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©2009 MeeMix

MeeMix – A personalized Experience

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We help mobile, web and TV businesses deliver the right content items to each individual customer

A Personalized Experience What do we do?

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A Personalized Experience MeeMix Prediction Technology Advantage

MeeMix technology is a hybrid system combining a number of methodologies to analyze customer taste profile.

Mood: fine-tuning prediction according to customer listening mood

Song DNA: analyzing each song’s musical parameters

User Profile: clustering target groups based on age, location and gender

Collaborative Filtering: adjusting taste attributes using behavior and interaction

Human Professionals: social aspects analysis and monitoring IT results

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A Personalized Experience MeeMix Classification Technology

► Automatic classification

► 40,000 songs/humane/month

► Accuracy: 90%

► Manual classification

► 1000

songs/humane/month

► Accuracy: 95%

Current market status MeeMix capabilities

Cost-effective Immediate update Any language

Looking at classification of audio files into musical parameters

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A Personalized Experience Benefits – Increase Sales

Your Subscribers’ Taste Range

Potential Sales

Sales to buyers with other music preferences

Additional sales using MeeMix recommendation service+

Popular content sales – based on the standard one-to-all offer

Main-streamsales

• Increase sales in the long tail of music preferences

• Boost customer satisfaction and loyalty

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A Personalized Experience Simplify Content Accessibility

Using MeeMix relevant items are

ONE CLICK AWAY

Your service or application

User mustlook for relevant content

Scale acquisition of new users and Increase user’s life-time value

Subscriber did not find relevant content and left the site

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A Personalized Experience Cost–Effective and Rapid Go-To-Market

Integration

► Simple & user-friendly interface

► Cost-effective integration

► Multiple application support

► Customizable per partner

MeeMix API provides full access to our service line without the need for any on-site implementation.

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A Personalized Experience Innovation – Differentiate Yourself

Thank you, and have a personalized day!

www.meemix.biz

More about MeeMix services in the next 3 slides >>