The 10,000 hours rule“In study after study, of composers, basketball players,

fiction writers, ice-skaters, concert pianists, chess players, master criminals… this number comes up again and again. Ten thousand hours is equivalent to roughly three hours a day, or twenty hours a week, of practice over ten years… No one has yet found a case in which true world-class expertise was accomplished in less time. It seems that it takes the brain this long to assimilate all that it needs to know to achieve true mastery.”

Malcolm GladwellBlink: The Power of Thinking Without ThinkingNovember 2008Look for it at www.readitswapit.co.uk

Sketching techniques

Draw a product

freehand, observational, tonal, grey, shaded, in-situ

Sketch of productsupplemented with photos

Parts and assembly

Materials and

manufacturing

The future for this product

Social impact of

this product

With your £1 product......analyse it using the headings given......prepare a creative presentation board......or an online presentation......be prepared to talk about your choices and your analysis......make your board A3 or A2......show off!

uAt least one good sketchvSome photographs

wSome detailed drawings of parts

xSupplementary imagesySome text

zEvidence of research{Make sure you

include

Get inspiration from the competition entries at...www.designboom.com