06/06/2007 All Rights Reserved 1 AGPS SIM SOLUTION FOR EMERGENCY CALL POSITIONING Velipekka Kuoppala Vice President Sales and Marketing [email protected]

06/06/2007 All Rights Reserved 1

AGPS SIM

SOLUTION FOR

EMERGENCY CALL POSITIONING

Velipekka KuoppalaVice President Sales and Marketing

[email protected]+33 (0)660 56 95 21

COST-EFFICIENT

ACCURATE

http://www.eena.org/


The Company

• Founded in April 2005 in UK, (registered number 05436781)

• Privately owned

• R&D unit in Sophia Antipolis, France

• Developer of Assisted-GPS module designed for SIM Cards

• 5 Patents pending

• Co-operating with leading SIM Card manufacturers – suppliers for all mobile network operators in EU



Location Based Services

Most needed and wanted 1. Mobile Emergency Call Location (E-112 & E-911)2. Navigation, Tracking, Routing, Find Friends, Games,…

LBS was a candidate for ‘next killer application’– Numerous LBS applications launched and many killed– Cell-ID based location is quick but not accurate enough– Revenues less than expected

Where is Emergency Call location today?– Still based mainly on Cell-ID– Handheld satellite navigation is booming– First top-end GPS navigation phones launched– Cost and privacy concerns



Positioning Technologies in Nutshell

Network based using Cell ID, E-OTD, U-TDOA,…– Cell ID works with legacy handsets– E-OTD & U-TDOA new phone and/or network software– Accuracy in cities at best 100m, rural areas 1km+

Handset based using Satellite Positioning– GPS / AGPS phones are very rare (except CDMA in US)– Accuracy 5-35m anywhere – AGPS also in ‘light indoors’

Network and handset based methods are complementary, not competing!



What is Assisted-GPS?

Assistance data:-GPS Time-Visible satellites-Ephemeris data-Almanac data

Normal GPS - Outdoor 45 - 120sec. - Indoor N/A

Assisted GPS - Outdoor 1 - 5 s. - Indoor 10 - 30 s.

Assisted GPS - Outdoor 1 - 5 s. - Indoor 10 - 30 s.

NetworkReference

AGPS ServerReference

AGPS Server

GPS satellites

Time To First Fix



Still no mass-market solution for accurate emergency call location!

What is the problem?



Current problem is poor accuracy

300m typical accuracy in a city

300m typical accuracy in a city

100m at best100m at best

Network PositioningNetwork Positioning Satellite PositioningSatellite Positioning

50m in bad conditions

50m in bad conditions

5m at best

5m at best



GPS phones are expensive and rare



What is the solution?

New GPS phones to everyone?



The Solution is BlueSky PositioningAGPS-SIM *

• AGPS receiver and antenna in standard SIM card

• Works with legacy phones without any modifications

• Cost-efficient E-112 solution enabling rapid roll-out

• Supports ‘Push’ and ‘Pull’ modes

• Positioning fix within 1 – 30 seconds

• Privacy protection and access control by SIM

• GALILEO enabled * Patents pending



Amazing Fact: SIM sales beats phone market by

Phones SIM Cards Difference

Sold units in 2006 943 m2 1,900 m3 +101 %

New subscribers - 361 m - 361 m

Replacement = 582 m = 1,539 m +164 %

Replacement % 28 % 81 % +164 %

Sources:

1, 2 Informa

3 Simalliance

2006: Total 2,07 billion1 GSM subscribers with growth of 361 million

101 %



AGPS Phone penetration will grow slowly through natural replacement cycle



SIM Card Business Model

BlueSky PositioningDesign and manufacturing of

AGPS-SIM modules

BlueSky PositioningDesign and manufacturing of

AGPS-SIM modules

Network OperatorsCard Distribution,

Application Support

Network OperatorsCard Distribution,

Application Support

SIM Card VendorsAssembly, personalisation

and sales of SIM cards


and sales of SIM cards

EU CitizensEU Citizens


and sales of AGPS-SIM cards


and sales of AGPS-SIM cards


http://images.google.com/imgres?imgurl=http://www.scec.org/scign/images/satellite.jpg&imgrefurl=http://squashteam.blogspot.com/2006_02_01_archive.html&h=744&w=695&sz=93&hl=fr&start=4&um=1&tbnid=ytNJdGSe62IPWM:&tbnh=141&tbnw=132&prev=/images%3Fq%3Dsatellite%26svnum%3D10%26um%3D1%26hl%3Dfr%26rlz%3D1T4DVXE_fr___FR205


• The AGPS SIM can send the location information automatically (‘push’) when a user is calling 112.

• The emergency services can request (‘pull’) the location of a phone using a secure method even without a call occurring (someone in trouble or missing).

• AGPS SIM can locate the mobile phone with the same accuracy as GPS, approximately 2-10 m outdoors and 10-40 m indoors regardless of whether the phone is in built-up or rural area.

• The AGPS SIM is emergency call location.designed for

AGPS-SIM Features Public Safety Answering Point



AGPS-SIM Benefits Public Safety Answering Point

• Inexpensive, minimal investments in infrastructure

• Effective and efficent use of resources due to accurate and rapid location fix

• Enhanced location information, like altitude and speed, enable better judgement of the actual place of the incident

• The privacy of this location information is protected using SIM cards strong security mechanism, preventing unauthorised access.



AGPS-SIM is the most cost-efficient way to provide accurate positioning

Low price

High price

Good accuracy

AGPS-SIMAGPS-SIM

GPS Bluetooth & AGPS phonesGPS Bluetooth & AGPS phones

NetworkPositioningNetwork

Positioning

Poor accuracy



Product launch timeline

‘Proof of Concept’‘Proof of Concept’

Pilot versionPilot version

Release versionRelease version

4Q06 2Q07 1Q08

√ √

3Q07



How this solution should be in order to be perfect for your organisation?



Thank you!

www.BlueSkyPositioning.com


Documents

06/06/2007 All Rights Reserved 1 AGPS SIM SOLUTION FOR EMERGENCY CALL POSITIONING Velipekka Kuoppala Vice President Sales and Marketing [email protected]