F R E EREGISTRATION

8 0 0 0 IN PRIZES+EXHIBITION+PUBLICATIONS

B E I J I N GJune-August20151+1 S H O W R O O M

INTERIOR DESIGN

C H A L L E N G E R

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Spirit of East inspired and liberated Western minds in last decades. It is a time now for awak-ened and mindful creativity to support the occur-ring change rising on East.

China is marking the XXI century, leading the Asia with a fast development and technological breakthrough. This unstoppable process is leaving global effects, and only Creativity has a power to change this course. Design is today, more than ever before, a fuel of business success and genu-ine development. Designers became influencers with a responsibility to shape the future.

We are opening Chinese market for Western creativity, believing that only through fusion of cultures global change will occur. M O R P H is a spirit of this change, guiding towards more envi-ronmental friendly and sustainable future.

Our challenges work as a sort of dialogue, helping people communicate through design without language barriers. All challenges are based on real projects and tailored to match clients needs, and each one is a story of its own.

Depending on clients wish, we are organizing private challenges by inviting designers directly to participate, or public challenges, where every-one is welcome to apply.

M O R P H challenges are not just competitions with a deadline. They keep living after the contest ends through our networks, events, publications and clients promotions.

New GlobalDesign Challenges Platform

Challenging creativity to make a change

Dialog on creativity between East and West

ART PRODUCT

INTERIOR

3D & MOTION GRAPHICS

ARCHITECTURE 2D & ILLUSTRATION

UI & UX

LANDSCAPE

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1+1 Freeport Art Centre is expanding its business scope in following months, accordingly, it demands specific spatial and functional interventions inside its space.

The aim of this design challenge to create a contemporary high-end conceptual showroom for showcasing and sales of collectible artworks and design objects. It will hold a unique collection in China that consist of handmade and limited edition objects of extraordinary artistic value.

1+1 Freeport Art Centre contains a couple of connected exhibition zones, with two main ones that are called big gallery and small gallery. The main function of the overall space is supposed to stay unchanged to be able to host exhibitions and events of different kind. The challenge is how to integrate a new function into existing space without compromising its exhibition capacities and spatial flexibility.

PROJECT CONTEXT

BEIJING

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Basic Information

Venue Entrance: 1.4m(W) 2.6m(H)Lobby Area: 290m2Lobby Height: 3.0m

1st Exhibition HallExhibition Hall Area: 850m2Exhibition Hall Height: 3.2mExhibition Hall Entrance: 3.0m(W) 3.0m(H)Exhibition Line: 71m

2nd Exhibition HallExhibition Hall Area: 300m2Exhibition Hall Height: 3.0m

Exhibition Hall Entrance: 3.0m(W) 3.0m(H)Exhibition Line: 66.5m

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Project Area

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ContemporyLuxury ConceptualArt+DesignShowroom

The small gallery will transform to a new showroom where collectible artworks and objects will be showcased and purchased, while maintaining its ability to host exhibitions.

The current lobby will become a multi-functional temporary lounge, that is introducing the showroom, and where guests of the center can relax and discuss.

A new gate will be installed that responses to a new identity of 1+1 Freeport Art Centre.

This room will be used as VIP private reception room when needed, and should function as a whole with a lounge.

Dedicated storage space for the show-room and lounge.

#1 SHOWROOM

#2 LOUNGE

#3 FREEPORT GATE

#4 EXISTING VIP ROOM

*The security rooms door should be covered perma-nently, without prevent-ing its daily use.

*This wall should be able to join the main exhibition if necessary

#5 STORAGE

PROJECT BRIEF

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The central focus of the project is a Showroom that will showcase a variety of artworks and design objects and host different type of activities. It is important that this space preserves connection with the rest of the exhibition spaces so they can function as a whole when necessary.

1+1 Showroom must have capacity to showcase objects of different kind and scale. Small objects like jewellery should be treated with the same importance as bigger ones. There should be distinct showcasing zones for different types of objects, but it is not necessary if justified. Objects include:

Artworks (sculpture & paintings)Applied art objectsJewellery Furniture (variety of sizes and types)Books

This space will host diverse activities and should possess a certain level of transformability according to different situations. It is important that spatial transformations can be rearranged with simple manip-ulation.

1+1 Showroom will host listed events, and often a combination of them:

LecturesWorkshopsProjections ExhibitionsPrivate showcasing

A temporary Lounge will be installed in the lobby of 1+1 Freeport Art Centre when needed, depending on the main events happening inside the centre. Usually the lobby is used only for opening and closing events of main exhibitions, so everything that is happening there has a temporary character.

The purpose of temporary Lounge is to extend a Showroom into more comfortable space with day-light, where clients can relax and discuss about an object of interest with 1+1 sales stuff. Together with the VIP room which is located between the lobby and the Showroom, it is forming a quiet zone for more private discussions and meetings, where, depending on occasion, cocktail or catering can be served.

This zone is also supposed to showcase some of the most interesting objects from Showroom, enriching the ambient with their beauty and introducing the whole collection to clients. It should function as an attractive unique introduction of the Showroom, also as an extension that shares the same identity as the Showroom.

All interventions should be temporary and easy to transform/move. Design objectives are:- Comfortable seating for relaxation and discussion of small groups and individuals- Showcasing of selected objects- Dedicated place for catering/cocktail - Visual connection to Showroom (signage, print, detailing,..)- Security door cover

#1 SHOWROOM #2 LOUNGE

* photos should be cosidered only as a mood/material references, and must not limit the design anyhow

* photos should be cosidered only as a mood/material refer-ences, and must not limit the design anyhow

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With this intervention 1+1 Freeport Art Centre aims to insert a fresh identity into its Dongsishitiao space and to promote its status of a first Art & Luxury Freeport in downtown Beijing. This gate should be a symbol of a free cross-cultural exchange and every-thing 1+1 represents with its China + West approach.

Entrance provides first and most important impres-sion to guests, so it should introduce a new identity that this project is bringing. It should also be able to reflect the program of 1+1 Freeport Art Centre, featuring exhibitions and events.

This Gate should be, in a way, a window to the world of 1+1 Freeport Art Centre.

Design requirements:

Two separate entrances Ability to bring in large scale objects (eg. cars,..)Place for a sculpture / installationProgram/Promo surface..

#3 ENTRANCE

The existing VIP rooms current interior arrangement should not be changed, but its glass windows could be considered as part of the lounge, transformable with-out breaking the unity of the space. VIP room already has ajustable roller shutters for gaining a certain level of privacy.

The storage room is a narrow space with its door opening next to the entrance of the showroom. The design must consider its capacity as this space will be used as storage for all new temporary elements included in design.

#4 EXISTING VIP ROOM #5 STORAGE

* photos should be cosidered only as a mood/material refer-ences, and must not limit the design anyhow

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Spacial Organization& Circulation

Flexibility& Storage

Cultural References

Atmosphere& Materials

It is important that 1+1 Showroom and events that are the part of the main program of 1+1 Freeport Art Centre can cohabitate in a same space and still keep distinct identities and integrity. In some occasions, all exhibition space of the center will be used for main exhibitions, which should not prevent Showroom from functioning.

Another issue is the relationship between the Salon and the Showroom. As the showroom is deep inside the center, it must have clear circulation and visual connection to the entrance zone so that guests can orient with ease.

The design should consider cultural references to create a fusion between the West and the East and harmonically bring mixed elements to the space. The interpretation of these references should be contem-porary, and it can reflected on the spacial arrange-ment, furniture design or the materials used.

As the whole project is in a way considered to be of a temporary character, this should be a starting point for any design. All designed elements must have possi-bility to move around a space and to be able to fit the storage capacities.

Inside the showroom space there is a technical wall which is rarely used for exhibitions as it is full of opening (doors, fire equipment,..). It is suggested that main design focus is on this wall as it is a dead surface that could be used in many ways. If designers decide to cover the wall, it is important that doors and opening are left accessible if necessary.

All designed elements must be able to fit dedicated storage space capacity. It is not necessary but an advantage, that the show-casing elements have their own storage capacities, especially for jewelry and smaller objects.

Considering the fact that Showroom is located deeply inside the center, it is very important to pay close attentions to lighting and atmospheric effects in this space. As there is no daylight and no windows, it is desirable that newly designed space has a comfortable atmosphere that will make visitors spend more time there while feeling cozy. Any kind of floor/wall/ceiling treatment is welcome, if it serves the purpose.

1+1 Showroom is a very profiled kind of store that will showcase only exclusive items mostly targeting high-end clients. Its permanent exhibitions will consist of carefully selected unique, collectible and expensive objects gathered around the world.

Selection of materials used in the design proposal and surface finishing must correspond to the value and rarity of the exhibiting collection. Overall look needs to carry a feeling of exclusiveness and emphasise the artistic value of showcasing objects, but also keep the atmosphere relaxed and warm.

EVALUATION CRITERIA

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The presentation technique is absolutely open and at the discretion of the entrant. However, it is recommended that the submitted image include the following information which reflect the main concept of the design:

Concept explanation Plans Sections/Elevations 3D Renderings Furniture close-ups/details

The presentation should clearly document the pro-posed design as well as the approach to the project. Information relating to organisation and materials treatment should be included when considered relevant.

Each entrant will have Unique Registration Num-ber that must appear on the upper right side of the image.

All text fields or textual elements should be bilingual - English/Chinese. Space for Chinese translation must be provided in presentation panel design with a same importance as English. MORPH is responsible for translations of all materials after the submission.

A0

/ presentation format / single vertical A0 board (template is included in download materials)

/ image format / single compressed PDF extension file ready for printing. File size should not exceed 10MB.

/ file name / must correspond to the unique registra-tion number assigned on registration (eg. 123456.pdf)

SUBMISSION REQUIREMENTS

Shangha i Fi lm Museum by COORDINATION ASIA

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7 HONORABLE MENTIONS Publication + Exhibition.Jury

Intellectual Property & RightsTerms

& ConditionsCompetition Structure

Eligibility

Q&AA panel of experts from the design community and clients side will review all valid entries. Jurors will select the best projects based on the criteria stated.If design entries do not meet appropriate standards, the jury reserves the right not to award prizes. The clients decision is final.

Registered participants are able to ask questions through the form on a project page or check some of the most frequent asked questions (FAQ) on the MORPH website. Important additional information or notices will be send to each participant by email.

This is a one-stage challenge for identifying the most appropriate conceptual proposal. The realiza-tion of awarded or any design is not garanteed.

Students, independent designers/architects, or architecture/design offices are all eligible to apply. Submissions can be the work of an individual or group of up to 4 members. There is no age limit, however, applicants under 18 years of age must be lead by someone over the age of 18.

By entering the competition, the entrant agrees that the MORPH will have the right to use and/or publish in any medium and for any purpose, without compensation, the submitted design, and certifies and warrants that the submitted design is the entrants own original work. By awarding three designs, they are becoming the property of MORPH.

Please see the terms and conditions section on www.morph.asia.

AwardsWinning participants will receive prizes in total of 8,000 Euros with the distribution as stated.

There will be also 7 honorable mentions, selected according to variety of criteria.

1st PRIZE 4,000 + Publication + Exhibition.

2nd PRIZE 2500 + Publication + Exhibition.

3rd PRIZE 1500 + Publication + Exhibition.

Publications& ExhibitionAll awarded designs will be exhibited on a DETOX festival exhibition, togather with rewarded designs from other challenges.

During DETOX there will be a catalogue published with all awarded designs presented.

Selected projects will be also published by a range of our media partners.

Schedule

APPENDIX

Challenge announcement8th June 2015

27th July 2015

Registration 29nd June 2015

3rd August 2015

Deadline for Registration20th July 2015

August 2015

TBA

Deadline for Questions

Deadline for Submissions

Result announcement

Exhibition

1+1 Art & Design Consulting Co.Ltd1F, No.11, Chaoyangmen North Street,Dongcheng District, Beijing 100010, ChinaT + 8 6 1 0 8 4 1 9 1 6 6 8M + 8 6 1 5 6 5 0 7 2 6 9 7 0F + 8 6 1 0 8 4 2 9 1 6 9 7c o n n e c t @ m o r p h . a s i a