2017 Social Media Playbook#LoveYourHeart

05 January 2017 v1

Love Your Heart 2017 “Elevator Pitch”

Tagline: Join the Heart Health Movement

Love Your Heart is a one-day event when the County of San Diego and its partners come together to help residents take charge of their own health. Free blood pressure screenings are provided to the public at select sites throughout the San Diego region, Mexico and select counties nationwide where community members can “know their numbers” and learn more about their heart health.

Love Your Heart is an effort that started with the County of San Diego and has since grown to include partners in healthcare, the fire community, universities, city government, non-profits, and the business community.

This year’s Love Your Heart event will take place on Tuesday, February 14, 2017. Last year the County and its partners performed blood pressure checks on over 30,000 residents in the San Diego region and Mexico at more than 150 sites!

Visit LoveYourHeartSD.org for more information and to find a screening site near you.

05 January 2017 v1

Suggested Social Media Posts

Included below are sample tweets and posts for use on Twitter and Facebook to promote the Love Your Heart event as well as your participation in the event as a partner. Please use the hashtag #LoveYourHeart in all Twitter and Facebook posts.

Note that all posts include a website link and/or image. For direct image links, right click the Web image and download/save it to your desktop and upload it to Facebook and Twitter as an image file (rather than including the link to the image). When including both a link and an image in a Facebook post, download/save the image file to your computer first. Then draft your post in Facebook, including the URL link for the desired webpage. Then use the box with the + sign below the auto-populated link to upload your image and deselect the automatically-populated images from the webpage.

Posting Date Twitter Facebook Link(s)

January 9, 2017

Mark your calendar for Feb 14 to get a FREE blood pressure screening #LoveYourHeart http://bit.ly/16wn5Sz [insert image]

Need a New Year's resolution? How about a healthy heart! Mark your calendar for February 14 to get your FREE blood pressure screening. Be on the lookout for heart health tips and facts leading up to the big day. #LoveYourHeart http://bit.ly/16wn5Sz[insert image]

http://bit.ly/16wn5SzInsert: Love Your Heart logo

January 11, 2017

15 heart-healthy resolutions that will keep you on the right track all year long! #LoveYourHeart http://tinyurl.com/oxygpfk

Take a look at these 15 heart-healthy New Year’s resolutions that will keep you on the right track all year long. #LoveYourHeart http://tinyurl.com/oxygpfk

http://tinyurl.com/oxygpfk

January 13, 1 in 3 women will die from Heart Health Fact: One in three http://bit.ly/16wn5Sz

05 January 2017 v1

Posting Date Twitter Facebook Link(s)

2017

heart disease. That's approx 1 woman every min #LoveYourHeart http://bit.ly/16wn5Sz [insert image]

women will die from cardiovascular disease -approximately one woman every minute. Know your numbers and join us for #LoveYourHeart http://bit.ly/16wn5Sz[insert image]

Insert: Heart Hand Image

January 15, 2017

Have you loved your heart today? 30 min of exercise each day can reduce heart disease risk #LoveYourHeart [insert image]

Have you loved your heart today? 30 minutes of exercise each day can reduce cardiovascular disease risk #LoveYourHeart[insert image]

Insert: Healthy Heart Exercising image

January 17, 2017

These 4 letters can help you learn how to spot a stroke - F.A.S.T http://bit.ly/1iaoEWG #LoveYourHeart

These 4 letters can help you learn how to spot a stroke - F.A.S.T #LoveYourHeart

F: Face DroopingA: Arm WeaknessS: Speech DifficultyT: Time to Call 911

http://bit.ly/1iaoEWG

http://bit.ly/1iaoEWG

January 19, 2017

A healthy diet is one of your best weapons for fighting heart disease. Eat your fruits & veggies! #LoveYourHeart [insert image]

A healthy diet is one of your best weapons for fighting cardiovascular disease. Now go eat some fruits & veggies! #LoveYourHeart [insert image]

Insert: Healthy Heart Foods

January 21, 2017

Staying active as you age means taking care of your heart health: http://www.heart.org/seniorhealth #LoveYourHeart [insert

Staying active as you age means taking care of your physical & emotional health: http://www.heart.org/seniorhealth #LoveYourHeart [insert image]

http://www.heart.org/seniorhealthInsert: Older Adults Image

05 January 2017 v1

Posting Date Twitter Facebook Link(s)image]

January 22, 2017

80% of heart disease and stroke events could be prevented. Join us 2/14 for #LoveYourHeart http://bit.ly/16wn5Sz [insert image]

80% of heart disease and stroke events could be prevented. Join us for #LoveYourHeart on Feb 14 to check your heart health! Free blood pressure screenings across San Diego County & in Mexico. Visit http://bit.ly/16wn5Sz to learn more.[insert image]

http://bit.ly/16wn5SzInsert: Love Your Heart logo

January 23, 2017

Make it a goal this year to have the healthiest heart! http://tinyurl.com/pea7urk#LoveYourHeart

It's never too late to make a healthy lifestyle change. Make it a goal this year to have the healthiest heart! Love Your Heart 2017 is February 14. Learn more here: http://tinyurl.com/pea7urk#LoveYourHeart

http://tinyurl.com/pea7urk

January 24, 2017

Healthy BP reduces the strain on your heart, arteries & kidneys. Get your free BP check on Feb 14 #LoveYourHeart [insert image]

High blood pressure is a major risk factor for heart disease and stroke. When your blood pressure stays within healthy ranges, you reduce the strain on your heart, arteries, and kidneys which can keep you healthier longer. #LoveYourHeart [insert image]

Insert: Healthy Heart Image

January 25, 2017

Find out where you can get your blood pressure checked for free on Feb 14: http://bit.ly/16wn5Sz #LoveYourHeart [insert image]

Find out where you can get your blood pressure checked for free on February 14: http://bit.ly/16wn5Sz #LoveYourHeart[insert image]

http://bit.ly/16wn5SzInsert: Love Your Heart logo

January 27, 2017

Smokers have a higher risk of heart disease. Quitting is the

Smokers have a higher risk of developing cardiovascular disease.

Insert: Quitting Smoking Image

05 January 2017 v1

Posting Date Twitter Facebook Link(s)best thing for your health. #LoveYourHeart [insert image]

If you smoke, quitting is the best thing you can do for your health. #LoveYourHeart [insert image]

January 29, 2017

Heart disease can be prevented: Get a free BP screening on February 14! http://bit.ly/16wn5Sz #LoveYourHeart [insert image]

Heart disease can often be prevented when people make healthy choices and manage their health conditions. Join the Heart Health Movement with a free blood pressure screening on February 14! http://bit.ly/16wn5Sz #LoveYourHeart [insert image]

http://bit.ly/16wn5SzInsert: LYH Image

February 1, 2017

Feb Is American Heart Month! Ask your doctor to check your BP, cholesterol and glucose. #LoveYourHeart [insert image]

February Is American Heart Month! Know your numbers: Ask your doctor to check your blood pressure, cholesterol and glucose. #LoveYourHeart [insert image]

Insert: Doctor Heart image

February 2, 2017

Time to rock your reds because tmrw is @GoRedForWomen day! Make a change for a healthy heart. #LoveYourHeart [insert image]

Time to rock your reds because tomorrow is @GoRedForWomen day! Make a change for a healthy heart. #LoveYourHeart [insert image]

Insert: Women Wearing Red image

February 3, 2017

Did you wear red today for @GoRedForWomen day? Tweet us pics if you did! #LoveYourHeart [insert image]

Heart disease is still the #1 killer of women. Did you wear red today for @GoRedForWomen day? Tag us in your pics if you did! #LoveYourHeart [insert image]

Insert: LYH Image

February 5, 2017

Add some color to your diet! The darker the green or brighter the red a food is, the

Add some color to your diet! The darker the green or brighter the red a food is, the more nutrient dense &

http://wb.md/2jgEBoxInsert: Beets Image

05 January 2017 v1

Posting Date Twitter Facebook Link(s)more nutrient dense & heart healthy #LoveYourHeart [insert image]

heart healthy. Learn more tips for preventing heart disease by clicking the link below: #LoveYourHeart [insert link]

February 8, 2017

Fact: Heart disease and stroke don’t discriminate against age, race or family history. #LoveYourHeart [insert image]

Fact: Heart disease and stroke don’t discriminate against age, race or family history. #LoveYourHeart [insert image]

Insert: Hearts Image

February 9, 2017

Have you flossed today? Preventing gum disease can help prevent heart disease too. #LoveYourHeart http://bit.ly/2ih3cp0

Flossing is a quick and important part of our daily hygiene routine. It helps to prevent gum disease which is linked to heart disease prevention. Happy flossing! #LoveYourHeart [insert link]

http://bit.ly/2ih3cp0

February 10, 2017

Join over 20,000 San Diegans for a free blood pressure check on Feb 14! http://bit.ly/16wn5Sz #LoveYourHeart [insert image]

Join over 20,000 San Diegans for a free blood pressure check on Feb 14! http://bit.ly/16wn5Sz #LoveYourHeart [insert image]

http://bit.ly/16wn5SzInsert: LYH Image

February 11, 2017

Chocolate for your Valentine? Dark chocolate with 70% cocoa or more is good for heart health #LoveYourHeart

Chocolate for your Valentine? Dark chocolate with 70% cocoa or more has been shown to be good for hearth health. #LoveYourHeart

Insert: Chocolate Heart Image

February 12, 2017

Join the Heart Health Movement. 2 days til #LoveYourHeart! Find a free BP site near you: http://bit.ly/16wn5Sz [insert

Join the Heart Health Movement. 2 more days until #LoveYourHeart! Find a free blood pressure screening location near you: http://bit.ly/16wn5Sz [insert image]

http://bit.ly/16wn5SzInsert: LYH Image

05 January 2017 v1

Posting Date Twitter Facebook Link(s)image]

February 13, 2017

Aim for lucky number 7! 7 hours of sleep has been shown to be the ideal number for healthy arteries. #LoveYourHeart [insert image]

Aim for lucky number 7! 7 hours of sleep has been shown to be the ideal number for healthy arteries. #LoveYourHeart [insert link]

http://bit.ly/YVAqQ5Insert: Sleep Heart

February 14, 2017

Join the Heart Health Movement today with a free BP screening! http://bit.ly/16wn5Sz#LoveYourHeart [insert image]

Internal Use Only: Live tweets on location. Tag all tweets with #LoveYourHeartSD

Join the Heart Health Movement today with a free blood pressure screening at sites across SD County and Mexico! http://bit.ly/16wn5Sz#LoveYourHeart [insert image]

Internal Use Only: Live posts on location. Tag all posts with #LoveYourHeartSD

http://bit.ly/16wn5SzInsert: Love Your Heart logo

05 January 2017 v1