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1
E-Busines & E-Commerce
Williams, B.K, Stacy C. Sawyer (2007). Using Information Technology: A Practical Introduction to Computers & Communications. Seventh Edition, McGraw-Hill, New York. ISBN-13: 978-0-07-110768-6
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Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa
akan mampu :
• Menjelaskan: pengertian e-business dan e-commerce, jenis-jenis e-commerce (C2)
3
Outline Materi
• Databases & The Digital Economy: E-Business & E-Commerce
• Using Databases to Help Make Decisions
E-Business
“The use of electronic network and assosiateed technologies to enable, improve, enhance, transform, or invent a business prosess or business system to create superior value for current or potential customer”
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8-5
Databases & The Digital Economy
• E-Commerce– The buying and selling of products and
services through computer networks– Examples of some e-tailers (electronic
retailers): • www.amazon.com sells books and music online• www.sees.com sells candy online• www.ebay.com connects buyers with sellers online
using online auctions
8-6
Databases & The Digital Economy
• Innovative e-tailer technologies make online shopping easier– One-click option
• Allows you to click on an item and immediately go to the check-out process
– 360-degree images• Allow you to see all sides of an item
– Order tracking• Bar codes are assigned to items being shipped that allow
customers to check shipping progress via the internet
– Shop bots• Are programs that help users search for a particular product
of service
8-7
Databases & The Digital Economy
• Types of E-Commerce– Business-to-business (B2B)
• A business sells to other businesses using the internet or a private network to cut transaction costs and increase efficiencies
– Business-to-consumer (B2C)• A business sells goods or services to consumers
– Consumer-to-consumer (C2C)• Consumers sell goods or services directly to other
consumers with the help of a third party, such as eBay.
8-8
Using Databases to Help Make Decisions
• What are the qualities of good information?– Correct and verifiable– Complete yet concise– Cost effective– Current– Accessible
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Using Databases to Help Make Decisions
• Most organizations have 6 departments to which information must flow– Research and development– Production (or operations)– Marketing and sales– Accounting and finance– Human resources (personnel)– Information systems (IS)
• Information flows horizontally between departments
8-10
Using Databases to Help Make Decisions
• Besides the 6 departments, many organizations also have 3 levels of management– Strategic-level management
• Top managers concerned with strategic or long-term planning and decisions
– Tactical-level management• Middle level managers who make decisions to implement the
strategic goals set for the organization
– Operational-level management• Low-level supervisors make daily operational decisions
• Information flows vertically between management levels
8-11
Using Databases to Help Make Decisions
• Decentralized Organizations – a new structure– Employees increasingly telecommute – some staff
have no desk or office at work– Employees communicate with each other more via
email than in person– Companies use Groupware CSCW (computer-
supported cooperative work) systems to enable cooperative work by groups of people
– The management structure is flattened as employees are given more authority to make day-to-day decisions
e-Business is Interdisciplinary
Marketing Computer sciences Consumer behavior and
psychology Finance Economics
Management information systems
Accounting and auditing
Management Business law and
ethics Others
Spectrum Value e-Busines
– Efficiency
Spectrum Value e-Busines
– Effectiveness
Spectrum Value e-Busines
• Reach
Spectrum Value e-Busines
– StructureKonsep brick-and-morter menjelma menjadi click-and-morter telah
mengubah prilaku perusahaan dalam pendekatan bisnis
– OpportunityTerbukannya peluang yang lebar bagi pelaku bisnis untuk berinovasi menciptakan produk-produk atau jasa-jasa baru akibat ditemukannya teknologi baru dari masa kemasa