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1
Amazon Web Services:Fueling Innovation and
EntrepreneurshipSOA Web Services Edge 2006
Jeff Barr
Web Services Evangelist
Amazon Web Services
2
Introduction & Background
> Software development background
> Veteran of several startups
> Visual Studio team at Microsoft
> Almost 4 Years with Amazon
> Amazon Web Services Developer Relations Team
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What Is Amazon?> Online Retailer
• US, UK, Germany, Japan, France, Canada, China
> Technology Consumer• Multi-National Web Sites• Vast Data Warehouses• World-Class Logistics
> Technology Provider• Amazon Associates• Marketplace Sellers• Software Developers
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The Web Services Concept
> The Programmable Web Site:
• Support for industry standards – HTTP, XML, SOAP, XSLT
• Remote access to data and functionality
• Decoupling of data and presentation
• Creation of a platform to attract software developers
• Vehicle to unlock developer creativity
• Means to leverage our technology investment
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What Is Amazon Web Services?
> APIs that give developers programmatic access to Amazon’s data and technology
• Building-block web services
• Web-scale infrastructure
• E-commerce capability
• Content, data, and information
• New business models
• Customer-created content
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AWS Product Family> Amazon Mechanical Turk
• Artificial Artificial Intelligence• Paid Internet-scale workforce
> AHP – Amazon Historical Pricing
• Data warehouse access for product pricing
> SQS – Simple Queue Service• IT building block
> Alexa Top Sites• Top sites by Alexa traffic rank
> AWIS – Alexa Web Information Service
• Data warehouse access for web crawl data
> AWSP – Alexa Web Search Platform• Roll your own search engine
> ECS – E-Commerce Service• Direct access to Amazon’s product catalog
> Amazon S3 – Simple Storage Service• Storage for the Internet
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AWS Business Models> Free – 1 call per second, send us traffic
• E-Commerce Service
> Monthly Fee
• Amazon Historical Pricing
> Usage / Resource Based
• Amazon S3, Alexa Services, Simple Queue Service, Amazon Mechanical Turk
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Amazon E-Commerce Service (ECS)
Complete access to the Amazon product catalog
• Rich data schema
• Millions of products
> Shopping cart & checkout
> Wishlists
> Revenue Model: Link to Amazon Associates program
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Successful ECS Applications
tvmojo.comtvmojo.com associate-o-matic.comassociate-o-matic.com
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Business Model: Click Sharing
Install Install on on
ServerServer
Developer’s Associate IDDeveloper’s Associate ID Site Operator’s Associate IDSite Operator’s Associate ID
Click!Click!
10% to Developer10% to Developer
90% to Site Operator90% to Site Operator
Associates CommissionsAssociates Commissions
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Alexa Web Information Service
> Alexa Web Information Service
> Access to 300 TB of Alexa crawl data
> 10 billion web pages
> 5 functions:
• Crawl
• Search
• Url Info
• Category
• Web Map
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Alexa Web Search Platform> Build your own search engine!
> 3 Steps:• Specify pages to access within the 300TB archive.• Write parallelizable application to process these pages.• Publish results as XML feed or as web service.
> Pricing – everything costs $1:• 50 GB of data processing• 1 CPU Hour• 1 GB of data downloaded• 4000 web service requests
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Amazon S3Simple storage service
> Storage for the internet - web service to read and write data
> 15 cents per Gigabyte-Month to store data
> 20 cents per Gigabyte to access data
> Private and public storage
> Scalable, reliable, cost-effective, and simple!
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Amazon S3 Properties
> Web-scalable• Scale to support unlimited number of applications• Use scale to increase reliability
> Reliable – 99.99% availability• Managed replication• Self-repairing• Fast• “Take it for granted”
> Cost-effective• Pay for what you use – storage and bandwidth• Amazon datacenters with industry-leading operating costs• Expect hardware failures
> Simple• Built for use in any application• Focus on innovation, not figuring out storage
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Amazon S3 ApplicationsS3 ExplorerS3 Explorer filicio.usfilicio.us Jungle DiskJungle Disk
S3 Ajax WikiS3 Ajax Wiki Backup ManagerBackup Manager
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Amazon S3 Applications> Smug Mug
> Ookles
> Chicago Crime
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Amazon Mechanical Turk
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Man Versus Machine
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But Not Really
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Amazon Mechanical Turk
Provides Web Services API for computers to integrate human intelligence directly into their processing by making requests
of humans
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Put The Human In The Loopwhile (read (photo))
{
ContainsHuman = CallMechanicalTurk(photo);
if (ContainsHuman)
{ acceptPhoto(photo); } else
{ rejectPhoto(photo); }
}
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How It Workswww.mturk.com
Workers
Artificial, Artificially
Intelligent Software
Requester(Developer)
Human Intelligence Tasks (HITs)
Completed HITs
Worker Qualifications
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What This Means
For Software Developers
> Solves problem of building applications that until now have not worked well without human intelligence
For Businesses
> Efficiently, effectively and inexpensively complete millions of tasks that require human intelligence
> Previously unimaginable business ideas are now feasible
For Anyone
> Make money using the skills you already have whenever your schedule allows
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Sample Mechanical Turk Sample Mechanical Turk Business – Business – Casting Words
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> Podcast transcription service provider
> Transcribes audio into high-quality text
> Amazon Mechanical Turk
• Workers transcribe podcasts and index text within search engine
> Amazon S3
• Storing the podcasts and related files
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Summary Of Our Offering> 8 powerful and unique web services
> Commercial-use licenses
> Reasonable licensing terms
> 160,000-member developer community
> Bright future
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Questions?
35
Thanks!> Contact Info:
• Jeff Barr
• Web Services Evangelist
• http://aws.typepad.com