M.B.A. in Strategic Human Resourceand Organization Management

M.B.A. in Business AdministrationRetail Business Management

M.B.A. in Business AdministrationLogistics Management

Create professionals by professionals

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-porate University

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Doing Business in China

Nowadays, China is becoming a very attractive country for investment. However, it is not easy to invest in China since there are many factors that are completely different from Thailand. Thus, this issue will show the research about “Opportunity & Market Entry Strategy of Thai Processed Food & Tourism Industry in Yunnan, China” in order to provide some useful angles that may help new entrepreneurs to invest in China.

-ful companies seem to aim the middle income segments, which is willing to pay a premium for quality and is large enough in number of customers.

Besides, Thai SMEs normally get

fairs or business matching tours, select partners and nurture trust in rounds

distributorship is a popular mode of entry. Most successful companies are actively engaged in pricing and promotion campaigns together with their partners. A push strategy with promotion through channels is pre-ferred to a pull strategy with promotion through advertisement. However, product placement in a mass media and a buzz in social media may also do the trick for the younger generation. Last but not least, “Understand the market, but work with the state” is probably the most important rule in doing business in China. Successful companies understand the ways government interfaces, have ongoing dialogue with authorities at all levels, and align business strategy with the

support is helpful in dealing with intellectual property infringement. Yet, successful companies are blessed with unique advantages, which are hard to copy: proprietary technology, special ingredients, geographic origin etc. and above all: the ability of continuous innovation.

From the content mentioned above, it can be clearly seen that the entrepre-neur who would like to invest in China need to understand many aspects that are different between Thailand and China. Consequently, the China ASEAN Studies (CAS) was set up for

necessary data.

“Panyapiwat MBA”