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Youth & Social Media
STRATEGY FOR IMPACT LLC
Connecting with & Understanding the Plugged-in Generation
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How many of you are on social media?
+Online, all the time.
+Online, all the time.
+Online, all the time.
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Don’t try to outsmart them.
+76% of teens use social media
+76% of teens use social media
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Adults are cool, bro. Sort of.
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30%Friends with coaches and teachers; VIPs
+They define privacy differently
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1 in 6 have experienced unwanted contact on social media.1 in 3 have experienced advertising they’d consider inappropriate for their age.
+Masters of Reputation
57% decide not to post something for fear it will harm their reputation.
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Think beyond social media
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The average teen sends 30 texts per day.91% text; 33% via app.
STRATEGY FOR IMPACT LLC
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17% are active on discussion boards like Reddit
11% admit to using anonymous apps like Snapchat with friends
2.5% are sexting…
+Conversations about sex are still seen as highly personal.Don’t mistake shared sexualized content from movies, music and others for conversations about sex, sexuality or anywhere in between.
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Teens welcome adults into their online communities; not the other way around
They are more relaxed about sharing information, but highly-personal topics are still private
Apps are becoming increasingly popular because parents and adults can’t keep up
Hungry for information to explore on their own terms
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Bring in influencers to guide the discussion.The next YouTube star could be your greatest ally.
+Leading Voices
Cody Persin
YT/Twitter personality
30 Million YT views; millions of followers
The Dangers of Social Media (Child Predator Social Experiment)
Prince EA
Youtube rapper, poet and artist
5+ million YT views and followers
Takes on race, technology and sex
Nash Grier
12 million followers on vine, actor
Homophobic vine video and tweets backlash
Apologized to LGBT community; speaking out about HIV
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Question everything.
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Question everything. How do you know this is accurate?
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Point them to trusted sources and step back.They are a generation of web experts used to discovering content on their own.
+Resources
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“Unfettered access to comprehensive sexuality education for young people and adults who teach them.”
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“Unfettered access to comprehensive sexuality education for young people and adults who teach them.”
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“Unfettered access to comprehensive sexuality education for young people and adults who teach them.”
Teen pregnancy, sex ed, sexual assault, GLBTQ, abortion, rape, and more.
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“Unfettered access to comprehensive sexuality education for young people and adults who teach them.”
Teen pregnancy, sex ed, sexual assault, GLBTQ, abortion, rape, and more.
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“Unfettered access to comprehensive sexuality education for young people and adults who teach them.”
Teen pregnancy, sex ed, sexual assault, GLBTQ, abortion, rape, and more.
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+Resources
https://www.facebook.com/SexEtchttps://twitter.com/sexetchttp://www.youtube.com/sexetchttp://sexetc.tumblr.com/https://plus.google.com/111785525857525195705?prsrc=3 https://www.facebook.com/AnswerEdhttps://twitter.com/sexedhonestlyhttps://www.facebook.com/YTHorghttps://twitter.com/ythorg/
+Remember…
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Don’t try to outsmart them.
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Don’t try to outsmart them.
Focus less on the channels and more on building trust.
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Don’t try to outsmart them.
Focus less on the channels and more on building trust.
Familiarize yourself with behavior and preferences.
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Don’t try to outsmart them.
Focus less on the channels and more on building trust.
Familiarize yourself with behavior and preferences.
Ask them questions about social media.
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Don’t try to outsmart them.
Focus less on the channels and more on building trust.
Familiarize yourself with behavior and preferences.
Ask them questions about social media.
Point and step back.
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Don’t try to outsmart them.
Focus less on the channels and more on building trust.
Familiarize yourself with behavior and preferences.
Ask them questions about social media.
Point and step back.
GET ON SOCIAL MEDIA!!!
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+Resources
http://mashable.com/2010/03/12/sex-ed-social-media/
http://www.connectsafely.org/social-media-major-factor-in-teens-social-sex-lives-australia-study/
http://thinkprogress.org/health/2012/10/12/1005271/social-media-teens-sexual-health/
http://sexetc.org/
http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy/
http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/
