli cal > Poli cian > Bernie Sanders

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Poli cal > Poli cian > Beto ORourke Poli cal > Poli cian > Cory Booker

Poli cal > Poli cian > Donald Trump Poli cal > Poli cian > Elizabeth Warren

Poli cal > Poli cian > Eric Swalwell Poli cal > Poli cian > Jay Inslee Poli cal > Poli cian > Joe Biden

Poli cal > Poli cian > John Delaney Poli cal > Poli cian > John Hickenlooper

Poli cal > Poli cian > Julian Castro Poli cal > Poli cian > Kamala Harris

Poli cal > Poli cian > Kirsten Gillibrand Poli cal > Poli cian > Pete Bu gieg

Poli cal > Poli cian > Tim Ryan Poli cal > Poli cian > Tulsi Gabbard

Poli cal > Republican Party Affilia on > Blue State (Scarborough) Poli cal > Republican Party Affilia on > Na onal (Scarborough) Poli cal > Republican Party Affilia on > Red State (Scarborough)

Poli cal > Republican Party Affilia on > Swing State (Scarborough) Poli cal > Republican party affilia on

Poli cal > Some mes votes for President > Blue State (Scarborough) Poli cal > Some mes votes for President > Democra c Party > Blue State (Scarborough)

Poli cal > Some mes votes for President > Democra c Party > Na onal (Scarborough) Poli cal > Some mes votes for President > Democra c Party > Red State (Scarborough)

Poli cal > Some mes votes for President > Democra c Party > Swing State (Scarborough) Poli cal > Some mes votes for President > Democra c Party

Poli cal > Some mes votes for President > Independent Leaning Democra c > Blue State (Scarborough) Poli cal > Some mes votes for President > Independent Leaning Democra c > Na onal (Scarborough) Poli cal > Some mes votes for President > Independent Leaning Democra c > Red State (Scarborough)

Poli cal > Some mes votes for President > Independent Leaning Democra c > Swing State (Scarborough) Poli cal > Some mes votes for President > Independent Leaning Democra c

Poli cal > Some mes votes for President > Independent Leaning Republican > Blue State (Scarborough) Poli cal > Some mes votes for President > Independent Leaning Republican > Na onal (Scarborough) Poli cal > Some mes votes for President > Independent Leaning Republican > Red State (Scarborough)

Poli cal > Some mes votes for President > Independent Leaning Republican > Swing State (Scarborough) Poli cal > Some mes votes for President > Independent Leaning Republican

Poli cal > Some mes votes for President > Independent Party > Blue State (Scarborough) Poli cal > Some mes votes for President > Independent Party > Na onal (Scarborough) Poli cal > Some mes votes for President > Independent Party > Red State (Scarborough)

Poli cal > Some mes votes for President > Independent Party > Swing State (Scarborough) Poli cal > Some mes votes for President > Independent Party

Poli cal > Some mes votes for President > Na onal (Scarborough) Poli cal > Some mes votes for President > Red State (Scarborough)

Poli cal > Some mes votes for President > Republican Party > Blue State (Scarborough) Poli cal > Some mes votes for President > Republican Party > Na onal (Scarborough) Poli cal > Some mes votes for President > Republican Party > Red State (Scarborough)

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Poli cal > Some mes votes for President > Republican Party > Swing State (Scarborough) Poli cal > Some mes votes for President > Republican Party

Poli cal > Some mes votes for President > Swing State (Scarborough) Poli cal > Some mes votes for President

Poli cal > Some mes votes in local elec ons Poli cal > Some mes votes in presiden al elec ons

Poli cal > Some mes votes in statewide elec ons Poli cal > Voter Registra on > Affluent Democrat Seniors

Poli cal > Voter Registra on > Affluent Early Boomer Democrats Poli cal > Voter Registra on > Affluent Early Boomer Independents

Poli cal > Voter Registra on > Affluent Early Boomer Republicans Poli cal > Voter Registra on > Affluent GenX Democrats

Poli cal > Voter Registra on > Affluent GenX Independents Poli cal > Voter Registra on > Affluent GenX Republicans

Poli cal > Voter Registra on > Affluent Independent Seniors Poli cal > Voter Registra on > Affluent Late Boomer Democrats

Poli cal > Voter Registra on > Affluent Late Boomer Independents Poli cal > Voter Registra on > Affluent Late Boomer Republicans

Poli cal > Voter Registra on > Affluent Millennial Democrats Poli cal > Voter Registra on > Affluent Millennial Independents

Poli cal > Voter Registra on > Affluent Millennial Republicans Poli cal > Voter Registra on > Affluent Republican Seniors

Poli cal > Voter Registra on > Democrat General Elec on Voters Poli cal > Voter Registra on > Democrat Party Absentee Voters

Poli cal > Voter Registra on > Democrat Party Early Voters Poli cal > Voter Registra on > Democrat Party Loyalists Poli cal > Voter Registra on > Democrat Primary Voters

Poli cal > Voter Registra on > Environmental Donors - Democrat Voters Poli cal > Voter Registra on > Environmental Donors - Independent Voters

Poli cal > Voter Registra on > Environmental Donors - Republican Voters Poli cal > Voter Registra on > General Elec on Only Voters

Poli cal > Voter Registra on > Hispanic Democrat Poli cal > Voter Registra on > Hispanic Independent

Poli cal > Voter Registra on > Hispanic Republican Poli cal > Voter Registra on > Independent General Elec on Voters

Poli cal > Voter Registra on > Independent Party Absentee Voters Poli cal > Voter Registra on > Independent Party Affilia on

Poli cal > Voter Registra on > Independent Party Early Voters Poli cal > Voter Registra on > Independent Voters - Loyalists

Poli cal > Voter Registra on > Le Leaning Independents Poli cal > Voter Registra on > Le Leaning Republicans

Poli cal > Voter Registra on > Poli cal Donors - Democrat Voters Poli cal > Voter Registra on > Poli cal Donors - Independent Voters

Poli cal > Voter Registra on > Poli cal Donors - Republican Voters Poli cal > Voter Registra on > Primary Elec on Voters

Poli cal > Voter Registra on > Republican General Elec on Voters

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Poli cal > Voter Registra on > Republican Party Absentee Voters Poli cal > Voter Registra on > Republican Party Early Voters

Poli cal > Voter Registra on > Republican Party Loyalists Poli cal > Voter Registra on > Republican Primary Voters

Poli cal > Voter Registra on > Right Leaning Democrats Poli cal > Voter Registra on > Right Leaning Independents

Poli cal > Voter Registra on > Veteran Donors - Independent Voters Poli cal > Voter Registra on > Veterans Donors - Democrat Voters Poli cal > Voter Registra on > Veterans Donors - Republican Voters

Poli cal > Voter Registra on Poli cal > Vo ng Behavior > Always Vote in Local Elec ons

Poli cal > Vo ng Behavior > Always Vote in Na onal Elec ons Poli cal > Vo ng Behavior > Always Vote in Statewide Elec ons

Poli cal > Vo ng Behavior > Never Vote in Local Elec ons Poli cal > Vo ng Behavior > Never Vote in Na onal Elec ons

Poli cal > Vo ng Behavior > Never Vote in Statewide Elec ons Poli cal > Vo ng Behavior > Some mes Vote in Local Elec ons

Poli cal > Vo ng Behavior > Some mes Vote in Na onal Elec ons Poli cal > Vo ng Behavior > Some mes Vote in Statewide Elec ons

Poli cal > Vo ng Behavior Poli cal Affilia on > Democrat

Poli cal Affilia on > Independent Poli cal Affilia on > Republican

Poli cal Poli cs > Bible Belt Conserva ve

Poli cs > Conserva ve > Registered Republican Poli cs > Conserva ve Outdoorsman

Poli cs > Conserva ve Poli cs > Democra c Donor

Poli cs > Democra c Voter Poli cs > Female Democra c Supporter

Poli cs > General > Low Voter Turnout > General > All Voters Poli cs > General > Low Voter Turnout > General > Democrat Poli cs > General > Low Voter Turnout > General > Republican

Poli cs > General > Low Voter Turnout > General Poli cs > General > Low Voter Turnout > Primary > All Voters Poli cs > General > Low Voter Turnout > Primary > Democrat Poli cs > General > Low Voter Turnout > Primary > Republican

Poli cs > General > Low Voter Turnout > Primary Poli cs > General > Non-Par san

Poli cs > General > Poli cally Divided Households Poli cs > General > Registra on Date > Registered Between Six and Ten Years Ago

Poli cs > General > Registra on Date > Registered More than Ten Years Ago Poli cs > General > Registra on Date > Registered Within Last Five Years Poli cs > General > Registra on Date > Year of Registra on > 1940-1959 Poli cs > General > Registra on Date > Year of Registra on > 1960-1969

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Poli cs > General > Registra on Date > Year of Registra on > 1970-1979 Poli cs > General > Registra on Date > Year of Registra on > 1980-1989 Poli cs > General > Registra on Date > Year of Registra on > 1990-1999 Poli cs > General > Registra on Date > Year of Registra on > 2000-2010

Poli cs > General > Registra on Date > Year of Registra on > 2011 Poli cs > General > Registra on Date > Year of Registra on > 2012 Poli cs > General > Registra on Date > Year of Registra on > 2013 Poli cs > General > Registra on Date > Year of Registra on > 2014 Poli cs > General > Registra on Date > Year of Registra on > 2015

Poli cs > General > Registra on Date > Year of Registra on Poli cs > General > Social View > Conserva ve

Poli cs > General > Social View > Liberal Poli cs > General > Voter Frequency Score > 0 Poli cs > General > Voter Frequency Score > 1 Poli cs > General > Voter Frequency Score > 2 Poli cs > General > Voter Frequency Score > 3 Poli cs > General > Voter Frequency Score > 4 Poli cs > General > Voter Frequency Score > 5 Poli cs > General > Voter Frequency Score > 6 Poli cs > General > Voter Frequency Score > 7

Poli cs > General > Voter Genera on > Baby Boomer 1946-1964 Poli cs > General > Voter Genera on > Genera on X 1965-1980 Poli cs > General > Voter Genera on > Genera on Y 1981-1994

Poli cs > General > Voter Genera on > Gerna on Z 1995 + Poli cs > General > Voter Genera on > Silent Genera on 1928-1945

Poli cs > General > Voter Status > Absentee Voters Poli cs > General > Voter Status > Registered Voters > Democrat

Poli cs > General > Voter Status > Registered Voters > Independent Poli cs > General > Voter Status > Registered Voters > Republican

Poli cs > General > Voter Status > Registered Voters Poli cs > General > Voter Status > Undecided Swing Voters

Poli cs > General > Voter Status > Unregistered Voters Poli cs > General > Voter Type > Green Party Voters

Poli cs > General > Voter Type > Libertarian Voters Poli cs > General > Voter Type > Tea Party Voters

Poli cs > Giving For Green Democrat Poli cs > Independent Donor

Poli cs > Independent Voter Poli cs > Leaning Democrat

Poli cs > Leaning Independent Poli cs > Leaning Republican

Poli cs > Liberal > Registered Democrat Poli cs > Liberal

Poli cs > Likely Poli cal or Public or Civic Ac vi es > Strongly Agree with the Statement that People Should be Responsible for their Own Healthcare not the Government Poli cs > Likely Poli cal or Public or Civic Ac vi es Poli cs > Likely Poli cal Preference > Poli cal Party

Page 18: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Poli cs > Likely Poli cal Preference > Poli cal Views Poli cs > Likely Poli cal Preference

Poli cs > Opportunity Seeking Democrat Poli cs > Poli cal Affilia on > Democrat

Poli cs > Poli cal Affilia on > Independent/Other Poli cs > Poli cal Affilia on > Non-Registered

Poli cs > Poli cal Affilia on > Republican Poli cs > Poli cal Affilia on

Poli cs > Poli cal Party > 1st Individual Poli cs > Poli cal Party > 2nd Individual Poli cs > Poli cal Party > 3rd Individual

Poli cs > Poli cal Party > Input Individual Poli cs > Poli cal Party

Poli cs > Poli calPersonas > Conserva ve Democrats Poli cs > Poli calPersonas > Green Tradi onalists

Poli cs > Poli calPersonas > Informed But Unregistered Poli cs > Poli calPersonas > Le Out Democrats

Poli cs > Poli calPersonas > Mild Republicans Poli cs > Poli calPersonas > On-the-Fence Liberals

Poli cs > Poli calPersonas > Super Democrats Poli cs > Poli calPersonas > Ultra Conserva ves

Poli cs > Poli calPersonas > Unconnected Unregistered Poli cs > Poli calPersonas > Uninvolved Conserva ves

Poli cs > Professional Democrat Poli cs > Republican Donor

Poli cs > Republican Voter Poli cs > Swing State Voter

Poli cs > Swing Voters Poli cs > Tradi onal Republican

Poli cs > Undecided Poli cs > Young Republican

Poli cs Poli cs/Civics > Always vote in local elec ons

Poli cs/Civics > Always vote in na onal elec ons Poli cs/Civics > Always vote in statewide elec ons

Politics/Civics > Attended a political rally Poli cs/Civics > A ended a public mee ng on town or school affairs

Poli cs/Civics > Been an ac ve member of any group that tries to influence public policy or government Poli cs/Civics > Engaged in fund raising

Poli cs/Civics > Influen alsSM(net) Poli cs/Civics > Never vote in local elec ons

Poli cs/Civics > Never vote in na onal elec ons Poli cs/Civics > Never vote in statewide elec ons Poli cs/Civics > Some mes vote in local elec ons

Poli cs/Civics > Some mes vote in na onal elec ons Poli cs/Civics > Some mes vote in statewide elec ons

Page 19: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Politics/Civics > Voted in federal Poli cs/Civics > Worked for a poli cal party

Poli cs/Civics Premium > Demographic > Premium - Democra c Party Affilia on Premium > Demographic > Premium - Republican Party Affilia on Premium > Demographic > Premium Poli cally Liberal - Propensity

Premium > Products & Services Propensi es > Premium Poli cally Conserva ve - Propensity Premium > U.S. Poli cal > Advocacy > Conserva ve

Premium > U.S. Poli cal > Advocacy > Liberal Premium > U.S. Poli cal > Advocacy > Lobbyists Premium > U.S. Poli cal > Advocacy > Tea Party

Premium > U.S. Poli cal > Issues > Ecology Premium > U.S. Poli cal > Issues > Economy

Premium > U.S. Poli cal > Issues > Energy Premium > U.S. Poli cal > Issues > Environment Premium > U.S. Poli cal > Issues > Foreign Policy

Premium > U.S. Poli cal > Issues > Healthcare Premium > U.S. Poli cal > Issues > Homeland Security

Premium > U.S. Poli cal > Issues > Immigra on Premium > U.S. Poli cal > Issues > Jobs

Premium > U.S. Poli cal > Issues > Middle Eastern Affairs Premium > U.S. Poli cal > Issues > Military Air Force

Premium > U.S. Poli cal > Issues > Military Army Premium > U.S. Poli cal > Issues > Military Bases

Premium > U.S. Poli cal > Issues > Military General Premium > U.S. Poli cal > Issues > Military Marines

Premium > U.S. Poli cal > Issues > Military Navy Premium > U.S. Poli cal > Issues > Military

Premium > U.S. Poli cal > Issues > Sharing Economy Premium > U.S. Poli cal > Issues > Small Business

Premium > U.S. Poli cal > Issues > Social Premium > U.S. Poli cal > Issues > Taxes

Premium > U.S. Poli cal > Issues > Technology & Infrastructure Premium > U.S. Poli cal > Issues > Welfare

Premium > U.S. Poli cal > People > 2012 Presiden al Candidates Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Democrats > Bernie Sanders

Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Democrats > Hillary Clinton Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Democrats

Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Republicans > Donald Trump Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Republicans > Jeb Bush

Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Republicans > Marco Rubio Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Republicans > Ted Cruz

Premium > U.S. Poli cal > People > 2016 Presiden al Candidates > Republicans Premium > U.S. Poli cal > People > 2016 Presiden al Candidates

Premium > U.S. Poli cal > People > Democrat Incumbents Premium > U.S. Poli cal > People > Republican Incumbents

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Premium > U.S. Poli cal > Poli cs > Elec ons Premium > U.S. Poli cal > Poli cs > Poli cal Influen als

Premium > U.S. Poli cal > Poli cs > Poli cs General Premium > U.S. Poli cal > Poli cs > Undecided Voter

Premium > U.S. Poli cal > Poli cs > Vo ng Premium > U.S. Poli cal

Premium Poli cal > Voter Registra on > Premium Affluent Democrat Seniors Premium Poli cal > Voter Registra on > Premium Affluent Early Boomer Democrats

Premium Poli cal > Voter Registra on > Premium Affluent Early Boomer Independents Premium Poli cal > Voter Registra on > Premium Affluent Early Boomer Republicans

Premium Poli cal > Voter Registra on > Premium Affluent GenX Democrats Premium Poli cal > Voter Registra on > Premium Affluent GenX Independents

Premium Poli cal > Voter Registra on > Premium Affluent GenX Republicans Premium Poli cal > Voter Registra on > Premium Affluent Independent Seniors

Premium Poli cal > Voter Registra on > Premium Affluent Late Boomer Democrats Premium Poli cal > Voter Registra on > Premium Affluent Late Boomer Independents

Premium Poli cal > Voter Registra on > Premium Affluent Late Boomer Republicans Premium Poli cal > Voter Registra on > Premium Affluent Millennial Democrats

Premium Poli cal > Voter Registra on > Premium Affluent Millennial Independents Premium Poli cal > Voter Registra on > Premium Affluent Millennial Republicans

Premium Poli cal > Voter Registra on > Premium Affluent Republican Seniors Premium Poli cal > Voter Registra on > Premium Democrat General Elec on Voters

Premium Poli cal > Voter Registra on > Premium Democrat Party Absentee Voters Premium Poli cal > Voter Registra on > Premium Democrat Party Early Voters

Premium Poli cal > Voter Registra on > Premium Democrat Party Loyalists Premium Poli cal > Voter Registra on > Premium Democrat Primary Voters

Premium Poli cal > Voter Registra on > Premium Environmental Donors - Democrat Voters Premium Poli cal > Voter Registra on > Premium Environmental Donors - Independent Voters

Premium Poli cal > Voter Registra on > Premium Environmental Donors - Republican Voters Premium Poli cal > Voter Registra on > Premium General Elec on Only Voters

Premium Poli cal > Voter Registra on > Premium Hispanic Democrat Premium Poli cal > Voter Registra on > Premium Hispanic Independent

Premium Poli cal > Voter Registra on > Premium Hispanic Republican Premium Poli cal > Voter Registra on > Premium Independent General Elec on Voters

Premium Poli cal > Voter Registra on > Premium Independent Party Absentee Voters Premium Poli cal > Voter Registra on > Premium Independent Party Affilia on

Premium Poli cal > Voter Registra on > Premium Independent Party Early Voters Premium Poli cal > Voter Registra on > Premium Independent Voters - Loyalists

Premium Poli cal > Voter Registra on > Premium Le Leaning Independents Premium Poli cal > Voter Registra on > Premium Le Leaning Republicans

Premium Poli cal > Voter Registra on > Premium Poli cal Donors - Democrat Voters Premium Poli cal > Voter Registra on > Premium Poli cal Donors - Independent Voters

Premium Poli cal > Voter Registra on > Premium Poli cal Donors - Republican Voters Premium Poli cal > Voter Registra on > Premium Primary Elec on Voters

Premium Poli cal > Voter Registra on > Premium Republican General Elec on Voters Premium Poli cal > Voter Registra on > Premium Republican Party Absentee Voters

Page 21: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

Premium Poli cal > Voter Registra on > Premium Republican Party Early Voters Premium Poli cal > Voter Registra on > Premium Republican Party Loyalists Premium Poli cal > Voter Registra on > Premium Republican Primary Voters

Premium Poli cal > Voter Registra on > Premium Right Leaning Democrats Premium Poli cal > Voter Registra on > Premium Right Leaning Independents

Premium Poli cal > Voter Registra on > Premium Veteran Donors - Independent Voters Premium Poli cal > Voter Registra on > Premium Veterans Donors - Democrat Voters Premium Poli cal > Voter Registra on > Premium Veterans Donors - Republican Voters

Premium Poli cal > Voter Registra on Premium Poli cal

Premium Products & Services Propensi es > Poli cally Conserva ve - PropensityPremium Rate > ACXM Politics (US) > Likely Political

Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Party > Democra c (Financial) Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Party > Republican (Financial)

Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Party Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Views > Conserva ve (Financial)

Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Views > Liberal (Financial) Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Views > Neutral

Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference > Poli cal Views Premium Rate > ACXM Poli cs (US) > Likely Poli cal Preference

Premium Rate > ACXM Poli cs (US) Products & Services Propensi es > Poli cally Conserva ve - Propensity Products & Services Propensi es > Poli cally Conserva ve - Propensity

Products & Services Propensi es > Poli cally Liberal - Propensity Psychographic/A tudes > Poli calPersonas > Conserva ve Democrats

Psychographic/A tudes > Poli calPersonas > Green Tradi onalists Psychographic/A tudes > Poli calPersonas > Informed But Unregistered

Psychographic/A tudes > Poli calPersonas > Le Out Democrats Psychographic/A tudes > Poli calPersonas > Mild Republicans

Psychographic/A tudes > Poli calPersonas > On-the-Fence Liberals Psychographic/A tudes > Poli calPersonas > Super Democrats

Psychographic/A tudes > Poli calPersonas > Ultra Conserva ves Psychographic/A tudes > Poli calPersonas > Unconnected; Unregistered

Psychographic/A tudes > Poli calPersonas > Uninvolved Conserva ves RealClearPoli cs

Sapphire-B2B > Industry > Memberships & Organiza ons > Poli cal Schober > DE > B2C > Demography > Conserva ve Re ree

Schober > DE > B2C > Fundraising > Conserva ve Values TargetReady > Behavior Models > Household > Poli cs & Society > Conserva ve

TargetReady > Behavior Models > Household > Poli cs & Society > Leaning Conserva ve TargetReady > Behavior Models > Household > Poli cs & Society > Leaning Liberal

TargetReady > Behavior Models > Household > Poli cs & Society > Liberal TargetReady > Behavior Models > Household > Poli cs & Society > Opinion Leaders

TargetReady > Behavior Models > Household > Poli cs & Society TargetReady > Behavior Models > Household > US Poli cal > Ac ve Voice TargetReady > Behavior Models > Household > US Poli cal > Conserva ve

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TargetReady > Behavior Models > Household > US Poli cal > Leaning Conserva ve TargetReady > Behavior Models > Household > US Poli cal > Leaning Liberal

TargetReady > Behavior Models > Household > US Poli cal > Liberal TargetReady > Behavior Models > Household > US Poli cal

Tru Op k > Webbula > Historical Buyer or Shopper of > Charitable Dona ons > Poli cally Conserva ve Tru Op k > Webbula > Historical Buyer or Shopper of > Charitable Dona ons > Poli cally Liberal

Tru Op k > Webbula > Poli cs > Leaning Democrat Tru Op k > Webbula > Poli cs > Leaning Independent

Tru Op k > Webbula > Poli cs > Leaning Republican Tru Op k > Webbula > Poli cs > Swing Voters

Tru Op k > Webbula > Poli cs > Undecided U.S. Poli cal Ac on > Civic Advocates

U.S. Poli cal Ac on > Contacted Poli cian U.S. Poli cal Ac on > Democrat Self-iden ty

U.S. Poli cal Ac on > Local Par cipants U.S. Poli cal Ac on > Middle of the Road

U.S. Poli cal Ac on > Net Conserva ve U.S. Poli cal Ac on > Net Liberal

U.S. Poli cal Ac on > Other-party Self-iden ty U.S. Poli cal Ac on > Passive Civics

U.S. Poli cal Ac on > Poli cal Ac vist U.S. Poli cal Ac on > Poli cal Influencer U.S. Poli cal Ac on > Poli cally Authority

U.S. Poli cal Ac on > Republican Self-iden ty U.S. Poli cal Ac on > Somewhat Conserva ve

U.S. Poli cal Ac on > Somewhat Liberal U.S. Poli cal Ac on > Strictly Voters

U.S. Poli cal Ac on > Unaffiliated Self-iden ty U.S. Poli cal Ac on > Very Conserva ve

U.S. Poli cal Ac on > Very Liberal U.S. Poli cal Ac on > Vote & Sign

U.S. Poli cal Ac on United States > Seasonal and Holiday and Special Events > Elec on Day US Eligible Voters

US Data > AmeriLINK Consumer Database > Demographics & Segmenta on > Poli cal Affilia on > Democrat US Data > AmeriLINK Consumer Database > Demographics & Segmenta on > Poli cal Affilia on > Independent

US Data > AmeriLINK Consumer Database > Demographics & Segmenta on > Poli cal Affilia on > Republican US Data > AmeriLINK Consumer Database > Demographics & Segmenta on > Poli cal Affilia on

US Poli cal Party > Democra c/Liberal US Poli cal Party > Independent

US Poli cal Party > Republican/Conserva ve US Poli cal Party

US Poli cs > 2016 Democra c Presiden al Candidates > Bernie Sanders US Poli cs > 2016 Democra c Presiden al Candidates > Hillary Clinton

US Poli cs > 2016 Democra c Presiden al Candidates US Poli cs > 2016 Republican Presiden al Candidates > Donald Trump

US Poli cs > 2016 Republican Presiden al Candidates

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US Politics > All Candidates US Poli cs > Amy Klobuchar US Poli cs > Bernie Sanders

US Poli cs > Beto ORourke US Poli cs > Bill de Blasio US Poli cs > Cory Booker

US Poli cs > Democra c Na onal Conven onUS Politics > Democratic Party Candidates

US Poli cs > Democra c Party US Poli cs > Donald Trump

US Poli cs > Elizabeth Warren US Poli cs > Eric Swalwell

US Poli cs > Green Party US Poli cs > Issues & Causes

US Poli cs > Jay R. Inslee US Poli cs > Joe Biden

US Poli cs > John Hickenlooper US Poli cs > Julián Castro US Poli cs > Kamala Harris

US Poli cs > Kirsten Gillibrand US Poli cs > Liberal Media Personali es

US Poli cs > Libertarian Party US Poli cs > Republican Na onal Conven on

US Politics > Republican Party Candidates US Poli cs > Republican Party

US Poli cs > Steve Bullock US Poli cs > Tim Ryan

US Poli cs > Tulsi Gabbard US Poli cs

US Voters > Civic/Poli cal Engagement > Local Par cipantsUS Voters > Civic/Political Engagement > Political Influentials

US Voters > Civic/Poli cal Engagement > Strictly Voters US Voters > Civic/Poli cal Engagement > Vote and Sign

US Voters > Civic/Poli cal Engagement US Voters > Contacted State or Local Poli cian

US Voters > Light voter US Voters > Moderately-Likely voter

US Voters > Poli cal A tudes > Advise others on poli cs US Voters > Poli cal A tudes > Knowledgeable/Experience in Poli cs

US Voters > Poli cal A tudes US Voters > Poli cal Ideology > Middle of the Road

US Voters > Poli cal Ideology > Somewhat Conserva ve US Voters > Poli cal Ideology > Somewhat Liberal US Voters > Poli cal Ideology > Very Conserva ve

US Voters > Poli cal Ideology > Very Liberal US Voters > Poli cal Ideology

Page 24: Æ ] } u h^ W } o ] ] E > ] l o Ç W } o ] ] o€¦ · Title: NAI_PoliticalSegments.xlsx Author: Brooks.Dobbs Created Date: 12/27/2019 3:10:47 PM

US Voters > Registered Democrats US Voters > Registered Independents

US Voters > Registered Republicans US Voters > Registered to Vote

US Voters > Super voter US Voters > Swing Democrats

US Voters > Swing Independents US Voters > Swing Republicans

US Voters > Voted in 2008 general elec on US Voters

USP > A-Pla num > Conserva ve Seniors SMA > USP0161 USP > A-Pla num > Conserva ve Think Tank Followers SMA > USP0268

USP > B-Gold > Conserva ve News Mags Intent to Subscribe SMA > USP0269 USP > B-Gold > Conserva ve News Viewers and Listeners SMA > USP0271

USP > B-Gold > Conserva ve Seniors SMA > USP0161 USP > B-Gold > Conserva ve Think Tank Followers SMA > USP0268

USP > C-Silver > Conserva ve News Mags Intent to Subscribe SMA > USP0269 USP > C-Silver > Conserva ve Seniors SMA > USP0161

USP > C-Silver > Conserva ve Think Tank Followers SMA > USP0268 Verified Mobile > Demographic > Poli cal > Party Affilia on > Democrat

Verified Mobile > Demographic > Poli cal > Party Affilia on > Independent Verified Mobile > Demographic > Poli cal > Party Affilia on > No Party

Verified Mobile > Demographic > Poli cal > Party Affilia on > Republican Voter > Party > Democra c Voter > Party > Republican

Wealth Window > US Poli cal Affilia on > Democrat Wealth Window > US Poli cal Affilia on > Independent

Wealth Window > US Poli cal Affilia on > Republican Web > Poli cs