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1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT [email protected] Employment and Disability Institute www.edi.cornell.edu

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Page 1: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Ensuring That Your Web Communications Are Usable By All Audiences

DBTAC – Northeast ADA Center

Sharon Trerise

Coordinator of Accessible IT

[email protected]

Employment and Disability Institute www.edi.cornell.edu

Page 2: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Northeast ADA & IT Center

• 10 regional centers in US• Funded by National Institute on Disability and

Rehabilitation Research, US Dept. of Education• Focus on 2 areas:

– Americans with Disabilities Act– Accessible Information Technology in Education

• 800-949-4232, [email protected]• www.northeastada.org

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Topics

• Legislation effecting college web sites• How do people with disabilities access the web• Web Accessibility Project with Community Colleges• Web Access Toolkit

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Your Web Audience

• Students• Faculty• Staff• Alumni• Parents• Community• World

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Source: U.S. Census Bureau Report on Americans with Disabilities: 1994-95, P70-61 (August 1997)

Based on Survey of Income and Program Participation, Oct. 1994-Jan. 1995

Disability As a Function of AgeDisability As a Function of Age

Page 6: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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© 2001 Trace R&D Center, University of Wisconsin

9.5%

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© 2001 Trace R&D Center, University of Wisconsin

10%

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© 2001 Trace R&D Center, University of Wisconsin

14%

Page 9: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

9© 2001 Trace R&D Center, University of Wisconsin

21%

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© 2001 Trace R&D Center, University of Wisconsin

34%

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© 2001 Trace R&D Center, University of Wisconsin

42%

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12© 2001 Trace R&D Center, University of Wisconsin

64%

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Continuing Education & Our Aging Population

• In 2010, the majority of the US population will be 45 years and older

Brian Basset, Cartoonist and creator of syndicated cartoon Adam@Home

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Students with Disabilities

• Increasing percent of students in K12 & postsecondary education are disabled (~11%, higher in Community Colleges)

• Students with cognitive (learning) disabilities makes up the largest percentage of students with disabilities

Page 15: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Accessible Web Design - Who benefits?

• People with disabilities• People with slow internet connection• People using PDAs, phones or other mobile

devices, • People using older equipment to view the web• People whose primary language is not English• Seniors• People who are color blind

Page 16: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Who benefits?

EVERYONE

Page 17: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Legal considerations – Federal*

• Americans with Disabilities Act (ADA) & Section 504 of Rehabilitation Act of 1973– Prohibit discriminating against individuals with disabilities

• Office for Civil Rights (OCR)– Institutions that use the internet for communication regarding

programs, goods and services must make that information accessible;

– must “effectively communicate” with individuals with disabilities including students, faculty, staff & the wider community

Page 18: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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State Legislation

• New York State's Official Policy/Standards "Accessibility of State Agency Web-based Intranet and Internet Information and Applications" – NYS Statewide Technology Policy P04-002

http://www.oft.state.ny.us/policy/p04-002/index.htm

– NYS Mandatory Technology Standard S04-001http://www.oft.state.ny.us/policy/s04-001/index.htm

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Standards / Guidelines

• Section 508 of the Rehabilitation Act– http://www.section508.gov/index.cfm?FuseAction=

Content&ID=12

• World Wide Web Consortium (W3C)– Version 1: http://www.w3.org/TR/WCAG10/– Version 2 draft released in March 2004: (

http://www.w3.org/TR/2004/WD-WCAG20-20040311/)

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How do People with Disabilities Access the Web?

• Blind and visually impaired• Color blind• Deaf and hearing impaired• Mobility impairments• Learning disabilities

Page 21: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Blindness

• Do not use a mouse• May use a screen

reader to listen to the content

• May use a refreshable Braille display

Images, photos and graphics are unusable

Colors are unusable

Navigation may be difficult / confusing

All content must be accessible from the keyboard

Page 22: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Blindness: Simulation

• Completely inaccessible

• Less accessible

• More accessible

Page 23: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Blindness: Accessible Design Techniques

• Provide text description for all images & photos (“alt” tags)

• Provide an option to skip navigation• Ensure keyboard accessibility• Use meaningful links (“Class schedule” rather than

“click here”)• Use proper HTML (header tags, etc.)• Don’t write scripts that require mouse usage

Page 24: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Low Vision

• Use screen magnification software

Images, photos and graphics may become unusable when enlarged

Navigation may be difficult / confusing

Page 25: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Low Vision: Common causes

• Cataracts

• Glaucoma

Page 26: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Low Vision: Common causes

• Macular Degeneration

• Retinopathy

Page 27: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Low Vision: Simulation

Page 28: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Low Vision: Simulation

• Text in graphics– Less accessible– More accessible

• Poor contrast– Less accessible

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Low Vision: Accessible Design Techniques

• Limit or eliminate text within graphics

• Have plenty of contrast• Use relative rather than

absolute font sizes

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Color Blindness

• Approximately 8-10% of the male population and about 0.5% of the female population experiences some

form of color deficiency • Cell phone, PDA and

text browser users may not have color

Reds & greens are often indistinguishable

Other colors may be indistinguishable

Page 31: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Color Blindness: Simulation

Map of Hurricane Isabel (with color)

Page 32: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Color Blindness: Simulation

Map of Hurricane Isabel (with red/green colorblindness)

Simulated using Vischek (http://www.vischeck.com/vischeck/vischeckURL.php )

Page 33: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Color Blindness: Simulation

Subway map

Page 34: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Simulation

• Using color for important meaning– Less Accessible

Page 35: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Color Blindness: Accessible Design Techniques

• Do not use color alone to convey content– Use additional cues or information to convey

content

The flights listed below in RED have been cancelled. The flights in GREEN are departing on time.Delta 1342United 320American Airlines 787Southwest 2390

The flights listed below that have been cancelled are indicated in RED and by an asterisk. The flights in GREEN are departing on time.Delta 1342*United 320American Airlines 787Southwest 2390*

Page 36: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Mobility Impairments

• May use only the keyboard for navigation

• May tire quickly• May not have fine

motor control

All content must be accessible from the keyboard

Lengthy navigation may cause fatigue

Small links are difficult to select

Page 37: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Mobility Impairments: Assistive Technology

• Head wand

• Adaptive Keyboard

• Mouth stick

Page 38: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Simulation

• Navigation not accessible from keyboard– Less Accessible – More Accessible

• No way to skip over lengthy navigation– Less Accessible– More Accessible

Page 39: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Mobility Impairments: Accessible Design Techniques

• Ensure that the page is keyboard accessible• Do not require fine motor control (free of

moving links or very small links)• Provide a way to skip over long lists of links &

other lengthy content (visible skip navigation link)

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Deaf and Hard of Hearing

• Audio is unusable Video clips that include audio are unusable

Audio clips are unusable

Page 41: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Simulation

• Not Accessible

• Accessible

Page 42: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Deafness: Accessible Design Techniques

• Provide transcripts for all audio content • Provide synchronized captions for all video

content– MAGpie – free captioning tool from WGBH– HiCaption from HiSoftware

Page 43: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Cognitive Disabilities

• Users may have difficulty focusing on or comprehending lengthy sections of text

• Complex layouts or inconsistent navigational schemes may be confusing

• May need content in >1 form

Animated images may be distracting

Complex layouts may lead to confusionText-only content may be limiting

Page 44: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Cognitive Impairments: Example

• Complex layouts: – http://www.ipc.at/– www.msnbc.com

• Moving content: http://www.ohsu.edu/• Too much text: http://www.pissd.com/ • Usability testing example:

http://www.gatewaycc.edu/

Page 45: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Cognitive Disability: Accessible Design Techniques

• Simplify the layout as much as possible• Provide clear and consistent site navigation• Organize information into manageable “chunks”• Logically organize your site and individual documents• Use icons, illustrations, arrows, audio, video or other

multimedia to enhance understanding

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PowerPoint on the web

• PowerPoint is not a web-friendly format• How to convert to accessible HTML

– Copy the outline to an HTML page & format by hand– Use HTML slide program such as WimpyPoint or

Slidemaker or OperaShow– PowerPoint Add-on (Windows only)

• University of Illinois: Office Accessibility Wizard (www.rehab.uiuc.edu/office/download.html)

– Use LecShare, Inc. to convert slides to accessible web format

Page 47: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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PDF (Portable Document Format)

• Adobe Acrobat Reader Full Version 6.0 or newer

• If document was not created with accessibility in mind, it will still pose significant accessibility challenges to blind users (images w/o alt text, no headings, etc.)

Page 48: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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PDF

The most reliable way to make a PDF file accessible

is to convert it to

accessible HTML.

Page 49: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Accessible PDF

• PDF files must be created with accessibility in mind– Use heading styles– Add text description for all graphics– Use bulleted or numbered list feature

• Document must:– Contain real text (not scanned image)– Be in Tagged PDF format*– Be marked up for accessibility*

Page 50: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Web Accessibility in Community Colleges Project

• 3 Phases– Survey head of Student Services at CC’s– Evaluate a sample of CC websites– Develop a web accessibility toolkit

Page 51: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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86.7

87.4

81

68.9

52.4

94.8

93.7

0 20 40 60 80 100

Admissions Application

Financial Aid

Course Registration

Bursar Billing

Course Catalog

Class Schedule

Online Classes

Percent Offering Online Services

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Guidelines governing web design

Sample = 701 Community Colleges

Requirements regarding web accessibility

50%

29%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

71%

14% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No Don't know

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What do the web accessibility requirements cover?

• Of the 50% who have web accessibility requirements,– 84% of policies cover student services pages– 66% of policies cover individual department/ faculty pages– 75% cover online course content including distance learning

courses– 82% cover ALL college web pages

• POINT: More directly under control of central administration (webmaster), more likely to be covered by web policy; as opposed to under control of departments or individual faculty

84%

82%

75%

66%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Dept / FacultyPages

DistanceLearning

Student Services

All Web Pages

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Website Evaluations

• 30 Community College sites• Range of size and location• 4 tasks + home page

– Home page– Disability services– Class schedules– Admissions application– Financial aid

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Manual 508 Evaluation: Process

• Code-level evaluation• Each standard rated 1 through 3

Manual 508 Evaluation: Results

• <1% of pages met all Section 508 standards that were applicable to that page

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508 Manual Check Results(% of all relevant sets of pages n=150)

100

97

91

100

87

4

100

100

1

4

35

4

5

20

2

42

3

5

8

80

96

97

96

23

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

p) Timed Response (n=1)

o) Skip Nav Links (n=136)

n) Forms (n=78)

m) Scripts - Link to accessible version (n=11)

l) Scripts -- Asst. Tech Equivalent (n=60)

k) Text-Only (n=5)

j) Flickering (n=137)

i) Frames (n=4)

h) Logical Level Headers (n=0)

g) Data table Headers (n=6)

f) Client-side image maps provided (n=0)

e) Image maps: Redundant Links (n=0)

d) CSS (n=132)

c) Color (n=142)

b) Multimedia (n=0)

a) Images (n=136)

Checkpoint (# pages included)

No Implimentation - significant barrier Partial Implimentation Full Implimentation

NA

NA

NA

NA

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Survey*: 50% of institutions with Web Accessibility Requirements

Website Evaluations**: <1% Web Pages metSection 508 Web Accessibility Standards

*N = 701 community colleges**N = 150 web pages from 30 community college websites

Page 58: 1 Ensuring That Your Web Communications Are Usable By All Audiences DBTAC – Northeast ADA Center Sharon Trerise Coordinator of Accessible IT smt34@cornell.edu

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Barriers to implementation

Costs & Staffing

Lack of technical support

Lack of knowledge /

training

Lack of awareness

Attitude; Disregard

Lack of support

from administrati

on

Lack of Faculty

Involvement

• Costs• Staffing• Training• Technical support• Awareness• Attitude• Administrative

support• Faculty

Involvement

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Toolkit: www.webaccesstoolkit.org

• Designed for administrators and department leaders

• Involve stakeholders from many areas of campus

• Make the standards “real” (user perspective)• Provide resources for technical knowledge

and training

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Designing with Accessibility in Mind

Incorporate accessibility

considerations in design

rather than retrofit

– Less expensive– More accessible for everyone

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Web Accessibility: Designing for Everyone

• People using different web browsers• People using different screen resolutions• People using phone web services• People using handheld display units• People using car computing systems• People using screen readers• People who are deaf or hard of hearing• People who can’t use a mouse• People who are color blind• People with differences in attention/perception

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To Learn More (handout)

• WebAIM (Web Accessibility in Mind)– www.webaim.org

• EASI (Equal Access to Software and Information)– www.rit.edu/~easi

• NCAM (National Center for Accessible Media), WGBH– http://ncam.wgbh.org/index.html

• AccessIT (National Center on Accessible Information Technology in Education) – http://www.washington.edu/accessit

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Sharon [email protected]

DBTAC – Northeast ADA CenterEmployment and Disability InstituteCornell UniversitySchool of Industrial and Labor Relations201 ILR Extension BuildingIthaca, New York 14853

tel. 607.255.6751

www.northeastada.org